21 CHAPTER 2: CURRENT SITUATION OF TECHNOLOGY APPLICATION IN THE DISTRIBUTION SYSTEM MANAGEMENT AT HABECO TRADING ONE MEMBER COMPANY LIMITTEI..... : Hanoi School of Business: Master of B
Research methodoÌÒy - - c1 1k 12111 91 TH HH HH HH 5 5s ae
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Secondary data will be collected from various sources, including the company's website, annual reports, textbooks, journals, and online searches This data is essential for developing the literature review and highlighting the significance of distribution channel systems and technology applications in business The researcher will primarily employ descriptive analysis methods to process this information.
To enhance the analysis, public information regarding Vietnam's beer industry was gathered This research involved utilizing various online resources, including newspapers, magazines, and existing studies, to gain comprehensive insights into the Vietnamese beer market.
The use of in-depth interviews in this research will enable the author to gather accurate and reliable information The researcher plans to conduct interviews with three distinct groups, ensuring that all questions are concise, clear, and focused to elicit valuable responses The primary objective of these in-depth interviews is to obtain trustworthy insights.
- To find out the current situation of distribution system management at Habeco, especially the difficulties in operating and controlling distribution channel and sales force.
- To identify requirements of distribution channel management and expectations in applying technology at Habeco.
- To access the readiness of Habeco for applying technology in management of distribution system.
The questionnaire is a carefully crafted set of questions designed by the researcher to gather essential data, featuring both closed and open-ended questions Completed by personnel, this method allows respondents to express their thoughts in their own words and consider their answers thoughtfully The information collected from these surveys is crucial for assessing the distribution system's support policies in comparison to competitors.
The researcher systematically classifies and organizes the collected data to achieve meaningful results from the study The data collection process involves editing, coding, classification, and tabulation, with analysis performed using MS Office Excel software Descriptive analysis is applied to assess the factors influencing respondents.
- Chapter 1: Basic theory on technology application in the management of distribution system.
- Chapter 2: Current situation of technology application in the distribution system management at Habeco Trading One - Member Company Limited
- Chapter 3: Proposal of solutions for better application of technology in the distribution system management at Habeco Trading One Member Co., Ltd.
CHAPTER 1: BASIC THEORY ON TECHNOLOGY APPLICATION IN THE
MANAGEMENT OF DISTRIBUTION SYSTEM 1.1 Overview of technology
Technology is one of the keywords and essential part of our world nowadays. There are many concepts and definitions of technology that have been introduced and used.
According to Ramanathan (1995), technology comprises four interconnected factors: technoware, humanware, infoware, and orgaware Technoware refers to the physical facilities and the combination of materials and information processes, while humanware signifies the availability of skilled human resources Infoware represents documented knowledge, and orgaware encompasses institutional organization and related networks These factors are interdependent, creating a cohesive environment for activities; the effectiveness of the system relies on the presence of all four elements.
Technology encompasses the knowledge, tools, processes, and systems used to create goods and provide services, as defined by Tarek Khalil (2000) It includes various components such as hardware, software, and expertise The advancement of technology relies on the acquisition and transformation of knowledge into practical applications, necessitating the development and accumulation of innovative ideas Successfully leveraging these innovations is crucial for achieving desired results.
Vietnam Law on Technology Transfer (2006), in article 3 it interprets the term:
“Technology means a technical solution, process or know-how which is accompanied or not accompanied by a tool or means for turning resources into products”.
These above-mentioned definitions almost have not been gone into detail yet and its scope is relatively wide.
Dr Hoang Dinh Phi developed a technology equation, being useful to define and analyze the 3 main factors and the sub-factors of a technology or a technological system.
Technology | s | Machines, Tools h Knowledge h Skills
Scientific knowledge embedded in Skills needed for Hardware of technology ; technology using technology
Machines, equipment, | Design, drawings, formula, process -
l Technological tools, factory, operation | know-how, production know-how, - - operational skills office service model, biz model
Technology is the innovative integration of three key elements: machines and tools, knowledge, and skills This combination transforms inputs into valuable products or services, highlighting the essential role of technology in modern management.
Depend on classification criteria, Technologies are often classified in many categories:
In terms of modernity and standard
Low technology is unsophisticated technology, that have been used for centuries
Technology and is limited to the production of basic necessities Industrial standard technology with
The integration of three key elements—machines, knowledge, and skills—meets industry standards and is globally recognized Businesses leverage standard technology to innovate and develop advanced technologies, particularly in electronics and computing High technology embodies the practical application of cutting-edge scientific research, leading to the creation of new machines and equipment As emerging technologies evolve, many that were once considered novel have now become integral to the high-tech landscape, showcasing their potential to transform the world.
In terms of functions and = 1 |
Ea | Production Technology | Technology Service Ly |
Ea Law, Mechanical, Chemical, Ly | Insurance,
In terms of contributions in product value chain
Design Technology Production Technology Service Technology Process, Architecture Assemble, Logistic, Guarantee
In terms of economic branches
1.1.3.Roles of technology in business
Becoming more and more important in the development, technology helps business to save time and effort, enhance the security and run operation smoothly and efficiently.
Technology plays a crucial role in enhancing both internal and external communication within organizations Tools like email, SMS, voice calls, video conferencing, and document sharing can seamlessly integrate into daily operations and interactions Ineffective communication can cause significant issues for businesses and their employees By providing access to reliable and optimized communication channels, organizations can expect to see improvements in workflows and overall productivity.
To successfully enter new markets, businesses must leverage technology, particularly through digital advertising, to drive traffic and boost revenue Even traditional brick-and-mortar establishments should integrate technology into their marketing strategies to expand their customer base efficiently By utilizing technological tools, companies can serve more customers in less time, enhancing overall productivity Additionally, technology simplifies coordination with suppliers for inventory management, while improving communication and information storage capabilities, providing a significant competitive advantage.
In today's digital landscape, the rise in cyber attacks poses significant threats to business operations With most companies storing critical information in the cloud or on-premises, it is essential to implement advanced technology solutions to safeguard these vital data assets.
- Technology plays an important role in all business activities For employees, they always want to use the latest and modernist technologies to fulfill their assigned tasks.
Enterprises leverage technology in various areas such as training, development, people management, financial accounting, cash flow management, and sales management Additionally, customers increasingly consider technological capabilities when selecting suppliers By embracing technological advancements, companies enhance their competitive edge in the market.
Technology empowers businesses and individuals to effortlessly access a vast reservoir of knowledge and valuable insights, facilitating research and innovation By analyzing customer insights, they can enhance their strategies, ultimately improving their ability to meet customer demands and strengthen their relationships with clients.
Effective decision-making is crucial for businesses, and leveraging technology is essential to enhance this process By utilizing technology, companies can efficiently track customer and market data, as well as obtain precise metrics from their finance and marketing teams This data-driven approach enables businesses to identify their strengths and weaknesses, allowing them to develop tailored strategies for success.
