Group dicussion topic exploring taiwantrade in e commerce

Operated by the Taiwan External Trade Development Council TAITRA, Taiwantrade provides a comprehensive suite of services to enhance trade efficiency, including online exhibitions, trade

Class section: TMQT1125E(224)CLC Class: Kinh té Quéc té CLC 64E Group: 2

Lecturer: Ths Duong Thi Ngan

LISTS OF CONTENTS

2 Services Provided by Taiwanfrad - - - sàng HT KH TH Hà Hết 6

4.1 Platform mechanisms for matchmaking (search, recommendations, AI support) 8 4.2 Communication tools for buyers and selÏerrs .- - ninh hi 10 4.3 ÁTÍTACT VÏSÏẨOTS HH nàn nh TH HT HH nh HH TT Ti Hà ni ren 11

5 Technology Integration in Taiwantrae ĩc HH HH Hy 14 hÌN, - na 14

5.3 loT (Internet of ThinS) nh Hàng HH TH TH TH nh Tư nrh 17

6 Evaluation and Euture Prospects of Tạwantrade - se 20

6.1 Comparison with other B2B platforms (Alibaba, Global source) 20

6.2 Opportunities and challenges in globaÌ e-cormmerCe . - 5-5 555 <S<<<<<ssxs.e+ 22 CONCLUSION 001077 24

INTRODUCTION

In the rapidly evolving landscape of global e-commerce, B2B platforms play a crucial role in facilitating trade between businesses across borders Taiwantrade, the official B2B e-commerce portal of Taiwan, has emerged as a significant player in this field, connecting global buyers with high-quality Taiwanese suppliers Operated by the Taiwan External Trade Development Council (TAITRA), Taiwantrade provides a comprehensive suite of services to enhance trade efficiency, including online exhibitions, trade verification, and advanced matchmaking mechanisms This report aims to provide an in-depth analysis of Taiwantrade, covering its key industries, services, fee structure, and technological advancements Furthermore, it will explore how Taiwantrade connects buyers and sellers, integrates cutting-edge technology such as Al and blockchain, and compares with other leading B2B platforms like Alibaba and Global Sources Finally, the report will assess Taiwantrade’s future prospects, identifying opportunities and

challenges in the ever-changing global e-commerce environment

1 Introduction to Taiwantrade

1.1 Overview of Taiwantrade and its role in B2B commerce

Taiwantrade.com is Taiwan's biggest eMarketplace, covering over 90% of Taiwan's exporters

from all industries, to help traders find suitable suppliers in Taiwan This non-profit trade

promotion organization is operated and developed by the Taiwan External Trade Development Council (TAITRA), a nonprofit organization In the global B2B commerce landscape,

Taiwantrade plays a crucial role in connecting businesses, enhancing trade opportunities, and promoting Taiwanese products across multiple industries.e Vast choice of quality suppliers and products-

On Taiwantrade.com, you can find 70,000+ top suppliers and 660,000+ quality products in the fields of semiconductors, information, technology, machinery, auto parts, bicycle and hardware

® Trustworthy-

Backed by the Taiwan government and operated by TAITRA, Taiwantrade.com offers a reliable, trustworthy, and efficient platform to serve the sourcing needs of entrepreneurs around the world

© Quick and easy sourcing-

Taiwantrade.com is designed to make it easy to find the right suppliers and products for your business We offer fruitful search results, chat live iMeeting service with suppliers, and iDealEZ platform for placing sample orders, helping you trade with Taiwan efficiently

1.2 Create an account and Transaction process

1.2.1 3 steps to create an account

registration page at? https://vi.taiwantrade.com/register/register.ntml

address, password, full name, country, and other relevant information

A Photinia sar

~ Th Biện Tử! Email

~ Xie thận mặt khấu

confirmation email Check your inbox or spam folder for this email and follow the instructions to activate your account

1.2.2 Transaction process for buyer

by categories

Then press “Buy Now” or "Add to Cart"

check the order details

please wait for the supplier to ship your package

e Step 5: You can contact the supplier directly or enter “Order inquiry” in “My

Taiwantrade” to check the progress of your order

2 Services Provided by Taiwantrade

A platform with 70,000+ verified suppliers and 600,000+ products, featuring advanced search filters and Al-driven recommendations to help businesses source raw materials, components, and finished products efficiently

