Management of event operations final event proposal huflit mode on season 1 sustainable fashion

+ Organize the event about PR Cont Creator to make them feel interest attractive and proud about their major, th - Suggested ideas: contest, content creator, sustainable fashion, TikTok

HO CHI MINH CITY UNIVERSITY OF FOREIGN LANGUAGES -

INFORMATION TECHNOLOGY DEPARTMENT OF INTERNATIONAL RELATIONS

MANAGEMENT OF EVENT OPERATIONS

FINAL EVENT PROPOSAL HUFLIT MODE : ON SEASON 1 : SUSTAINABLE FASHION

TEAM: THE NAMELESS CLASS: EVENT MANAGEMENT INSTRUCTOR: MA Tran My Hai Loc Academic year: 2022 - 2023

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Ticket and price program

Advertising and Promotion

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1 Overview of the organizer and client

- Our group name is The Nameless

- We have experiences doing 9 activities/events

INSIDE

HUFFLIT

Tan sinh vién

TOP OFF THE RACE

““Talkshow “Nghề Nói

Và Những Câu

Talkshow "Break Your

Fear - Tiếng Anh Khó

NHỮNG THÀNH PHỐ

MƠ MÀNG 2022

MISS UNIVERSE VIETNAM 2022

HOA KHÔI SÔNG VÀM

FAN MEETING THAO NHI LE

- After receiving the client brief, our proposal focuses on:

- The main issue must deal with:

+ Organizing events for the major,

specialized within FIR with attractive

academics

- The requirement from client:

+ Internal: attractive academic and

specialized activities for students, incre¢

favorable images among current studen

+Ex ternal: increase competitive

advantage, attract more interest from th

public/Aarget customers

THE BARRIERS

- The main reason that stops the target audience from attending the activities, buyi products, or using idea of the client: + unattractive, unpopular,

+ fewer academic events about PR + based on the client’s objectives (1.000.000 targets know about the event), mentors and singers from HUFLIT are not popular enoug

to make an impact and promote -> invite mentors and singers from outside + HUFLIT Hoc Mon campus is too far from the center -> organize round 2 at SVH campus

- POV (points of view) of the target audien has a negative impact on the client, or industry:

+ students are unsatisfied with the event + do not have enough interaction + the program has many gaps

+ Students from competitors so we will

invite the FIR students from Van Lang

University (VLU), University of

Economics and Finance (UEF), Ho Chi

Minh City University of Technology

(HUTECH), Financing and Promoting

Technology Education (FPTU), Royal

Melbourne Institute of Technology

(RMIT), University of Social Sciences ar

Humanities (USSH)

Characteristics of target audience neede

pay attention to:

REASON - TO - BELIEVE Proofs/ evidence to prove the client posg useful available sources:

+ HUFLIT has the Bus pick up students to Hoc Mon Campus

+ Hoc Mon and SVH campus hall + guard and labor

+ many KOLs from HUFLIT

X

b

XN

+ the students who lack competition in {

studying environment and they may f¢

that other universities are better

+ Organize the event about PR (Cont

Creator) to make them feel interest

attractive and proud about their major, th

- Suggested ideas: contest, content creator, sustainable fashion, TikTok

- The key message/meaning: The PR major's academic content creator competition | competitive environment for students to learn more practical information about F content creation The school's FIR also sparks the public's interest and curiosity at { time

- The compulsory requirements from Time requirement from client

client: + Start date: September 2022

+ Main target audience is students of Fl] + End date: July 2023

+ The organizer is the students of FIR -

HUFLIT

+ KOLs will get more interests (Students

of FIR - HUFLIT)

e KOLs from HUFLIT: Vo Ngoc

Tran, Huynh Nhy, Hong Tran,

Hoang Nhu My,

e Celebs from HUFLIT: Doan Trang

singer, Minh Thu singer, Nguyen

Van Chung composer, Tien Cooki

singer, Hoang Quan composer, ar

Minh Trieu model,

e Judges: Representatives of

International Relations Faculty

from 3 universities HUFLIT, VLU,

RMIT

e Mentors in fashion: Stylist Kelbin

Lei, Stylist Pham Bao Luan

@ Singer: DALAB, Tua&Freaky

+ Large amount of money awarded; an

opportunity offered by enterprises

+ Practical issues are raised by

representatives of reputable enterprises

+ Site description to run ads: Facebook

+ Viral clip producing could be focused +

Tiktok is not only the platform for the

contest but also the sponsor unit

+ must have the TVC ideas

»

