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1236 Olli Kuivalainen, Lappeenranta University of Technology, Finland Hanna-Kaisa Ellonen, Lappeenranta University of Technology, Finland Liisa-Maija Sainio, Lappeenranta University of T

Trang 1

Chapter 4.16 An Online Success Story: The Role of an Online Service in a Magazine

Publisher’s Business Model 1236

Olli Kuivalainen, Lappeenranta University of Technology, Finland

Hanna-Kaisa Ellonen, Lappeenranta University of Technology, Finland

Liisa-Maija Sainio, Lappeenranta University of Technology, Finland

Chapter 4.17 Factors Affecting E-Business Adoption by SMEs in Sub-Saharan Africa:

An Exploratory Study from Nigeria 1254

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Volume III

Chapter 4.18 Intelirel’s Transition to E-Business: Optimizing the Combination of Electronic

Data Interchange and the Internet 1276

Nir Kshetri, The University of North Carolina at Greensboro, USA

Satya Jayadev, The University of North Carolina at Greensboro, USA

Chapter 4.19 Laws and Regulations on Proprietary Trading System (PTS) in Japan:

Japanese Alternative Trading System (ATS) 1289

Motoaki Tazawa, Meijo University, Japan

Chapter 4.20 Sensis.Com.Au: An Uprising Star of E-Innovation and E-Entrepreneurship 1309

Fang Zhao, RMIT University, Australia

Chapter 4.21 The Snakes and Ladders Game in E-Business: Digital Transformation at American Hardware Depot 1317

C Ranganathan, University of Illinois, USA

Dong Back Seo, University of Illinois, USA

Chapter 4.22 Development of an Ontology to Improve Supply Chain Management (SCM)

in the Australian Timber Industry 1329

Jaqueline Blake, University of Southern Queensland, Australia

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Chapter 4.23 E-Supply Chain System at Valvex and Its Integration with ERP Systems 1348

Raktim Pal, James Madison University, USA

Indranil Bose, The University of Hong Kong, Hong Kong

Alex Ye, The University of Hong Kong, Hong Kong

Chapter 4.24 The Demise of a Business-to-Business Portal 1373

Arthur Tatnall, Victoria University, Australia

Alex Pliaskin, Victoria University, Australia

Chapter 4.25 The BIZEWEST Portal 1396

Alex Pliaskin, Victoria University, Australia

Trang 2

Section V Organizational and Social Implications

This section includes a wide range of research pertaining to the social and organizational impact of e-business around the world Chapters in this section analyze consumer and vendor attitudes toward online purchasing, organizational challenges of implementing e-business, and digital marketing The inquiries and methods presented in this section offer insight into the implications of e-business at both

a personal and organizational level, while also emphasizing potential areas of study within the disci-pline.

Chapter 5.1 A Community Web Site Initiative: Impacts on Small Businesses 1402

Heather Fulford, Loughborough University, UK

Chapter 5.2 Testing, Measuring, and Diagnosing Web Sites from the Users’ Perspective 1416

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Chapter 5.3 The Effects of Digital Marketing on Customer Relationships 1430

Marko Merisavo, Helsinki School of Economics, Finland

&KDSWHU7KH,QÀXHQFHRIWKH,QWHUQHWRQ5HODWLRQVKLSV%HWZHHQ&RQVXPHUVDQG9HQGRUV 1442

Horst Treiblmaier, Vienna University of Economics and Business Administration, Austria

Chapter 5.5 An Exploratory Study of Consumer Adoption of Online Shipping:

Mediating Effect of Online Purchase Intention 1456

Songpol Kulviwat, Hofstra University, USA

Ramendra Thakur, Utah Valley State College, USA

Chiquan Guo, The University of Texas-Pan American, USA

Chapter 5.6 An Empirical Investigation of the Role of Trust and Power in Shaping the

