Topic international women’s day in the la brasserie restaurant

HO CHI MINH CITY UNIVERSITY OF INDUSTRY AND TRADE FACULTY OF TOURISM, HOSPITALITY & CULINARY ARTS ESSAY ENGLISH FOR RESTAURANT 1 TOPIC: INTERNATIONAL WOMEN’S DAY IN THE LA BRASSERI

HO CHI MINH CITY UNIVERSITY OF INDUSTRY AND TRADE

FACULTY OF TOURISM, HOSPITALITY & CULINARY ARTS

ESSAY ENGLISH FOR RESTAURANT 1

TOPIC: INTERNATIONAL WOMEN’S DAY

IN THE LA BRASSERIE RESTAURANT

Teacher: Dinh Thien Phuong Group: 8

Classes: 12ZDHQTDVNHO04 — 010110111904

HO CHI MINH CITY, OCTOBER 2023

HO CHI MINH CITY UNIVERSITY OF INDUSTRY AND TRADE

FACULTY OF TOURISM, HOSPITALITY & CULINARY ARTS

ESSAY ENGLISH FOR RESTAURANT 1

TOPIC: INTERNATIONAL WOMEN’S DAY

IN THE LA BRASSERIE RESTAURANT

Teacher: Dinh Thien Phuong Group: 8

Classes: 12ZDHQTDVNHO04 — 010110111904

HO CHI MINH CITY, OCTOBER 2023

1 Nguyen Thi Nhu Quynh | 2030210403 | Chapter 1 100%

2 Nguyen Thi Kim Ly 2030219423 | Chapter 2.1 100%

(Leader)

4 Bui Le Nhu Huong 2030219394 | Chapter 2.2 100%

5 Tran Phi Hung 2030219389 | Chapter 2.2 100%

6 Nguyen Thi Hoang Nhu | 2030210402 | Chapter 2.3 100%

7 Nguyen Thi Kim Chi 2030219332 Chapter 3 100% Photos of members:

Thien Kim Kim Ly Nhu Huong

Kim Chi Nhu Quynh Hoang Nhu Phi Hung

TABLE OF CONTENTS

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1.3 INTRODUCING LA BRASSERIE - NIKKO SAIGON HOTEL 2

1.4 SIMPLE, LUXURIOUS SPACPE S2 HS SH HH He, 3 1.5 FRESH AND LUXURIOUS SEAFOOD BUFFET MENU 3

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CHAPTER II EVALUATION AND RECOMMENDATIONS 31

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BLL Advantage 31

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LIST OF TABLES

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CHAPTER I LA BRASSERIE RESTAURANT

Address : 235 Nguyen Van Cu, District 1, Ho Chi Minh City

On the other hand, Nguyen Quyet Thang, (2013) has a different definition: "Restaurant is

an establishment with certain physical conditions to serve the needs of eating, resting, and entertaining customers tourists and income earners with certain activities and functions” 1.2 RESTAURANT CLASSIFICATION

There are many bases to classify restaurants according to different characteristics and forms However, according to Ha Khanh Nam Giao and Nguyen Van Binh (2011) restaurants are classified into three forms:

1.2.1 Fast Food Restaurant

Quick service restaurants offer a limited menu of dishes but have the advantage of fast service, diners can enjoy dishes on the spot in self-service style, take away or take away drive-in style (Drive-in Restaurant: The restaurant has enough facilities to allow you to drive straight inside, customers can enjoy meals in the car without having to bother getting out of the car to find parking lot)

1.2.2 Mid Scale Restaurants

Providing full meals at moderate prices, at these restaurants, most diners feel that the food

is "worth the money spent", and the form of service is also diverse: service at full tables, self-serve or order food at the counter then waiters bring the food to the table for guests 1.2.3 Fine Dinner Restaurants

Offering selected, quality dishes at premium prices, with full table service in a luxurious and comfortable setting Service and catering are rated very well compared to other types

of restaurants

1.3 INTRODUCING LA BRASSERIE — NIKKO SAIGON HOTEL

Representing the essence of elegance and refined Japanese hospitality, Hotel Nikko Saigon offers business and leisure travelers the ultimate comfort in spacious accommodations and cuisines that will please even the most demanding gourmets With a passionate team providing service excellence to guests, we are ensure the utmost relaxation for every stay Peaceful location away from the hustle and bustle of the city

