Module marketing communication in the digital age

FOREIGN TRADE UNIVERSITY HO CHI MINH CITY CAMPUS DFORDSHIRE INESS UNIVERSITY OF SCHOOL OF END-MODULE ASSIGNMENT Module: Marketing Communication in the Digital Age Code: MARO21-2.

FOREIGN TRADE UNIVERSITY

HO CHI MINH CITY CAMPUS

DFORDSHIRE INESS

UNIVERSITY OF

SCHOOL OF

END-MODULE ASSIGNMENT

Module: Marketing Communication in the Digital Age

Code: MARO21-2.S1

FINAL ASSIGNMENT

FOR EXAMINERS ONLY

Student: Nguyén Van Vinh Phat

Grade (Gin number):

Student ID: 2245519016

Academic year: 2023-2024 Examiner |

- (Signature & Fullname)

Headteacher: Le Son Dai

Ho Chi Minh City, October 2023

END-MODULE ASSIGNMENT

Module: Marketing Communication in the Digital Age

Code: MARO21-2.S1

FINAL ASSIGNMENT

Student’s fullname: Nguyén Van Vinh Phat Student ID: 2245519016

Cohort: K60BFC Semester: I Academic year: 2023 - 2024 Lecturer: PhD Le Giang Nam

Ho Chi Minh City, October 2023

STATEMENT OF AUTHORSHIP

Except where reference is made in the text of the end-module assignment, this assignment contains no material published elsewhere or extracted in whole or

in part from an assignment which I have submitted or qualified for or been awarded another degree or diploma

No other person’s work has been used without due acknowledgements in the end-module assignment

This end-module assignment has not been submitted for the eveluation of any other modules or the award of any degree or diploma in other tertiary Institutions

Ho Chi Minh City, October 2023 Nguyen Van Vĩnh Phat

Table of Contents

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Chap 1: Introduction

1.1 Abstract

In today's competitive employment market, having a strong personal brand is more

important than ever, especially for graduates entering the professional sector As I

approach graduation day with excitement and a wealth of information obtained from

my school experience, I see the need to develop a marketing communication strategy

to enhance my personal image as a possible job seeker In this essay, I will outline the

activities I want to take to develop my personal brand in order to increase my

employability

1.2 General information about myself

- Full name : Nguyen Van Vinh Phat

- Date of birth : 19/10/2004

- University : Foreign Trade University HCM campus

- Major : Bachelor of Business associate with Bedfordshire University

1.3 Interested position

Based on the major I am pursuing and my interest, I chose the position of supply

chain manager - buyer as the position that I am interested in applying for

Chapter 2: Main body

2.1 Define personal brand

2.1.1 Strength, skills, and attributes

- Knowledge in FMCG industry

With a degree in business administration and a passion for supply chain management,

I looked into and discovered that I was a good fit for the FMCG industry Since then,

I've learnt more about the industry, in addition to what I acquired in school lectures

As a result, I have a strong foundation of expertise in this field

- Carefulness:

Because supply chain procedures are advanced, a high level of precision is required to

avoid disruption My attention to detail ensures that the procurement procedure runs

smoothly and without excessive costs

- Effective communication:

Communication is essential in supply chain management My team has grown adept

at working together as a result of participation in several team projects including both

internal and external teams, as well as ensuring that there are no bottlenecks or

misunderstandings as information flows freely

- Problem-solving:

Unexpected supply chain challenges are typical in supply chain management, and

they include supply chain interruption, quality concerns, and logistical issues These

challenges that my job encounters are well addressed by my good problem-solving

abilities, so I ensure that things travel easily and without interruption

- Technical skills:

The ability to do a specific job related to one's field of employment is referred to as

technical skills It entails competency and experience in using the tools, processes,

and approaches required to complete certain tasks and solve issues After participating

in many events and conducting extensive individual study work by reading library

books on my own, I have acquired a variety of valuable abilities, including search

skills for gathering internet information Mastery of software application packages

such as MS Office, project management software, and data analysis tools is required

for professional competency in office information technology

- Cheerful and sociable:

Because one of my traits is friendliness, I will find it simple to interact with

colleagues or partners

2.1.2 Weakness

- Presenting skill

Although I am a friendly individual, I am not very good at presenting in front of large

groups, thus my presentation abilities are still restricted However, I am currently

working on correcting that shortcoming using tactics such as developing a habit of

planning and carefully preparing presentations Learn how to use body language, eye

contact, and gestures Attend public speaking training programs or workshops

- Planning skill

In addition, I am experiencing certain limits in my planning abilities When it comes

to scheduling activities, I frequently become confused However, by making a

practice of putting down projects with short and essential deadlines to prioritize, I am

progressively correcting this shortcoming

2.1.3 What Makes Me Stand Out

- Passion for Supply Chain Management:

What truly distinguishes me is my strong interest in supply chain management It's not

just a profession to me; it's something I'm very enthusiastic about I am always

looking for ways to further my knowledge and abilities in this profession My

commitment to the area is clear, whether it is keeping up with the newest industry

developments, attending relevant conferences, or seeking more education

- Continuous Learning and Development:

Furthermore, I vow to continue looking for industry trends as well as professional

self-improvement activities to demonstrate my devotion It keeps them inventive,

which is what keeps businesses alive in today's ever changing environment

- Relationship expanding:

I am convinced that with my personality and communication abilities, I will be able to

expand relationships with colleagues or partners

- Problem-solving:

With experience participating in a variety of activities and dealing with a variety of

challenges, I feel my ability to manage circumstances swiftly is a strength

2.1.4 Compelling Personal Brand Statement

I am an incredibly analytical nominee with a clear direction in negotiating attractive

procurement contracts and improving the supply chain, and I can quickly integrate

into the business culture What actually distinguishes me is my love for the profession

and my unshakable drive to always learn and increase my knowledge of the field and

industry trends I am relentless in identifying methods to promote smooth and cost-

effective supply chain operations, making me a great candidate for a Supply Chain

management buying role My objective is to deliver strategic, data-driven

procurement solutions to your firm, supported by my passion and devotion to the

sector

2.2 Target audience

2.2.1 Pharmacity

- General information:

Pharmacity, which was founded in November 2011, is pleased to be Vietnam's most

contemporary and convenient retail pharmacy company Our aim is to ensure that

"pharmacity is the most convenient pharmacy chain where customers fully entrust

their health and wellness in Vietnam" Pharmacity provides consumers reliably

across the country with medications from reliable sources, wonderful care, and a

fantastic customer experience, thanks to over 4600 committed and skilled

Pharmacists Pharmacity has over 1000 pharmacies around the country To make it

easier for clients to visit Pharmacity, we want to expand our footprint to 5000 outlets

by 2025, cementing our leadership position in the Vietnamese pharmacy sector

- Job description:

Handling requests from the store or hotline for items not available in the store (end to

end process)

Check the system to view inventory at the store or distribution center and respond to

the hotline or store;

Search for goods from available suppliers or from other sources in the market;

Check competitor prices to determine product selling price;

Report prices to the store or hotline so that relevant parties can notify customers;

Store order information and solutions for customers to serve as a database to improve

the operating process of the entire company

Handling AX system for new products:

Create code and selling price on the system,

Create purchase requisition (PO),

Receive invoices from suppliers, enter purchase requisitions (POs) and inventory;

Work with stores to create sales transactions and record revenue into the system

Perform other tasks as assigned by Direct Manager

Agree work goals (KPIs) with direct management, and ensure completion of assigned

KPIs

2.2.2 Mia.vn

- General information:

After 5 years of building and expansion, MIA.vn has now become Vietnam's top true

suitcase supermarket system, with 16 supermarkets spread around Hanoi and Ho Chi

Minh City Ho Chi Minh City is a city in Vietnam

- Job description:

Look for processing providers (both domestic and foreign)

Create purchasing plans (monthly/quarterly/annually) - Purchases to guarantee

inventory in accordance with the company's overall business strategy - Monitor the

status of products arriving, ensuring no additional expenses are paid due to late dates

Check the quality of imported items (QC) and resolve any problems that emerge

throughout the buying process

Manage, maintain, and establish positive supplier relationships

2.2.3 Liberico

- General information:

Liberico Joint Stock Company, founded in 2018, is a professional importer and

distributor of fast-moving consumer goods (FMCG) products, such as imported food

and foodstuffs, household detergents, and alcoholic beverages and soft drinks, which

are now widely available in all provinces and cities throughout the country

- Job description:

Completing domestic purchase and import-export paperwork as instructed

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Assist in the identification and development of domestic and global suppliers

Carry out responsibilities as directed by department managers and the Board of

Directors

2.2.4 Nestlé

- General information:

Nestlé is one of the world's major food and beverage corporations It operates in 190

countries and its product range includes well-known brands such as Nescafé, KitKat,

Maggi, and Purina, among many others

It has substantially invested in its global supply chain, with major areas of focus

including ESG leadership, packaging waste reduction, and innovative business

models to improve end-to-end supply chain performance

- Job description:

The Local Sourcing Specialist is in charge of establishing, verifying, communicating,

and executing sourcing strategies for locally managed categories (at the NiM level),

while adhering to the Strategic Sourcing Process tools, templates, and policies and

employing the Nestlé Standardized Procurement Model

She or he must guarantee the efficient deployment of new or changing items/services,

P2P channel management, and new suppliers

2.2.5 Job role and industries

I choose the Supply chain management Buyer role in the FMCG industry

- Job overview:

The buyer is one of the most important roles in any organization since he or she is in

charge of acquiring items that are required for the operation of the business Their key

tasks are to ensuring that there is an adequate supply of raw materials and other vital

resources to efficiently conduct the institution's activities

- Key responsibilities :

Determining the organization's buying requirements

Conducting quality research, selecting, and purchasing quality products/materials

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Building connections with suppliers and negotiating for the best possible costs,

quantities, and schedules

Managing orders, analyzing requisitions, and providing order status updates

Inventory taking and updating

Setting up a system for transferring items and keeping track of orders till they arrive

The importance of understanding the target markets and assessing current trends in

order to make sound purchasing decisions

Connecting with inventory personnel, corporate leadership, and the stockroom

Detecting and escalating any stock quality concerns among suppliers and

management

2.2.6 Tailor my communication

To answer your customers’ demands and values, you must first understand what your

company stands for Then we will devise acceptable means of change

- Teamwork and cooperation:

This will allow me to stress my capacity to collaborate with others, particularly in

these target organizations where collaboration is essential

- Adaptability and constant learning:

These organizations work in a rapidly evolving industry, which is evident

Changeability, dedication to lifelong learning, and professional development

- Culturally appropriate:

Demonstrate that your ideals align with the company's culture Personal

communication demonstrates that an individual is devoted to supporting the firm's

business ideology and objectives

- Language used in the industry:

Use industry-specific terms as well as language typical in the FMCG sector This

demonstrates my appreciation for the industry's unique requirements and standards

Using basic terms like those, as well as common acronyms, will allow me to stand out

to my audience