"mét" in Vietnamese, which is suitable for the theme of SEASON 1 : SUSTAINABLE

FASHION

e Event Concept: This is the event for the major with attractive academic Specifically, it’s a content creator contest organized by the Faculty of

International Rela tions HUFLIT The contest a new topic that no school has done

on the social networking platform TikTok before (Theme of season 1: Sustainable Fashion) If everyone want to participate, they must have background knowledge about the PR industry So this contest is not only for PR students in HUFLIT but also for many other universities in Ho Chi Minh City, including:

Van Lang universitiy (VLU)

University of Social Sciences

and Humanities (USSH)

UNIVERSITY OF ECONOMICS & FINANCE

University of Economics and Finance (UEF)

Vy

b

Workshop (or training private): explain to participants how to use specialist

PR skills in a content creation contest

+ Requirements: Participants in the contest must join in the workshop to be >» able to follow the theme of this season

+ Purpose: To give contestants and those interested in the PR industry a better view of content creators

The contest includes 3 rounds:

Qualifying round: Contestants are free to choose a topic and apply their media knowledge (PR) to create content about their chosen topic and show each person's personality The contestant will then send the video to the organizers and will also upload it to Tiktok Scoring way:

+ The judges score the content of all candidates on a 10-point scale (the judges' score accounts for 70% of the total score)

+ The organizers will base on the highest total number of likes and shares

of candidates to convert to a 10-point system From there calculate the score of the remaining contestants (this score accounts for 30% of the total score)

+ Add both the judges' scores and score of interactions (like + share) to choose the 20 products with the highest score and those 20 contestants will advance to the semi-final round

Semi-final round: The organizers will put the contestants in the theme of season

1 (Sustainable Fashion) So, in this round, the contestants will be trained by the mentors in fashion Contestants will mix and match clothes from what they have available (matching clothes according to each person's unique personality in round 1) After that, they have to apply media knowledge (PR) to create slogans, make content about their suits and make videos to promote on Tiktok Then those products will be exhibited for the judges and the audience to vote according to the criteria of which contestant's content is good, which candidate's product is unique (in which, the judges account for 80% of the total points and the audience's account for 20% of the total score) Then choose 5 contestants will advance to the final show

Final show: Contestants will bring any outfit and draw the topics from the organizers (on the stage) Each contestant will have 5 minutes to brainstorm on the stage, then show the judges their content creation through the combination

of the costume and the drawn topic This round will combine with a music show Target audience:

+ Age: 18 - 22 years old, include:

+ FIR students of HUFLIT

+ FIR students from other universities: Van Lang University (VLU), University of Economics and Finance (UEF), Ho Chi Minh City University

of Technology (HUTECH), Financing and Promoting Technology

+ Education (FPTU), Royal Melbourne Institute of Technology (RMIT), University of Social Sciences and Humanities (USSH)

Type of event: Educational Contest and Entertainment Contest

_ NN

e Objective: spread the message and the image of FIR - HUFLIT, assist HU for the next academic mission

+ 1,000,000 targets know about the event

+ 1,000,000 targets are aware of FIR - HUFLIT

+ 50,000 targets search, ask for more information about FIR - HUFLIT >»

b Ww

SVH Campus (the semi-final):

