Beside that, some intermediaries may not rigorously vet the tutors or tell falsehoods to the parents and students, allowing under- qualified or inexperienced individuals to get access to
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"Studie is an innovative platform that connects students with qualified tutors, simplifying the process of finding and offering tutoring services." "With a modern and concise name, Studie is easy to remember and appeals to a wide audience seeking accessible educational support." "Designed to foster learning, Studie’s user-friendly interface and approachable branding effectively convey its mission to enhance academic success."
5 STEPS PROCESS 2 1 Phase 1: EMPATHIZE 2 LL Fleld Observation n6 e ố
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Our analysis and empathy mapping offer a comprehensive understanding of target users, highlighting key insights derived from data collection, field observations, and in-depth interviews This customer persona captures essential user behaviors, needs, and preferences, providing valuable guidance for developing targeted marketing strategies and enhancing user-centered product design By leveraging these insights, businesses can improve engagement and create more personalized experiences that resonate with their audience If you're seeking to better understand your customers and optimize your offerings, utilizing detailed empathy maps and customer personas is crucial for achieving long-term success.
Name: Wean Age: 17, High School Junior Location: Ho Chi Minh City
Wean, a high school student, is seeking a qualified Math tutor to help him catch up with school lessons that are progressing faster than his current learning pace His goal is to improve his academic performance in Math in preparation for university applications With a monthly budget of approximately 3.5 to 4 million VND for 4.5 hours of tutoring per week, Wean actively searches for affordable tutoring options by joining Facebook groups and interacting with intermediary centers.
Job to be done/ customer task
Wean needs personalized, affordable help in Math which he finds difficult
Many students face significant challenges in finding the right tutor, often spending considerable time and effort in their search During interviews, it becomes evident that these difficulties are common among students seeking quality tutoring Additionally, students are concerned about online fraud, as some untrustworthy tutors may fake their personal information, leading to potential scams and safety concerns.
I am developing an innovative app that consolidates relevant tutoring information, provides extensive lists of tutoring resources, and verifies the legitimacy of data shared by tutors This platform ensures students like Wean can access trustworthy and effective tutoring assistance with confidence, eliminating concerns about online fraud.
This innovative tutoring app accurately analyzes information from both students and tutors to ensure personalized matching based on each student's unique learning needs It facilitates seamless communication by enabling the exchange of basic information between users, allowing tutors and students to discuss expectations and establish a productive educational relationship.
This feature enables students and tutors to assess their compatibility before entering into a tutoring arrangement, promoting transparency and trust By facilitating clear communication and understanding, the app ensures a more effective and reliable tutoring experience for all users.
Wean discovered this tutoring app while searching for highly-rated tutors on online platforms The app offers a convenient solution for students like him to find affordable and qualified tutors easily Designed to be user-friendly, it also caters to parents who may not be tech-savvy Users can compare tutor prices and qualifications to ensure they choose the best value for their investment.
Wean started to download the app and experimented with using the app to find the right tutor
After logging into the app and updating his profile with personal details, Wean specified his need for a tutor and listed his specific requirements He then posted this information to the platform, allowing tutors to review his criteria and enabling the app to gather relevant tutor profiles that match his needs.
Within minutes, the app analyzed Wean’s needs and recommended Kara, a second-year HCMUT student searching for part-time work to help cover her university tuition fees As a new user, Kara appreciated that the app did not charge high intermediary fees of 30-40%, making it a cost-effective platform to connect with potential employers This affordability attracted Kara, allowing her to earn extra income while successfully balancing her studies at university.
After evaluating Kara, Wean determined she was a suitable math tutor for him They connected directly through the app's chat feature to discuss their needs and schedule a trial session Once they confirmed their compatibility, they mutually agreed on a day for the initial tutoring session, setting the foundation for a productive learning experience.
