FOREIGN TRADE UNIVERSITY HO CHI MINH CITY CAMPUS GROUP ASSIGNMENT CHOICE OF WEEKLY SHIPPING SERVICE FROM EAST COAST SOUTH AMERICA TO NORTH EUROPE Mid-term Assignment - International Tr
Trang 1FOREIGN TRADE UNIVERSITY
HO CHI MINH CITY CAMPUS
GROUP ASSIGNMENT
CHOICE OF WEEKLY SHIPPING SERVICE FROM EAST COAST SOUTH AMERICA TO NORTH EUROPE Mid-term Assignment - International Transport Management
Trang 21 Assumption 3
1.1 Route: East Coast South America to North Europe LH HH xe 3
2.1 Create a direct SCrvice ccc ố ẻ 5 2.2, Create a service from East Coast South America to Algeciras, and tranship the cargo onto your existing services from Algeciras to North EUTope ĩc 2n v2 2 2x2 7 2.3 Enter into a vessel sharing aØT€€IT€TI - c2 2022113213111 3 131515151111 1111 017 11111 111 tp 8 2.4 Buy space (slot charter) from another Ìine ¿- c2 1 112 13221315 235115112112 1111115 xe 10
3.1 Comparative analysis Ụ 11
Kiện 12
Trang 31 Assumption
Our “7 chu lun” company is currently evaluating the suitability of the transportation service for the increasing demand More specifically, to calculate the approximate cost and flexibility, we choose a time frame of 1 year
1.1 Route: East Coast South America to North Europe
The route is expected to depart through several ports in South America and Northern Europe, with the destination being the port of Rotterdam in the Netherlands Based on the port’s capacity and the types of vessels allowed to operate at this port, we chose the port with the shortest route, the port of Rio De Janeiro in Brazil Thus, the journey will take about 24 days (including 4 days for loading and unloading)
BUENOS ARES
Figure: Route map (“Service Finder (THEA) - Hapag-Lloyd”)
From/To Tangier Rotterdam London Gate Hamburg Bremerhaven Antwerp Le Havre Sines
Arrival day MON FR SUN TUE THU
Buenos Aires 27 31
Montevideo 25 29 31
Rio Grande 23 27 29 31 33 36 38 42
Navegantes**
Paranagua 19 23 25 27 29 32 4
Santos 18 22
Rio de Janeiro 16 20 22 24 26 29 31 35
Salvador
Pecem* 9 13 15 1 19
Figure: Transit time in days from North Europe - South America East Coast (“Service
Finder (THEA) - Hapag-Lloyd”)
Key ports: Rio De Janeiro Port, Rotterdam Port
e Port of shipment: Rio De JanEiro Port, Brazil (medium seaport): Port is maintained and operated by Autoridade Portuaria Docas do Rio (CDRJ) Exports include break bulk
Trang 4cargoes, (containerized) minerals, grain, and oil products
steel products, and crude
Inland port
Mean tide
Tide
Overhead Limit
Swell
No
1 foot m
Channel Cargo Pier Mean Tide Anchorage Oil Terminal
Harbor Size Shelter Max Vessel Size
Harbor Type Turning Area
Imports include breakbulk,
16 - 20 feet 4.9 - 6.1 meters
16 - 20 feet 4.9 - 6.1 meters
1 foot
16 - 20 feet 4.9 - 6.1 meters
21 - 25 feet 6.4 - 7.6 meters
Large Excellent Over 500 feet in length
Coastal Natural
Yes
Figure: Port of Rio De JanEiro’s details (www.findaport.com, www.searates.com)
e Port of destination: Port of Rotterdam, Netherlands (very large deepwater seaport): Large multipurpose port and Europe's largest container port, with excellent inland
connections by water, road, rail, and pipeline
Region
Inland port
Mean tide
Tide
Overhead Limit
Swell
West part of North Sea
No
1 foot m
Channel
Cargo Pier Mean Tide
Anchorage Oil Terminal
Harbor Size
Shelter
Max Vessel Size Harbor Type
Turning Area
36 - 40 feet 11 - 12.2 meters
26 - 30 feet 7.1 - 9.1 meters
1 foot
41 - 45 feet 12.5 - 13.7 meters
31 - 35 feet 9.4 - 10 meters
Large
Good
Over 500 feet in length River Natural
Yes
Figure: Port of Rotterdam’s details (www.findaport.com, www.searates.com)
e Port of tranship (if needed): Port of Algeciras, Spain (medium seaport): Naturally sheltered port within a large, deep-water bay Facilities cater for most types of cargo, with repairs and bunkering also available
Trang 5Inland port
Mean tide
Tide
Overhead Limit
Swell
No
1 foot m
Cargo Pier Mean Tide Anchorage Oil Terminal
Harbor Size Shelter
Max Vessel Size Harbor Type Turning Area
36 - 40 feet 11 - 12.2 meters
1 foot
76 feet - OVER 23.2m - OVER
46 - 50 feet 14 - 15.2 meters
Small Fair
Over 500 feet in length Coastal Breakwater
Figure: Port of Algeciras’s details (www.findaport.com, www.searates.com)
e Name: Grain
e Type of vessel: Bulk carrier (dry bulk) — Panamax (60,000 - 80,000 DWT)
ECSA SEABORNE GRAIN FLOWS PER FLEET
20M
