Design a website to sell handmade products made from duckweed and sedge fiber

Born and raised in Thanh Hoa province, I was introduced to products crafted from sedge fiber and duckweed from an early age. Sedge plants are deeply ingrained in the daily lives of rural households, playing essential roles in meals and sleeping arrangements. While nearly every rural household possesses at least one sedge product, such as sedge mats, their prevalence is waning as modern materials replace traditional ones. Consequently, domestic sedge consumption has sharply declined, and the exported sedge output has followed suit. Despite this shift, Thanh Hoa province still maintains over 3,000 hectares of sedge growing areas, yielding an average of 70-80 quintals per hectare. Recognizing the potential to foster trade and support cottage industries and handicrafts, there is a significant opportunity to cultivate stable consumption markets for products derived from sedge and water hyacinth. With this vision in mind, I founded Natural Product Limited Liability Company (Natural Product LLC) in 2022. The mission of our company is dedicated to showcasing Vietnamese culture globally through the export of handcrafted duckweed and sedge fiber products. Our offerings range from intricately woven baskets to elegant furniture and unique decorative items, all reflecting the exceptional skill and craftsmanship of Vietnamese artisans. The emergence of the Fourth Industrial Revolution was highlighted at the 2016 World Economic Forum in Davos, Switzerland, where hundreds of world leaders convened under the theme "The Fourth Industrial Revolution"[1]. Chairman Schwab underscored the revolutionary impact of this era, noting, "Never before in history has humanity faced such a profound convergence of challenges and opportunities." Online commerce epitomizes the transformative potential of this revolution, breaking down geographical barriers and providing unprecedented access to global markets. Online businesses transcend traditional limitations, facilitating transactions across vast distances and offering customers a diverse array of high-quality choices. This global reach has reshaped the commercial landscape, presenting unparalleled opportunities for businesses to thrive in an interconnected world.

PROJECT OVERVIEW

Product Description

This project aims to develop a dedicated e-commerce platform that showcases traditional Vietnamese crafts, with a focus on products made from duckweed and sedge fibers The platform targets international markets and consumers in countries that prioritize biodegradable and eco-friendly products By emphasizing website design optimized for exporting wholesale quantities, the project seeks to facilitate the sale of Vietnamese artisanal goods to global e-commerce platforms and increase their presence in sustainable markets worldwide.

To effectively market and showcase our products, we are developing a comprehensive sales website in English, the global language, to reach international customers effortlessly An online platform enhances customer accessibility, allowing visitors to easily contact us, place orders, and make purchases directly through our website, streamlining the buying process.

The platform aims to bridge the gap between traditional artisans and modern consumers, promoting Vietnam's rich cultural heritage while helping artisans reach a wider market.

Traditional Vietnamese crafts hold significant cultural and artistic value, showcasing Vietnam’s rich heritage and craftsmanship However, artisans often struggle to reach a broader audience and expand their market presence due to the absence of specialized e-commerce platforms for unique products This project aims to solve these challenges by creating a dedicated online marketplace for traditional crafts, empowering artisans to showcase and sell their creations globally It also ensures that customers enjoy a seamless and enriching shopping experience while supporting Vietnam’s cultural heritage.

Overview of project

This project is dedicated to developing a customized e-commerce platform designed for two main user groups: Administrators and Customers Administrators, including store managers and staff, are responsible for managing inventory by adding, editing, updating, and deleting products to ensure smooth store operations Customers, on the other hand, browse products, manage their shopping carts, remove items, and complete purchases, providing a seamless shopping experience Unlike administrators, regular users have restricted access, limiting their interaction to browsing and purchasing, which enhances security and simplifies user interface navigation.

The authors' company specializes in producing and exporting handcrafted products made from sustainable materials like duckweed and sedge fiber Their range includes intricately woven baskets, elegant furniture, and distinctive decorative items that showcase Vietnamese craftsmanship This initiative aims to promote Vietnamese culture globally while providing new business opportunities for traditional artisans.

This project aims to support traditional Vietnamese handicraft vendors by developing a dedicated online marketplace that enables them to showcase and sell their products globally It empowers vendors to expand their reach through modern e-commerce practices, ensuring a seamless shopping experience for customers By blending traditional craftsmanship with digital technology, the initiative seeks to revitalize Vietnam's handicraft industry, promote economic growth, and preserve vital cultural heritage in the digital age.

Problem Statement

Traditional Vietnamese handicrafts, such as products made from duckweed and sedge fiber, showcase Vietnam's rich cultural heritage and exquisite craftsmanship However, these artisans often struggle to expand their market reach and attract a wider audience, especially online The absence of dedicated e-commerce platforms hampers their ability to showcase and sell these unique products in the digital marketplace Addressing these challenges can help preserve Vietnam's valuable handicraft traditions while boosting their presence in the global market.

The lack of dedicated online platforms for traditional Vietnamese handicrafts hampers vendors' ability to reach broader markets beyond their local communities, restricting sales and revenue opportunities This limited market access is a common challenge faced by small artisans in developing countries, as highlighted by a World Bank study, which emphasizes significant barriers to entering international markets for small-scale craftsmen.

Traditional Vietnamese handicrafts possess significant cultural and artistic value; however, their presence on mainstream e-commerce platforms remains limited This low visibility hampers awareness and exposure among potential global consumers, hindering market growth According to the Vietnam Handicraft Exporters Association, artisans face ongoing challenges in gaining recognition on international e-commerce platforms, underscoring the need for increased promotion and support to showcase Vietnam’s rich craft heritage.