Wean’s search for a tutor ended successfully, and he was so impressed by the app’s convenience that he introduced it to his friends His enthusiastic
12 recommendation brought in new users, extending the app’s reach and helping more students connect with reliable tutors
Pains - Cost: Tutoring can be expensive with limited budget
- Trust: Wean worried about the qualifications of the tutors
- Overwhelm: Too many options made it difficult to choose
- Time constraints: Wean did not have time to thoroughly vet every tutor
Gains - Personalized Learning: A tutor who tailors sessions to his specific learning style and pace
- Confidence: Feeling more prepared for exams and _ class assignments
- Accessibility: Affordable options that do not exceed budget
- Convenience: The ability to book and attend classes from his home Influencers - Friends and classmates: Wean trusts recommendations from peers who’ ve had positive tutoring experiences
- Parents: They may also influence his decision to seek tutoring and pay for it
- Teachers: A teacher’s recommendation might influence Wean’s decision to hire a tutor
Trends - Online Learning: Wean is comfortable with online tutoring, especially since remote learning became more common
Peer influence significantly impacts Wean's decisions, as he is highly susceptible to word-of-mouth recommendations, particularly on social media platforms He frequently relies on his classmates and friends' advice when choosing tutoring options, highlighting the strong role of peer opinions in shaping his academic choices.
- Affordability-focused platforms: He’s more likely to use platforms that advertise fair pricing or transparent fee structures
Wean prioritizes a well-structured app that is organized and user-friendly, offering clear and accessible information The platform features a comprehensive list of available tutors and verifies the legitimacy of both tutors and their qualifications, ensuring a trustworthy and seamless experience for users.
The Persona Profile table is shown in Figure 1
Wean, 17 years old - a high school studen' _ looting for @ Math tutor He needs to catch
Wean has been attending school to improve his learning experience and academic performance He is specifically seeking to enhance his math skills to better prepare for university applications To achieve this goal, he is willing to invest around 3.5 million VND to 4 million VND per month on a professional math tutor, aiming to strengthen his math proficiency and secure successful university admission.
4.5 hours / week) Wean usually joins groups on
Facebook and interacts with intermediary centers to help find tutor with affordable prices
Friends and classmates: Wean trusts recommendations from peers who've had positive tutoring experiences
Parents: They may also influence his decision to seek tutoring and pay for it
Teachers: A teacher's recommendation might influence Wean's decision to hire a tutor
_ TREND§ : - ome Learning: Wean is comfortable online ng, canh ly since remote learning became more com
Peer Tnfiuianeee Wean is easily affected by word-of- mouth, which is a strong factor, especially on s | nese He often relies on hi vice to make decisions a! t
Attordabilty-focused platforms: He's more likely to use platfo: KG fair pricing or transparent fee structu
Wean prioritizes a well-structured app that offers an organized and user-friendly experience, featuring clear information and easy navigation The platform efficiently lists available tutors and ensures the legitimacy of both tutors and their qualifications, providing users with trustworthy and accessible tutoring options.
Wean, a 17-year-old high school junior in Ho Chi Minh City, uses a platform to find affordable tutors tailored to her needs The platform enables users to compare tutor prices and qualifications, ensuring they select the best match for their academic requirements This approach helps students like Wean access quality tutoring options while managing their budgets effectively.
SCAMPER Framework ao
5 SUBSTITUTE What elements of the tutor-student matching process can we substitute with more effective methods?
C COMBINE Can we combine learning assessments with the matching algorithm to find the best fit between tutors and students?
A | ADAPT How can we adapt current feedback systems to help students feel more confident in their tutor choices?
M | MODIFY What aspects of the app can we modify to improve the user interface or user experience?
P PUT TO How can we put the app’s messaging system to another use, such ANOTHER USE _| asa place for peer collaboration or study groups?
E ELIMINATE What steps in the tutor-student matching process can we eliminate to simplify the experience?
R_ | REVERSE How might we reverse the fee charging model, allowing tutors to pay after sessions instead of before?
Using the SCAMPER Framework method, I have made some adjustments to improve the platform development:
- With the “S” question, we can substitute traditional in-person interviews with AI- driven algorithms that analyze both student needs and tutor qualifications to provide more accurate matches
By incorporating the "C" question into our registration process, we identified the opportunity to embed learning assessments directly within the app This enhancement allows our matching algorithm to more accurately pair students with tutors who specialize in their specific learning methods, thereby improving the overall effectiveness of our tutoring platform.
- With the “A” question, we can adopt a dual-review system where both students and tutors can leave feedback for each other, fostering a sense of community and trust
Enhance user experience by customizing the navigation menu with the "M" feature, making it more intuitive and easy to use Users can efficiently filter and search for tutors based on specific criteria such as subjects, availability, and learning styles This personalized navigation simplifies the search process and helps students find the most suitable tutors quickly Improving navigation with the "M" ensures a seamless and user-friendly platform, ultimately boosting engagement and satisfaction.
