ĐẠI HỌC QUÓC GIA HÀ NỘI TRUONG QUAN TRI VÀ KINH DOANHPHAM THANH TUNG INVESTMENT STRATEGY IN INLAND WATER PORT SYSTEM FOR TOURISM SERVICE DEVELOPMENT OF TUAN CHAU GROUP IN QUANG NINH PROV
Research Rationale in
Resolution No 36-NQ/TW, issued on October 22, 2019, by the 12th Central Committee of the Party, outlines Vietnam's strategy for sustainable development of its marine economy by 2030, with a vision extending to 2045 The resolution emphasizes the need for successful and transformative growth in marine economic sectors, prioritizing tourism and marine services as key areas of focus.
To enhance Vietnam's appeal as a global tourist destination, it is essential to invest in tourism infrastructure and foster participation from all economic sectors in developing eco-tourism, scientific exploration, community tourism, and high-quality beach resorts This includes diversifying product offerings and creating world-class marine tourism brands that prioritize biodiversity conservation while showcasing the natural, cultural, and historical heritage of various regions Additionally, establishing connections with international tourist routes and exploring tourism development for islands and offshore waters will further elevate Vietnam's status in the global tourism market.
Vietnam's tourism development strategy and master plan to 2020, vision
By 2030, tourism in Vietnam is recognized as a vital economic sector that requires collaboration across all levels of society The focus is on developing a robust system of sea and island tourism products, which are seen as a key strength and competitive advantage for the country in the regional tourism market Emphasis will be placed on creating high-quality marine resorts and upscale entertainment areas The Master Plan for Tourism Development in Vietnam, which outlines goals up to 2020 with a vision for 2030, prioritizes investment in national tourist areas such as Ha Long Bay, Cat Ba, and Van Don.
The master plan for Quang Ninh province's socio-economic development up to 2020, with a vision for 2030, emphasizes comprehensive tourism development leveraging the region's natural wonders and unique culture It aims to preserve Quang Ninh's natural and cultural heritage while promoting environmental protection, particularly in Ha Long Bay By 2020, tourism is expected to be a key driver of economic growth in the province The plan also highlights the expansion of the Ha Long tourism space, linking it with Van Don, Bai Tu Long Bay, and surrounding areas.
Ha Long Bay, a UNESCO World Heritage Site recognized for its stunning natural landscape and unique geomorphology, is a global treasure Ongoing research by the Ha Long Bay Management Board and scientists aims to uncover its rich historical, cultural, and biodiversity values The resources of Ha Long Bay hold both national and international significance, leading to the development of specific tourism products that highlight its distinctive features.
Bai Tu Long Bay, in conjunction with Ha Long Bay, enhances the value of this World Natural Wonder This stunning destination retains its pristine characteristics, showcasing an unspoiled archipelago filled with beautiful islands and stretches of long, white sandy beaches.
Tu Long Bay is increasingly popular among tourists seeking relaxation, particularly due to Bai Tu Long National Park, which has been designated as the 38th ASEAN Heritage Park This recognition highlights the park's ecological integrity, representativeness, naturalness, and significant conservation value The park spans 15,783 hectares, with a dedicated eco-tourism area of 100 hectares featuring over 10 km of coastline This eco-tourism zone beautifully blends traditional Asian architecture with modern Western design, enhancing its appeal while emphasizing the area's rich biodiversity and the preservation of endangered species.
The Co To archipelago, comprising around 50 islands, features notable ones like Co To Large Island, Co To Con Island, and Thanh Lan Island This archipelago holds significant importance for national defense, being the only site where Uncle Ho's statue was erected during his visit on May 9, 1961 Tourists are drawn to Co To's attractions, including a historic lighthouse from the late 19th century, stunning beaches such as Hong Van, Van Chay, and Bac Van, characterized by their soft, white sands and crystal-clear waters Additionally, Co To boasts lush primeval forests and vibrant coral reefs, along with a variety of local delicacies like abalone, sea urchin, and various fish species, making it a must-visit destination.