Use of Electronic Markets 1472

Raluca Bunduchi, University of Aberdeen Business School, UK

Chapter 5.7 How Well Do E-Commerce Web Sites Support Compensatory and

Non-Compensatory Decision Strategies? An Exploratory Study 1486

Naveen Gudigantala, Texas Tech University, USA

Jaeki Song, Texas Tech University, USA

Donald R Jones, Texas Tech University, USA

Chapter 5.8 The Human Face of E-Business: Engendering Consumer Initial Trust Through

the Use of Images of Sales Personnel on E-Commerce Web Sites 1503

Khalid Aldiri, University of Bradford, UK

Dave Hobbs, University of Bradford, UK

Rami Qahwaji, University of Bradford, UK

Trang 3

Chapter 5.9 Nibbling, Sniping, and the Role of Uncertainty in Second-Price, Hard-Close

Internet Auctions: Empirical Evidence from eBay 1526

Daniel Friesner, Gonzaga University, USA

Carl S Bozman, Gonzaga University, USA

Matthew Q McPherson, Gonzaga University, USA

Chapter 5.10 The Driving Forces of Customer Loyalty: A Study of Internet Service Providers

in Hong Kong 1540

T.C.E Cheng, The Hong Kong Polytechnic University, Hong Kong

L.C.F Lai, The Hong Kong Polytechnic University, Hong Kong

A.C.L Yeung, The Hong Kong Polytechnic University, Hong Kong

Chapter 5.11 Do Mobile CRM Services Appeal to Loyalty Program Customers? 1558

Veronica Liljander, Swedish School of Economics and Business Administration, Finland Pia Polsa, Swedish School of Economics and Business Administration, Finland

Kim Forsberg, Intrum Justitia Finland, Finland

Chapter 5.12 Social Implications of Distance Education in Alaska 1576

Bogdan Hoanca, University of Alaska Anchorage, USA

Kenrick Mock, University of Alaska Anchorage, USA

Chapter 5.13 Strategies for Virtual Learning and E-Entrepreneurship in Higher Education 1590

Juha Kettunen, Turku Polytechnic, Finland

Mauri Kantola, Turku Polytechnic, Finland

Chapter 5.14 Differing Challenges and Different Achievements: The Case for a

6HSDUDWH&ODVVL¿FDWLRQIRU4XDOL¿FDWLRQV8QGHUWDNHQE\E-Learning 1603

Eddie Blass, Ashridge Business School, UK

Andrew Ettinger, Ashridge Business School, UK

Viki Holton, Ashridge Business School, UK

Chapter 5.15 Social Implications of E-Mentoring: Development of an E-Mentoring Model 1617

Veronica M Godshalk, Pennsylvania State University, USA

Chapter 5.16 An Exploratory Study of the Design Preferences of U.S and Chinese

Virtual Communities 1630

Felix B Tan, Auckland University of Technology, New Zealand

Helen J Lin, University of Auckland, New Zealand

Cathy Urquhart, University of Auckland, New Zealand

Chapter 5.17 E-Organisation and Its Future Implication for Small and Medium-Sized

Enterprises 1653

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Trang 4

Chapter 5.18 Organisational Challenges of Implementing E-Business in the Public Services:

The Case of Britain’s National Mapping Agency 1665

Francesca Andreescu, University of Greenwich, UK

Chapter 5.19 From ASP to Web Services: Identifying Key Performance Areas and Indicators

for Healthcare 1690

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Chapter 5.20 Social Aspects of Open Source Software: Motivation, Organization,

and Economics 1709

Spyridoula Lakka, University of Athens, Greece

Nikolas E Lionis, University of Athens, Greece

Dimitris Varoutas, University of Athens, Greece

Chapter 5.21 Sourcing and Outsourcing Arithmetic 1723

Tapen Sinha, Instituto Technológico Autónomo de México, Mexico,

and University of Nottingham, UK

K Subhadra, ICICI Bank, India

Section VI Managerial Impact

This section presents contemporary coverage of the managerial implications of e-business implemen-WDWLRQ3DUWLFXODUFRQWULEXWLRQVDGGUHVVWKHOLQNEHWZHHQHEXVLQHVVOHDGHUVKLSDQG¿UPSHUIRUPDQFH DQGHEXVLQHVVULVNPDQDJHPHQWLQ¿UPV7KHPDQDJHULDOUHVHDUFKSURYLGHGLQWKLVVHFWLRQDOORZVH[-ecutives, practitioners, and researchers to gain a better sense of how e-business research and processes can inform their practices and behavior

