A Comprehensive Flyer for Students
Instructor: [Your Name]
Course: Behavioral FinanceDate: May 04, 2025
Designed for exam preparation and classroom discussion
Trang 2This flyer contains 100 multiple-choice questions (MCQs) on Behavioral Finance, organized into fivekey topics to facilitate learning and exam preparation Each question includes four answer options and
a detailed explanation to enhance understanding Topics include Foundations of Behavioral Finance,Cognitive Biases, Heuristics, Prospect Theory, and Market Anomalies
Topic 1: Foundations of Behavioral Finance (Questions 1–20)
Question 1
What is the primary focus of behavioral finance?
a) Maximizing shareholder value
b) Understanding psychological influences on financial decisions
c) Analyzing macroeconomic trends
d) Developing algorithmic trading strategies
Answer: b) Understanding psychological influences on financial decisions
Explanation: Behavioral finance examines how psychological factors, such as emotions and
bi-ases, affect financial decisions, challenging the assumption of fully rational investors in traditionalfinance
Question 2
Which theory assumes investors are fully rational?
a) Prospect Theory
b) Efficient Market Hypothesis
c) Behavioral Portfolio Theory
d) Mental Accounting
Answer: b) Efficient Market Hypothesis
Explanation: The Efficient Market Hypothesis (EMH) assumes markets are efficient because
investors act rationally, incorporating all available information into prices Behavioral financecritiques this by highlighting irrational behaviors
Question 3
Who are considered the pioneers of behavioral finance?
a) Eugene Fama and Kenneth French
b) Daniel Kahneman and Amos Tversky
c) Harry Markowitz and William Sharpe
d) Robert Shiller and Richard Thaler
Answer: b) Daniel Kahneman and Amos Tversky
Explanation: Kahneman and Tversky developed Prospect Theory, a cornerstone of behavioral
finance, demonstrating how people make decisions under uncertainty based on perceived gainsand losses
Trang 3Behavioral finance differs from traditional finance by emphasizing:
a) Mathematical modeling
b) Psychological factors
c) Market equilibrium
d) Risk-free rates
Answer: b) Psychological factors
Explanation: Unlike traditional finance, which assumes rational behavior, behavioral finance
focuses on psychological influences like biases and emotions that lead to irrational financialdecisions
Question 5
Which of the following is a key assumption of traditional finance?
a) Investors are risk-averse and rational
b) Investors are influenced by emotions
c) Markets are always inefficient
d) Prices are driven by herd behavior
Answer: a) Investors are risk-averse and rational
Explanation: Traditional finance assumes investors are rational, make decisions to maximize
utility, and are risk-averse, while behavioral finance highlights deviations due to psychologicalfactors
Question 6
What does behavioral finance suggest about market efficiency?
a) Markets are always fully efficient
b) Markets can be inefficient due to psychological biases
c) Markets are unaffected by investor behavior
d) Markets are only efficient in the short term
Answer: b) Markets can be inefficient due to psychological biases
Explanation: Behavioral finance argues that psychological biases, such as overconfidence or
herd behavior, can lead to mispriced assets, causing market inefficiencies
Question 7
Which concept in behavioral finance explains why investors hold diversified lios differently?
portfo-a) Mental Accounting
b) Efficient Market Hypothesis
c) Capital Asset Pricing Model
d) Arbitrage Pricing Theory
Answer: a) Mental Accounting
Explanation: Mental Accounting refers to how investors categorize and treat money differently
(e.g., separating investment portfolios into ”safe” and ”risky” buckets), affecting diversificationdecisions
Trang 4Behavioral finance is most concerned with deviations from:
a) Expected utility theory
b) Technical analysis
c) Fundamental analysis
d) Portfolio optimization
Answer: a) Expected utility theory
Explanation: Behavioral finance studies how investors deviate from expected utility theory,
which assumes rational decision-making, due to biases and heuristics
Answer: c) Risk-free arbitrage
Explanation: Behavioral finance focuses on psychological factors, biases, and market anomalies,
not risk-free arbitrage, which is more aligned with traditional finance
Question 10
How does behavioral finance explain stock market bubbles?
a) Through rational pricing models
b) Through psychological biases like herd behavior
c) Through government regulations
d) Through perfect information flow
Answer: b) Through psychological biases like herd behavior
Explanation: Behavioral finance attributes bubbles to biases like herd behavior, where investors
follow the crowd, driving prices beyond fundamental values
Answer: b) Mental Accounting
Explanation: Mental Accounting explains why investors treat money differently based on its
source (e.g., spending windfall gains more freely than earned income)
Trang 5What role does emotion play in behavioral finance?