- With the “P”’, we can utilize the messaging system to facilitate group chats for students to collaborate on projects or form study groups, encouraging peer-to-peer interaction
- With the “E”’, we can eliminate the lengthy application process for tutors by simplifying the verification steps, allowing them to start tutoring sooner after a basic background check
- With the “R”, this approach could encourage tutors and students to try out tutoring sessions without financial commitment, increasing participation and trust
The SCAMPER framework has proven highly effective in generating innovative ideas for our app that connects students with qualified tutors By exploring various strategies such as replacing traditional methods, combining features, adapting successful industry practices, enhancing user experience, repurposing data, removing unnecessary steps, and reversing processes, we have identified numerous ways to improve our app’s functionality and appeal These insights will streamline the tutor-student matching process and create a more personalized user experience Our ultimate goal is to develop a supportive learning environment that bridges the gap between students and tutors, ensuring all learners have access to essential educational resources.
Implementing AI-driven matching algorithms and developing comprehensive verification systems can significantly improve the accuracy and authenticity of tutor-student pairing While this process enhances the matching experience, it requires considerable development resources and time Integrating these systems with social media platforms can further streamline the verification process and expand reach, ensuring a more reliable and efficient matching platform.
Add real-time feedback and rating system: : platforms: Increases reach and Allows students to give immediate engagement but involves complex feedback, enhancing the quality of development tutoring sessions
Low Minor UI/UX improvements: Small Complete redesign of the app’s
Impact | changes can enhance usability but may branding: This can be time-consuming not drastically change user satisfaction
Update tutorial and help sections: Makes the app more user-friendly without major and costly without necessarily improving user experience
Building a complex rewards system development effort for referrals: This may not substantially increase user base compared to the effort required
Based on the matrix analysis, the app should prioritize high-impact, low-complexity tasks like AI-driven matching and real-time feedback to achieve quick wins and immediate improvements Strategic planning should focus on high-impact, high-complexity initiatives such as comprehensive verification systems and social media integration, ensuring long-term success It is advisable to avoid low-impact, high-complexity tasks that offer minimal benefits, thereby optimizing resource allocation and establishing a clear development roadmap for the app.
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The app's primary goal is to connect students with qualified tutors tailored to their learning styles and preferences, ensuring a personalized educational experience It features user-friendly interfaces for students, parents, and tutors, enabling seamless navigation, easy scheduling, and effective communication Key functionalities include an intelligent matching algorithm, detailed tutor profiles, flexible scheduling options, and comprehensive feedback systems to enhance the overall tutoring experience.
The user interface features a simple, universal homepage to ensure easy navigation and seamless interaction for all users Tutor profiles are customized to highlight qualifications, teaching experience, subject expertise, availability, and personal teaching styles, enhancing credibility and transparency Student profiles function as personalized dashboards that display learning preferences, academic goals, and feedback history, fostering a tailored and engaging learning experience These design elements optimize user engagement and support effective online education.
Our app's initial design includes key features such as a search box, login service, profile upload, data analytics tools, and a seamless payment process These functionalities are clearly represented with icons and symbols, strategically placed in prominent locations to enhance user accessibility and engagement.
4.1.3 Add details and labels Once the basic shapes are in place, add more details to each component:
+ Label buttons clearly: "Find a Tutor,” "My Profile," "Messages."
+ Adda search bar at the top for quick access to specific subjects or tutors
+ Add details like qualifications, teaching experience, and user reviews beneath the tutor’s name and rating
+ Include a section for scheduling lessons with a calendar icon
+ Under each tutor card, add icons for quick actions (e.g., chat, bookmark) and labels indicating availability
+ Include a filter option at the top to narrow down search results based on subject, availability, and price range
4.1.4 Review and refine After sketching, take a step back and evaluate the overall design:
- User Flow: Ensure that the navigation from one screen to another is intuitive Can users easily find tutors and access their profiles?
- Clarity: Check that all labels are clear and understandable Are users likely to know what each button does?
- Feedback: Share the sketches with team members or potential users for their input Are there any features that could be improved or additional functionalities that users want?
Based on this feedback, refine the sketches:
- Make adjustments to layout and organization to enhance usability
- Clarify any confusing sections or labels based on user input
- Add or remove features according to what users express as priorities or pain points
“Studie” — an innovative platform to connect students with qualified tutors, making the process of finding and offering tutoring service much more convenient
Studie improves educational outcomes and drives economic growth by supporting a skilled, knowledgeable workforce Its user-friendly platform enables students to easily find tutors tailored to their academic needs and learning styles By emphasizing personalized connections, Studie ensures an effective and engaging educational experience for every learner.