Vendors face significant challenges due to limited market access and visibility, relying heavily on fragmented and inefficient sales channels like local markets and word-of-mouth referrals This dependence hampers their capacity to scale their businesses and reach a broader and more diverse customer base According to a report by the International Trade Centre, reliance on traditional sales methods remains a major obstacle to expanding operations and achieving sustainable growth.

Traditional vendors often struggle with establishing secure payment processing and efficient logistics solutions, which hampers their transition to digital commerce According to the Asian Development Bank, inadequate payment and logistics infrastructure remains a significant barrier for small businesses entering e-commerce, highlighting the need for improved digital infrastructure to support their growth.

The proposed project aims to create a dedicated e-commerce platform to unlock the potential of traditional Vietnamese handicrafts in the digital marketplace This platform will enable local vendors to showcase, promote, and sell their authentic products to a global audience, expanding market reach It will also provide consumers with a convenient and immersive online shopping experience, allowing them to discover and purchase genuine Vietnamese handicrafts from the comfort of their homes.

This project aims to bridge the gap between traditional Vietnamese artisans and modern consumers, revitalizing the country's traditional handicraft industry By promoting cultural heritage and supporting sustainable development, it fosters economic growth and preserves Vietnam’s rich artisan traditions Additionally, aligning the project with the product line helps to globally promote Vietnamese culture and creates new business opportunities for traditional artisans in the digital age.

Scope

This project centers on developing a robust e-commerce platform for Natural Product LLC using WordPress and PHP, designed to handle high traffic volumes of up to 2000 requests per second The platform's user interface will seamlessly combine modern aesthetics with traditional design elements, ensuring an engaging experience for a diverse user demographic across different age groups.

Objective

To develop a high-quality e-commerce platform, this project has established clear, interconnected objectives that collectively drive the success of the initiative Achieving these goals ensures the platform's functionality, user experience, and overall growth align with strategic standards Carefully setting and executing these objectives is essential for delivering a reliable and competitive online shopping solution.

Firstly, scalability is essential to accommodate the potential growth in user traffic By developing a website architecture capable of seamless scaling, the platform can handle increased demands without sacrificing performance.

A harmonious design is essential for engaging users effectively, as it combines modern trends with traditional motifs to create an appealing interface This blend caters to diverse demographics, enriching the user experience and boosting overall engagement with the platform.

Ensuring robust security measures is essential for protecting user data and maintaining privacy, providing users with peace of mind At the same time, maintaining flexibility in the system allows for seamless future upgrades and technological improvements, ensuring adaptability to evolving needs Balancing security and flexibility is crucial for creating a reliable and future-proof platform that safeguards user information while accommodating ongoing innovation.

Stability and reliability underpin the platform's functionality Rigorous testing, optimization, and monitoring minimize downtime and maximize uptime, ensuring a consistent and reliable user experience.

Enhanced user experience goes beyond aesthetics to optimize navigation,responsiveness, and checkout processes A seamless and enjoyable shopping journey encourages user satisfaction and retention, driving long-term success.

Finally, sustainable maintenance ensures the platform's longevity.Establishing protocols for ongoing maintenance, updates, and support guarantees continued performance and functionality, fostering user trust and loyalty.

Structure

This thesis is structured into three comprehensive parts, each designed to deepen understanding of the project The first part introduces the research scope and objectives, setting the foundation The second part provides an in-depth analysis and detailed findings, supporting the overall thesis The final section offers conclusions and recommendations, ensuring a logical flow from introduction to conclusion for clear comprehension.

The Introduction section lays the foundation for the entire thesis by providing an overview of the proposed e-commerce platform, clearly defining the problem, goals, scope, and significance of the project It ensures that readers understand the context, purpose, and main objectives of the study, setting the stage for detailed analysis and implementation This comprehensive overview highlights the importance of the platform and its potential impact, guiding readers through the initial understanding of the project's significance and scope.

The "System and Interface Analysis and Design" section builds on the initial overview by exploring the technical aspects of the project, including market research, customer needs analysis, and technology requirements It emphasizes the conceptual design of the e-commerce platform, focusing on system architecture and user requirement compliance This part also features detailed diagrams, use cases, and database designs to create a clear, robust framework that effectively translates theoretical plans into practical implementation, ensuring a seamless and efficient online shopping experience.

The final part, Part III "Project Management and Implementation," transitions from design to practical application by focusing on the development and deployment of the e-commerce platform It details the technical implementation process, including key personnel involvement, financial resource allocation, and feasibility assessments to ensure the platform meets specified requirements and delivers the intended functionalities This section also summarizes key findings, evaluates the feasibility and effectiveness of the solution, and proposes potential improvements or future enhancements By addressing both the implementation process and the project's overall impact, it provides a comprehensive understanding of the development, execution, and outcomes of the e-commerce platform.

A structured approach guarantees a smooth transition from project introduction to detailed analysis, design, and eventual implementation and evaluation, ensuring a clear and comprehensive understanding of the entire process This methodology emphasizes systematic project development and delivers measurable results, highlighting the effectiveness of a well-organized workflow.

SYSTEM ANALYSIS, DESIGN AND WEB INTERFACE

System Architecture and Design

This article presents the system architecture and design of a traditional Vietnamese handicrafts e-commerce website built with WordPress and WooCommerce, providing a user-friendly platform for buying and selling handmade duckweed and sedge fiber products The website aims to showcase Vietnam's rich cultural heritage to a global audience, promoting traditional craftsmanship through a seamless online shopping experience.

The system architecture is based on WordPress, a powerful CMS that allows seamless management of website content, combined with WooCommerce, a versatile plugin that enables comprehensive e-commerce functionality This integration leverages WordPress's extensive customization options to create a flexible platform, while WooCommerce handles essential features such as product listings, shopping cart management, and secure payment processing, ensuring a robust and user-friendly online store.