Chapter 6.1 Virtual Communities and E-Business Management 1740

Carlos Flavián, University of Zaragoza, Spain

Miguel Guinalíu, University of Zaragoza, Spain

Chapter 6.2 Concepts and Challenges of E-Leadership 1748

Krista J Crawford-Mathis, Capella University, USA

Chapter 6.3 Evaluating E-Business Leadership and its Link to Firm Performance 1754

Jing Quan, Salisbury University, USA

Chapter 6.4 Exploring Relationship between Information Systems Strategic Orientation

and Small Business Performance 1764

R Rajendran, Sri Ramakrishna Institute of Technology, Coimbatore, India

K Vivekanandan, Bharathiar University, India

Chapter 6.5 E-CRM and Managerial Discretion 1780

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Trang 5

Chapter 6.6 EBBSC: A Balanced Scorecard-Based Framework for Strategic

E-Business Management 1797

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Guisseppi Forgionne, University of Maryland, Baltimore County, USA

Chapter 6.7 E-Business Risk Management in Firms 1821

Ganesh Vaidyanathan, Indiana University South Bend, USA

Chapter 6.8 E-Business Process Management and IT Government 1843

Pallab Saha, National University of Singapore, Singapore

Chapter 6.9 A Prototype E-Business Model to Create a Competitive Advantage in SMEs 1853

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Chapter 6.10 Analysis of Business Process Models in Enterprise Web Services 1870

Mabel T Kung, California State University-Fullerton, USA

Jenny Yi Zhang, California State University-Fullerton, USA

Chapter 6.11 Doing International Business Online for the Small and Medium Enterprise 1890

Sam Edwards, Nagoya University, USA and Japan

Chapter 6.12 Competence of Information Technology Professionals in Internet-Based Ventures 1905

Tobias Kollmann, University of Duisburg-Essen, Germany

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&KDSWHU&RQVXPHUV¶3UHIHUHQFHVDQG$WWLWXGHV7RZDUG0RELOH2I¿FH8VH

A Technology Trade-Off Research Agenda 1920

Xin Luo, Virginia State University, USA

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Volume IV

Chapter 6.14 The Purchasing Agent’s View of Online Reverse Auctions 1929

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Chapter 6.15 Exploring Decision Rules for Sellers in Business-to-Consumer (B2C)

Internet Auctions 1943

Jeff Baker, Texas Tech University, USA

Jaeki Song, Texas Tech University, USA

Trang 6

Section VII Critical Issues

7KLVVHFWLRQDGGUHVVHVFRQFHSWXDODQGWKHRUHWLFDOLVVXHVUHODWHGWRWKH¿HOGRIHEXVLQHVVZKLFKLQFOXGH security issues in numerous facets of the discipline including e-business ethics, security in e-business DSSOLFDWLRQVDQGULVNPDQDJHPHQW:LWKLQWKHVHFKDSWHUVWKHUHDGHULVSUHVHQWHGZLWKDQDO\VLVRIWKH PRVWFXUUHQWDQGUHOHYDQWFRQFHSWXDOLQTXLUHVZLWKLQWKLVJURZLQJ¿HOGRIVWXG\3DUWLFXODUFKDSWHUV also address e-business process management and intellectual property, e-business standardization, and electronic service quality Overall, contributions within this section ask unique, often theoretical questions related to the study of e-business and, more often than not, conclude that solutions are both numerous and contradictory.

