The Big Story Engine: Future of Social Media

In a world where media is global, social, ubiquitous and cheap media is less and less about crafting a single message to be consumed by individuals, and is more and more a way of creating an environment for convening and supporting groups. The media thats good at creating conversations its no good at creating groups, and the media thats good at creating groups is no good at creating conversations

The big story engine

Fabio Sergio

Media Futures 09 | July 2009

© 2009 frog design confidential & proprietary July 2009

We are a global innovation firm.

We help the world’s leading companies create and bring to market

meaningful products, services, and experiences.

Our multidisciplinary process reveals valuable consumer and market insights

and delivers lasting, humanizing solutions across multiple technologies, platforms, and media.

my two patron saints for the next 15 minutes

Guillermo del Toro (right)

Guillermo del Toro, Wired Magazine, 2009

we're going to see all the forms

of entertainment melding into

The moment you connect

creative output with a public

story engine, a narrative

can continue over a period

of months or years.”

Clay Shirky | www.shirky.com

Clay Shirky, TED, 2009

social, ubiquitous and cheap

media is less and less

about crafting a single message

to be consumed by individuals,

and is more and more

a way of creating an

environment for convening

and supporting groups.”

big changes big stories

big engines big screens

big changes

printing press

two-way communication

physical encoding of “rich” media over the air broadcast

Clay Shirky, TED, 2009

The media that's good

at creating conversations

it's no good at creating groups,

and the media that's good

at creating groups is no good

at creating conversations.”

big stories

sushi media

in the attention economy

stories are bigger, longer

and stretch across channels

media have become places

big engines

Sony PS3 | www.playstation.com

© 2009 frog design confidential & proprietary July 2009

Media Futures 09  The big story engine

TV BlobBox| www.tvblobbox.com

but of course

the box is (semi) irrelevant

the software is the experience

in other words

they’ll buy cool hardware come for quality content and stay for the service

big screens

even the TV is finally changing (it’s that snack thing again)

Intel | www.intelconsumerelectronics.com

frog design | T-Room Concept

but

Clay Shirky, TED, 2009

media is less and less

about crafting a single message

to be consumed by individuals,

and is more and more

a way of creating an

environment for convening

and supporting groups.”

ubiquitous cheap

mobile

the third screen,

the personal screen, the social screen

introducing tvChatter

view live social commentary about your favorite TV shows

as they’re being broadcasted

coming soon to a screen near you

www.tvchatterapp.com