Our system is designed to provide a seamless and engaging user experience for both customers and administrators Customers benefit from an intuitive website interface featuring clear navigation, visually appealing product displays, and a smooth checkout process They can easily browse product categories, access detailed product information, and make secure purchases using multiple payment options supported by WooCommerce.

Administrators have access to a comprehensive, user-friendly admin panel integrated into the WordPress dashboard, enabling efficient management of product listings, inventory tracking, order processing, and sales performance analysis with built-in reporting tools This accessible interface allows administrators to perform all essential e-commerce tasks efficiently without requiring technical expertise.

The system architecture is designed to develop a robust and scalable e-commerce platform specifically focused on selling traditional Vietnamese handicrafts By utilizing WordPress and WooCommerce, the solution offers flexibility and customization options, enabling businesses to effectively showcase their products This approach helps local artisans reach a global audience, expanding their market reach through a reliable online presence.

2.1.2 Draw the overall architecture of system o Use case

 Description: The client locates the physical location of the company.

 Trigger: Client wants to visit the company.

 Precondition: The company's location information is available.

 Postcondition: The client successfully locates the company.

 Description: The client contacts the company through various communication channels.

 Trigger: Client wants to communicate with the company.

 Precondition: Communication channels are available (SMS, messenger, etc.).

 Postcondition: The client successfully contacts the company.

 Description: The client places an order for products.

 Trigger: Client wants to make a purchase.

 Precondition: Client is logged in and products are available.

 Postcondition: The client successfully places an order, and it is received and processed by the company.

 Description: The admin manages products available for sale.

 Trigger: Admin wants to add, update, or delete a product.

 Precondition: Admin is logged in and has appropriate permissions.

 Postcondition: Product information is updated as per admin's actions.

 Description: The admin manages website pages.

 Trigger: Admin wants to add, update, or delete a page.

 Precondition: Admin is logged in and has appropriate permissions.

 Postcondition: Page information is updated as per admin's actions.

 Description: The admin receives and processes orders placed by clients.

 Trigger: Order is received from a client.

 Precondition: Admin is logged in and an order has been placed.

 Postcondition: The order is checked, and the client is contacted if necessary.

Diagram 2 1: System description in UML – UC o Flow diagram

 Description: The client views the list of available products.

 Next Steps: The client selects a product to view its details.

 Description: The client views detailed information about a selected product.

 Next Steps: The client decides to add the product to their shopping cart.

 Description: The client adds the selected product to their shopping cart.

 Next Steps: The client checks if the product is still available in the inventory.

 Description: The system verifies if the product is still in stock.

 Next Steps: If the product is not available, it is removed from the shopping cart If available, the client proceeds to enter their information.

Remove Unavailable Product from Cart

 Description: The system automatically removes unavailable products from the shopping cart.

 Next Steps: The client is notified, and they can continue shopping or proceed to enter their information.

 Description: The client enters their personal and shipping information.

 Next Steps: The client proceeds to payment.

 Description: The client completes the purchase by making a payment.

 Next Steps: Order confirmation and processing.

 Description: After logging in, the client can choose to contact the company via email or Zalo.

 Next Steps: The client selects their preferred contact method.

+ Contact by Email: The client sends an email to the company.

+ Contact by Zalo: The client initiates a chat with the company via Zalo.

 Description: The admin logs into the system using their credentials.

 Next Steps: After a successful login, the admin can manage products, pages, and orders.

 Description: The admin views the list of available products.

 Next Steps: The admin selects a product to view its details or to add a new product.

 Description: The admin views detailed information about a selected product, such as its description, price, and inventory status.

 Next Steps: The admin decides to add, edit, or delete the product.

 Description: The admin can add a new product, edit an existing product, or delete a product from the list.

 Next Steps: Changes are saved, and the product list is updated.

 Description: The admin navigates to the page listing section to manage website pages.

 Next Steps: The admin selects a page to view its details or to add a new page.

 Description: The admin views detailed information about a selected page.

 Next Steps: The admin decides to add, edit, or delete the page.

 Description: The admin can add a new page, edit an existing page, or delete a page.

 Next Steps: Changes are saved, and the page list is updated.

 Description: The admin navigates to the order listing section to manage customer orders.

 Next Steps: The admin selects an order to view its details.

 Description: The admin views detailed information about a selected order.

 Next Steps: The admin decides to process the order.

 Description: The admin can update the order status, contact the customer, and ensure the order is fulfilled.

 Next Steps: The order list is updated to reflect the changes made by the admin.

Diagram 2 3: Flow diagram - Admin o Database

The wp_actionscheduler_actions table is essential for managing scheduled tasks in the system, as it stores detailed information about queued actions or events set to execute at designated times This table plays a vital role in ensuring automated processes run smoothly and on time, making it a key component of effective task scheduling and website automation.

The wp_actionscheduler_claims table plays a crucial role in managing scheduled actions by tracking multiple processes that attempt to claim the same action This ensures that actions are processed efficiently and without conflicts, maintaining smooth execution of scheduled tasks within the system Proper management of these claims helps optimize performance and prevents processing conflicts, enhancing overall website reliability.

 wp_actionscheduler_groups: Sometimes, actions need to be grouped together for better management or execution This table contains information about these action groups.

 wp_actionscheduler_logs: Logging is essential for debugging and monitoring This table stores logs related to the execution of scheduled actions, providing insights into system behavior.

 wp_aioseo_cache: This table is associated with an SEO plugin and is responsible for caching SEO-related data to improve website performance and search engine optimization.