Most talked about seafood buffet dinner

Widest buffet breakfast spread

Stunning outdoor garden for weddings and special events

La Brasserie is a premier dining destination that offers a unique and exquisite experience for food lovers Located in a vibrant and stylish setting, our restaurant combines the best

of European cuisine with a touch of Asian influence, creating a fusion of flavors that will tantalize your taste buds Evoke in an intimate entertaining vibe, La Brasserie offers wide International buffet stations for breakfast and dinner, interactive live cooking stations featuring chef's dishes of the day Featuring delicacies made from fresh ingredients, the menu offers International cuisine which balances healthy eating of tasty global-inspired dishes

La Brasserie restaurant is located on the 2nd floor of the 5-star Hotel Nikko Saigon The highlight that created the La Brasserie brand is the most luxurious buffet, becoming an

attractive destination for Saigon food lovers Therefore, Nikko buffet has become a loving term when talking about this restaurant

La Brasserie is one of the few 5-star buffet restaurants in Ho Chi Minh City open every day, serving all 3 breakfasts, lunch and dinner with a seafood buffet menu, delicious and attractive dimsum buffet In particular, seafood buffet is only served in the evening If you want to enjoy the dimsum buffet, you should come here at noon

1.4 SIMPLE, LUXURIOUS SPACE

La Brasserie restaurant is located on the 2nd floor of Nikko SaiGon hotel Right from the name, it has a modern, luxurious French style The space can accommodate up to 220 guests with rows of tables arranged curved according to the processing and mixing areas

At La Brasserie, we believe in providing exceptional service to our guests Our attentive and friendly staff are committed to ensuring that your dining experience is nothing short

of perfect Whether you're celebrating a special occasion, having a romantic dinner, or simply enjoying a meal with friends and family, we strive to create a warm and welcoming atmosphere for you to relax and indulge in

In addition to our exceptional dining offerings, La Brasserie also boasts a well-stocked bar Our skilled mixologists are ready to craft the perfect cocktail to accompany your meal, or simply enjoy a drink while enjoying the lively ambiance of our restaurant At

La Brasserie every evening there will be classical music performances, bringing melodious melodies to make dinner more romantic If you prefer a quieter and more private space, you can choose an area far from the stage

For those looking for a venue to host private events or gatherings, we offer personalized event planning services to cater to your specific needs Whether it's a corporate gathering, a birthday celebration, or a wedding reception, our team is here to ensure that your event is a memorable one

1.5 FRESH AND LUXURIOUS SEAFOOD BUFFET MENU

Our menu is carefully curated to showcase a diverse selection of dishes, all made with the finest and freshest ingredients From succulent steaks and seafood to flavorful pasta

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dishes and delectable vegetarian options, there is something to satisfy every palate Our team of talented chefs is dedicated to creating culinary masterpieces that will leave you craving for more

Fans of 5-star seafood buffets in Saigon will definitely love the delicious free menu of Nikko La Brasserie buffet Here, you can enjoy a fresh seafood feast with premium oysters, giant lobsters and excellent drinks

Lobster ‘super huge'

If you are a true gourmet, you must have heard of the super rare spiny lobster This is the type of shrimp that La Brasserie imports and processes into super attractive dishes The Saigon lobster buffet menu here includes shrimp grilled with salt and chili, grilled with cheese, grilled with garlic butter combined with special sauces according to its own recipe The two stars of the Nikko La Brasserie buffet are lobster with black pepper sauce and grilled lobster with cheese Memorable with its firm, chewy, sweet shrimp meat and unique delicious taste

Picture I I Lobster at La Brasseire restaurant

(source: Hotel Nikko Saigon)

Crab

At La Brasserie, fresh crabs, crabs and other seafood are displayed at the decorative counter After choosing, you can ask the staff to prepare it the way you want There are no limits to cooking methods, always ensuring fresh flavor and rich, delicious sauce

Be Es

Picture I, 2 Super quality crabs (source: Hotel Nikko Saigon) Other types of seafood

Not only famous for lobsters, crabs, and crabs, Nikko buffet also has "noble" oysters imported from abroad, standard Japanese sashimi, French-style foie gras and fat New Zealand green mussels All dishes are prepared and beautifully decorated by professional chefs, receiving many compliments from diners

