Internship i report topic the summary of the 1 intership st in rueco joint stock company

FOREIGN TRADE UNIVERSITY SCHOOL OF ECONOMICS AND INTERNATIONAL BUSINESS INTERNSHIP I REPORT TOPIC: THE SUMMARY OF THE 1°" INTERSHIP IN RUECO JOINT STOCK COMPANY Name : Vi Minh Hoa S

FOREIGN TRADE UNIVERSITY SCHOOL OF ECONOMICS AND INTERNATIONAL BUSINESS

INTERNSHIP I REPORT TOPIC: THE SUMMARY OF THE 1°" INTERSHIP

IN RUECO JOINT STOCK COMPANY

Name : Vi Minh Hoa Student ID: 2312550029

Class: KDOE441.1 (HK2/2324)

Instructor: PhD Nguyén Hong Tra My

TABLE OF CONTENT

INTRODUCTIƠNN cọ lọ HH TH TH họ HH Họ TT Ti TT 0.080.080 3 CHAPTER 1: AN OVERVIEW OF RUECO JOINT STOCK COMPANY e e5 4

1, G€HGT(IÍ [HẨTO(ÏHCÍÏOH S0 nh HH TY HT TH HT TH HT TH KHI TH Kê 4 2.Business Formdtion qHd DevelopHICHI PTOĐFCNS co HH HH ch nung nh gu ng 1 ng 3 P8 0067 nan nan ốốốố.ố 3 2.2 RUECO’s value chain with 3 brAHGHGS àà cà TT HH HH Hà KH KH kh key 3 2.3 RUECO’S distribution SVSÍCTH à TS HH HH kh he 6

3 Wissions, Missions, Core VadlHes qHd Socidl HHDQCÍN co Hs nh ng s1 7

CHAPTER 2: MY INTERNSHIP PROCESS AT RUECO JOINT STOCK COMPANY.8

1 The function of CACH (ÍGDQTÍHICHÍ on TH THỌ TY HH TT 0000090080000 g0 4909 8

2 The 0DpOTtHHIties qHỈ CHAIÍCHĐGS ÍH CACỈ cQQ Go HH nh HH ng ng gu 09c 8 SMy tasks during the internsNip ccseccscccscscsssescssscessnscesseecesaasesenacessagageecesessuaaaessssssnsnganes i TASK 1: Market research and understanding of the B2B, introducing the company 11 TASK 2: Understanding the partnership support process to apply to our business ll

1ASK 3: Searching ƒor conmtacts oƒpoftential partners on oHline pÏafÍOPM: ll TASK 4: Building a company profile on the LinkedIn platform ccccccccscccte eit ll TASK 35: Building a landing page for PrOduUcts ccccccccccccctecce cette ett tte eet eenetetnneetens Il TASK 6: Designing the website interface and landing page for retail product system 11 TASK 7: Inspecting Retailers and storage and iHV€HIOFV CheCKMJ à.ằ àẳ Ăn ll 1ASK §: Joining In International Commerce FT cà nh KH HH Ha il CHAPTER 3: MEANINGEUL LESSONS AND FEUTURE ORIENTATION 11 1.Upgrade kiowledge qHd sẰlÏÏS Q0 HT TY HH ch g0 H0 9v 14

2 Widen CHFGCT HCÍWOTĂV SG HH TH HH TH HH TH TH HH TH HT HT ng 14

CONCLUSION HH HH TH Họ TH TH Hi HH TH TH TH 1 ng 15 APPENDIY SH HH HH HH HH HA HO HH HH HH HH ĐH ĐH G0 108 40.084 8.084 0 15

INTRODUCTION

Internship is a specific educational activity aimed at contributing to the formation and development of essential qualities and professional skills of students according to the set training objectives The training programs in universities provide a useful theoretical framework and knowledge about the profession, which needs to be applied in practical and dynamic contexts with specific professional environments Therefore, internships have become increasingly necessary for students Practice has proven that internships are an indispensable part of students’ intellectual baggage It is a practical method that helps students become more solid and confident to meet the general requirements of society and specific job demands With the support of the university and the School of Economics and Business, along with the consent of Rueco Joint Stock Company, our internship group had the opportunity to gain a better understanding of our field of study and the application of the discipline in specific circumstances in life

During the internship period, we were able to study, research, and observe the real situation at RUECO

Joint Stock Company while applying the fundamental knowledge taught at the university to our work process The support of our leaders, Mr.s Oanh and Ms Nguyen Ly, and the company's colleagues, and staff at RUECO JSC, helped us complete this internship report However, due to our limited experience and knowledge, our report may still have some limitations and errors We hope to receive comments and contributions from Mrs Tra My to further improve it Once again, we sincerely thank Ms Tra My for her dedicated guidance and instructions, as well as the esteemed RUECO Joint Stock Company