During the SEO indexing process, some URL arguments may be blocked or excluded to optimize site performance The wp_aioseo_crawl_cleanup_blocked_args table records these blocked arguments, enabling site administrators to analyze and take appropriate actions to improve overall SEO efficiency.

 wp_aioseo_crawl_cleanup_logs: Logs related to the cleanup process during SEO indexing are stored here It helps in monitoring the effectiveness of SEO optimization tasks.

Modern SEO plugins, such as wp_aioseo_notifications, include notification features that keep website administrators informed about critical SEO-related events This table stores notifications generated by the SEO plugin, ensuring timely updates and actionable insights to optimize website performance and search engine rankings.

 wp_aioseo_posts: SEO optimization often requires metadata associated with individual posts This table stores SEO-related data for each post, aiding in better search engine visibility.

 wp_commentmeta: Comments on the website can have additional metadata associated with them This table stores such metadata, providing additional context or information about comments.

 wp_comments: Essential for engaging with users, this table stores information about comments posted on the website, including user details, timestamps, and content.

The wp_ctf_feeds_posts table is essential for websites that aggregate content from external feeds It is used to format, store, and manage data retrieved from these feeds, ensuring seamless display on the website This table helps optimize content presentation and improve user engagement by efficiently handling external feed data.

 wp_ctf_posts:Similar to regular WordPress posts, this table stores data related to content published on the website, facilitating content management and organization.

 wp_e_events: For managing events on the website, this table is indispensable It stores event details, schedules, and related information, enabling users to browse and register for events.

 wp_links: Websites often contain a section for useful links or resources. This table stores information about such links, including URLs, descriptions, and categories.

 wp_options: WordPress offers a wide range of configuration options This table stores site-wide configuration settings, giving administrators control over various aspects of the website.

 wp_postmeta: Similar to wp_commentmeta, this table stores metadata associated with posts, allowing for flexibility and extensibility in content management.

The wp_revslider_css, wp_revslider_layer_animations, wp_revslider_navigations, and wp_revslider_sliders tables are integral components of the RevSlider plugin, a popular tool for creating dynamic sliders and carousels on websites These tables store essential data related to slider styles, animations, navigation options, and slider content, enabling users to design and customize visually engaging sliding elements for their websites Utilizing these tables effectively enhances the functionality and aesthetic appeal of website sliders built with the RevSlider plugin.

User Requirements

 Intuitive admin panel within WordPress dashboard to manage inventory, process orders, and track shipments seamlessly.

 Customizable user roles and permissions to control access to specific features based on staff responsibilities.

 Easy-to-use product management system allowing staff to add, edit, and remove products, categories, and descriptions directly from the admin panel.

 Built-in analytics and reporting tools within WooCommerce to monitor sales, revenue, and stock levels effectively.

 Seamless integration with accounting plugins or software for streamlined financial management and report generation.

 Integrated communication features like email notifications and messaging plugins for efficient internal communication among staff. b Customers' Experience

User-friendly Design: The website's layout will be optimized for WooCommerce, providing intuitive navigation to enhance user experience This design approach ensures customers can easily explore the platform.

Clear product presentation is essential for a successful online store, including high-quality images, detailed descriptions, and transparent pricing This comprehensive information helps customers make informed purchasing decisions, building trust and confidence Well-presented product pages guide shoppers smoothly through their buying journey, ultimately increasing conversion rates and customer satisfaction.

 Efficient Checkout Process: Powered by WooCommerce, the platform will offer a streamlined checkout process with multiple secure payment options This efficiency minimizes customer effort during checkout, enhancing satisfaction.

User account functionality allows customers to register, log in, and manage their personalized profiles, providing features such as order tracking and order history This enhances user convenience and offers a customized shopping experience, encouraging customer engagement and satisfaction.

Our platform offers responsive customer support through multiple channels such as live chat, email assistance, and comprehensive FAQs, ensuring prompt and effective resolution of customer inquiries This commitment to accessible support guarantees that customers receive timely help whenever they need it.

 Mobile Responsiveness: The platform will be fully responsive across different devices, guaranteeing seamless browsing and shopping experiences This responsiveness accommodates customers' preferences, providing a consistent experience across devices.

By integrating customer-centric features, the platform is designed to provide a seamless and satisfying shopping experience, ensuring users feel valued and supported at every step These interconnected elements work together to create a cohesive environment that enhances user engagement and fosters trust Ultimately, this focus on customer needs helps build loyalty and encourages ongoing interaction with the platform.

Technology and Platform

Diagram 2 6: Chart comparing the popularity of languages

PHP, or Hypertext Preprocessor, is a popular open-source server-side scripting language designed specifically for web development and easily embedded into HTML Established by Rasmus Lerdorf in 1994, PHP has evolved through numerous updates and improvements, becoming a robust platform for developing dynamic and interactive web pages.

PHP's development started as CGI binaries written in C to track visits on Rasmus Lerdorf's online resume, initially called "Personal Home Page Tools." These tools evolved into PHP/FI (Form Interpreter), adding support for databases and web forms, marking the beginning of PHP's journey as a powerful server-side scripting language.

PHP has evolved significantly since its inception, beginning with PHP 3 in 1998, which added substantial functionality and rebranded the language as PHP: Hypertext Preprocessor The release of PHP 4 in 2000 integrated the Zend Engine, enabling a more robust and scalable framework for web development In 2004, PHP 5 introduced major enhancements in object-oriented programming and featured the updated Zend Engine II, further improving performance and capabilities.