Ha Long Bay, Bai Tu Long Bay, Van Don, and the Co To archipelago boast a unique location and a wealth of diverse tourism resources, making them pivotal to the tourism development of Quang Ninh province and Vietnam as a whole This advantageous setting enables the creation of distinctive tourism products, offering both domestic and international competitive advantages.
Since the approval of the Quang Ninh Province Tourism Development Master Plan for 2020, with a vision extending to 2030, the progress in tourism product development has been slow This is primarily due to the ongoing implementation and clarification of development orientations for the province's tourism sector, particularly in the Ha Long Bay, Bai Tu Long Bay, and Van Don areas.
Co To Islands currently face challenges in their tourism sector due to a lack of cohesive vision, resulting in monotonous and uncompetitive offerings The existing tourism products are often duplicated and fail to highlight the unique characteristics of the area Additionally, insufficient investment and attention to product development have led to offerings that do not align with tourist needs and expectations, ultimately diminishing their appeal.
Quang Ninh province has significant potential for sea and island tourism; however, its port system faces numerous challenges, including inadequate infrastructure, operational synchronization, and weak shore services To capitalize on this opportunity and meet the objectives of the Tuan Chau Group, it is essential to develop a comprehensive investment strategy focused on enhancing port operations and services.
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The 15th Congress of the Party Committee of Quang Ninh province, term
2020 - 2025 has approved the decision, clearly stating the overall goal for 2025 is:
Mobilizing synergy is essential for driving fast and sustainable socio-economic development, which enhances the overall living standards of the population This approach also ensures robust national defense and security while transforming Quang Ninh into a modern industrial and service hub, positioning it as a dynamic center for comprehensive development in Northern Vietnam.
The Congress has approved key expenditures, projecting that by 2025, the economic structure will consist of 49-50% industry and construction, 46-47% services, and 3-5% agriculture, forestry, and fishery The 15th Congress outlined development perspectives for 2020-2025, focusing on a shift from "brown" to "green" development for sustainability, anchored on three pillars: nature, people, and culture It aims to organize development space with a "one center, two multi-dimensional routes, and two breakthroughs" strategy to enhance connectivity and leverage local strengths, particularly in Quang Ninh within the Red River Delta and Northern Key Economic Zone The urban development of Ha Long will follow a multipolar model centered around Cua Luc Bay, while the Quang Yen coastal economic zone will serve as a core growth engine The Eastern corridor from Ha Long to Mong Cai will feature a network of ecological urban areas, high-end tourism, clean agriculture, high-tech industries, and a marine economy, with the development of the Van Don Economic Zone and Mong Cai Border Gate Economic Zone marking significant breakthroughs.
The 15th Congress has committed to accelerating the development of a modern and synchronized socio-economic infrastructure system, prioritizing strategic public transport infrastructure, information technology, telecommunications, and seaport services This initiative aims to bolster industrial parks and economic zones while ensuring national defense and security, maintaining political stability, and safeguarding national border sovereignty Additionally, it focuses on enhancing the effectiveness of foreign affairs and international integration.
Quang Ninh province has launched Plan No 106/KH-UBND to implement its domestic trade development strategy, aiming for significant progress by 2030 and a vision extending to 2045 The plan seeks to transform Quang Ninh into a modern industrial and service hub, establishing it as an international tourism center and a key economic driver for the North and the entire country It emphasizes the development of synchronous and modern socio-economic infrastructure, sustainable poverty alleviation, and the enhancement of residents' quality of life while ensuring environmental protection Additionally, the plan focuses on preserving the national identity and the unique heritage of Ha Long Bay and Bai Tu Long Bay, strengthening national defense and security, fostering international economic cooperation, and maintaining political stability Furthermore, it aims to enhance the tourism landscape of Ha Long Bay, Bai Tu Long Bay, Van Don, and Co To by creating a diverse range of tourism products tailored to meet the needs of Quang Ninh's target market.