+ Security

+ Near the center

HM Campus (the final round):

| Event start date/s: 06/02/2023 | Event end date/s: 24/5/202)

| Event start time: 12:00 PM | Event end time: 5:00 PM

Event organizers contact details: Leader - Phan Thanh Long — 0989062202

Event Management

e Major stakeholders and agencies

Office of Student Affairs

Finance Department

Department of International Relations

Facilities room

Support Lecture

School Guard and Cleaning staff

Universities: Van Lang University (VLU), University of Economics and Finance (UEF), Ho Chi Minh City University of Technology (HUTECH), Financing and Promoting Technology Education (FPTU), Royal Melbourne Institute of Technology (RMIT), University of Social Sciences and Humanities (USSH)

e Sponsorship opportunities

Tiktok - Media platform sponsor

Fashion Shop: Thai Tuan Fashion, RAPTHIETKE.,

RAPTHIETKE

Image sponsor: (Photography, videography)

Sound and light

Sponsors : Klairs, Innisfree, Wall Street English, Yola English

klairs yolo

oe innisfree

Sponsorship Opportunities

BENEFIT

Sponsor's logo is appearing on

platforms

Publications of the kit for the

audience and the organizers

Locate booth and give voucher

in the event

Sponsor's name appeared in

gratitude articles on

digital platforms

MC mentions sponsor’s name

Invite sponsor’s representative

to deliver speech

Receive VIP ticket (Number)

Receive regular ticket

Promotional articles for

sponsors on social media

platforms

Receive thank you letter and

certificate from the

Logo appears on the event’s

summary video clip

Provide database of the

2 tickets 4 tickets 2 ticket

Both Both Both Thank you letter 3-4 posts 2 posts

a NV

Venues/ locations

- HUFLIT - SVH and HocMon Campus: Free

- Stage Design: Pay - Stage design layout

e Event map:

SU VAN HANH HOOCMON CAMPUS

EVENT MAP EVENTMAP

“=

2.HOOCMON CAMPUS

4 Approvals and consultation:

License to Organize/ Licensing of related parties/ Event-Facility Rental Agreement

Internal contest -> no need to have license of District or City

- Must have License of University

Music or Image Licensin

Music for video clips on Tiktok (supportance from Tiktok)

Security, Facilities, Waste and environmental management

HUFLIT - HO CHI MINH UNIVERSITY OF FOREIGN LANGUAGE AND

with Tiktok playground for FIR students first season will have conditions: rain, storm,

° má an and & Promote creativity Pract teobilty @ The outbreak of covid

e The role social media has will # Improve your knowledge of @ Challenge on student @ School students are not excited

then act as a powerful way ators, satisfaction of participating to participate

of marketing schools -

& Financial planning shows th ete stronger media than

potential for evenue to attract

students to participate

# Event organizer members

are experienced and professional

Run program media across the Run media ; following forms: programs Copywriter TikTok, Facebook,

and mainstream network articles

Copywriter: compose content t popularize candidates Accountant : summarizes the lis

Copywriter +Account + Planer

Copywriter: scripting Account: take care

to explain and contestant Planer: plan the workshop

Qualifying round All team Leader:

Thoroughly understand the overall situation of the team Planner: Oversee the program plan

on schedule, and prepare the necessary things for the qualifying round

Copywriter: Prepare program hashtags (#HUFLIT-On,

#Contentcreator) tq increase program awareness

Monitor scoped entries and run media that creates

a high level of engagement for the program

Account: Work with TikTok representatives to make the contest known to more people

Design: Prepare media publications (background) to be able to take you to use for the exam

Part of that helps the level of program recognition is high

Training about fashion All team

Leader: Check and make sure nothing

is wrong

Planner: Make a budget plan for the workshop

Copywriter: Create content for the workshop Account: Take- care speaker and

MC of the program

Designer: Making media publications (Background, Backdrop, Standee Ticker)

Exhibition +Semi- final round Account + Planne

+ Design Leader: Check the

total working committees

`

Designer: Prepare media publications Account: Calculate the risks of the exhibition

Collaborate with partners to receive funding for workshops and programs

Planner: Budget al funds for the exhibition Plan the exhibition

Planner: Budget, plan for the Final show Take care of sponsors, judges, singers and calculate possible risks Copywriter: Content for the Final show Media plan finals Designer: Making media publications for the Final show (Background, media postings, standee, .)

° How many tickets?