®Handysize & Smaller © Handymax @®Supramax ®Ultramax @ Panamax
(
, Ci)
5M
Figure: ECSA Seaborne grain flows per fleet (Aganev, 2022)
2 Evaluation of 4 given options
2.1 Create a direct service
Definition: Direct shipping is an order fulfillment method where a seller manages their inventory and ships products directly to customers, bypassing intermediaries like transhipment The seller controls the entire process: picking, packing, shipping, and customer service
Cost:
Ship
Ship parameters
Average daily fuel consumption 228 t/d
Trang 6
Table: Annual cost assumption of creating direct service (Fan & Gu, 2019)
Case: In 2020, Dell experienced a surge in demand as industries shifted to remote work,
prompting the company to adapt rapidly This increased pressure on Dell's distribution centers and activated its risk management plan DHL and Dell Technologies collaborated to develop a direct shipping model Within three months, the companies redesigned the supply chain, achieving an average of 99% on-time performance to the final-mile carrier hubs, increasing reliability while reducing lead times
— It takes about 3 months to develop a direct shipping service
Pros and cons:
Faster Delivery Times: Products are | Increased upfront costs: Direct shipping shipped directly from the supplier to the | demands a hefty upfront investment in customer, reducing the time spent in transit | inventory, which can be challenging for new and improving customer satisfaction businesses with limited funds Very high initial
investment Lower Inventory Costs: Retailers can
facilities, lowering overhead costs |shipping demands effective Inventory associated with inventory management management to meet demand without
overstocking, potentially limiting product Increased Flexibility: Retailers can easily | variety
scale operations up or down based on
demand without the constraints of | Time imvestment: Running a_ shipping managing physical inventory operation is time-consuming, adding to your
responsibilities as a retailer and manufacturer, Better Control Over Quality: By | which may strain your resources
Trang 7
choosing reliable suppliers, retailers can
maintain higher standards for product | Slower fulfillment for large orders: Direct quality and packaging, enhancing the | shipping is efficient for small orders but slower overall customer experience for large ones due to labor intensity, making
dropshipping a better option for quicker Enhanced Customer Experience: Direct | fulfillment
shipping often leads to a more efficient
order fulfillment process, resulting in | Logistics complexities: Direct shipping adds a timely deliveries and improved customer | layer of complexity to your business operations
carriers, manage shipping costs, and potentially handle any damaged goods or returns This can require additional resources and expertise in logistics management
2.2 Create a service from East Coast South America to Algeciras, and tranship the cargo onto your existing services from Algeciras to North Europe
Cost: (Henriquez Larrazabal, R D., 2022)
Cost of delivery by sea (FCL) to Algeciras $20,000,000
Trang 8Departures per week
Direct services
Typical emissions range
577-791 kg co;
Transshipment
Pros and cons:
Leveraging Existing Network: Benefits from the
established network and infrastructure in North
Europe
Optimized Port Operations: Centralized
transshipment in Algeciras can streamline operations
and optimize costs
Flexibility and Scalability: Adaptable to fluctuating
demand by adjusting vessel capacity and frequency
Risk Mitigation: Reduced financial risk as the
company is not fully responsible for the entire route
Risk of damage and loss during transshipment
Additional cost or lead time for
transshipment and handling
Require more control for each path
Increasing complexity
Insufficient capacity for existing service
2.3 Enter into a vessel sharing agreement
Definition: A Vessel Sharing Agreement (VSA) is a contractual arrangement between shipping lines that allows them to share vessel space on specific trade routes using a specified number of vessels The quantum of space that each partner gets may vary from port to port and could depend on the number of vessels which are operated or placed by the different partners within the agreement (Manaadiar, 2023)
Cost: (Assistant & Phd, n.d.)