The COVID-19 pandemic has significantly affected various sectors, particularly the tourism service industry and port operations In response to this challenge, corporations and businesses are seizing the opportunity to restructure and refocus their investments within their core ecosystems By conducting thorough professional research and optimizing resource utilization, they aim to achieve sustainable development in the new normal.
Currently, there is a lack of research on the investment strategies for the inland waterway port and wharves system in Quang Ninh, particularly in relation to enhancing the tourism services offered by Tuan Chau Group.
This article focuses on utilizing theoretical frameworks and analytical tools to evaluate the environment and formulate an investment strategy for the inland ports and wharves of Tuan Chau Group The aim is to enhance tourism services in Quang Ninh from 2023 to 2030 Ultimately, it proposes a comprehensive investment strategy and a set of actionable solutions for the Board of Directors of Tuan Chau Group.
- The main object of the research is the factor forming the investment strategy for Tuan Chau Group.
- Quang Ninh inland port and wharves system; connecting inter-regional inland waterways in service tourism activities.
- Port services provided in Quang Ninh province.
In general, transportation plays an important role in tourism development in
Despite the interest from various sectors, local authorities, and investors in enhancing transport infrastructure in Ha Long Bay, Bai Tu Long Bay, Van Don, and Co To, current developments have not kept pace with the growing demands of tourism and passenger transport Consequently, the investment strategy for upgrading tourism infrastructure in this region through 2030 will prioritize improvements in transportation, particularly focusing on the development of port and wharf systems.
Investment in Ha Long Bay, Bai Tu Long Bay, Van Don, and Co To is strategically aligned to enhance tourism in Quang Ninh This approach aims to avoid fragmented and small-scale investments, thereby improving service quality and competitiveness Ultimately, it seeks to establish a strong brand and a recognizable image for Quang Ninh tourism in both domestic and international markets.
The Quang Ninh provincial government is committed to leveraging diverse capital sources, including state funds, foreign investments, and private partnerships, to attract significant domestic investors for large-scale tourism projects This approach aims to develop unique, high-quality tourism offerings while prioritizing local investment and maximizing internal resources Additionally, the government is focused on enhancing tourism infrastructure, promoting tourism, and ensuring environmental conservation and resource protection.
The State offers support and unique incentives for investment projects focused on developing competitive tourism products, enhancing the visitor experience in the Ha Long Bay Area, including Bai Tu Long Bay, Van Don, and Co To This initiative aims to extend tourist stays and increase their spending levels.
To concretize the investment items of inland waterway ports in the area of
To ensure the efficiency of investment and business in the ports of Ha Long Bay, Bai Tu Long Bay, Van Don, and Co To, it is essential to adhere to specific criteria These criteria focus on optimizing operational performance, enhancing infrastructure, and promoting sustainable development within the region.
- The port is in a densely populated area, and the land in that area has a high value;
- The port has a large enough land and water area to be able to be planned into an urban fishing village in the future;
The port is currently experiencing high traffic but is hindered by inadequate infrastructure Authorities are keen to invest in and expand the port to better serve the local community With a modest investment in essential improvements, an effective revenue policy can be implemented to generate immediate income for the port.
A successful fishing port should be located in regions with rich fishing grounds or a strong fishing tradition For inland waterway ports, a connection to national waterways is essential Ideally, ports should accommodate various functions, including passenger services, bulk cargo, and fishing activities Ports with existing tourist operations or those with potential for tourist development are particularly prioritized for growth and investment.
Specifically, how to approach each port when the port meets the above criteria:
If a port is under the planning, management, and operation of a State agency, and there is an initiative to attract investment, the Group will report to the Provincial People's Committee to seek approval for investment and to auction off clean and clear land banks.
- The port is being managed by a State agency or a State-owned enterprise, and the port infrastructure is lacking and weak The port meets the classification standards of the authorities;
- The port is being assigned to a private enterprise for management, exploitation, and investment.
- Review literature, and theory and select a useful set of tools for designing an enterprise's investment strategy.
- Research reports for hard data on investment opportunities and threats.