Search among 70,000+ Taiwanese suppliers

With our database of 70,000+ Taiwanese

suppliers and 600,000+ products, you are

sure to find the right vendor for your

business

>- Go to Taiwantrade

b iDealEZ — Your B2B Online Marketplace

A B2B marketplace for small/sample orders with 60,000+ suppliers across 26 industries, allowing businesses to test products before large-scale procurement

nen) Product « Advanced - QP © °° gk ®

i History Favorite Car

c Get Supplier Recommendations

Taiwantrade offers trade inquiries, video conferencing for virtual meetings, in-person matchmaking in Taiwan, and listing services for sellers

E3 mmmmr

Fill in this trade inquiry form

and we will email a ist of

recommended suppliers to

you

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a Meet Suppliers In Taiwan

Make bookings to meet with

suppliers in Taiwan Click here

to find out how

Post your selling offer and let , \

interested buyers contact you directly

=

d Visit International Trade Shows in Taiwan

Taiwan hosts 40+ trade shows annually across key industries, providing opportunities to meet suppliers, discover trends, negotiate deals, and expand business networks

Qa TAIWAN INTERNATIONAL

About Us News Events Videos TRADESHOWS

jj ` toget infomation on Exhibitors, Events,

A) and Floor Plan

cost

(Buyers)

products to a targeted audience

Buyer | logistics, and compliance

processor fees may apply Logistics and | Varies (depends on} Buyer | Taiwantrade does not

4 Connecting Buyers and Sellers

4.1 Platform mechanisms for matchmaking (search, recommendations, AI support)

To optimize communication between buyers and sellers, Taiwantrade.com utilizes modern and

effective searching tools

e Advanced Search Filters with products:

One of the key tools that helps buyers quickly find the right product is the advanced search filters

Buyers can choose products based on several specific criteria:

Furniture, Chemicals, Houseware, etc

buyers can easily find out their needed items

For example, when you choose the Gift & Crafts category, then a lot of subcategories will

be suggested to you like: Greeting cards, Music box, Key chains or Stickers

unction

international certifications such as ISO 9001, CE, or CGA, CED, etc., ensuring product quality

of them are well-known firms in the field of shipping like: UPS, TNT, EMS, DHL, etc Buyers can also choose the type of shipping: free shipping or not

_) Match all words (_) With the exact phrase @) Match any words

(®) Product ( ) Supplier Company Name

C) Event (_) News

2 8

| Free Shipping [|] pHL [_] Ems [| FEDEX [_] OTHER [_] TNT

These filters help buyers save time searching and improve the accuracy of their search results Effective use of these filters ensures that buyers only receive results that meet their needs

After that, buyers can find the list of the sellers who supply the products that they need The notable thing is that all these suppliers not only have clear information about the year of establishment, the number of employees, etc but also have specific rating

9

Agent;Distributor;Exporter,OEM Retailer, Trade Organization Ki

4,2, Communication tools for buyers and sellers

information without leaving the platform Buyers can request quotes, ask questions about products, or negotiate contract terms directly with suppliers

To: Mr.Shih CHUANG-YU DIGITAL TECHNOLOGY CO.,LTD

I'm looking for products with the following specifications:

Request price Request a sample Request a product catalog

Request 2 quotation

Product Keywords

with pote eparate multiple keywore

between buyers and sellers, reducing response time

* Product Name

+ Product Category Q_ | Select category

Quantity + — Select a unit

10

* Preferred Meeting Date qụmmyyy, ÐØ - ddmmww D

‘Skype ID () update to my profile

+ Đo you want to have the online meeting at TAITRA office? ©) Yes ©) No

discussing technical details, the face-to-face meeting allows buyers and sellers to exchange information directly; hence, fostering trust and facilitating contract signing

Product Information

* Product Name

+ Product Category Q Select Category

Quantity + — Select a unit

Estimated Purchase uso

Amount

+ Product Details

Dear S#/Madam, I'm looking for products with the following specifications:

Request price Requeste sample Request a product catalog Request a quotation ©

Product Keywords

mote precisely match your inguity with potential suppli "7 or Terner to separate muttiple keyed:

+ Supplier Type 1 Manufacturer with export experience

17 Trading company

( O&M manufacturers

ODM manufacturers

Meeting Information

+ Preferred Meet! te leetng đd/mm/yyy 2 đd/mm/yyyy n

+ Expiry Date dd/mmsyyyy n

These tools not only bridge the gap in space and time but also make transactions more transparent and efficient

