VIETNAM NATIONAL UNIVERSITY, HANOT SCHOOL OF BUSINESS Do Thi Hoa ASTUDY ON ISSUING CORPORATE BOND THE CASE OF BANK FOR INVESTMENT AND DEVELOPMENT OF VIETNAM - BIDV Major: Business Admi
Trang 1VIETNAM NATIONAL UNIVERSITY, HANOI
DEVELOPMENT OF VIETNAM - BIDV
MASTER OF BUSINESS ADMINISTRATION THESIS
Hanoi - 2007
Trang 2VIETNAM NATIONAL UNIVERSITY, HANOT
SCHOOL OF BUSINESS
Do Thi Hoa
ASTUDY ON ISSUING CORPORATE BOND THE CASE OF BANK FOR INVESTMENT AND
DEVELOPMENT OF VIETNAM - BIDV
Major: Business Administration
Code: 60 34 05
MASTER OF BUSINESS ADMINISTRATION THESIS
SUPERVISOR: DR VU XUAN QUANG
Hanvi — 2007
Trang 35 Data colleetion method cover
6 Data analysis Hee "—
Trang 41.14, Côrpotate bon 1SSUBH0EI uc oeeoeeeireeisrssessesuao T77
1.4.3, Market selection .-1-:.ce-cscrevssssesnsneuneseceserenensensennenesee 2D
1.4.4, Model of issuing process "5ã
1.5 Issuance experienee _ "
1.5.1 Malaysia’s experience on developing bond market sả 1.5.2 Japan’s experience on empirical pricing 35
CHAPTER 2 DEVELOPMENT OF CORPORATE BOND MARKET 41
2.1 Vietnam’s corporate bond market overview ste § Al
DIT Bevisd Gf LOS 200K ssnesvenniaiaenterenesersomedtinenesseiensiedeyneioes OL 2.122; RERGA GE 2005-2006) oso visiiaencsisrdancianaiisenanonranasenian ain AZ
2.2 Compare to some Asian countries qui10:C0040700500088000G80 44
2.3 Major obstacles of the primary corporate bond market 46 2.3.1 Lack of a benchmark yield curve 46 2.3.2 Narrow Investor base : a Ngân ga
3 Limited supply of quality bond issues .48
2.3.4, Inadequate bond market infrastructure cose AB
CHAPTER 3 CASE STUDY: BIDV SENIOR BOND ISSUANCE 49
3.1 BIDV introduction obesesacakus tise x6: 3g ut 49
3.2 Market conditions and Demand i, XzEigggW104a1310,Ai 54
3.2.1 Analyse interest rate sẵn em _ - 54 3.2.2 Asset — liabilities structure as at 28th February 2007 56 3.3 Plan on issuing 3E421950304S429088148E04Đ1ã43vEQ3a521S3512194800048 eT 3.4 Approval from the State Bank of Vietnam ca Để
3.5 Regulation S and other jurisdiction limitations —
Trang 5
3.6, Issuing process: wes snsssesvestsstrstneeneeneeistnsaeiete 62 3.7, Analyse case StUdY sssosssessenesseesineesesoeeeintn "—
3.7.2 Limitatlons of the traisactlon -.coc is “1?
3.7.3, Advantages oes csenssstssesnenesen siete senssneeinet "H TH
CHAPTER 4 RHCOMMENDATIONS AND 8OLUTIONS verve BL
4.1 Strategy for development of bond market in Vietnam to 2010 8L
4.2.2 Choosing underwriter from the candidates: - .BS
4.2.4 Preparing offering documenis seventeen BF
4.2.6, Building book
4.27 Pricing and alloeating bonds mm
4.3 8olutons for developing prumary bond market „ĐỒ 4.3.1 Supply-Side Strategies cuocooeoeeres poset seein IL
4.3.3 Developing Infrastructure sen, Đ8
Trang 6Board of Directors Board of Managements Basic points
Deustche Bank Emst and Young audit company Euro (cwrency)
Generally Accepted Accounting Principles Grish Bristish Pound
Tonhson Stock and Master law vompany Japan Yon
Hongkong Dollar Industrial Commercial Bank The International Capital Market Association Tnlemational
Tnilial public offering Mekong Delta Housing Bank
million
Trang 7Statement on Auditing Slandards
State bank of Viclnam
Sccurities & Exchange Commission (US goverment) Singapore Dollar
Quahfied Tnstitulioral Buyer
United States United States Dollar
Viemam on Audi
1 Standards
Viemam Commercial Bank
World Trade Organisalion Rule 144A (as defined in Chapter 1)
vill
Trang 8LIST OF TABLES
Table 1 1 Differences between Bond and Loan
Table 1.2 Sample due diligence question topics
‘Table 1.3 Quantitative selection eriteria
‘Table 1.4 Qualitative selection criteria
Table 1.5 The different issuanoe Íormats con
‘Table 3.1 List of 2V outstanding bonds
‘Table 3.2 Government and Corporate locaÏ bonds
Table 4.1 Capital demand of cconomy
LIST OF FIGURES
Figure 1.1 Market selection
Figure 1.2 Issuing process
Figure 2.1, Structure of hond market al the end of the third quarler 2006
Figure 2.2 Quistanding amount of bond from 2001-2006
Figure 2.3 Ouistanding Volume of Local curreney honds
Figure 2.4 Ratio af Goverment bonds and Corporate bonds
Figure 2.5 Corporate bond market Development
Figure 3.1 BIDV Financial results in period of 2001-2006
Figure 3.2 Onshore — offshore investors structure
Figure 3.3 By Business Types
Figure 3.4, By Geography
od 9G
83
4
43 44
Trang 9INTRODUCTION
1 The necessary of research
For some recent years, the bond market has been developing very actively As
so far, the market value of bonds in Vietnam makes up about 8-9 percent of GDP?