Chapter 7.1 A Communications Model for Knowledge Sharing 1967

Charles E Beck, University of Colorado at Colorado Springs, USA

Chapter 7.2 Managing Knowledge in SMEs: What are Some Peculiarities? 1980

Kevin C Desouza, Institute for Engaged Business Research, The Engaged Enterprise, USA Yukika Awazu, Institute for Engaged Business Research, The Engaged Enterprise, USA

Chapter 7.3 A Typology of Interorganizational Relationships: A Marriage, a Fling,

or Something in Between 1993

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Praveen Aggarwal, University of Minnesota Duluth, USA

Hyonkil Shin, Hankuk University of Foreign Studies, Korea

Taihoon Cha, Hankuk University of Foreign Studies, Korea

Seunghan Kim, Samsung SDS, Korea

Chapter 7.4 Challenging Digital Inequalities: Barriers and Prospects 2014

Norman Bonney, The Robert Gordon University, UK

Olufemi Komolafe, The Robert Gordon University, UK

Elizabeth Tait, The Robert Gordon University, UK

Chapter 7.5 E-Business in Developing Countries: A Comparison of China and India 2025

Peter V Raven, Seattle University, USA

Xiaoqing Huang, Seattle University, USA

Ben B Kim, Seattle University, USA

Chapter 7.6 New Ethics for E-Business Offshore Outsourcing 2044

Fjodor Ruzic, Institute for Informatics, Croatia

Chapter 7.7 Online Information Privacy and Its Implications for E-Entrepreneurship

and E-Business Ethics 2072

Carmen Gould, RMIT University, Australia

Fang Zhao, RMIT University, Australia

Chapter 7.8 Analyzing the Privacy of a Vickrey Auction Mechanism 2088

Ismael Rodríguez, Universidad Complutense de Madrid, Spain

Natalia López, Universidad Complutense de Madrid, Spain

Trang 7

Chapter 7.9 E-Services Privacy: Needs, Approaches, Challenges, Models, and Dimensions 2099

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Chapter 7.10 Web Services Security in E-Business: Attacks and Countermeasures 2115

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G S V Radha Krishna Rao, Multimedia University, Malaysia

Chapter 7.11 A Security Blueprint for E-Business Applications 2131

Jun Du, Tianjin University, China

Yuan-Yuan Jiao, Nankai University, China

Jianxin (Roger) Jiao, Nanyang Technological University, Singapore

Chapter 7.12 A Model of Information Security Governance for E-Business 2143

Dieter Fink, Edith Cowan University, Australia

Tobias Huegle, Edith Cowan University, Australia

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Chapter 7.13 Wireless LAN Setup and Security Loopholes 2155

Biju Issac, Swinburne University of Technology, Malaysia

Lawan A Mohammed, Swinburne University of Technology, Malaysia

Chapter 7.14 Mobile Code and Security Issues 2183

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F Mary Magdalene Jane, P S G R Krishnammal, India

Chapter 7.15 Secure Authentication Process for High Sensitive Data E-Services: A Roadmap 2198

Claudio Agostino Ardagna, University of Milan, Italy

Ernesto Damiani, University of Milan, Italy

Fulvio Frati, University of Milan, Italy

Salvatore Reale, Siemens Mobile Communication S.p.A, Italy

Chapter 7.16 IT Development and the Separation of Banking and Commerce: Comparative

Perspectives of the U.S and Japan 2214

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Chapter 7.17 Electronic Risk Management 2228

Tapen Sinha, Instituto Tecnológico Autónomo de México, Mexico and University of Nottingham, UK

Bradly Condon, Instituto Tecnológico Autónomo de México, Mexico and Bond University, Australia

Chapter 7.18 E-Business Process Management and Intellectual Property: Issues

and Implications 2245

Kathleen Mykytyn, Southern Illinois University, USA

Peter Mykytyn, Southern Illinois University, USA

Trang 8

Chapter 7.19 IPR Protection for Digital Media Distribution: Trends and Solutions in

the E-Business Domain 2265

Bill Vassiliadis, Hellenic Open University, Greece

Vassilis Fotopoulos, Hellenic Open University, Greece

Chapter 7.20 E-Business Standardization in the Automotive Sector: Role and Situation of SMEs 2284