a) It has no impact on financial decisions
b) It drives irrational investment choices
c) It ensures market efficiency
d) It simplifies portfolio management
Answer: b) It drives irrational investment choices
Explanation: Emotions like fear or greed can lead to irrational decisions, such as panic selling
during crashes or overbuying during bubbles
Question 13
Which of the following is a criticism of the Efficient Market Hypothesis by behavioral finance?
a) It ignores transaction costs
b) It overlooks psychological biases
c) It assumes constant interest rates
d) It relies on historical data
Answer: b) It overlooks psychological biases
Explanation: Behavioral finance criticizes EMH for ignoring biases like overconfidence or loss
aversion, which cause deviations from rational pricing
Question 14
What is the significance of bounded rationality in behavioral finance?
a) It assumes investors have unlimited cognitive capacity
b) It explains decision-making with limited information and cognitive resources
c) It supports the idea of perfect market efficiency
d) It focuses on algorithmic trading
Answer: b) It explains decision-making with limited information and cognitive resources
Explanation: Bounded rationality, proposed by Herbert Simon, suggests investors make
deci-sions with limited information and cognitive capacity, leading to suboptimal choices
Answer: b) Availability Bias
Explanation: Availability Bias causes investors to overemphasize recent or easily recalled
in-formation (e.g., news), leading to overreactions in trading
Trang 6How does behavioral finance view the role of heuristics?
a) As complex analytical tools
b) As mental shortcuts leading to biases
c) As guarantees of rational decisions
d) As irrelevant to investor behavior
Answer: b) As mental shortcuts leading to biases
Explanation: Heuristics are mental shortcuts that simplify decision-making but often lead to
biases, such as overestimating probabilities based on recent events
d) Dividend discount models
Answer: b) Stock market bubbles
Explanation: Stock market bubbles are driven by behavioral phenomena like herd behavior
and overconfidence, which behavioral finance seeks to explain
Question 18
What does behavioral finance suggest about investor risk preferences?
a) They are always consistent and rational
b) They vary based on psychological factors
c) They are fixed across all market conditions
d) They are solely based on expected returns
Answer: b) They vary based on psychological factors
Explanation: Behavioral finance shows that risk preferences are influenced by psychological
factors, such as loss aversion or framing effects, leading to inconsistent choices
Answer: a) Confirmation Bias
Explanation: Confirmation Bias leads investors to seek and prioritize information that confirms
their existing beliefs, ignoring contradictory evidence
Trang 7Why is behavioral finance relevant to financial advisors?
a) It simplifies portfolio optimization
b) It helps understand client biases and emotions
c) It eliminates market volatility
d) It focuses on technical analysis
Answer: b) It helps understand client biases and emotions
Explanation: Behavioral finance equips advisors to recognize client biases (e.g., loss aversion)
and emotions, enabling better guidance in investment decisions
Topic 2: Cognitive Biases (Questions 21–40)
Explanation: Overconfidence bias causes investors to overestimate their knowledge or predictive
abilities, often leading to excessive trading or risk-taking
Answer: b) Anchoring Bias
Explanation: Anchoring occurs when investors fixate on initial information (e.g., a stock’s past
price) and adjust insufficiently, impacting their decisions
Answer: a) Confirmation Bias
Explanation: Confirmation Bias leads investors to favor information that aligns with their
beliefs, potentially ignoring contradictory data (e.g., positive news about a favored stock)
Trang 8An investor believes a past event was predictable after it occurs This is an example of:
a) Overconfidence
b) Hindsight Bias
c) Loss Aversion
d) Anchoring
Answer: b) Hindsight Bias
Explanation: Hindsight Bias causes investors to view past events as more predictable than
they were, leading to overconfidence in future predictions
Answer: a) Self-Attribution Bias
Explanation: Self-Attribution Bias causes investors to credit successful trades to their skill but
blame losses on external factors, reinforcing overconfidence
Answer: b) Availability Bias
Explanation: Availability Bias leads investors to overweight recent, memorable events (e.g., a
crash), skewing their perception of the stock’s value
Answer: a) Herd Behavior
Explanation: Herd Behavior occurs when investors mimic the actions of others, often during
market rallies or crashes, leading to amplified volatility
Trang 9An investor overestimates a company’s value based on its similarity to a successful firm This is:
a) Representativeness Bias
b) Anchoring Bias
c) Overconfidence
d) Confirmation Bias
Answer: a) Representativeness Bias
Explanation: Representativeness Bias leads investors to judge a company’s potential based on
its resemblance to another (e.g., assuming a tech startup will succeed like Apple)
Answer: a) Loss Aversion
Explanation: Loss Aversion makes investors reluctant to sell losing investments to avoid the
emotional pain of realizing a loss
Answer: a) Confirmation Bias