The parties engage in the market not only Government, focal Government but also Corporations The number of parties is increasing gradually and there are more and siore financial institutions pay attention to bonds
At that Gime, the Viemam bond market is required to become the really
affective capital-leading, channel in the economy Corporations and projects has one
new more funds mobilization charmel, it is issuing bonds, besides the traditional channels, for example, loans from banks In the fact that the bank-centre financial
system approach has successfully contributed to the high-economic growth
oulcomes achieved im Vietnam {since banks more effectively monitor fmanciat
envirouments characterised by asymmetric information in underdeveloped financial
markets) it has also resulted in the industrial sector’s overreliance on short-term bank intenmedialed borrowings This kind of mdusinal financing behavier has
caused two oritical financial mismatches: a maturity mismatch and a currency mismatch First, the maturity mismatch was the consequence of unhealthy financing
praclices, which were characlerized by large long-lerm investments under the
financing of short-term bank borrowings Second, the practice involved a serious omrency mismatch without a proper currency hedging arrangement In fact, the currency mismatch was implicilly protecled by overvalued exchange rates, which were the result of foreign exchange misalignments in the country By contrast, effective capital markets may play several positive roles: first, there will be greater
diversification of finanemg, an casicr process of risk transformation and a smaller concentration of financial risks, second, the capital markets may check and screen
+ Source: Report of MOF, 2006
Trang 10financial risks more efficiently and quickly than bank credit departments, based on swifter flows of various information, thereby providing more expedient and
Year of 2006 is opening and dynamic year in the primary bond market
because a series of big corporations such as BIDV, Vinashin, ACB, EVN, issued
a huge amount of bonds However, the demand for capital in the economy still so
big, therefore, issuing bonds will be a potential channel and the bond market will
play au important role in the economy Many Vietuam businesses cousider issuing
‘bonds is one of effective fund mobilization chamnels in order to get short-tena and
long-term financial objectives
Vietnam officially enters World Trade Organization (WTO) in November
2006 This is the opporhmily ta internationalize the bond market Vietnam corporations could issue its bonds in offshore markets; conversely, foreign investors
could enter the Viemam bond market, both issuing bonds and trading bonds as well
Trom the reasons, the final thesis titled “A STUDY ON ISSUING CORPORATE BOND - THE CASE OF BANK FOR INVESTMENT AND DEVELOPMUNT OF VLUT NAM” ‘The study provided a real case and updated
international issuing model hence, it will bring some lessons for corporations also other beneficiaries in issuing bonds anda pieture overview of bond market
BIDV is one of the biggest banks mm Vietnam and BIDV bonds would be the
landmark in the primary bond market, which presented new method ef issuance, it
is underwriting with best effort and bookbuilding BIDV’s strategy is to become the leading commercial bank in Vietnam with a diverse ownership, a diverse business platform, a well-regarded and a strong financial position similar to that of other
banks tu the South Fasl Asia region As part of its restructuring process, the Issuer
formulated a business model which involves developing from a bank specializing in
Trang 11development investment into a diversified and comprehensive commercial bank providing a range of products and services Accordingly, IDV has increased the proportion of valuable papers in lolal mobilization fund and issuing bond is BIDV long-term strategy in which BLDV hope to structure and improve its financial situation From the requirement of equitisation process scheduled at the end of
2007 BIDV has awaked that iLis high lime to balance short and loug-lerm debts by
increasing long-term liabilities From 2006, BIDV chose issuing bonds as key solution for this problem BIDV bonds became a benchmark case in the bond
inarket in Vietran
2 Objectives and aims
Tiris sturly focus mainly on the abjectives as Collowings
=> Mirstly, give out a systematical approach of bond, corporate bond and
bond issuance; also introduce a popular method of issuing corporate bond, it is underwrite with best ¢fforl and bookbuilding which has applied all over the world,
=> Secondly, overview Vietnam bond market; raise some highlights and
obstacles now
—» Thirdly, apply theory into case of BIDV bond issuance to show the successes, limitation, advantages and disadvantages of the transaction, from that
help BIDV gel inside overview of ils transaction,
=> Hinally, give out some appropriate recommendations on the bond issuance and solutions to develop the primary bond market as well
The final thesis aim to:
Introduce the intemational standard and normal practice in issuing corporate
bond through underwriling with best effort and bookbuilding and apply into a case
of BLDV bonds From that
- Help BLDV review its bond transactions and from that standardise its bond
issuing process:
Trang 12- Bring some lessons for corporations also other beneficiaries in issuing bands, help them have a guide on how to issue bonds effectively
- Give out some solutions to improve primary corporate bond market
effectively in the future
3 Scope of work
The study is conducted in BIDV senior bond issuance in 2007 as a sample of Vietnam, BIDV bond is a bond issued by BID, a bank, a little bil differert lrom bond issued by general corporations There are more levels of control for bank bond other (han generat corporale bond, however, in basic points, there are no differences
in issumg process between them That is the reason the study choose BIDV bond issuance to analysis as the sample for general corporate bonds
‘There are many types of bonds such as senior or subordinated bond or secure
and unsecured bonds, convertible or callable bord But the siady only focus on
senior and unsecured bond which is the most popular in the market
‘Also the study focuses on local bond or bond issued in VND denomination, and issued to onshore and offshore investor under Regulation S and Prive placement
via underwriting with best effort and bockbuilding
4 Methodology
Methodotogy is used in this study is applying theory in analysing a case sludy which will be described in the chapter three of the thesis
5 Data collection method
There are some data sources from which information can be garnered for a case study It includes interview, documentary sources, archival records, participant, observation, physical artifacts and direct observation Of those resources, extensive