Martina Gerst, The University of Edinburgh, UK

Kai Jakobs, Aachen University, Germany

&KDSWHU$%DVLVIRUWKH6HPDQWLF:HEDQG(%XVLQHVV(I¿FLHQW2UJDQL]DWLRQRI2QWRORJ\ Languages and Ontologies 2304

Changqing Li, National University of Singapore, Singapore

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Chapter 7.22 Semantic Web Standards and Ontologies in the Medical Sciences and Healthcare 2323

Sherrie D Cannoy, The University of North Carolina at Greensboro, USA

Lakshmi Iyer, The University of North Carolina at Greensboro, USA

Section VIII Emerging Trends

7KLVVHFWLRQKLJKOLJKWVUHVHDUFKSRWHQWLDOZLWKLQWKH¿HOGRIHEXVLQHVVZKLOHH[SORULQJXQFKDUWHGDU-eas of study for the advancement of the discipline Chapters within this section highlight evolutions in agent-based e-business systems, enhancing e-business on the semantic web, and new trends in elec-tronic payment systems for e-business These contributions, which conclude this exhaustive, multi-volume set, provide emerging trends and suggestions for future research within this rapidly expanding discipline.

Chapter 8.1 A Roadmap for Ambient E-Service: Applications and Embracing Model 2337

Yuan-Chu Hwang, National Chengchi University, Taiwan

Soe-Tsyr Yuan, National Chengchi University, Taiwan

Chapter 8.2 A Survey on Neural Networks in Automated Negotiations 2360

Ioannis Papaioannou, National Technical University of Athens, Greece

Ioanna Roussaki, National Technical University of Athens, Greece

Miltiades Anagnostou, National Technical University of Athens, Greece

Chapter 8.3 Patterns for Designing Agent-Based E-Business Systems 2367

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Chapter 8.4 Dialogue Act Modeling: An Approach to Capturing and Specifying

Communicational Requirements for Web-Based Information Systems 2389

Ying Liang, University of Paisley, UK

Trang 9

Chapter 8.5 Automatically Extracting and Tagging Business Information for E-Business

Systems Using Linguistic Analysis 2413

Sumal J Conlon, University of Mississippi, USA

Susan Lukose, University of Mississippi, USA

Jason G Hale, University of Mississippi, USA

Anil Vinjamur, University of Mississippi, USA

Chapter 8.6 Semantic Knowledge Transparency in E-Business Processes 2432

Fergle D’Aubeterre, The University of North Carolina at Greensboro, USA

Rahul Singh, The University of North Carolina at Greensboro, USA

Lakshmi Iyer, The University of North Carolina at Greensboro, USA

Chapter 8.7 Enhancing E-Business on the Semantic Web through Automatic

Multimedia Representation 2455

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Chapter 8.8 Utilizing Semantic Web and Software Agents in a Travel Support System 2466

Maria Ganzha, EUH-E and IBS Pan, Poland

Maciej Gawinecki, IBS Pan, Poland

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Chapter 8.9 Global Trends of Payment Systems and the Next-Generation RTGS

Project in Japan 2495

Masaaki Nakajima, Reitaku University, Japan

Chapter 8.10 E-Commerce and Dispute Resolution: Jurisdiction and Applicable Law

in a Dispute Arising from a Computer Information Transaction 2514

Naoshi Takasugi, Doshisha University, Japan

Chapter 8.11 The Regulation of New Forms of Electronic Fund Transfers in Japan Focusing

on Electronic Money 2530

Takashi Nakazaki, Anderson Mori & Tomotsune, Japan

Chapter 8.12 Pricing Strategy of Online Knowledge Market: The Analysis of Google Answers 2556

Zuopeng (Justin) Zhang, Eastern New Mexico University, USA

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Chapter 8.13 Evolving E-Health System Symbiosis: Theoretical Constructs in International

