iPod Lightrail Wrap Advertising, Minneapolis, Minnesota Apple has promoted the iPod and iTunes with several advertising campaigns including their silhouette commercials : November 2001
Trang 12006 Q1 14,043,000 [43]
2006 Q2 8,526,000 [58]
2006 Q3 8,111,000 [59]
Total 58,912,000
[ edit ]
Advertising
An iPod billboard in midtown Toronto
iPod Lightrail Wrap Advertising, Minneapolis, Minnesota
Apple has promoted the iPod and iTunes with several advertising campaigns including their silhouette commercials :
November 2001
A man dances to music while demonstrating the synchronization
between iTunes and the iPod [60]
Trang 2September 2002
Switcher Campaign, Interviews with real people candidly discussing why they like their Macs and iPods and what they dislike about their PCs The campaign includes Hamilton Morris and cult phenomenon
Ellen Feiss
April 2003
Casually dressed people giving animated silent renditions of pop songs,
to promote the iTunes Music Store Songs included Sir Mix-a-lot 's
" Baby Got Back ", The Caesars ' " Jerk It Out ", Eminem 's " Lose
Yourself " and others
October 2003
TV commercials of the silhouette campaign Songs included The Vines '
" Ride ", Gorillaz ' " Feel Good Inc ", Steriogram 's " Walkie-Talkie
Man ", Jet 's " Are You Gonna Be My Girl ", Daft Punk 's " Technologic " and many more
October 2004
Silhouettes of U2 band members performing their song " Vertigo " January 2005
TV commercials of dancers as silhouettes, with an iPod shuffle symbol moving underneath them
September 2005
Two pairs of hands fighting over an iPod nano whilst viewing it at different angles
October 2005
A music video of U2's " Original of the Species " (from the Vertigo: Live
From Chicago DVD) playing on a video iPod Alternative ads had a
sihouette of rapper Eminem over an 'urban' orange background, and a silhouette of jazz musician Wynton Marsalis over a 'cool blue'
Trang 3background These backgrounds were more textured and complex than
in previous ads
March 2006
Thousands of CD covers pouring into an iPod nano, with the song
"Cubicle" by the French electro-rock band Rinôçérôse
September 2006
Silhouette of Bob Dylan performing the song " Someday Baby " from the album Modern Times A dancer, also in silhouette, is shown dancing to the song
A new ad featuring the updated iPod nano Silhouette dancers can only
be seen when they cross the paths of color generated by their iPod nano This features the song "The Audience Is Listening Theme Song" by Cut Chemist [61]
[ edit ]
Earphones
The iPod's white earphone cords have become symbolic of the brand, and advertisements feature them prominently In fact, the earphones have such strong visual recognition characteristics that some have said they can be a liability After a 24% rise in robbery and a 10% increase in grand larceny in the New York City subway, a spokesperson for the NYC police suggested that iPods might be behind the increases [62]
[ edit ]
Accessories
Several companies produce accessories that are designed to for iPods This market is sometimes described as the iPod ecosystem [63]
Popular iPod accessories
Trang 4Accessory Functionality Offered Manufacturer
External speakers
(including the iPod
Hi-Fi )
Loudspeakers
JBL , Bose , Altec Lansing , Kensington ,
Apple , Logitech ,
Klipsch
Sound recorders Record analog audio from a
Monster Cable
Portable battery
rechargers
Recharge the internal battery "on the go"
FM radio tuners Listen to FM radio, in-line control
of iPod
Griffin Technology ,
Monster Cable
Wireless remote
controls
Control the iPod from a distance wirelessly
Griffin Technology ,
Monster Cable
Wired remote
control Control the iPod from a distance Apple
Winter sports
jacket and
backpacks with
SoftTouch
Control panel attached to apparel
RedWire DLX
Jeans
Special dock with connective wire connects iPod to internal
equipment located conveniantly on jeans such as control pad and headphones
Levi's
Cases and Protect the iPod against accidental Apple and many
third party
Trang 5protective films drops and surface scratches companies
iPod Camera
Connector
Transfer photos from a digital camera or media card to a color screen iPod [citation needed]
Apple
Audio/visual cable
(with proprietary
Output composite video and stereo analog audio
(A standard A/V cable can be used
by swapping the RCA connector ends appropriately on the video input device)
Apple
Nike + iPod Enable iPod nano to be used as a
iPod Radio Remote Enable listening to FM radio Apple
OhMiBod [64]
A vibrating sex device that can be plugged into the iPod and sends out vibrations to the beat of the music
Suki, LLC
[ edit ]
Car integration
BMW released the first iPod automobile interface [65] that allowed drivers of newer BMW vehicles to control their iPod using the built-in steering wheel controls or the radio head unit buttons Apple announced in 2005 that similar systems would be available for additional vehicle brands, including Mercedes-Benz , [66] Volvo , [67] Nissan , Alfa Romeo , Ferrari [68] , Acura , Audi , Honda (with speech recognition [69] ), Renault and Volkswagen [70]
In September, 2006 Apple announced that 70% of the car models offered for sale in the US in the next model year offer the ability to connect an iPod [71] [72]
Trang 6Some independent stereo manufacturers including JVC , Pioneer , Kenwood ,
Alpine and Harman Kardon also have iPod-specific integration solutions Alternative integration methods include using adaptor kits (via the cassette deck or the CD changer port), RCA inputs, or FM transmitters such as the
iTrip , although personal FM transmitters are illegal in some countries [ edit ]
See also
iTunes
Digital audio player
Foxconn