use is made of interview, documentary sources such as mformalion obtamed from
organization, direct observation and occasional references to archival materials for
the present today Each of these data sources has strengths and weaknesses Since
Trang 13no single source of data has a complete advantage over all the others and given that the data sources are highly complementary and the recommendation by researchers
thal a good case study may want! lo use as many sources as possible
In this study, data was collected from various sources: documentary sources,
archival records and direct observation
To the economy the study introduces a new effective way of mobilizing find
to meet the capital demand for developing economy as well as exploit maximally intemal and external capital resources From that reducing the pressure on the bank syslom to supply loans, also reducing risk in banking aclivities, especially in mismatching maturity
To the firms: the study introduces a new effective way of raising fund to finance business activities and provides a commonly standard model of issuing ond in the market which the firms can apply to raise fund,
The study only focus on issuing local bond which issued denominated in Vietnamese dong Meanwhile the demand for issuing international bond which issued denominated in other currencies are increasing dramatically However, the study build a common standard model of issuing bond which results in experience from both foreign and Vietnam issuances could provide some important lessons
Trang 14The study raise a case of spevial firm, it is a bank, The issuing process of a bond issued by a bank is more quite complicated than a real corporation Llowever, dasivally it is the same When # corporate wanls lo issue bond, it should yay more attention to the use of proceeds
9 Findings
=> The study introduces new method of corporate bond issuance which
applied popular in the world
=> The study also highlights some main results in the corporate bond
market in Vietnam right now,
—> The study raises a case study of issuing bond: BIDV case which will introduce issuing process as well as give some analysis about it, from that build a common standard model of issuing bond could apply for all firms;
=> After alll, the study gives out some recommendations to improve effective issuing corporate hond as well as solutions for developing bond market
10 Outline
The thesis is divided into two three chapters The study wonld like to introduce purpose of choosing the thesis Lopic, the outhne for the entire thesis and
the scope of work in the openmg part before the first chapter that reviewed all
literature of bond and normal practice of bond issue The second chapter will review
corporate bond market in Vietnam night now, in which raise some obstacles prevent
developing corporate bond market as well as the potential development Chapter
three contains a within case introduction including case study method, analysis and
findings of BIDV bonds issac This chapter also focuses on giving oul successes and failures from the case study analysis Moreover, in chapter four, the study will
give out some recommmendalions and solutions to develop the bond markel as well
as improve effectiveness of issuing corporate bond and the conclusions will be
presented in finally
Trang 15CHAPTER 1 THEORETICAL PART
1.1 Bonds
Amsterdam was the financial center of the world in the 17% century In order
to finance companies’ business, the market imovated debts instruments such as annuitics and perpetual bonds It is said that Debt instruments build value like the proverbial tortoise races the hare slow and steady,
Bond market plays important role in the economy Hrstly, it complements bank financing and contributes to the development of multi-layered financial aysloms The businesses not only expect loans from barks bul also could raise funds from issuing bonds Issuing bonds will help the business avoid complicated documentaries the banks request, however, this way requires a certain credit rating
of Ihe issuers Tf the issuer is rated higher, it will be in an easier position to issuing bonds Secandly, the bond market help mobilise domestic long-term savings to
finance investment for growth withoul excessively relymg on external borrowing,
1.1.1 Bonds and corporate bonds
1111 Definitions and terminologies of bonds
A bond is a contract of an institution which binds the institution to pay certain amounts of money to {he owner of the bond on certain dates At the maturily of the
‘bond, the institution agrees to pay fully the bond’s face value Face value and far value have the same meaning It indicates the nominal dollar amount assigned to a securily by the issuer Tis asually the amount borrowed and repaid Lo the investor
when the bond matures
Maturity is the length of time before the principal is retumed on a bond It is
also called ternm-to-malurity Al the time of malwity, the issuer is no longer
Trang 16obligated to make interest payments Maturities range significantly, from 1 month for some municipal notes to 40+ years for some corporate bonds
When evaluating your goals, keep in mind that bonds of different maturities will behave somewhat differently For example, bonds with long-term maturities
will be more sensitive to changes in interest rates Shorter-term bonds are more
stable and, because you are more likely to hold it to maturity, are more predictable
There are some circumstances where a bond will be "called" before maturity In
conclusion, a bond's maturity is crucial for several reasous First, maturity indicates
expected life of the instrument, or the number of periods during which the holder of
the bond can expect lo receive the coupon interest and the number of years before
the principal will be paid Sccond, the yield on a bend depends substantially on its maturity Third, the volatility of a bond’s price is closely associated with maturity: changes in markel level ol rales will wrest much larger changes in price from bonds
of long maturity than from otherwise similar debt of shorter life Finally, there are
other risks associated with the maturity of a bond
Also periodically before the maturity, the bond issuer agrees to make coupon payment, The coupon is the interest rate on a fixed income security, determined
‘uapon the issuance, and expressed as a percentage of far ‘he coupon payment is the amount of money calculated by multiplying coupon rate and face value and made to the bondholder The coupon rate of bend also depends on the tenor, which is the number of year the bond alive and calculate from the issue date to the maturity date
As usual, the up-to-3-year bonds are short term bonds: the 3-ta-5-year bonds are medium tenn bonds and the over-S ear bonds are loryg Lorin bonds