PHP 7, released in 2015, represented a major milestone by significantly enhancing performance and reducing memory usage This update addressed inefficiencies in earlier versions, reinforcing PHP's crucial role in modern web development.

PHP's popularity is driven by its simplicity and flexibility, making it easy for beginners to learn while offering powerful features for advanced developers It enables server-side execution of scripts that generate dynamic HTML content, facilitating the creation of interactive web pages PHP's ability to connect with databases and handle user input makes it a versatile choice for developing feature-rich websites.

One of the key strengths of PHP is its extensive library support and compatibility with various database systems, such as MySQL, PostgreSQL, and

SQLite [4] Furthermore, PHP's ability to be embedded directly within HTML code facilitates seamless integration with web content.

PHP is a vital technology powering popular content management systems (CMS) like WordPress, Joomla, and Drupal, enabling users to easily create and manage website content Additionally, PHP frameworks such as Laravel, Symfony, and CodeIgniter provide structured tools for developing complex web applications, promoting best practices in code organization and reuse.

WordPress, the most widely used open-source Content Management System (CMS) globally, is renowned for its versatility in website and blog creation and management (Lerdorf, 2015) Founded in 2003 by Matt Mullenweg and Michael Little, it initially served as a dedicated blogging platform but rapidly evolved into a powerful CMS capable of meeting diverse user needs.

WordPress continues to lead as a top website management platform, thanks to its ongoing updates and robust development Its versatility is showcased through a vast selection of plugins and themes, enabling users to customize and enhance their websites easily.

[5], empowering users to customize their websites to suit their specific requirements, whether for personal blogs, e-commerce platforms, or corporate websites.

Beyond its technical capabilities, WordPress thrives on a vibrant community

[6], where developers, designers, and enthusiasts collaborate and contribute to its growth This community-driven ethos ensures ongoing support, documentation, and resources for users worldwide.

Figure 2: WordPress – Most famous for CMS 2.3.3 XAMPP

XAMPP is a widely-used open-source software package that enables developers to set up a local web server environment on Windows, macOS, and Linux platforms It integrates essential components such as Apache, MySQL, PHP, and Perl, providing a simple and efficient way to install and configure a web server on a personal computer This makes XAMPP an ideal tool for web developers to test and develop applications locally before deploying them to a live server.

History and Development : XAMPP was developed by Apache Friends and first released in 2002 Since then, it has become one of the most popular tools for web development and testing [8].

XAMPP provides a comprehensive server environment, including Apache HTTP Server, MySQL database, PHP, and Perl, simplifying the creation and testing of dynamic websites and web applications This all-in-one platform allows users to develop and run database-driven projects locally without requiring an internet connection or external servers, making it an ideal solution for developers seeking an efficient testing environment.

Popularity and Usage : XAMPP is widely used worldwide by web developers and learners for educational purposes and web application development [9].

PhpMyAdmin is a popular web-based tool designed for managing MySQL and MariaDB databases, offering a user-friendly interface developed in PHP It simplifies essential database tasks such as creating, modifying, and deleting databases, tables, and records, making database administration accessible and efficient for users.

PhpMyAdmin provides a comprehensive suite of features such as SQL query execution, database import and export, user management, and server monitoring, making it an essential tool for database administration Its user-friendly web interface ensures easy access and efficient management for both beginners and experienced professionals, streamlining complex database tasks.

History and Development : PhpMyAdmin was initially created by Tobias

Ratschiller and Markus Họberle in 1998 as a small PHP script to manage MySQL databases Over the years, it has evolved into a mature and robust tool with contributions from developers worldwide.

PhpMyAdmin has become a widely popular and essential tool for web developers, system administrators, and database professionals worldwide Its popularity stems from its user-friendly interface, versatility, and open-source nature, making it a preferred choice for managing MySQL and MariaDB databases Commonly integrated into web hosting control panels, PhpMyAdmin simplifies database management tasks, which has contributed to its widespread adoption across the industry.

PhpMyAdmin is an essential tool for integrating with WordPress and PHP-based e-commerce websites selling handmade crafts It simplifies database management by allowing users to back up, restore, troubleshoot, and optimize databases efficiently within WordPress For PHP e-commerce sites, PhpMyAdmin enables administrators to effectively manage product inventories, analyze sales data, and ensure smooth website performance This integration enhances overall website functionality, streamlining management tasks and supporting the growth of online craft stores.

WooCommerce Framework is a widely-used open-source plugin for WordPress that enables users to easily create and manage online stores Developed by Automattic, it offers a robust and flexible platform ideal for building e-commerce websites of all sizes, from small boutique shops to large enterprise marketplaces.

Web interfaces

The product listing interface offers a streamlined process for quickly adding new products, enhancing user efficiency This intuitive feature boosts engagement and provides a positive experience, making inventory management more accessible and effective for users.

Figure 3: Main home page of the website

The shopping cart appears instantly on the right side of the user interface when items are selected, providing users with immediate visibility and easy access throughout their shopping experience.

Figure 4: Shopping cart when clicking add product

Clicking on 'View Cart' displays a detailed shopping cart that offers users a comprehensive overview of their selected items, making it easy to review and manage their shopping choices Users can conveniently edit item quantities and apply discount codes within the cart to enjoy additional savings This features a seamless and personalized shopping experience, allowing customers to tailor their purchases to their preferences and needs.

Figure 5: View shopping cart displaying selected products

Once satisfied with their selections, users can proceed to enter their shipping and payment information, completing the checkout process and finalizing their order with ease.

Once the checkout process is complete, users are directed to a confirmation page that verifies successful payment, enhancing confidence and satisfaction in their purchase This page typically includes an order summary, delivery details, and additional instructions, offering a transparent and reassuring post-purchase experience Providing clear and detailed confirmation helps boost user trust and ensures a positive shopping experience.