Total costs for participation in the VSA = Vessel’s running costs + Voyage costs
Trang 9duration
+
x
=
=
:
os
y
x Total portcosts
‘TEU capacity i+
¥
Cost peri TEU
bunker costs, all canal and port dues (disbursement accounts), terminal handling charges
at ports of loading and discharging as well as at transshipment ports
e Voyage costs are calculated based on: the designated round voyages distance in nautical miles, sailing time of the ship (basis service speed and nautical distances), time for entering and leaving the ports, navigation through canals, port stay time (depending on the volume of cargo to be handled and available port infrastructure), total voyage time including the sailing time, time for canals navigation, entering and leaving the ports, port stay time
e Annual cost assumption for 1 shipment:
o Time charter hire: $15,000/day x 24 days = $360,000
o Fuel costs: 40 tons/day x $600/ton x 24 days = $480,000
© Operating costs (crew, maintenance, insurance): $7,500/day x 24 days =
$180,000
o Port fees:
m Port of Rio De Janeiro: $40,000
m Port of Rotterdam: $50,000
— Total cost/shipment/year = $1,100,000*52 = $57,200,000
Pros & Cons:
Cost Sharing and Economies of Scale: Sharing | Reduced control: Because vessel space with other shipping lines allows the | decisions about vessels, port company to reduce capital investment and operational | rotations, and scheduling are made costs — Significant reduction in fixed costs per TEU | collectively — Limited control over compared to operating solo on the same route some control over specific aspects
of service operations Risk Mitigation: Sharing vessels with other carriers
reduces the financial burden, especially in periods of | Potential conflicts: relating to low demand or market fluctuations operational issues, such as pricing
Trang 10Flexibility in Capacity Utilization: Each partner is
allocated a specific number of slots, but unused slots
can often be offered to other partners — Better
utilization of vessel space, reducing the number of
empty container slots
Access to Larger and More Efficient Vessels: By
pooling resources, the company can gain access to
larger, more fuel-efficient ships that might have been
too costly to operate independently — Enhance
competitiveness through lower per-unit transportation
costs
Environmental Benefits: Entering VSA can reduce
the number of total vessels needed on a route —>
footprint per TEU
or port priorities
Capacity Constraints: Although partners capacity, the allotment for each participant is fixed In periods of high demand, the company may not have enough slots available to meet its customers’ needs, leading to potential service disruptions
share
Reduced independence: If a partner experiences operational
weekly schedule of the shipping company
2.4, Buy space (slot charter) from another line
Definition: Slot Charter refers to an arrangement in the maritime industry where a shipping line leases container slots on a vessel from another carrier In this agreement, the slot charterer doesn't take control of the entire vessel but instead acquires space for a specified number of containers This arrangement allows shipping lines to optimize their operations and capacity utilization, offering flexibility and cost-effectiveness
Cost: (Chung & Seong Ko, 2016)
Voyage cost: 3,500 USD
Fixed space cost: 350 USD
Cancel fee: 80 USD
Penalty cost for undelivered container for route: 200$
Costs of loading and discharging as well as stowing, lashing and securing are payable by the slot charterer: 100 USD (Luczywek, n.d.)
Local charge cost: 300 USD
=> Total estimated cost per container: 4,530 USD per container
Pros & Cons
Trang 11
Minimal Operational Risk: Minimal operational risk as_| Limited Control: Limited the carrier providing the slots assumes most of the risk control over schedules, pricing,
and capacity allocation
Low or No initial investment: We will not have to buy
or charter the vessel as well as pay the operation costs Dependency on Other Carriers:
Reliance on other carriers for Flexibility: can apply chase strategy: When the reliable and efficient service
demand 1s low, we will book less space, when it is high,
availability of slots, influenced
Leverage economies of scale, distributing operational by market demand and shipping costs: reducing the financial burden on individual
seasons entities
Effective LCL shipment
Establish a strategic alliance with liners, which will
facilitate our demand for route and cost efficiency when
operating in any other routes
3 Implementation plan
3.1 Comparative analysis
On the scale of 5 Option - Criteria Cost-effectiveness Stability Long-term potential Total
Currently, we need to deal with the increasing demand by providing weekly shipments; however, we are not sure whether the demand will keep increasing in the long term, thus, our criteria for choosing the solution are strongly based on cost-effectiveness and stability instead of long-term potential
The first option, creating a direct service, requires a huge initial investment as to ensure the weekly delivery service, we will have to invest in at least 7 vessels This is because it takes each vessel nearly 49 days to accomplish a shipment and return to the Port of Rio De Janeiro while we need a shipment every 7 days Thus, the investment amount could be up to 560M USD In addition, if the increasing demand is not big enough, we cannot fully utilize the capacity of the 7 vessels and our company may have to offer the empty space for sales Moreover, operating and controlling that number of vessels is also a challenge requiring a lot of