The pursuit of magic: Traditional design principles applied to Web design

The screen brings with it different kinds of challenges for visual design, some of which occur exclusively in interactive media. It’s unrealistic to think our old methods can fill in all the gaps, but new interaction patterns and visual languages emerge everyday. These are the building blocks for our new design principles.

the appliance of science

the pursuit of magic

simon collison

speak the web, liverpool, february 2010

@simoncollison colly.com erskinedesign.com

a deeper understanding of traditional

design

principles

can bring that magic “something” to our web designs

This is not a case of

You’ve either got it, or you haven’t

Nor is it a case of

I think I’ve got it, and you haven’t

It’s more a case of

You can have it if you want it

before I start, let’s be clear

the web

is not print

The screen brings with it different kinds of

challenges for visual design, some of which

occur exclusively in interactive media It’s

unrealistic to think our old methods can fill in all the gaps, but new interaction patterns and visual languages emerge everyday These are the

building blocks for our new design principles.

Jason Santa Maria

and it doesn’t matter how good you are with

HTML & CSS jQuery

Photoshop

because these are just enablers

we design

to communicate

post modernism

nostalgia

Copyright BBC 2010

By Olly Mosshttp://www.flickr.com/photos/ollym/2998286041/

Amy Martinhttp://design-book.blogspot.com/search/label/posters

vernacular

humour

Osbornevillashttp://www.flickr.com/photos/osborne_villas/3390937252/

By Atmostheoryhttp://www.atmostheory.com/index.php?/projects/commands/http://www.frankchimero.com/

semiotics

Symbol Icon Index

typography

http://gregorywood.co.uk

colour

composition symmetry

movement

patterns

restraint & reduction

personality

self-expression

http://mnatwork.com

through all of this, we can create

magic

simon collison

@simoncollison colly.com erskinedesign.com