Picture 1 3 Seafood (source: Hotel Nikko Saigon) Delicious desserts

The dessert bar is the second most popular spot when going to La Brasserie buffet The service counter has all kinds of flan, sponge cake, cheese, ice cream and fruit In particular, when booking a birthday table, the restaurant will give a cake as a small celebration gift to diners

Picture 1 4 Delicious desserts (source: Hotel Nikko Saigon)

Summary chapter 1

This chapter has presented the basic concepts of service quality restaurants and the criteria for evaluating service quality The hotel restaurant is the food service business in the hotel and contributes a significant amount of revenue to the hotel's development In the market economy, service quality is the top issue for customers to choose and return to that restaurant

CHAPTER ITI BUILDING A PROMOTION PROGRAM

2.1, INTRODUCE INTERNATIONAL WOMEN’S DAY (IWD)

International Women's Day (IWD) is a global holiday celebrated annually on March 8 as a focal point in the women's rights movement, bringing attention to issues such as gender equality, reproductive rights, and violence and abuse against women Spurred on by the universal female suffrage movement, [WD originated from labor movements in North America and Europe during the early 20th century

1910 International Socialist Women's Conference to propose "a special Women's Day" be organized annually, albeit with no set date; the following year saw the first demonstrations and commemorations of International Women's Day across Europe After women gained suffrage in Soviet Russia in 1917 (the beginning of the February Revolution), IWD was made a national holiday on March 8; it was subsequently celebrated on that date by the socialist movement and communist countries The holiday was associated with far-left movements and governments until its adoption by the global feminist movement in the late

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1960s [WD became a mainstream global holiday following its adoption by the United Nations in 1977

International Women's Day is commemorated in a variety of ways worldwide; it is a public holiday in several countries, and observed socially or locally in others to celebrate and promote the achievements of women

In Vietnam, Vietnamese celebrate also on March 8, as in other countries Everyone knows that Vietnamese women are powerful During the battle, women played the same role as men; they fought, constructed, and sacrificed, and this has not changed When most people think of women, they think of patience, perseverance, tenacity, and loyalty; nevertheless, modern Vietnamese women are also powerful, bright, brave, and highly brilliant They are similar to tigers in that they are aggressive, independent, protective, and elegant in all they

do Women hold important responsibilities in Vietnamese culture, balancing job and home life with their life partner in the greatest way possible On this day, the most frequent presents that a woman will receive are flowers and a lot of affection from her loved ones Other families will gather around to have dinner with the best attention to women, and some will even go out all night to make their loved ladies feel the most special The night

is young, and the excitement is building; International Women’s Day is nothing more than

a day to rejoice

So, to honor women around the world on March 8 when you and your family come to the restaurant We will give the best gifts to the woman you love to express our sincerity and deep thanks to women for their silent sacrifice

2.1.1 Marketing communications

Having all the ideas on blueprint, the next stage is to reach out to customers In order to deliver all the ideas and business to the customers, we need a ‘transportation’ to do the work Marketing is a vital part for any restaurateur, in particular for this pop-up event This program was to be held only for a day Therefore, the more people know about the happening the better As aresult, a significant amount of effort was invested into Marketing

in this project At the end of the day, Marketing was executed in an excellent manner, and rewarded the event with a more-than-expected number of customers

Overall marketing strategies

For this project, we invested abundant time and effort in the advertisement strategies and promoting the events in various ways IMC is the coordination and integration of all marketing communication tools, avenue, and sources within a company into a seamless program that maximized the impact on customers and other stakeholders at minimal costs Six marketing channels being used were posters, flyers, newspaper advertisement, Internet advertisement, Facebook pages, and word of mouth The marketing team assisted the author distributing these channels

2.1.1.1 Poster design; photos and video documentations

There is a student from the Restaurant manager who took responsibility for this category She was Nhu, she came from VietNamese She was responsible for the designs and graphic specialties of the event; the author, however, possessed and distributed the ideas Firstly, the design of the poster was completed approximately two weeks before the event; followed by the changes and adjustments, which led to the final version about a week before the event The design was simple and elegant Marketing particularly focuses on the needs of the buyers Hence, only the main information was mentioned in the poster, which made it informative, concise and easy to remember: offered food, time, date, venue, and other offered entertainment