Expected to be about 600 tickets:

“4

“pai? “os _ MODE: ON

1=

Class 1 ticket: Lower row seat Class 2 ticket: Upper row seat

high ticket price low fare

e Benefits of each type of ticket

- Serves to set up the show stage

- Expenses for materials and props

- Other costs incurred

e How to Sell Event Tickets: Online or Offline?

- Online: 200 tickets (150 lower row tickets - 50 upper row tickets)

- Open minigame gives “Early Bird” tickets for 20 lucky audiences (lower

row tickets)

@ Open ticket sales on the Facebook platform 1 week in advance so customers can keep track of the progress of the program (130 lower row tickets - 50 upper row tickets)

@ Runa ticket advertisement

- Offline: 400 tickets (250 lower row tickets - 150 upper row tickets)

@ Openticket sales desks at HUFLIT establishments: SVH Campus, Truong Son Campus Each establishment will sell 200 tickets

e Price ticket:

- Class 1 ticket: 150.000vnd/ticket (380 tickets)

- Class 2 ticket: 100.000vnd/ticket (200 tickets)

e Payment methods: Bank transfer or cash?

- Online payment:

+ Bank account: SACOMBANK: 040087260692 - Ho Thi Quynh Nga (event budget holder)

+ Momo: 0362020951 - Ho Thi Quynh Nga (event budget holder)

- Offline payment: Cash - at the ticket booth

e Place of selling Event Ticket

+ Date: 06/5/2023 - 15/5/2023

+ Time: 8AM - 12PM, 1PM - 4PM

Message 8 Advertising and Promotion Creator based on tik tok and cyberpunk with the desire to create connections for participants The youthful, dynamic colors express contrast through the dark background and light decorative

elements to harmonize the colors and match the theme that the program is based on,

Tiktok and cypherpunk

+ 5 posts have commercial (20.000 viewer/post) + 2 posts about minigame

(50.000 viewer/post) + 59 posts about information content creator (3.000 viewer/post)

- Kenh14: Estimated 830.000 views, 20.000 likes, 5.000 comm

- Sao start: Estimated 330.000 views, 10.000 likes, 3.500 comments

- VnExpress.net: Estimated 400.000 views, 13.000 likes, 4.000

> CONTENT

EUENT C0NDEPT

This is the event for the major with attractive academic Specifically, it’s a

content creator contest organized by the Faculty of International Relations HUFLIT

The contest a new topic that no school has done on the social networking platform

TikTok before (Theme of season 1: Sustainable Fashion) If everyone want to participate, they must have background knowledge about the PR industry So this contest is not only for

PR students in HUFLIT but also for many other universities in Ho Chi Minh City, including:

Contestants are free to choose a topic and apply their media knowledge (PR)

to create content about their chosen topic and show each person's personality

The contestant will then send the video to the organizers and will also upload it to Tiktok

Scoring way:

+ The judges score the content of all candidates on a 10-point scale

(the judges' score accounts for 70% of the total score)

+ The organizers will base on the highest total number of likes and shares of candidates

to convert to a 10-point system From there calculate the score of the remaining

contestants (this score accounts for 30% of the total score)

+ Add both the judges' scores and score of interactions (like + share)

to choose the 20 products with the highest score and those 20 contestants

will advance to the semi-final round

- Forced to attend the content creative workshop

- Register full personal information as required by the organizers

- Enough hashtags for the program

Do not cheat in any form (buy virtual likes, follow virtual, .)

Contest products do not have brand names

- People who like and share are not allowed to use virtual accounts

- Each account can only vote once

- Participants must create valid content with content (no swearing, fine customs, .)

- It is forbidden to use incorrect information to register for the contest

- Using technical measures to interfere with the system to affect or distort test results

- If there are 2 similar content, organizer will recognize your content to post the video first

- If someone complains about content plagiarism, the organizer will stand out to find out

and solve it to come up with the most appropriate and fair solution

- The Organizing Committee of the Contest will not recognize and cancel

the contestant's test results if it is found that the contestant has one of the above violations

So in this round, the contestants will be trained by the mentors in fashion Contestants

will mix and match clothes from what they have available (matching clothes according to

each person's unique personality in round 1) After that, they have to apply media knowledge (PR)

to create slogans, make content about their suits and make videos to promote on Tiktok Then those

products will be exhibited for the judges and the audience to vote according to the criteria

of which contestant’s content is good, which candidate's product is unique (in which, the judges

account for 80% of the total points and the audience's account for 20% of the total score)

- Each account can only vote once

- Participants must create valid content with content

(do not use negative words, fine customs, .)