The admin's order management section offers a centralized view of all transactions, enabling administrators to efficiently oversee order fulfillment, monitor shipment statuses, and access detailed order information This comprehensive interface streamlines operations and ensures effective order management, enhancing overall workflow efficiency.

After selecting an order, administrators access a detailed interface that allows them to efficiently manage the order process This includes tasks such as sending order information to customers, downloading order documents, and editing order statuses The comprehensive platform enhances communication with customers, streamlines order management, and improves overall customer service, ensuring smooth and effective order processing.

The admin interface offers a comprehensive list of website pages, providing easy access for administrators to efficiently navigate and manage all site sections This organized layout allows for quick review of page content and facilitates seamless editing and updates, ensuring effective website management.

When administrators click on a page's details, they access a dedicated page editor interface that enables them to view and modify specific content, layout, and settings This intuitive platform allows real-time editing, the addition of new elements, and customization of page attributes, providing complete flexibility and control over the website's content management process.

When administrators select a product, they are presented with a comprehensive product management interface that streamlines task execution This user-friendly dashboard allows for easy editing of product details, inventory management, price updates, and the addition of product variants or attributes By providing quick access to essential management features, this intuitive interface enhances efficiency and simplifies catalog oversight, empowering administrators to maintain their product listings effectively.

Figure 12: Manage all products that have been successfully ordered

Figure 13: Product details uploaded on the website

IMPLEMENTATION AND PROJECT MANAGEMENT

Implementation plan

To create a successful e-commerce platform, it is essential to hire a skilled web development team or experienced freelancer with a proven track record in designing and developing online stores Carefully evaluate their expertise and portfolio to ensure they meet your specific project requirements Establish clear milestones and strict deadlines for each phase, including design conceptualization, coding, testing, and deployment, to maintain project momentum Maintain open communication with the development team through regular updates, fostering collaboration to quickly resolve any challenges or technical issues With strategic hiring and effective project management, your company can deliver a high-quality e-commerce platform that offers seamless functionality and an exceptional user experience.

Objective: Develop an e-commerce platform that is fully customer responsive and user-friendly.

Initial Setup (2 weeks): Use programming language to create a primitive page, install WordPress and WooCommerce.

Customization (2 weeks): Search for images, customize the look and feel to match your brand.

Feature Integration (2 weeks): Add required plugins and features.

Test (1 week): Perform a comprehensive test of functionality and performance.

Conduct thorough research to identify reputable suppliers specializing in traditional Vietnamese handicrafts, ensuring they meet strict quality and ethical standards Negotiate transparently to establish mutually beneficial contracts that prioritize high-quality products at competitive prices Implement an effective inventory management system to monitor stock levels, anticipate demand fluctuations, and facilitate timely reorders By building strategic supplier partnerships and optimizing inventory processes, the company is committed to consistently delivering authentic, superior-quality Vietnamese handicrafts to its discerning customers.

Objective: Ensure steady supply of raw materials.

Identify Suppliers (1 week): Identify and contact trusted suppliers.

Contract Negotiation (2 weeks): Negotiate terms and sign the contract.

Procurement Process (Continuous): Establish a regular procurement schedule.

Develop a comprehensive digital marketing strategy to boost the online platform’s visibility and reach by utilizing a mix of channels such as social media, email marketing, SEO, and PPC advertising Continuously monitor and analyze campaign performance metrics to refine tactics, maximize ROI, and increase overall effectiveness Embracing agility and innovation enables the company to establish a strong digital presence, drive sustained growth, and build lasting relationships with its target audience.

Goal: Create awareness and attract traffic to the website.

Market Research (2 weeks): Analyze target audience and competitors.

Develop a Marketing Strategy (2 weeks): Develop a comprehensive marketing plan.

Campaign Launch (Continuous): Launch digital marketing campaigns across multiple platforms.

Partner with reputable logistics providers to develop reliable shipping networks for domestic and international orders, ensuring timely deliveries and improved customer satisfaction Strategically align with these partners to optimize shipping rates, delivery timelines, and packaging solutions tailored to customer preferences Implement advanced tracking systems that enable real-time order monitoring, fostering transparency and building trust with customers Through meticulous planning and innovative logistics strategies, the business aims to streamline its shipping processes and enhance the overall customer experience.

Objective: Establish effective logistics and transportation processes.

 Logistics Partner Selection (2 weeks): Identify and partner with logistics service providers.

 Shipping Policy Development (1 week): Develop and publish shipping policies.

 Implementation (Continuous): Monitor and optimize shipping processes.

The company will strategically recruit skilled personnel for key roles such as customer service, marketing, and IT support to ensure seamless operations Extensive training will prepare staff with in-depth knowledge of the website, product portfolio, and customer service protocols Additionally, robust communication channels and structured protocols will be implemented to enhance internal collaboration and streamline communication, fostering cohesive efforts toward organizational success.

Objective: Recruit and train employees for various roles.

 Recruitment (3 weeks): Page manager, Bill of lading officer, Customer consultant.

 Training Program Development (1 week): Create training materials and schedules.

 Conduct Training (2 weeks): Train new employees on their roles.

To ensure a seamless user experience and high-quality service delivery, rigorous testing and quality assurance measures are imperative throughout the development and operation of the e-commerce platform.

To ensure optimal website and e-commerce performance, conduct comprehensive testing to identify and resolve bugs, glitches, and usability issues This process involves systematically navigating through various features and scenarios, simulating real-world usage to uncover potential flaws and enhance overall user experience Proper testing is essential for ensuring a smooth, bug-free online platform that meets user expectations.