Secondly, she was also in charge of taking photos and recording videos for the whole process, from the preparation to the event day (including kitchen, restaurant) These photos and videos 24 supported the promotional and documenting purposes

Thirdly, a final video was made to summarize the event and highlight the special points that event has achieved Accompanied with all the actions across the event, there are also participant interviews within the video This document would act as an additional source

to the thesis as well

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2.1.1.2 Internet

Since the Internet boomed and their advantages outweighed the traditional method of communications, many business owners have chosen the Internet as a crucial marketing channel An effective online marketing (e-marketing) would provide public relations announcements, press releases on other webpages, talk about the company, dispense catalogs (or menu, in this case), take orders, handle customer requests, etc All in all, the Internet has changed the traditional way of buying and selling

In general, the Internet played an important role in marketing for this event on different levels Beside Facebook which will be studied in the next part, the author has managed to deliver the information of the event to other certain online press releases

2.1.1.3 Facebook marketing

Facebook has become one of the most popular social media that connects people as well

as spreads information Not only users can connect themselves for personal ties, but there

is also a blooming opportunity for business owners to introduce themselves Having a Facebook page bears resemblance with having one’s own website, which can cut down a large amount of online marketing costs Moreover, Facebook allows users to interact with the owner directly and in a quick manner

Taking advantage of this popular social media, the author created Facebook pages for the project: International Women’s Day event restaurant The page was published a week before the event, which was as soon as the poster was finalized The author actively updated the information of the event on the page, and vigorously shared the page within different communities Apparently, possessing a wide friend circle and connection on the Internet benefited the author when it came to sharing information, owing to the fact that friends would share the information of the event to their own communities and connections within

a click of a mouse Information was, accordingly, transmitted rapidly

2.1.1.4 Newspaper and flyers

Director supported contacting the newspapers so that the advertisement could reach every household The advertisement on the newspapers’ flyers was 26 released a week before the event The flyer consisted of two pages; one of which was the event poster, and the other

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page advertised La Brasserie Restaurant Flyer is one of the traditional channels which can reach the older generations that do not get accessed to the Internet on a regular basis Mirka Viiru was responsible for making the small flyers for the Farmers’ Market happening, which also included the information of the pop-up restaurant (see appendix 3) Within the last week, Panu Huittinen and Mirka went from door to door to distribute the flyers as a reminder of the event for each household

2.1.1.5 Word-of-mouth (WOM)

Word of mouth (WOM) is a traditional media platform, and it has proven to be effective for centuries According to some studies, about 92% of customers appreciate friends’ or family’s recommendation more than mere advertisement; and professionally speaking, 64% of marketing specialists believe that WOM is the most effective means to advertise

In fact, WOM was used and maximized to get the events known by the locals The author had discussed with her team during info sessions that it was essential to talk about the events and invite people to participate within their friend circles Therefore, each person would make an effort to advertise towards their network which leads to a large number of people getting notified of the event

Furthermore, having had positive feedback from the previous restaurant events, La Brasserie Restaurant has, to an extent, earned itself a good reputation Such fame has given the International Women’s Day event more reliability People who had a good impression

of the restaurant before would highly likely participate again and probably bring new customers to dine with

2.1.2 Programs discount in the restaurant

2.1.2.1 Present flowers to female customers

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(source: Internet) Flowers are an almost indispensable gift for women every March 8 Flowers symbolize beauty, youthfulness, and grace, making women feel loved and appreciated Giving flowers and gifts to female customers who come to the shop on March 8 is always a familiar form but still extremely effective

Any woman likes to be given flowers We don't need to invest in expensive bouquets, we just need a meaningful flower such as roses, carnations, tulips, peonies and accompanied

by a greeting card that will help customers have fun and have memorable experiences when coming to the restaurant.Design a little restaurant logo brand identity on flower and gift wrapping paper to help customers remember your restaurant Customers will share the special things they receive on social networks This is also the zero-dollar advertising method that customers have used to help restaurants increase revenue during holidays

In addition to fresh flowers, restaurants can use wax flowers, paper flowers, and pretty small chiffon flowers These flowers not only keep for a long time but also create newness for the restaurant A red wax flower, tied with a lovely bow, accompanied by a handwritten card with meaningful wishes, hidden somewhere in the restaurant's brand identity image