Realpolitik Space 2571

Denis H J Caro, Université d’Ottawa, Canada

Trang 10

xxix

Preface

A complete knowledge of electronic business is becoming a basic, necessary survival tool for life in the 21st century Due to its enticing promise to expand markets and exponentially increase productivity, electronic business, when realized effectively, can perpetually revolutionize and re-revolutionize the business world as innovations are implemented successfully or unsuccessfully This potential demands DWWHQWLRQIURPQRWRQO\UHVHDUFKHUVLQWKH¿HOGEXWDOVRIURPH[HFXWLYHVSURIHVVLRQDOVDQGHYHQFRQ-VXPHUV(OHFWURQLFEXVLQHVVLVWKHUHIRUHDYLWDO¿HOGZLWKZKLFKWRGD\¶VLQIRUPHGSHUVRQPXVWJDLQD

¿UPJUDVSDQGUHPDLQLQWLPDWHO\IDPLOLDU

In recent years, the applications and technologies generated through e-business have grown in both number and popularity As a result, researchers, practitioners, and educators have devised a variety of techniques and methodologies to develop, deliver, and, at the same time, evaluate the effectiveness of WKHLUXVH7KHH[SORVLRQRIPHWKRGRORJLHVLQWKH¿HOGKDVFUHDWHGDQDEXQGDQFHRIQHZVWDWHRIWKHDUW literature related to all aspects of this expanding discipline This body of work allows researchers to learn DERXWWKHIXQGDPHQWDOWKHRULHVODWHVWGLVFRYHULHVDQGIRUWKFRPLQJWUHQGVLQWKH¿HOGRIHEXVLQHVV Constant technological and theoretical innovation challenges researchers to remain informed of and continue to develop and deliver methodologies and techniques utilizing the discipline’s latest advance-ments In order to provide the most comprehensive, in-depth, and current coverage of all related topics and their applications, as well as to offer a single reference source on all conceptual, methodological, technical, and managerial issues in electronic business, Information Science Reference is pleased to offer

a four-volume reference collection on this rapidly growing discipline This collection aims to empower researchers, practitioners, and students by facilitating their comprehensive understanding of the most FULWLFDODUHDVZLWKLQWKLV¿HOGRIVWXG\

This collection, entitled Electronic Business: Concepts, Methodologies, Tools, and Applications,

is organized into eight distinct sections which are as follows: 1) Fundamental Concepts and Theories, 2) Development and Design Methodologies, 3) Tools and Technologies, 4) Utilization and Application, 5) Organizational and Social Implications, 6) Managerial Impact, 7) Critical Issues, and 8) Emerging Trends The following paragraphs provide a summary of what is covered in each section of this multi-volume reference collection

Section One, Fundamental Concepts, Methodologies, Tools, and Applications, serves as a

founda-tion for this exhaustive reference tool by addressing crucial theories essential to understanding e-business 6RPHEDVLFWRSLFVLPSDFWHGE\WKLV¿HOGDUHH[DPLQHGLQWKLVVHFWLRQWKURXJKDUWLFOHVVXFKDV³,GHQWLI\LQJ (%XVLQHVV2SWLRQV´E\$OEHUW%RRQVWUDDQG%HUWGH%URFNZKLFKIRFXVHVRQWKH¿UVWVWDJHVRIGHFLVLRQ PDNLQJLGHQWL¿FDWLRQDQGRUGHULQJRIRSWLRQV7KLVVHFWLRQDOVRIHDWXUHVDUWLFOHVZKLFKSURYLGHWKHUHDGHU ZLWKDQXQGHUVWDQGLQJRIDYDULHW\RILVVXHVLQFOXGLQJ³(&RP6XSSO\&KDLQDQG60(V´E\5RQ&UDLJ

³,QWHUDFWLRQ6WDQGDUGVLQ(%XVLQHVV´E\6WHSKHQ+DZNDQG:HLMXQ=KHQJDQG³%%(%XVLQHVV´E\ Robert J Mockler, Dorothy G Dologite and Marc E Gartenfeld This section provides useful, general discussions to give reader a clear view of electronic business and its broad development

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