A bond is simply a loan, but in the form of a securily, although Lorminology
used is rather different ‘he issuer is equivalent to the borreawer, the bond holder to
the fender, and the coupon io the interest However, a bond is different from a loan
This table will indicate the differences:
Trang 17‘Lable 1.1 Differences between Bond and Loan
Bond
Typical longer maturities
‘Tradable instrument
Listed
Usually fixed rate
Rating preferable — drives pricing
and relative value
y — Little flexibility on drawdown and
repayment
v Prepayment very restricted (but can
include issuer calls)
v Generally fewer covenants
¥ Nol confidential or disercte urdess
private placement
y Broad investor base, cnhanccd
visibility and debt capacity
y Diversification retain bank
Loan
Typically shorter maturities
Usually a non-tradable instrument
Non-listed
Usually floating rate
No rating required
Flexible structure,
repaymient to suit client
⁄ Can be prepaid generally without
penalty
¥ Generally more covenants
vy Confidentially
¥ — Speed-gencrally a faster documentation and marketing process
vy Often lower costs dục to
capacity for other funding
¥ Onerous documentation and
disclosure for certain markets
(Source: Barclays report, Noventher 2006)
Qne important characteristic of a bond is the nature of it issuer The three
largest issuers of debt are corporations, municipal governments and Government
and its agencies However, each class of issuer features additional and significant differences Domeslic corporalions, for example, inchide regulated utilities as well
as unregulated manufacturers Furthermore, each firm may sell different kinds of
‘bonds: some debt may be publicly placed, whereas other bonds may be sold directly
fo one only a few buyers (referred lo ax a private placement); some debt is collateralized by specific assets of the company, whereas other debt may be
secured Municipal debt is also vaned: “General obligation” bonds (GOs) thal are
backed by the full faith, ercdit and taxing power of the Govemmental unit issuing
them; “revenue bonds”, on the other hand, have a safety, or creditworthiness, that
depends upon the vitality and success of the particular enlily (such as toll roads,
hospitals, or water systems) within the municipal Government issuing the bond,
Trang 18It is important for the investor to realize that, by law or practice or both, these different borrowers have developed different ways of raising debt capital over the year As the result, the dislinctions among bonds in yield, denomination, safety of principal, maturity, tax status, and such important provisions as the call privilege, put features, and sinking fund
11.12 Corporate Bonds
A corparate bond is a bond issued by a corporation and it is a debt instrament
setting forth the obligation of the issusr to salisfy the terms of the agreement in
which the issuer agrees to pay a certain amount or a percentage of the pace, or principle, par value to the owner of the bond, either periodically over the life of the
iasuc or ita lump sur upon the bond’s relirement or maturity
Although some bonds trade on a formal exchange most bonds are waded over
the counter in a network of bond dealers linked by a computer quotation system In practice, the bond market can be quite “thin”, in that there are few investors
interested im trading # parlicular issue al any particular time
1.1.2 Types of bonds
1.4.2.1 By currency and place of issue
- Domestic bond issued by a borrower resident in the country and denominated
in its lucal cwrency For cxample, EVN issues bonds denominated in Vietnan dong
denominated foreign bonds sold in the United Kingdom are called Bulldog bonds.
Trang 19- Euro Bond issued by a borrower who is non-resident in the country and denominated in a currency different from the country where it is issued l’or example, Vinashin issues bonds denominated in US Dollars and sells them in Hurope
1.1.2.2, By coupon Type
- fixed rate: A fixed rate bond is a bond that carries a predetermined interest
rate Usually, coupon rate is fixed before the issue and announce to the investors
Most corporate bonds are fixed-rate bonds The inflerest rate (he corporation pays is
fixed until maturity and will never change
- Floating rate: A Floating rate bond is a bond whose interest is pegged to a benchmark, such as the Treasury interest rate and adjusted periodically ‘These
bonds do offer protection agaist mcreases im tutcresl rales, bul the lade-off is thal
their yields are typically lower than those of fixed-rate securities with the same
maturity
- Zero coupon: a zero coupon bond is a bond which the issuer does not pay
coupons or interest payments, to the bandholder This is different from a regular
bond which does make these interest payments ‘The holder of a zero- coupon bond
only receives the face value of the bond ai maturity However Zero- coupon
bondholders gain on the difference between whal they pay for the bond and the
amount they will receive at maturity because Zero- coupon bonds are purchased at a
large discount, known as deep discount, to the face value of the bonds
1.1.23 By coupon frequency
- Annual: an annual bond is a bond whose interest will be paid annually
- Semi-Annual: an anmual bond is a bond whose interest will be paid every six
months
- Quarterly: an annual bond is a bond whose interest will be paid quarterly
- Monthly an annual bond is a bond whose interest will be paid monthly
Trang 201.1.24 By others
- Bullet and callable bond:
A bullet bond is not able to be redeemed prior to maturity It is usually more expensive than a callable bond, since the investor protected against the possibility of the bond being called when market interest rates fall
A callable bond is a bond which the issuer has the right to redeem prior to its
tmalurity date, under certain conditions When issued, the bond will explain when it
can be redeemed and what the price will be In most cases, the price will be slightly above the par value for the bond and will increase the earlier the bond is called A company will often call a bond if it is paying a higher coupon than the current market interest rates Basically, the company can reissue the same bonds at a lower
interest rate, saving {hem some amount on all (he coupon payments; this process is
called “refunding.” Unfortunately, these are also the same circumstances in which the bonds have the highest price, interest rates have decreased since the bonds were
issued, increasing the price In many cases, the company will have Lhe righl to calt
the bonds at a lower price than the market price If a bend is called, the bondholder
will be notified by mail and have no choice in the matter The band will stop paying
interest shortly afler the bond is called, so there is no reason to hold on to it
Companies also typically advertise in major financial publications to notify bondholders Generally, callable bonds will carry something called call protection