As soon as customers enter the restaurant or finish ordering, they will be personally brought flowers by the restaurant's most handsome waiter, which will definitely make many female customers smile happily and have a good impression of a nice restaurant

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2.1.2.2 Creativity and special menu design

Picture 2 3 Creativity and special menu design

(source: internet) This is one of the familiar March 8 promotions but always ensures effectiveness Restaurants can create mteresting sets and combos to honor women on this day or send love to women, etc This will also create excitement and arouse curiosity for customers instead of just dishes with simple names like before With delicious food/drink sets, attractively decorated with impressive names, it will definitely make customers not hesitate

to show off on their personal pages Take advantage of this to help your restaurant reach more customers without losing advertising costs The dishes the restaurant puts on the menu are new and seasonal, motivating customers to order more Furthermore, unique combinations stimulate customers' curiosity, helping to increase sales and profits

To successfully implement this March 8 promotion and become a priority choice during the holiday, before March 8, restaurants need to have advertising forms to attract customers By promoting eye-catching images of food/drink menus that will be used on March 8 to make a deep impression on guests

For example: For dinner, Restaurant has set amenu on March 8 at La Brasseries restaurant (District 1, Ho Chi Minh City) priced at 3 million VND/guest

2.1.2.3 Organize minigames

A small mini game on March 8 is also very interesting Organizing mini games is an opportunity for restaurants to reach more customers, create interaction between restaurants

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and customers, and shorten the distance In this mini game, you choose gifts that are incentives when using services at the restaurant to attract customers to your restaurant Create a mini game - a place for customers to express their feelings, vent their feelings or send loving words to the important women in their lives In this mini game, cleverly give customers a valuable gift, for example: a 50% off meal voucher, or an exclusive gift from the restaurant, to "drag" them to the restaurant This mini game can be organized on the restaurant's fanpage, about | week before March 8 so that customers have enough time to participate Winning the mini game and receiving a promotional voucher will help customers feel that this gift becomes more meaningful and valuable Giving customers the opportunity to share and tell their stories is also a marketing method that large restaurant chains often do, because this will help shorten the distance between the restaurant and the customer At the same time, it is also a way to help customers feel that the F&B brand is more familiar and closer With this approach, the restaurant will reach many customers and create natural discussion on social networking platforms You only need to spend a very small gift cost for this March 8 promotion idea

2.1.2.4 Combine partners to create cross-promotion programs

Collaborating to promote cross-selling of partners’ products is a form that many restaurants and cafes apply extremely effectively For example, your restaurant cooperates with a coffee shop When customers come to dine, each bill during the March 8 holiday will receive a free drink from the cafe partner's menu On the contrary, when customers come

to drink coffee at the cafe, they will also be given a discount voucher when they come to dine at the restaurant In addition, your shop can cooperate with beauty spas, nail shops, clothing shops, perfume shops, or any other product that is of interest to female customers, suitable as promotional gifts to cooperate

Cross-selling promotions help you expand your customer base, increase the number of customers for both your shop and your partners, and refresh old and boring promotions With this form of cross-promotion, your restaurant can expand its customer reach, increase potential customers and create newness in promotional programs However, these promotions should only be applied on March 8 to increase urgency for customers An

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important point of this March 8 discount program for restaurants and cafes is that the target customer files of both sides need to be the same and can be introduced to each other However, the product must be different, not competing directly, it will not be effective And finally, we must choose a reputable, potential partner with a beautiful brand image in the eyes of customers because if the partner is not reputable, it can greatly affect the restaurant's brand

2.1.2.5 March 8 promotion for customers who book in advance

International Women's Day March 8 is a big holiday of the year, the restaurant will welcome a larger number of customers than usual Restaurants should offer programs to encourage customers to order in advance for better preparation In addition, restaurants can also build pre-order promotions based on time frames with different promotion levels to limit Customers coming in droves during peak hours March 8 is also a big holiday for women, this is an opportunity for women to gather to celebrate and celebrate, and is also

an opportunity for men to take their beloved women out to eat delicious food gather around candlelight Because it is a crowded occasion, customers often need to book a table in advance Restaurants can offer promotions of 10% off the bill for customers who book a table in advance, or for Buffet restaurants where customers often come in large numbers, there can be a "4 get | free" program - pay for 4 for 4