FOREIGN TRADE UNIVERSITY HO CHI MINH CITY CAMPUS FACULTY OF BUSINESS ADMINISTRATION AND FINANCE - ACCOUNTING DESIGN THINKING INDIVIDUAL ASSIGNMENT REPORT TOPIC: STREAMLINING CAMPUS P
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The parking system at FTU currently relies heavily on manual labor, with security personnel responsible for verifying student IDs, issuing parking tickets, and collecting payments This manual process is time-consuming and increases the risk of human error, often leading to disputes over lost tickets or forgotten IDs that can escalate tensions and cause delays in parking management.
The manual parking management system hampers efficient resource allocation and causes congestion, as there is no real-time data on parking availability, leading to students wasting time searching for open spots Without automated entry, exit, and payment systems, parking operations lack the speed and efficiency needed to handle high traffic volumes during peak hours, resulting in a chaotic and inefficient parking environment.
Security concerns are a significant issue in the current parking system, with physical tickets being vulnerable to loss, theft, or counterfeiting Students have reported incidents where stolen parking tickets enabled unauthorized exit, causing financial losses for the university and undermining trust Additionally, dependence on student ID cards for verification poses security risks, as lost or stolen cards can lead to unauthorized access to parking facilities.
The manual parking system at the university hampers effective security management, as the lack of automated tracking or monitoring systems limits security personnel's ability to oversee the entire parking lot Consequently, vehicles are more vulnerable to theft or damage, leading to student concerns about the safety of their motorbikes when left unattended for long periods Implementing automated parking solutions can enhance security and provide peace of mind for students.
FTU's current parking system is significantly limited by its lack of technological integration, relying solely on physical tickets and cash payments In today's digital age, where mobile payments and digital verification are standard, this outdated approach leads to inefficiencies and inconvenience for users Implementing modern technology solutions is essential for enhancing parking management, improving user experience, and aligning with contemporary digital payment trends.
Students frequently rely on mobile apps for daily services such as ordering food and booking transportation However, the outdated parking system fails to integrate with these modern technology trends, leading to a fragmented and inconvenient parking experience Upgrading parking solutions to align with mobile app advancements can significantly improve ease of access and overall user satisfaction.
A major shortcoming is the absence of a digital payment system, which hinders convenient transactions for students Many students prefer using popular mobile payment apps like MoMo and VNPay in Vietnam, but currently must carry cash for parking fees, creating inconvenience and security risks Additionally, the lack of real-time parking availability updates prevents students from knowing if spots are available before arriving, leading to unnecessary congestion and stress as they circle the lot searching for parking Implementing a digital payment solution and real-time parking data could significantly improve the parking experience for students.
2.5 Desire for Modernization and Digital Integration
FTU students and staff are demanding a modernization of the parking system to meet their digital needs With students accustomed to using digital tools daily, the current lack of such integration causes frustration They strongly favor the implementation of a QR code-based system for easy, contactless entry, eliminating the need for physical tickets Additionally, mobile payment options for parking are increasingly essential, aligning with Vietnam's growing cashless transaction trend Upgrading the parking system to include QR codes and mobile payments will enhance convenience and align with modern digital practices.
Digital integration would also allow for more efficient management of parking spaces
Implementing real-time data enables universities to optimize parking space allocation, allowing students to find parking quickly and efficiently, which reduces congestion and improves traffic flow The deployment of automated systems not only enhances parking management but also alleviates the workload of security personnel, freeing them to focus on more critical security tasks instead of handling routine ticketing and payment processes.
The FTU Parking System has significant potential for enhancement through the adoption of a digital parking solution Implementing features such as QR code scanning, cashless payments, and real-time updates on parking availability can greatly improve user convenience These innovative technologies, already proven successful in various industries, are readily accessible and can be effectively integrated into FTU’s parking infrastructure to optimize the overall user experience.
Implementing a modern parking system enhances user satisfaction and positions FTU as a forward-thinking, technology-driven university An automated parking solution can serve as a model for other Vietnamese universities, establishing FTU as a leader in digital campus management Moreover, revenue from the parking system through subscriptions or pay-per-use fees can be reinvested to further improve campus infrastructure and services, supporting ongoing institutional growth.
Empathize is a mechanism to understand and share the feelings of your users to foster deep user understanding and be able to uncover the deep user insights and needs
Location: Foreign Trade University Date/Time: 28/8/2024, 9 AM
POEMS Framework Field Visit and Onsite Observation Insights
Many students face long queues and wait times when searching for parking spaces, highlighting the challenges of parking management in busy areas Motorbike riders often form social circles while trying to find available parking, illustrating their interactions and strategies for securing a spot Students engage in various activities such as showing their ID cards, taking physical tickets, and making payments, which reveal the collective processes involved in parking routines These interactions and routines demonstrate how individuals relate to each other within the parking system, emphasizing the social dynamics and organizational structures that underpin everyday mobility for students.
Parking challenges at educational institutions often involve various social groups Some individuals struggle with parking context, such as losing or forgetting their ID or engaging in disputes with security personnel Faculty and staff experience issues despite having designated parking lots, often facing time-consuming parking procedures Visitors frequently encounter difficulties with manual ticketing and cash handling, leading to inconvenience Security personnel constantly deal with disputes over parking violations, lost tickets, and unauthorized student entry, highlighting the need for streamlined parking management solutions.
Many students are frustrated with the current parking system due to its inefficiencies and outdated payment methods, often lacking small cash or losing tickets Long queues during peak hours and the hassle of showing student IDs further compound their dissatisfaction Implementing a more streamlined and digital payment system could significantly reduce wait times, improve user experience, and ease daily routines For teachers, such improvements would save valuable time, increase motivation, and enhance overall job satisfaction Upgrading parking management to be more efficient benefits both students and staff, promoting a smoother campus experience.
Digital parking payment methods and QR-scanned verification are increasingly popular among students, who prefer convenient, contactless transactions through mobile apps like MoMo or bank accounts Most students feel comfortable using these digital payment options via their smartphones, streamlining the parking process and enhancing overall convenience, even when they forget to bring their student ID or cash.
Objects: What artifacts are important? What roles do they play?
How are people engaging with the objects, and with their surroundings? What is interaction? How does the object influence people’s behavior?
Parking tickets: prone to loss, damage and coutnerfeiting
Payment cash and ticket: inconvenient and time- consuming, susceptible to errors and lost
Limited payment kiosks: causes queue and delays during peak hours
Students ID: easy to fake, prone to thefts and lost