4,3, Attract visitors

4.3.1 What is visitor?

The term “visitor” refers to a user who visits a website

However, a visitor is not considered as a single person but as a browser or a terminal For example, a single user can access a website via different browsers (such as Google Chrome,

Firefox or Microsoft Edge), different computers (at work and at home) or different terminals

(smartphone and laptop)

4.3.2 Attract visitors

1) Ecommerce Search Engine Optimization (SEO)

SEO is improving the quality and quantity of traffic to your website from search engines It involves optimizing your site to improve its visibility on search engine results pages (SERPs), making it easier for potential customers to find your products and services

2) Targeting the Right Keywords

Keyword research is essential for any successful SEO strategy It involves identifying the search terms that potential customers use when looking for products or services like yours There are two main types of keywords to consider: informational and commercial

questions, such as "How to choose the best running shoes" or "Benefits of organic skincare."

“organic skincare products for sale."

Tools like Google Keyword Planner, Ahrefs, SEMrush, and Moz can help you find the right keywords Analyzing competitor keywords and leveraging long-tail keywords can also help you target your audience more effectively

3) On-Page SEO

On-page SEO involves optimizing individual web pages to rank higher and earn more relevant

traffic Here are some best practices:

keywords

and include relevant keywords

e Headers (H1, H2, H3, etc.): Use headers to structure your content and incorporate

keywords naturally within these headers

naturally and aim to provide value to your users

4) Technical SEO

Technical SEO focuses on the backend aspects of the website to ensure that search engines can crawl and index the site efficiently Key elements include:

Site Architecture: Create a clear and logical structure for your site

Internal Linking: Use internal links to connect related content on your site

Mobile Optimization: Ensure your site is mobile-friendly

Site Speed: Optimize your website's loading speed to reduce bounce rates

social media, creating trust and social proof

Example: Taiwantrade can run a campaign encouraging users to share photos or videos of products they've sourced through the platform, using a hashtag like #Taiwantrade

Tatwantrade website or follow Taitwantrade’s social media accounts to enter This creates

excitement, encourages website visits, and can build an engaged social following

Example: Taiwantrade could run a Facebook or Instagram contest offering a voucher or discount for first-time buyers on the platform The entry rules could include actions like following Taiwantrade’s page, sharing the post, or tagging other businesses

influencers, and businesses can promote Taiwantrade’s products in exchange for a

commission on sales or clicks

Example: Taiwantrade could partner with business-focused bloggers or influencers in industries like tech, machinery, or manufacturing For every sale or lead generated through their unique referral links, the affiliate earns a commission, incentivizing them to drive more traffic to the website

diversify its reach International affiliates, especially those from countries with high demand for Taiwanese products (like the US or Japan), can expand Taiwantrade’s visibility abroad

Example: Taiwantrade could recruit affiliates from countries that are top importers of Taiwanese products, such as the United States and Germany, offering them localized content and language options that appeal to international buyers

Google Ads, or fully known as Google Adwords, is an advertising platiorm owned by Google that allows advertisers to display their ads on Google search pages

This is currently considered one of the most effective online advertising tools today

Google Ads offers different types of ads, including:

keywords related to your products or services

text, or videos

videos or text ads

results pages

13

e« Ads on Google Maps: are ads that appear on Google Maps This ad format will appear when users search for locations related to your products or services

How to run Google Ads:

5 Technology Integration in Taiwantrade

In the era of rapid digital transformation, modern technology plays a crucial role in

enhancing user experience and optimizing e-commerce operations Taiwantrade, the official e-

commerce platform of Taiwan, not only provides a secure trading environment but also integrates advanced technologies to support businesses and customers worldwide

Technologies such as Artificial Intelligence (Al), the Internet of Things (loT), Virtual

Reality (VR), Metaverse, and Information and Communication Technology (ICT) have been applied to improve search efficiency, personalize user experiences, streamline buying and selling processes, and build an intelligent e-commerce ecosystem

5.1 Metaverse

5.1.1 Definition

According to Matthew Ball, author of Metaverse Primer: “The Metaverse is an expansive

network of 3D worlds rendered in real-time and simulations that support the continuity of identity, objects, history, payments, and entitlements It can be experienced synchronously by an

effectively unlimited number of users, each with an individual sense of presence.”

The term "metaverse" is made up of two components:

Therefore, the concept of the metaverse implies “going beyond the existing universe” or, more

simply, a “virtual universe.”