Phase 5: TESTING 26 hNH.(-daiiaaaiađiadađdaiiiiiiaiiiiiiddŸẢỀẢ 26 2 Feedback capture gTId c1 1 1 2S 1110111111101 111011011111 11g11 1x th 28
Prescription of the test scenario:
Where is it tested? ô Online meeting: 3 — 5 minutes online
Zoom/GG MeetMs meeting on
Teams/Discord e Offline meeting: 3 — 5 minutes online meeting at coffee shops
How is it tested? e Each participant will experiment with the app to indicate the inconveniences and constraints
Each participant will be asked 5 — 10 questions about their experience when using the app be asked to e Usability: Ensure intuitive, e Functionality: Ensure features secure payment
The app must be user-friendly and accessible to all users, including students, tutors, and parents, ensuring a seamless experience across diverse audiences It is essential that the app functions as intended and performs reliably under various conditions, demonstrating robust performance and stability Additionally, security is a top priority; the app should provide a secure environment that protects sensitive data, such as personal information and details, safeguarding users’ privacy and maintaining trust.
Participants start by creating accounts and building detailed profiles Student profiles feature personalized dashboards displaying learning preferences, academic goals, and feedback history, enhancing their personalized learning experience Tutor profiles highlight qualifications, teaching experience, subject expertise, availability, and teaching style, enabling students to find the perfect match for their educational needs This comprehensive profile setup ensures a tailored and effective learning environment, optimized for both student success and tutor transparency.
Students/Parents: Create profiles, search for tutors, review proposals, hire tutors, and provide feedback
Tutors: Set up profiles, respond to inquiries, offer services, conduct sessions, and request feedback
Are you feeling free to create your account on this website?
Was the registration process easy to follow? Did you encounter any difficulties?
Did you feel trustworthy personal the sharing your information through app?
Participants using the toolbars to explore features of the app, looking for qualified tutors or potential students
Test the process where students
(or parents) review tutor proposals and decide whom to hire
Participants offer valuable feedback on the app’s usability, functionality, and overall user experience, helping to identify areas for improvement They receive clear instructions and ongoing support during interaction with the app, ensuring a smooth testing process Additionally, participants' input assists in addressing questions and resolving technical issues promptly, contributing to the app’s development and enhanced user satisfaction.
Observer: Monitor user interactions with the app unobtrusively to record behaviors, challenges, and successes Note areas where users struggle or provide feedback to identify usability issues, and highlight where users excel This insights-driven approach helps improve the app’s usability and functionality, ensuring a better user experience.
How easy was it to set up your tutor profile? Did you understand all the sections and requirements?
How do you feel about the process of connecting with students? Did you find the inquiry or proposal system easy to use?
Were you~ able to communicate effectively with potential students?
Document: Surveyors write meeting minutes to record participants’ feedback, observations
Videos: Record participants! interactions to study their behavior actions,
Take screenshots to show user
Findings Summary: Highlight the app’s main strengths and collect feedback on areas needing improvement
Propose specific steps to resolve identified issues and enhance the app’s functionality
- Easy to find main features
- Profiles were detailed and informative
- Easy to compare tutor proposals
- First-month fee structure was clear
Overall: The app design is intuitive and user-friendly
Profile setup had more guidance for first- time users
Navigation between sections was more seamless
Proposal comparison could allow side-by- side view
Payment process was more streamlined Option to leave quick ratings without filling the whole form
Overall: There was more guidance for beginners
- Is all the required information essential for sign-up?
- Is it easy for new users to find all important features?
- Can users save searches or profiles for later?
- Are students/parents clear on how to choose the right tutor?
- Can users easily understand the payment terms?
- Does the feedback visibility on the platform? affect tutor
- Does the app offer enough features to encourage long-term use?
Add a short video or guided tutorial during onboarding
Add a sticky navigation bar for quick access to key areas
Include an advanced search filter with options like experience level or reviews Add a feature to highlight top-rated or frequently hired tutors
Provide a payment summary or invoice before confirmation
Introduce a help section or chatbot for quick user queries
CHAPTER ITI: WHY SHOULD INVESTORS INVEST IN THIS PROJECT
I conducted a comprehensive SWOT analysis to gain an in-depth understanding of our platform's strategic positioning and potential This thorough analysis examined the strengths, weaknesses, opportunities, and threats
The app features an intuitive, user-friendly platform that makes it easy for students to find and connect with qualified tutors, fostering a growing and engaged user base Its rigorous verification process ensures high-quality tutoring services, building trust and encouraging repeat usage By simplifying the process of accessing tutoring, the app saves users time and effort, allowing students to quickly find tutors that meet their needs and enabling tutors to efficiently offer their services.