This means thal there ta some period of time durmg which the bond cannot be called, also called redeemable bond, opposite of irredeemable bond or non-callable bond
- Secured versus Unsecured Bonds
Bonds can either be secured by some sort of collateral or unsecured
Unsecured bonds, called debentures, are considered to be nskter than scoured bonds because they are simply backed by the issuer's word that it will repay the bonds
Trang 21Secured bonds are backed by some goods that can be sold by the issuer to raise money to pay off the debt in the event of default
‘The most common form of secured bonds are mortgage bonds ‘'hese bonds are backed by real estate or physical equipment that can be liquidated These are thought to be high-grade, safe investments Other bonds are secured by the revenues created by projects If an issuer in default has both secured and unsecured bonds outstanding, secured bondholders are paid off first, then unsecured bondholders Naturally, because unsecured bonds varry greater risk than secured bonds, they usually pay higher yields
- Convertible and putable bonds Convertible bond carries a provision that the
bond can be converted into shares of common stock under cerlain circumslances
Convertible bonds can be more attractive that bonds with no conversion provision,
depending on the price of the underlying stock On the other hand, putable bond grams the investor the right to sell the issue back lo the issuer al par valuc on designed dates If the bond’s coupon rate exceeds current market yields, for
instance, the bondholder will choose to extend the bond’s life If the bond’s coupon
rate is loo low, it will be optimal not to extend; the bondholder insicady reclaims
prineipal, which can be invested at cwrent vields
-.A junk bond is any bond that is rated below investment grade (B13 or lower)
by Moody’s or Standard & Poor's due to the high risk of default A junk bond is also referred to as a high yield bond Prior to 1977, every junk bond was a previously investment grade bond for a company that had saw its credit quality erode In that year, Bear Stearns underwrote an original-issue bond that started with
a junk rating Drexel Buriham Lambert quickly followed suil wilh a series of junk bond issues for companies that had been locked out of the bond market Michael Milkin, who is ofien referred to as the junk bond king, led the Drexel Burriam junk bond initiative The junk bond market peaked in 1989, when it was depressed by a
Trang 22series of issuer defaults Many corporate bond issues today arc given junk bond, or high-yield status, and even blue chip stocks have seen their bonds rated junk
- Registered and beaver bonds: Vonds issued today are usually registered, meaning that the issuing firm keeps records of the owner of the bond and can mail interest checks to the owner Bearer bonds are those traded without any records of ownership The investor’s physical possession of the bond certificate is the anly evidence of ownership
1.2 Types of issuance
On the basic, there are two type of issuance: Private Placement, and Public
Offering Private Placement means offering of securities for sale by any of the following modes:
«Private solicitation (not through mass media including internet)
Offering the securities to less than 100 investors, excluding professional
securities investors (or institutional investors) Offering of scowities to specified munber of investors
And versus, Public offering means offering of securitics for sale by any of the
following modes:
« Onmass media, meluding internet
«Offering the securities to 100 or more investors, excluding, professional
securities investors (or institutional investors)
«Offering of scowritics to unspecified number of investors
Private placement is way to offer bonds to limited number of investors And Private placement has fewer conditions for Issuance, such as size of company, yrofilabilily, Goverment approval and disclosed documents Today, many issuers use Underwriting methods for private placement,
Trang 231.3 Methods of Tssuance
1.3.1 Auction
The term "auction" is usually associated with a U.S, Treasury bond aution, at which the issuer sells bonds to the investing public Bids are taken by the issuers and securities are allocated on a high to low price basis
Investors can use a "competitive tender" or a "noncompetitive tender" format
The competitive tender bid specifies a purchase order al a spoeific price Competitive bids are filled by the Treasury from the highest price to the lowest
price A noncompetitive bid is one thal is submitted to the Treasury for purchase
without a specitic price or yield These bids arc filled based on the price and yield
of the weighted average vield of the accepted competitive bids
Dutch auction, started in Netherlands farms, is a descending price auction for amulliple identical ilans A true Dutch auction starts with a prohibilive price and is bid lower Harly winners 1 a strict Dutch auction pay more and later winners pay
less till the Dutch auction ends A more familiar variant of Dutch auction starts with
a reserve price Bidders bid at or above that base price for the number of items they
want In this Dutch auction, successful bidders pay only the price of the lowest
accepted bid The Dutch auction in an Initial Public Offering (IPO) is actually a
sealed-bid, uniform second-price variant Tn the traditional TPO, the investment barik
allocates shares at deflated prices to select investors who make a good profit in the secondary market In the Dutch auction IPO, all applicants are on a level-playing ficld and allotices pay a price only slighily lowor than the highest bid The issuer
collects more capital with a Dutch auction IPO
Trang 24Most corporate debt and private placements are underwritten by investment banks on a commitment basic ‘This guarantees that the issuer receives a certain amount of proceeds from the bond issuc However, bond are lypivally underwritten
on a best efforts “bought as sold basic, reflecting the imvestor’s discretion in
choosing among an entire program of maturities and structures
Best effort:
Ina best efforts agreement, the underwriter agrees to use all efforts to sell as
much of an issue as possible to the public The underwriter can purchase only the
amount required to fulfill its client's demand or the ontire issue However, if the underwriter is unable to sell all securities, it is not responsible for any unsold
undenwriter “builds the book” by soliciting non-binding indications of interest from
inveslors and uses the information, along with imformation derived through ils duc
diligence on the issuer, to negotiate the offering size and the offering price
Following convenlion, we refer fo this type of negotialed offermg as “book
building.”
