English Language Proficiency Tests-Advanced Level''''sarchiveReal Life: Business Jargon (4) docx

English Language Proficiency Tests-Advanced Level's archive Real Life: Business Jargon 4 1.I like your idea but I think you will need a different kind of advertising .... to inform cus

English Language Proficiency Tests-Advanced Level's

archive

Real Life: Business Jargon (4)

1.I like your idea but I think you will need a different kind of

advertising to inform customers about your product

Running ads in the newspaper won't reach as many

people as local television commercials will

medium

mode

mechanism

merchandise

2.I don't think you should market your product in that area

of the world It is very expensive and in that area

don't have much buying power The average citizen earns

less in a year there than you do in two weeks

producers

privates

costumers

consumers

3.I know are responsible for many of a company's

sales and they help keep the cost of cable service low but

they sure are annoying Only seventeen minutes of the

past half-hour program was spent airing the show I wanted

to watch

articles (b) pitches (c) dramas (d)

pitches

dramas

commercials

4.Direct is a good way of reaching your target

market One can also craft a cover letter that is tailored to

suit each existing client This medium is effective but is

costly if you look at it from the perspective of how much it

costs to inform each person about the new product

mail

telepathy

message

piping

5.I didn't know so much of this sales job would revolve

around calling potential customers I am good at

talking to people — in person — but not over the phone

So far I haven't made one sale this way

hot

blind

cold

hurricane

6.Many companies will offer discounts if you use their

credit cards The credit card usage tells them a lot about

customer buying within their stores and more than

offsets the cost of the discount It is a cheap way to get a

lot of marketing research done

mannerisms

characteristics

behavior

propensities

7.Our town just passed a law banning the use 7

around here I will miss seeing them on the roadways

They remind me of when I was young and I like the

brightly colored pictures on them As a form of advertising,

they are the least intrusive

billboards

billing statements

story boards

commercial articles

8.I loathe advertising You can barely go anywhere

anymore without someone coming up to you and

interrupting you in an attempt to sell you something you

didn't ask for or want

unsubstantiated

unsolicited

unaccompanied

uninterested

9.I don't know that we can beat the competition if we offer

a similar widget to the one they have They have such a

strong image Everyone knows who they are and

what they offer

imprint

architecture

symposium

brand

10.A business can increase its by increasing its

revenues or by cutting costs

payments

cash equivalents

numbers

profits