As a relatively new platform, the app may initially face challenges in expanding its user base, requiring time and sustained effort to establish a strong market presence Its performance and reliability heavily depend on a stable technological infrastructure, as technical glitches or outages can disrupt user experience and harm the platform's reputation Additionally, new users may approach the platform skeptically regarding the quality and authenticity of available tutors, making trust and credibility essential for long-term success.
The app has significant growth potential by expanding into new regions, subjects, and academic levels, allowing it to reach a broader audience through diversification Collaborating with educational institutions, schools, and universities can boost the app's credibility, expand its reach, and provide valuable resources Incorporating advanced features like AI-based matching systems, personalized learning plans, and interactive tools can enhance user experience and differentiate the app from competitors, driving long-term success.
The online tutoring services market is highly competitive, requiring new apps to differentiate themselves to attract and retain users Staying informed and compliant with evolving education laws and regulations is essential to ensure smooth operations Additionally, shifts in educational needs and economic conditions can influence demand for tutoring services, making it crucial to adapt to market fluctuations for sustained growth.
Base on the SWOT analysis above, I defined the morphology of the platform with these key components:
Our primary goal is to develop a seamless platform that connects students with qualified tutors, making it easier to find and offer personalized tutoring services This platform aims to facilitate a mutually beneficial environment where students receive tailored academic support to meet their individual learning needs Additionally, it provides tutors with opportunities to earn extra income, helping to finance their university education By streamlining the tutoring process, we strive to create a convenient and effective solution for both students and tutors.
+ Students/Parents: Parents of struggling students or students themselves are trying to find a tutor who possesses a strong academic background and effective teaching skills to support their studies
+ Tutors: University students, undergraduates and graduates who want a part-time job to earn more income are seeking the opportunities to connect with their potential students
+ Specialized app with AI Matching Algorithm Tools
+ Verification Systems (to ensures the authenticity of tutors ) + Risk Mitigation Features
We aim to leverage the collective strengths of all key departments to ensure our platform operates with the highest professionalism and prestige The Board of Directors will provide strategic guidance to align our vision, while the development team focuses on building and refining the app's technological infrastructure Additionally, the finance and marketing teams play crucial roles in supporting growth, maintaining financial stability, and driving user engagement.
Our team will work collaboratively to efficiently manage budgets, promote the platform, and engage with potential users to drive growth We aim to establish partnerships with similar or complementary services, creating opportunities to expand our reach These strategic collaborations will help attract more investors and founders who share our vision, ensuring the platform's sustained success and growth.
Continuous investment is essential for the growth and success of our app, "Studie," focusing on key areas such as technology development, marketing, and customer support We will strategically allocate financial resources to match each stage of the app’s growth, ensuring optimal funding for all development phases Additionally, we plan to secure external capital through venture funding and strategic partnerships to support innovation and expansion, maintaining "Studie’s" competitive edge and long-term viability.
To effectively develop our app, we will implement a range of strategies focused on strengthening brand recognition through consistent marketing efforts Building the platform's credibility is also a top priority and will be actively pursued to establish trust and reliability with our users.
Implementation Plan: I divided the plan into three separate phases:
Phase 1: We focus on core features and financial analysis tools developments
Phase 2: Marketing Launch to attract students, parents and tutors
Phase 3: Define strategic partnership and integrate advanced Matching Algorithm solutions to enhance platform capabilities
Our comprehensive analysis underscores the significant potential and strategic positioning of the app designed to connect students with qualified tutors By ensuring equitable access to high-quality educational resources, the app supports students in achieving academic success Additionally, it aligns with the United Nations Sustainable Development Goals, particularly Goal 4: Quality Education, and Goal 8: Decent Work and Economic Growth, contributing to global efforts for sustainable development and economic empowerment.
Our primary strategy focuses on enhancing brand recognition through consistent marketing efforts to build trust and credibility, ensuring the platform becomes widely trusted and frequently used By addressing identified weaknesses and leveraging our strengths, we are confidently positioned to navigate the competitive landscape effectively This approach will drive long-term growth and establish sustained success for our platform.