Under book building, the underwriter secks indications of interest, primarily
from institutional investors ‘he underwniter and the issuer determine the offerimg
price by negotiation, in light, of the underwriler’s duc diligence and evident
on
demand derived through pre-marketing efforts
Trang 251.33 Agent
Agent means the act where the issuing company assigus a third party institution to do bond issuance and/ or redemption activities on their behalf Agent
is not used popularly today as before
1 4 Corporate boud issuance:
Herein the study will present one special method of corporate bond issuance: This underwriting method with best effort through bookbuilding that have applied for most of all corparate bond issuance in the market economies
1.4.1 Key players in the transaction:
LAL Key players with access to non-public material information:
= issuer; Vinal authority in decision making process throughout the bond
‘transaction Major responsibility of the management team is to present the credit to investors during group presentations and one-to-one meetings during the roadshow
The issucr takes responsibilities
¥ Negoliale and agreo terms and conditions of the bonds, including
covenants;
¥ Provides all information required and facilitates due diligent sessions;
¥ Prepare disclosure documents with the assistance of issuer’s legal
counsel, + Participate in investor marketing roadshow;
Agree pricing and size of bond issue;
v Issue bonds and receive net proceeds of issuance
- Investment banking: Consult the issuer concerning its funding requirements
and advises the issuer on the best solutions to meeting those requircments Direcls
Trang 26the issuor to relevant product groups so that the issuer can be served with specific
expertise
- Capital markets: Product specialists Work hand in hand with investment banking professionals to provide issuers with best solutions to meet their funding requirements Spearheads the transaction process from mandate to close and provides issuer with timely market information
L412 Key players with access to public material information:
- Trading Provides information on the offering’s secondary market performance Maintains a liquid two-way markel for the offering in the afermarket
and for the life of the offering
- Sales In direct contact with investors Promotes the offering to their
respective investor accounts Communicates investor appetite and other market feedback to the syndicate to help shape the offering la best targel pools of demand,
- Research: Provides insights into market movements and future directions Provides investors with non-biased research on the credit, which can help to dispel misconceptions and create a level of comfort with the credit
- Investors: Buyer of the bond Provides funding to the issuer Attend group
presentations and one-one-one meetings during roadshow to increase their
familiarity with the eredil, and if interested, place orders with sales They are usually banks, private banks, Asset management, Insurance, Iledge Funds
L413 Key players who sit “on” the wall:
- Syndicates; Market focused, Provides Capital markets with timely market information Coordinates the activities of the salesforce during bookbuilding Claims ownership over the handing of the order book and the price discovery
‘process
| Bookrunner (3) and lead Manager (3):
Trang 27Nogotiatc and agree terms and conditions of the bonds, including
covenants, with the issuer,
Conduct due diligence on issuer’s business, operational and financial affairs:
Prepare roadshow presentation:
Organise roadshow and accompany issuer on roadshow;
Apree pricing and size of bond issue with issuer;
Underwrite bond issue:
Transfer net proceeds of bond issuance to issuer
Co-lead Managers and Co-manager (5):
An issuer may choose to reward some of its relationship banks with Co-
lead Manager or Co-Mamager roles
+ Issuer's international counsel:
¥
¥
v
Take lead in drafling offering circular,
Participate irr due diligence sessions,
Advice issuer reparding terms and conditions;
Review and comment on transaction documents;
Deliver legal opinion in transaction documents:
Deliver 10b-5 disclosure letter for 144A or SEC-registered offerings
+ Issuer's local counsel:
¥ Review offering circular and underlying transaction documents in
relation lo Vietnam law aspects:
Advise on Vielnam regulalory requirements;
Trang 28Ensure that issucr has duly authorised bond issue and complied with all
internal requirements;
Deliver legal opinion covering, among other things, “deu authorisation”; Deliver 10b-5 disclosure letter on offering circular (if requested)
Underwritar’s Counsel:
Underwriters’ Intemational Counsel: Review offering circular, prepare
transaction documents; Participate in due diligence sessions; Deliver
legal opinion covering, among other things, “onforccability”; Deliver
10b-5 disclosure letter
Underwriters’ Local counsel: Perform similar function as issuer’s local counsel,
+ Fiscal agent and Trustee:
¥ Trustee acts on behalf of Bondholders;
Fiscal Agent acts on behalf of Issuer;
Advantages of having Trustee’
¢ ‘trustee has fiduciary duties to bondholders;
¢ Bondholders prefer a trustee structure,
Advantages of having fiscal agent:
¢ Lower transaction expenses;
c Fiscal agency structure is recommended for plain vanilla senior
unsecured debt and inveshment grade frequent issusrs
Trang 29+ Paying agent responsible for transmitting payments of interest and principal from issuer to bondholders;
+ ‘transfer agent records and facilitates transfer of securities among bondholders;
' Common depositary: acts as custodian by safekeeping global note in behalf
of clearing systems
+ Audiior, Review and comment on financial information conlained in
offering circular and Provides Auditor’s comfort letter
+ Rating advisor: usually one of Bookrunners/Lead Managers and assist
issuer with credit raling process
- Transaction Management: Oversees the documentation process Coardinates legal aspects of transaction Works closcly with extemal lawyers (ic Underwriters’ Counsel, issuers’ Counsel)
- Rating Agencies Provide measures of the issuer’s credit by respected independent authorities An intemational ratings is a critical first step to raising an Tssuer’s overall interational profile With international credit ratings in place, Issuers receive full flexibility to tap the international debt capital market
One factor investors pay attention the best is: at what rate will investors