Explanation: Confirmation Bias causes investors to disregard information (e.g., negative news)
that contradicts their belief in a stock’s potential
Explanation: Overconfidence leads investors to believe they can outperform the market,
re-sulting in frequent trading and higher transaction costs
Trang 10An investor bases a decision on a stock’s price a year ago This reflects:
a) Anchoring Bias
b) Availability Bias
c) Confirmation Bias
d) Hindsight Bias
Answer: a) Anchoring Bias
Explanation: Anchoring Bias occurs when investors fixate on a past price (e.g., last year’s
stock price) as a reference point, skewing their valuation
Answer: a) Availability Bias
Explanation: Availability Bias leads investors to overestimate rare events (e.g., market crashes)
if they are recent or vivid in memory
Answer: a) Representativeness Bias
Explanation: Representativeness Bias causes investors to make assumptions based on
stereo-types (e.g., all stocks in a declining industry will fail), ignoring specifics
Answer: a) Herd Behavior
Explanation: Herd Behavior drives investors to sell during downturns, following the crowd’s
panic, often exacerbating market declines
Trang 11An investor believes their successful trade was due to skill, not luck This reflects:
a) Self-Attribution Bias
b) Loss Aversion
c) Availability Bias
d) Anchoring
Answer: a) Self-Attribution Bias
Explanation: Self-Attribution Bias leads investors to attribute wins to skill and losses to
ex-ternal factors, reinforcing risky behavior
Answer: c) Availability Bias
Explanation: Availability Bias makes successes more memorable, skewing investors’ perceptions
of their track record
Answer: a) Loss Aversion
Explanation: Loss Aversion causes investors to become overly cautious after losses, avoiding
riskier assets to prevent further emotional pain
Answer: a) Representativeness Bias
Explanation: Representativeness Bias causes investors to see patterns in random data (e.g.,
stock price movements), leading to erroneous predictions
Answer: a) Availability Bias
Explanation: Availability Bias leads investors to overvalue assets based on easily recalled
in-formation, such as positive media coverage
Trang 12Question 41
What is a heuristic in behavioral finance?
a) A complex mathematical model
b) A mental shortcut for decision-making
c) A regulatory framework
d) A financial derivative
Answer: b) A mental shortcut for decision-making
Explanation: Heuristics are simplified rules or shortcuts used to make decisions under
uncer-tainty, often leading to biases in financial contexts
Explanation: The availability heuristic causes investors to overestimate event probabilities
based on recent or memorable instances (e.g., expecting crashes after recent downturns)
Answer: a) Representativeness Heuristic
Explanation: The representativeness heuristic leads investors to judge based on similarities to
a prototype, often ignoring base rates or specifics
Answer: b) Affect Heuristic
Explanation: The affect heuristic causes decisions to be swayed by emotions (e.g., liking a
company’s brand leads to buying its stock)
Trang 13An investor’s choice is influenced by how a problem is presented This is an example of:
Explanation: Framing affects decisions based on how information is presented (e.g.,
emphasiz-ing gains vs losses alters risk preferences)
Explanation: Representativeness causes investors to rely on stereotypes (e.g., assuming all
biotech stocks are risky), leading to biased judgments
Answer: a) Availability Heuristic
Explanation: The availability heuristic makes recent news more salient, skewing the investor’s
perception of the stock’s risk
d) All of the above
Answer: d) All of the above
Explanation: Heuristics like representativeness, availability, and affect simplify complex
deci-sions, but they can introduce biases
Trang 14An investor feels confident in a stock because they like the company’s CEO This is:
a) Affect Heuristic
b) Representativeness
c) Availability
d) Framing
Answer: a) Affect Heuristic
Explanation: The affect heuristic drives decisions based on emotional feelings (e.g., liking the
CEO) rather than objective analysis
Explanation: The availability heuristic causes investors to overreact to news that is recent or
vivid, amplifying market movements
Explanation: Framing influences choices by presenting options in a certain light (e.g., “safe
bet” vs “risky venture”)
d) All of the above
Answer: d) All of the above
Explanation: All these heuristics can distort probability judgments by relying on simplified
mental shortcuts
Question 53
An investor buys a stock because it’s in a “hot” industry This is:
Trang 15Which heuristic can cause investors to ignore statistical evidence?
a) Representativeness
b) Availability
c) Affect Heuristic
d) All of the above
Answer: d) All of the above
Explanation: These heuristics prioritize intuitive judgments over statistical data, leading to
Answer: a) Affect Heuristic
Explanation: The affect heuristic influences decisions based on emotional responses to branding
d) All of the above
Answer: d) All of the above
Explanation: Heuristics like availability (recent gains), representativeness (comparing to past
bubbles), and framing (positive media) can fuel bubbles
Answer: a) Availability Heuristic
Explanation: The availability heuristic makes negative headlines more salient, increasing