Implementing comprehensive quality assurance measures is crucial to ensure products meet established quality standards before shipping, including thorough inspections and strict adherence to industry regulations Continuous monitoring of product quality throughout the supply chain helps maintain high standards and prevent defects, ultimately enhancing customer satisfaction and brand reputation.

Gathering feedback from beta testers and early adopters is essential for identifying key areas for platform improvements By actively engaging with users and listening to their insights, developers can prioritize enhancements that meet user preferences and expectations Incorporating user feedback drives continuous platform refinement and ensures a better user experience.

By prioritizing testing, quality assurance, and user feedback, the e-commerce platform can continuously evolve to deliver an exceptional customer experience and maintain high levels of satisfaction and loyalty.

Objective: Ensure the website operates properly and meets quality standards. Plan:

 Test Scenario Development (1 week): Create test scripts including all functionalities.

 Perform Testing (2 weeks): Perform functional, performance, and security testing.

 Bug Fixes and Optimizations (1 week): Fix issues discovered during testing.

To maximize the success of the online platform, a strategic approach to marketing and promotion is essential.

Planning a launch event or promotion is essential for generating excitement and capturing the interest of potential customers Creating anticipation around the platform's launch helps to build buzz and attract attention from your target audience, boosting initial engagement and visibility Effective launch strategies can significantly enhance brand awareness and set a strong foundation for future growth.

Offering special promotions, discounts, or incentives after your platform's launch is an effective strategy to attract first-time customers These promotional offers not only encourage users to make their initial purchase but also help drive initial traffic to your platform By incentivizing exploration, you can increase user engagement and boost sales early on.

Leveraging social media influencers, bloggers, and industry partners can significantly boost brand visibility and expand reach to a broader audience Collaborating with influencers who share the brand's values and target demographic helps establish authentic connections with potential customers This strategic partnership drives higher engagement and enhances overall brand awareness.

By implementing these strategies in a coordinated and cohesive manner, the online platform can effectively launch and establish a strong presence in the market, driving traffic, engagement, and ultimately, sales.

Goal: Successfully launch the website and attract initial users.

 Pre-Launch Activities (1 week): Complete preparations and carry out test launch.

 Official Launch (1 day): Officially launch the website with a promotional campaign.

 Post-Launch Monitoring (2 weeks): Monitor website performance and feedback from users.

In order to ensure the success and ongoing improvement of the online platform, it is imperative to implement a robust system for monitoring and optimization.

To effectively measure platform success, it's crucial to monitor key performance indicators (KPIs) like website traffic, conversion rates, and customer satisfaction Regularly tracking these metrics allows you to assess overall performance, identify areas needing improvement, and optimize strategies for better results Focusing on these essential KPIs enhances SEO performance by ensuring your website meets user needs and ranks higher in search engine results.

Utilizing analytics tools significantly improves the monitoring process by offering valuable insights into user behavior and preferences Analyzing data like user engagement, browsing patterns, and conversion funnels allows businesses to pinpoint specific areas that require optimization, ultimately enhancing overall performance and user experience.

Continuous optimization is essential for enhancing the efficiency and profitability of your online platform By leveraging insights from monitoring and analytics, you can refine website features, marketing campaigns, and operational processes Implementing data-driven decisions and iterative improvements ensures your platform evolves to better meet user needs and expectations, driving sustained growth and success.

Goal: Continuously improve the website based on user feedback and performance data.

 Setting up Monitoring Tools (1 week): Deploy website performance monitoring tools.

 Data Analysis (Continuous): Regularly analyze data and user feedback.

 Continuous Improvement (Continuous): Make necessary adjustments and updates to the website.

Project Management anh quotation

Human resources allocated for website development include:

 Web Developers: Responsible for coding, designing, and implementing website features and functionalities.

 Graphic Designers: Tasked with creating visual elements such as logos, banners, and product images to enhance the website's aesthetics.

 Content Writers: Responsible for crafting compelling product descriptions, blog posts, and website content to engage visitors and improve SEO.

 UX/UI Designers: Focus on optimizing the user experience and interface design to ensure intuitive navigation and seamless interactions.

 Project Managers: Oversee the website development process, coordinate tasks, and ensure timely delivery within budget constraints.

 Quality Assurance/Testers: Conduct rigorous testing to identify and resolve any bugs or usability issues before the website goes live.

Accountants play a vital role in managing and monitoring a project's finances, including budget planning, payments to suppliers, and controlling revenue and expenses They conduct regular financial reporting and assess the project's financial performance to ensure transparency and accountability Effective financial management by accountants helps maintain the project's financial stability, enabling strategic decision-making and long-term success.

3.2.2 Financial Management a Budget o Initial Investment

To launch the online platform for traditional Vietnamese handicrafts, the authorestimate an initial investment of $50,000 This includes:

 Website Development: $10,000 for a professional e-commerce site.

 Inventory Procurement: $20,000 to purchase a diverse range of products.

 Marketing and Advertising: $10,000 for initial digital marketing campaigns.

 Logistics and Shipping: $10,000 for setting up logistics and shipping networks. o Operational Costs

Estimated monthly operational costs total $15,000, including:

 Staff Salaries: $7,000 for customer service, marketing, and IT support.

 Website Maintenance: $1,000 for regular updates and security.

 Marketing Expenses: $4,000 for ongoing digital marketing efforts.

 Inventory Management: $2,000 for storage and replenishment.

 Shipping and Handling: $1,000 for packaging and shipping costs

 Product Sales: Estimated at $30,000 per month from online sales.

