Infographics Made Easy: The Power Of Story

An Infographic Is A Visual Depiction Of Data, Designed To Tell A Story That Is More Likely To Be Read And Remembered Visuals are processed 60,000x faster than anything else in our brain. 50% of our brain is “wired” for visuals. An infographic is 30x more likely to be read than a textbased article Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends. The process of creating infographics can be referred to as data visualization, information design, or information architecture.

MADE EASY Infographics

Chris Lema

The Power of

STORY

Since we were kids!

We’ve been telling stories

You’re Yoda In terms of the story…

I said it first….she said it louder

Nancy Duarte

http://www.ted.com/talks/

nancy_duarte_the_secret_structure_of_great_talks.html

The Power of

Infographics

When you saw this…

Remember the Matrix?

saw her?

How many of you

Visuals are processed 60,000x faster than anything else in our brain

50% of our brain is “wired”

for visuals

An infographic is 30x more likely

to be read than a text-based article

By the Numbers

60 k

50

30

How to Assemble

A Visual Story

What point are you trying to make?

Find the research to back you up!

Sketch out your concept!

Where to find

The Data

DataMarket.com NumberOf.net

SOURCE Go to the

An Example

Making the

Case for WordPress

WORDPRESS

Everybody is using

COMPETITION

It’s killing the

PLUGINS

There are lots of

Already Made

Thankfully, the case was

http://yoast.com/wordpress-stats/

You don’t need to be a designer

Infographic

Tools

Now it’s time for a

DEMO