CHAPTER 1: AN OVERVIEW OF RUECO JOINT STOCK COMPANY

1 General introduction

¢ Official Logo:

¢ Original Name

® English Name

e Abbreviation

© Tax Code

® Address

¢ Representative

e Phone

© Operation Date

¢ Managed by

¢ Type of Business :

e Status

Rugco

: CONG TY CO PHAN SINH THÁI RUỘNG RƯƠI

: RUONG RUOI ECOLOGICAL JOINT STOCK COMPANY : RUECO

: 0107976958 : No 22/119, Alley 50, Lane 310 Tay Ho District, Hanoi, Vietnam

: PHAM THI KIEU OANH

: 0965097642 : 2017-08-24 : Tay Ho District Tax Department

Non-state Joint Stock Company : In operation (granted with Certificate of Business Registration)

2 Business Formation and Development Progress

2.1 RUECO’s foundation

Rueco Joint Stock Company was established in 2017 as the first unit to implement the symbiotic ecological agricultural model of rice and earth-worm in Vietnam Rueco is a brand of products produced

in the earthworm field ecosystem, a special symbiotic production environment of earthworm and rice plants This connection is proof of the absolutely safe cultivation area because earthworm can only live in

that meet food hygiene and safety standards and are produced according to traditional methods and recipes

to create a unique flavor, not only safe and highly nutritious but also carrying the quintessence of Vietnamese nature and culture

2.2 RUECO’s value chain with 3 branches

Through many years of development and continuous efforts, the Company has built three brands of agricultural products and traditional specialties according to the value chain: Rueco, Ruca, Gaba

GABA QUÀ TẶNG

mat mia

Figure 1: Three different branches of Rueco

There are some main characteristics from each branch:

RUECO: Rice, brown rice, milled rice, sticky rice wine, rice vinegar,

RUCA: Gac green tea, fruit jam, sesame candy, sweet peanuts,

GABA: grapefruit tea, cocoa oat/cashew/ green bean milk, soy tea,

Figure 2: RUECO JSC VALUE CHAIN DIAGRAM

Developing raw material areas

Rice symbiosis ecological raw material areas, indigenous raw

material areas and chemical-free farming specialties

Product manufacturing and processing

Production according to traditional recipes combined with modern technology creates safe, highly nutritious products, imbued with the quintessence of Vietnamese culture and nature

Distribution

Finished products are shipped to wholesale/retail distributors or

sold directly to consumers

2.3 RUECO’s distribution system

Rutcg

Customers are the driving force and compass for every

ES step of RUECO JSC

§súi BIEN The Company's customers are stores and chains of safe

Cn neg oe food and reputable organic food stores in Hanoi and S118 other provinces

% The total number of sales points of nearly 100 BacTom Xanksam v distributors is more than 200 points and is constantly

ene Seating In the near future, the Company aims to expand its

: distribution channel to supermarket chains and

Q hypermarkets, and further export products to

Chui Ecofood: 03 cua hing thuôi Phúc Hậu 02 cra hàng

* VISION :

To become the number one enterprise in Vietnam building a symbiotic agricultural ecosystem according

to the value chain

*MISSION

To elevate Vietnamese agricultural products, preserve and promote traditional Vietnamese culinary culture, and bring Vietnamese regional specialties to the world

*CORE VALUES

Respect: Respect and preserve the sustainable values of nature and traditional cultural values of the nation

Sincere: Serve customers and the community with sincerity from the heart

Quality: Focus on product quality, safety and hygiene to improve the quality of life

*SOCIAL IMPACT ON HUMAN AND COMMUNITY

*Preserving and promoting traditional values in Vietnamese cuisine and agriculture

Through cooperation with craft villages and farmers, all products directly produced or distributed by RUECO JSC have local ingredients, are regional specialties of Vietnam and are produced according to traditional methods and recipes

RUECO JSC recognizes the importance of traditional agricultural farming methods and always focuses on building a farming process that combines the experience and knowledge of local farmers with scientific and technological advances

*Preserving and sustainably developing biodiversity

Building and developing symbiotic ecological raw material areas, chemical-free farming processes help preserve and sustainably develop biodiversity in growing areas

*Improving knowledge and farming techniques for farmers

RUECO JSC closely coordinates and accompanies farmers in the process of developing raw material areas Direct training courses for farmers are organized periodically to raise people's awareness of safe, chemical-free farming Production teams are established to ensure that production processes are monitored and improved

