the viet nam company to go oversea, how have they done suggest the company should go oversea

 The international market penetration strategy of Viettel has begun in 2009 with the launch of two mobile network operators in Cambodia MetFone -2/2009 and in Laos Unitel-10/2009..  M

FIND OUT:

_THE VIET NAM COMPANY

TO GO OVERSEA, HOW

HAVE THEY DONE

_SUGGEST THE COMPANY SHOULD GO OVERSEA.

International Marketing Group

WHICH COMPANY WENT

TO OVERSEA ?

 Established in 1989

 Main office: Number 1, Giang Van Minh, Kim Ma Street, Ba Dinh District,

Hanoi.Tel: 04 62556789

 Fax: 04 62996789

 Email: gopy@viettel.com.vn

 Website: www.viettel.com.vn

WHAT VIETTEL HAS DONE TO

EXPAND ITS BUSINESS

 Viettel has developed their business in Cambodia, Laos,

Mozambique, Peru and Haiti

 The international market penetration strategy of Viettel has begun in 2009 with the launch of two mobile network operators

in Cambodia (MetFone -2/2009) and in Laos (Unitel-10/2009).

 To expand their business activities in the international

environment such as Laos, Thailand, Myanmar, Cuba.

Difficulty :

 It is applied when a company faces up with the pressure on

decreasing the cost and satisfies the requirements of the local.

 Most of the countries in which Viettel focused on searching for investment opportunities are developing market, both on

economic and telecommunication Simply because Viettel is a young operator, all of the attractive market have been invested and expanded by the well-known operators.

 The ambition: to become one of the

largest operators in the host countries

=> Viettel has applied to the blue ocean

strategy - it means that they created

themselves a new business branch, a new market, an "ocean" of the new service in a land still has not been one explored.

VIETTEL IN CAMBODIA

 2006: the Military Telecom Corporation (Viettel) had the first step into Cambodia market and become the first

telecommunication enterprise of Vietnam investing into foreign market

=> This is the first foreign market and the most successful market of Viettel.

VIETTEL IN CAMBODIA

 Strengths:

 good relationship between two governments

 In Vietnam, Viettel has also operated in

telecommunication sector, so it also has a good

relationship with the international provider

 received the technical assistance from the experts.

 achieved international quality standard for their

services

 Weakness:

 The Viettel employees have not so much experience in Account and marketing

 Need a number of various experts in different

technology

VIETTEL IN CAMBODIA

 Opportunities:

 The market share of Viettel in telecommunication market has increased

 The Cambodia telephone market has a great

potential because of unexploited areas.

 Threats:

 Face up with not only local providers but also

international providers.

 In 2008, the global economic crisis influenced to the economy of all countries around the worlds and

Cambodia is no exception

In 2011

 The market turnover of Viettel in Cambodia was 256.4 million USD, up 76% compared to 2010

 Profit after tax of Viettel increased 32% from

3.132 million USD to 35.90 million USD

WHICH

COMPANY

SHOULD GO TO OVERSEA ?

TH TRUE MILK

TH Mil k

Strengths

Weaknesses

Opportunitie

s Threatens

Marketing mix:

 Product: With the slogan “fresh milk for consumers”

 Good product locating in consumers: TH true milk- True

Happiness, true milk With the strong commitment for the sakes

of consumer, TH true MILK has tried its best to exploit its

advantages to produce more premium products for the

consumers

 Packaging: Tetra packaging Technology from Sweden, suitable for the Vietnamese consumers’ behavior

 Price: Although TH come after, they locate the differences in

consumers’ thinking with the price strategy The price is high for the purpose of affecting consumers’ thinking between price and quality.

 Place: Different from Vinamilk, besides the supermarket, TH

distribute directly to consumers by TH true mart

 Promotion: ads on TV, newspaper, specially, ads in the TH true mart 

=> Just in 2 years, TH true milk have located in consumers’

thinking with clean fresh, nutritious product

 - Price: Higher than the others brand in Vietnam

 - Just has established since 2010, the time TH

True Milk appear in market shorter than the

others brand

 - Most people have standpoint that TH True Milk just suit with children and teenager, and some adult, the elderly think this milk don't suit with them or they don't like its taste

 Farm subsidies: Most farmers now to receive the single payment.

 Find out 60% the material for milk that Viet Nam doesn’t have

 Young company

 Intense competition with local milk company and other foreign firms

 The economic crisis has yet to show signs of

strong recovery => reduce milk consumption

 To build a system of automatic milk production and has quality international that need much

time consuming and requires a very large capital

 The barriers to trade and tax policies in local

WHAT SHOULD TH TRUE MILK DO WHEN GOING TO OVERSEA:

 Research the market: about habits, political or culture, competitors

 Defined when they will apply in that market

 What is the marketing strategy of TH True Milk decide

 Improve more and more the process of their firm, have more dairy cow, to provide more milk

product for the internal and external market, for Vietnam and foreign country

giaoduc.net.vn/Kinh-te/Nguoi-Viet-hang-Viet/Hie

k-qua-ngao-man-post79472.gd



-http://giaoduc.net.vn/Kinh-te/Thi-truong/Sua-tuoi -TH-True-Milk-khong-co-doi-thu-ve-gia-post80898 gd



-http://giaoduc.net.vn/Kinh-te/Nguoi-Viet-hang-Vi et/Co-gai-Ha-Lan-noi-gi-ve-tuyen-bo-khong-co-doi -thu-cua-ba-chu-TH-Milk-post80881.gd

-van/do-an-quan-tri-kinh-doanh/de-tai-chien-luoc

THANK YOU !