 Subscription Services: $5,000 per month from curated product boxes.

 Workshops and Classes: $2,000 per month from online workshops.

 Affiliate Marketing: $1,000 per month from partnerships.

Subscription Services 5,000 Workshops and Classes 2,000 Affiliate Marketing 1,000

Table 2 : Revenue Streams c Financial Projections

Financial projections for the first year:

 Sales Forecast: $450,000 in total annual sales.

 Break-even Analysis: Achieve break-even within the first 6 months.

 Profit and Loss Statement: Expected net profit of $120,000 by year-end.

 Cash Flow Statement: Maintaining positive cash flow, with monthly inflow exceeding outflow by $5,000.

Table 3: Financial ProjectionsProjection Amount ($)

Expected Net Profit (Year-end) 120,000

Net Monthly Cash Flow 5,000 d Break-even Analysis

The project is expected to break even within 6 months The required revenue to cover initial and operational costs is approximately $90,000.

Total Initial Investment 50,000 Monthly Operational Costs 15,000 Break-even Revenue 90,000

Table 4: Break-even Revenue e Net Present Value (NPV)

NPV calculations project future cash flows, assuming a 10% discount rate over 3 years:

 Yearly Net Cash Flow (Year 1): $120,000

Year Cash Inflow ($) Cash Outflow ($) Net Cash Flow ($)

Table 5 : Net Present Value (NPV) 3.2.3 Feasibility Assessment a Market Analysis

Market analysis reveals a strong demand for eco-friendly and culturally rich products, highlighting opportunities for traditional Vietnamese handicrafts The growing interest in sustainability and cultural heritage creates a favorable environment for these products to thrive in the market.

Objective: Assess market demand and competition.

 Plan: Market research (2 weeks): Conduct surveys and analyze market trends.

 Competitor analysis (1 week): Identify key competitors and analyze their strategies.

 Customer segmentation (1 week): Segment the target market based on demographics and behavior.

Product segmentation: Evaluate existing products that have more outstanding features compared to competitors.[2] b.Financial Viability

Financial projections show the project is viable, with a break-even point in 6 months and a positive NPV of $285,000 over three years The projected annual revenue of $450,000 supports long-term profitability.

Objective: Evaluate the financial feasibility of the project.

 Plan: Expected budget (3 months): Estimate initial investment and operating costs.

 Revenue forecast (3 months): Potential revenue forecast based on market analysis.

 Break-even point analysis (1 month): Calculate break-even point and evaluate profitability [17] c.Operational Feasibility

The project is operationally feasible with partnerships with local artisans, efficient logistics, and a robust inventory management system A skilled team ensures effective execution.

Objective: Assess the project's operational readiness.

 Resource allocation (1 week): Allocate resources and define roles and responsibilities.

 Process mapping (1 week): Map key operational processes.

 Risk Assessment (1 week): Identify potential risks and develop mitigation-strategies [16]

The initiative to promote traditional Vietnamese handicrafts made from duckweed and sedge fiber offers a valuable opportunity for economic growth and cultural preservation This project not only supports the commercial viability of local artisans but also plays a vital role in safeguarding Vietnam’s rich artisanal heritage By celebrating these age-old traditions, it strengthens national identity and pride, contributing to both sustainable development and cultural enrichment.

This project leverages innovative marketing strategies to penetrate new markets and showcase the craftsmanship and cultural significance of each meticulously crafted piece By streamlining logistics and utilizing advanced technology, it aims to improve operational efficiency and scalability These efforts are designed to foster sustained growth and establish a strong global presence.

This project celebrates the resilience and craftsmanship of Vietnamese artisans, whose skilled hands bring to life intricate artifacts that embody the country's rich heritage and legacy By promoting Vietnam's cultural craftsmanship globally, it aims to enhance international awareness and appreciation of Vietnam’s vibrant cultural traditions.

This initiative goes beyond commerce, serving as a journey of rediscovering Vietnam's rich cultural roots and celebrating traditional craftsmanship and creativity It offers an opportunity to forge new connections, unlock a world of opportunities, and create a brighter future where tradition seamlessly integrates with modern innovation By embracing this transformative path, Vietnam can thrive on a global stage while preserving its cultural identity for future generations.

While the current project represents a significant step towards promoting Vietnamese handicrafts globally, it is important to acknowledge certain limitations and identify areas for future improvement.

A key limitation is the dependence on existing market research data, which may not adequately reflect rapidly evolving consumer trends and preferences To stay relevant and competitive, continuous market research and analysis are crucial for adapting the platform to changing market dynamics effectively.

The success of the project depends on implementing effective marketing strategies and strong brand promotion Ongoing refinement of these tactics is essential to sustain and boost the platform's visibility and competitiveness in the global marketplace.

Future efforts should focus on strengthening collaborations with local artisans and communities to enhance the platform's product diversity and cultural authenticity Moreover, partnering with international distributors and retailers can expand market reach and unlock new growth opportunities, ensuring sustainable business development.

Advancements in technology and e-commerce platforms present new opportunities to improve user experience and increase operational efficiency Consequently, continuous investment in technological innovation and platform optimization is essential for businesses to stay competitive and meet the evolving expectations of customers.

By addressing current limitations and exploring opportunities for future improvements, the project can enhance its impact in promoting Vietnamese handicrafts globally This effort will not only support economic growth but also help preserve cultural heritage for future generations Embracing these strategies ensures the project remains a vital force in showcasing Vietnam’s rich artisanal traditions worldwide.

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[3] Vietnam Handicraft Exporters Association, "Challenges for Vietnamese handicraft exporters," 2020.

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