*Protecting the health of producers and consumers

The ecological farming model and the production and processing process ensure food hygiene and safety, creating safe products for producers and consumers

Through signing stable cooperation contracts through farming seasons, RUECO JSC creates jobs for more

than 120 workers, 80% of whom are rural women Women are able to work on their family's land or the

locality where they live, ensuring income and a stable, prosperous life

CHAPTER 2: MY INTERNSHIP PROCESS AT RUECO JOINT STOCK COMPANY

During my internship, | am very glad to have oppoturnities to work in marketing, sales, and invest department My task includes:

Writing SEO websites and planning marketing ideas

Documenting and Buying customers’ data and arranging files

Sending SMS/emails and telephoning customers to purchase products

Joining in International Commercial Progress Market Festival

1 The function of each department

Finance and Accounting Department: The Accounting Department serves as the financial backbone of Connect Fashion Its primary duty is to ensure meticulous financial management, including budgeting, bookkeeping, and financial analysis

Research and Development (R&D) and Investment Department : Innovation and product excellence drive Connect Fashion's competitiveness The R&D department is at the forefront of this mission, responsible for renewing new ramie-based products, improving existing offerings, and staying ahead of market trends

Through research, experimentation, and collaboration, this department fuels the company’s drive for

sustainable, cutting-edge solutions

Sales & Marketing and Logistics Department: The Sales & Marketing department is the face of Connect Fashion to the world Its core mission is to connect the company's exceptional products with the right audience Through market research, customer engagement, digital marketing, and sales strategies, this department drives growth and ensures that the company's sustainability message reaches and resonates with a global clientele

2 The opportunities and challenges in each

DEPARTMENT | ADVANTAGES DISADVANTAGES

Sales Activities | B2B Sales: - Limited Retail Presence:

The company Although their mainstay is B2B sales, the company predominantly engages | maintains a modest presence in the retail

in Business-to-Business | segment They offer uniforms to individual buyers (B2B) sales They interested in eco-friendly and high-quality

specialize in providing | products This presence serves as an additional avenue for uniforms for clients, revenue generation

particularly catering to Types of Sales Activities

large-scale buyers like - Uniform Supply Contracts:

coffee chains This focus | Connect Fashion JSC secures long-term contracts with

allows them to offer

customized solutions for

corporate clients seeking

uniformity and brand

consistency

Types of Sales Activities

- Uniform Supply

Contracts:

Connect Fashion JSC

secures long-term

contracts with coffee

chains, small businesses,

and

the others, providing

them with customized

uniforms These

contracts are a

significant part of

their sales strategy,

ensuring consistent

revenue streams

coffee chains, small businesses, and

the others, providing them with customized uniforms These contracts are a significant part of

their sales strategy, ensuring consistent revenue streams

- Client-Centric Approach:

The company's sales approach is client-centric, focusing

on understanding and meeting the specific uniform needs of their corporate clients This approach ensures customer satisfaction

and long-term partnerships

In short, Connect Fashion JSC primarily focuses on B2B

sales, particularly catering to coffee chains and similar clients with uniform needs They also maintain a limited presence in

the retail segment, offering eco-friendly uniforms to individual consumers Their sales activities are strategically aligned with their commitment to providing high-quality, sustainable uniform solutions to their clients

2.1.2 Marketing

Connect Fashion JSC, primarily known for its uniform production, has adopted a strategic

approach to marketing While their core clientele includes large-scale buyers like coffee chains, they have also ventured into the retail segment, albeit to a limited extent In this section, we

will delve into the marketing activities and strategies employed by the company

Description of Marketing Activities

- B2B Marketing:

The company's B2B marketing efforts are centered around establishing strong relationships

with corporate clients They employ personalized marketing strategies to showcase their

expertise in providing eco-friendly and high-quality uniform solutions to large-scale buyers

- Digital Marketing:

Connect Fashion JSC utilizes digital marketing channels to enhance their online presence

and reach a wider audience They employ social media marketing, search engine optimization

(SEO), and email marketing to engage with both B2B clients and individual consumers

interested in eco-friendly uniforms

Types of Marketing Strategies

- Client-Centric Approach:

The company's marketing approach is centered on understanding the unique needs and

preferences of their corporate clients They tailor their marketing messages to showcase how

their uniform solutions align with client branding and sustainability goals

- Limited Retail Marketing:

In the retail segment, the company employs targeted marketing efforts to attract individual

consumers seeking eco-friendly uniforms While this is not their primary focus, it serves as an

additional avenue for brand recognition and revenue

- Content Marketing:

Connect Fashion JSC engages in content marketing to educate their target audience about

the benefits of eco-friendly uniforms They create informative content, including blog posts and articles, to position themselves as industry experts

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