The Moderating Effect of Product Knowledge on the Learning and Organization of Product Information pptx

Reproduced with permission of the copyright owner.. Further reproduction prohibited without permission.The Moderating Effect of Product Knowledge on the Learning and Organization o.... E

Reproduced with permission of the copyright owner Further reproduction prohibited without permission.

The Moderating Effect of Product Knowledge on the Learning and Organization o

Elizabeth Cowley; Andrew A Mitchell

Journal of Consumer Research; Dec 2003; 30, 3; ABI/INFORM Global

pg 443

Reproduced with permission of the copyright owner Further reproduction prohibited without permission.