believe the bonds are a good investment Recause when investors decide to buy a
corporate bond, they must have faith that the company will cventually repay them,
as well as make regular interest payments to them
Nowadays, there are companies that specialize in evaluating corporations and
other bond issuers to determine their fiscal strength
Moody's Investors Services, Fitch IBCA, and Standard & Poor's Rating Scrvives all specialize in assigning ratings lo bonds that determine the abilily of
their issuers to repay those bonds
Trang 30The following arc summaries of the definitions of Moody's ratings for long- tenn bonds
v ‘Aaa - Best quality, with smallest degree of investment risk,
Aa - High quality by all standards; together with the Aaa group they comprise what are generally known as high-grade bonds
A -Possess many favorable investment attributes Considered as upper-
medium-grade obligalions Raa - Median-grade obligations (neither highly protected nor poorly
secured) Bonds rated Baa and above are considered investment grade
Ba - Have speculative elements, futures are not as well-assured Bonds rated Ba and below are generally considered speculative
B - Generally lack characteristics of a desirable investment Caa - Bonds of poor standing
C - Lowest rated class af bonds, with extremely poor prospects of ever
allaining any Teal invesment standing
1.4.2 Bond documents
- Prospectus! Offering Circutar/Information Memorandum:
¥ Disclosure document — prospectus/offering circular,
© Listing document — required by stock exchange:
v Liability document - provides “issuance policy” against potential
liability,
¥ Marketing document — tell issucr’s story
- Terms and conditions’ Description of Notes
¥ Contamed within Offering Circular,
Trang 31covenants, events of defaull and governing law/juriadiction
- Purchase agreemeni/ Subscription agreement:
~ Document between Issuer and Managers under which
e
e
« Tnchulss
Representations and Warranties,
Purchase and Sale,
Paysent aud Delivery;
Offering by the Initial Purchasers;
Default by an Tnutial Purchaser,
Issuer agrees to issue and sell securities to Managers, and Managers agree to purchase securities
Submission to jurisdictions; agent
for Service of Process;
Counterparts
- Trust Deed/ Indenture/ Fiscal Agency Agreement: sets out rights and
obligations of issuer, trusice (or [tscal agent} and bondholders vis-a-vis cach other
- Legal opinion:
v Cover four primary aspecis: G) due authorivalion, (i) regulatory
approvals, (iii) no conflicts and (iv) enforceability,
Trang 32¥ English’ New York: enforceability,
¥ Local; due authorisation and regulatory approvals
- Comfort letter:
Generally a comfort lellor is a letter [rom an accountant 19 a company about
to go public that his company's books are ok These are discussed in the AICPA's
Statement on Auditing Standards (SAS) Number 72 ("Letters for Underwriters and
Certain Other Requesting Parties") They are considered private and not published anywhere
⁄ Confirms accuracy of financial information contained in offering
cucular,
¥ Provides: negative assurance — ic., nothing has come to their attention
that Icads them to belicve that financial position of issuer bas changed
materially and adversely since the date of such information
v CMA (Ihe International Capital Market Association ) vs SAS 72
= Closing documents: usually consists of legal opinions; auditor’s comfort
letters; Issuers closing certificates, and Cross receipt
- Due Diligence:
According to Securities and Exchange Commission Rule 10b-5 (1974); It is said Ural “Tt shall be unlawful for arty person, dircetly or indirecily, by the use of any means or instrumentality of interstate commerce, or of the mails or of any facility of any nation securities exchange,
¥ Toemploy any device, scheme, or artifice to defraud:
v To make any untrue statement of a material fact or omit to state a
malcrial fact necessary in order lo make (he siatemenl made, in light
of the circtunstances in which they were made, uot misleading, or
Trang 33¥ To cngage in any act, practice or course of business which operates or woutd operate as a fraud or deceit upon any person, in comnection
with Ihe purchase or sale of any securities
Due diligence defense — most jurisdictions provide defense to most transaction
Table 1.2 Sample due
patties against investor claims if defendants can prove that reasonable efforts have
‘been made to ensure that disclosure document meets }0b-5 standard
Customers, sales, marketing and
distribution
Management
Capitalisation and sharcholdcrs/
joint venture partners
Employees and labor relations
Management discussion and
analysis Control leehnology
General corporate information
When are pro forma financials required?
- Business combinations restructuring
- GAAP (Generally Accepted Accounting Principles) differences
- Comfort letters
1.4.3 Market selection
There are various markels:
- Reguiation $ Burobond — Access to Asia, Europe and offshore US accounts
Trang 34- Regulation S + 144A — Access to Regulation S accounts add US Qualified Institutional Buyers - QIBs
- SEC Registered — Access to all accounts, including US retail accounts
Figure 1.1 Market selection
Source: Barclays Capital report, 2006
Two SEC rules that allow foreign companies that want their securities to be limited to being traded in the U.S by only certain individuals may set up a restricted
program are: Rule 144-A and Regulation S Rule 144A, adopted pursuant to the
US Securities Act of 1933, as amended (the "Securities Act") provides a safe
harbor from the registration requirements of the Securities Act of 1933 for certain private resales of restricted securities to QIBs The Regulation S means that the
securities are not and will not be registered with any United States securities
regulation authority Regulation S bonds cannot be held or traded by any “U.S
Person” as defined by SEC Regulation $ rules
Selecting issuance formats based on Quantitative selection criteria:
Table
Regulation S 144A/RegulationS SEC Registered Typical Deal Size Usually USD 150- Usually USD USD 500 or above
Trang 35Maturities S,Tand10 years Up to 30 years Up lo 30 years
Distribution Non-US investors = Nou-US investors Broadest public
(subject to selling and QIBs inthe US — distribution,
retail investors
Credit rating 2 ratings preferred 2 ratings required 2 ratings required
Requirements registrations fee or registrations fee or registrations fee
review process Leview Process _ OgFasing Circular
- Offering Circular - Offering Circular _1Qus kạạj]
~ 10b5 legal opinions opinions
differences between local and US GAAP Marketing Roadshow is Investors will Investors will
recommended usually expecta usually oxpoct a
‘Timing Approximately 6 Approximately 6-8 §-12weeks
to 8 wooks wooks (standalone) passibitity of SEC
deal for 4 weeks Pros and Cons of different issuance formats:
wa a
Trang 36‘Table 1.5 The different issuance formats
Regulation S 144A/RegulationS SEC Registered
Advantages + Lowest +Deep liquid US$ + Deepest pool of
disclosure and ñnancing investors base to upfront legal costs 4.1 areer capacity provide! highest
| In US$ and , than Reg S market secontany mar et liquidity Lures, sufficient 4 Higher total
capacity for demandiptice + Largest capacity offerings of upto Sven hom, among, all issuance
_— imeheionoftrg — Íomats
equivalent QIBs + Hstablishes + Bstablishros +H benchmarks as
Phone for reference for future Pricing
are pricing pricing + Highest investors
+High secondary Profile
market fiquidily I Highest
secondary market liquidity
Disadvantages + Minimum size + More + Most
of US$300mn complicated complicated
equivalent to documentation documentation
ensure inclusion i 4 Hisher upfront + Higher upfront
hey bond | and legal costs and legal costs
indicates, intr including 10b5 including SEC
secondary marke CPRORS trom IB oon an om counsel 10bS opinions
iquidity | More time from legal counsel
i Limited CỐ juropean, Asian consuming, + Most tine
and Middle + US investors are SODSUNNDE
Lastem investor mOterebivevalue Potential delay if
base driven and tend to [Here is SEC
review
be mure price
sensitive in the
execution process
Trang 371.4.4, Model of issuing process:
Herein is an overview about Issuing process which applied commonly in
international bond issuance:
Figure 1.2 Issuing process
AYE Ta eats Establishing
ROE Value
v — Retain Issuer’s flexibility by announcing only the basic detail to capture
investors’ attention (general references to maturity range, often little or no detail on expected size)
vy Advance notice to commence internal credit approval processes for investors
v Look-in meetings with the target investors expected to provide
x _ Establish relative value:
° Issuers with established yield curve can benchmark new offerings
against exiting yield curve
© For new issuers in a given market, Syndicate will establish relative value against appropriately selected comparable credits
Trang 38© While often a broad range of intornational comparable referenec points exits, the focus will often be on the spread over or under 2-3
key reference points
© These reference points are usually bonds that are trading in the secondary market, and often credit default swaps
© Based on this information, taking into account issue specific factors,
as well as prevailing market conditions, the issuer and its
hooknamer{s) then determine the credil spread i believes investors
are willing to pay for the contemplated offering,
¥ Syndicate gathers feedback from investors on the eredit og price
sensitivities
Initial Price guidance:
vA realistic initial price guidance range that aims to capture the broadest
possible level of initial investor interest
¥ Objective: Order momentum and potential for oversubseription that will general price Lension
v Pricing slralegy is clearly cxplained to the issuer with the Ts
uer’s sign olf necessary before proceeding to each next step
Pricing mechanics:
v Treasmy curve: used as risk-free rate and typically the most liquid
securities in the market
¥ Swap curve: the swap curve represents future values of Libor, Represents
borrowing cos of AA-rated banks
y Credit curve: an issucr’s credit curve is a snapshot of yields of its exiting
bonds in the secondary market at a given point in time It is derived from plotting yields of its bonds against number of years to maturity
30
Trang 39— Prosuming that the bond yicld is a fair reflection of an issuct’s credit, the stronger the credit of the issuer, the lower the yield curve- the closer its credit
curve lo the swap curve (he Treasury curve — the tighter ifs eredil spreads,
Order book:
Written record of investors’ Orders’
y Bookrunners manage an order book that collates the orders from
respective sales Learns
¥ Convention im ihe intematioual markel is the “Pot” system with all orders
going into the same pot irrespective of which bank has secured the order to ensure a seaniless and coordinated process
Before Final Pricing, Orders are Indicative:
¥ — Orders are subject to the offering’s price
¥ Investors may specify the pricing level below which they will scale down
or wilhdraw their orders Therefore, the atirition at different pricmg levels can
be estimated
Fully ‘Transparent:
¥ — Continuous and timely updates on the consolidated order book
v Size of the order book directly reveals the demand of the offering
v Guides the syndicate to decide on a final pricing
Allows regular updates to be provided to the issuer throughout the process
Final Order Book:
y — Orders confirmed, order book closed, offermg launched
¥ — Oversubseription may result in upsize
Revised guidance:
¥ — Revised guidance (if any) should be based on the following factors
31
Trang 40© Thesize of the order book
© Volume-price sensitivity of the book as a whole
© Surrounding market movements since initial price guidance
¥ Objective of revised guidance is to utilize the price tension thal has been
generated by a successful bookbuild
Pricing and allocation:
¥ Final yield/spreads will be a function of the Order Book size and the
issuer's objectives
~ Optimal final pricing needs to be a balance of these factors
© Low cost of funding for the issuer
© Involvement of a broad range of issuer to foster ongoing trading
activity and enhance lhe issuers profile in the market
Pricing al a level that provides # high ikehood of a positive secondary market performance
v Benchmark rates fixed, final terms agreed
¥ Bonds are allocated to investors by the bookrmning syndicate, following certain guidelines and in a fully transparent process for the issuer with a focus
on the following factors:
© Achieving a balance of hold-to-maturity and trading accounts
© Minimize the distribution to “fast money” accounts that will look to
lake profit quickly in the secondary market
© The issuers cxisting relationships with investors After murket:
Rescarch
y Frequent publications and updates