-Using technical measures to interfere with the system to affect or distort test results

- If there are 2 similar content, BTC will recognize your content to post the video first

- If someone complains about content plagiarism, the BTC will stand out to find out

and solve it to come up with the most appropriate and fair solution

- The Organizing Committee of the Contest will not recognize and cancel the contestant's

test results if it is found that the contestant has one of the above violations

- Creativity +2

- Meaningful +2

- Contains content +2

- Valid costume + 2

- Valid contest content + 2

Contestants will bring any outfit and draw the topics from the organizers (on the stage)

Each contestant will have 5 minutes to brainstorm on the stage, then show the judges

their content creation through the combination of the costume and the drawn topic

This round will combine with a music show

- Participants must create valid content with content (do not use negative words, fine customs,

- Do not use clothing with the brand's label

- Do not exceed the allotted time

- Using technical measures to interfere with the system to affect or distort test results

- If there are 2 similar content, BTC will recognize your content to post the video first

- If someone complains about content plagiarism, the BTC will stand out to find out and solve it

to come up with the most appropriate and fair solution

- The Organizing Committee of the Contest will not recognize and cancel the contestant's test results

if it is found that the contestant has one of the above violations

- Meet the required topic + 1

- Creative content + 2

- Valid costume +1

- Creative and meaningful presentation + 3

Judges 2: Representative of Faculty of International Relations VLU

Judges 3: Representative of Faculty of International Relations RMIT

First Prize: 10,000,000 VND

Second Prize: 7,000,000 VND

Third Prize: 5,000,000 VND

2 Consolation prizes: 2,000,000 VND HUỲNH NHI ¿

NN

#TIKTOK #H

Media planning or Marketing timeline

These hashtags will be used for the entire program's media: #HUFLIT

Content

Program introduction

Details

One post + caption “What is coming ?”

By video Clip

Communis

t Youth Union of the Faculty

of Internation

al Relations: Media Support VnExpress

08/02/2023

Fanpage HUFLIT mode: ON Tiktok: HUFLIT MODE: ON channel

About logo + name HUFLIT Mode: ON Caption + image

11/02/2023

14/02/2023

Fanpage HUFLIT mode: ON Tiktok: HUFLIT MODE: ON channel

Fanpage HUFLIT mode: ON

Introduction to the Program Organizing Committee

Happy Valentine's Day

Clip each person

in organizers

Meme + caption

#HAPPYVALEN TINEDAY

16/02/2023

Fanpage HUFLIT mode: ON Tiktok: HUFLIT MODE: ON channel

Introducing Content Creator

Meme + comedy caption

8/02/2023

20/02/2023

Fanpage HUFLIT mode: ON

Fanpage HUFLI mode: ON

Membership recruitment form, application requirements Clip interviewing students fro

introduction of the program includes how many rounds:

qualifying, semi- final, final Main content of the program

Introduction of participating schools + logo

#VLU #UEF

#FPTU #RMIT

channel Fanpage HUFLIT| Open the mode: ON registration form to | Content + design

participate in the contest

Contest Prize Announcement

Announcement of award structure + design

Happy International Day of Happiness

mode: ON areuncement of Design + na

15/3/2023 | Tiktok: HUFLIT accom nving the | introduce the Univ ‘i

MODE: ON accompa ying the | «ages Universi ie

cnanne

Fanpage HUFLIT mode: ON Only a few days left :

18/3/2023 | Tiktok: HUFLIT | to close the Reminder design +

Congratulations + design

#HAPPYINTER NATIONALDAY OFHAPPINESS

mode: ON Announcement of Remi

25/3/2023 | Tiktok: HUFLIT | the content creator | Reminder of the

MODE: ON tutorial workshop workshop

channel

Fanpage HUFLIT|

mode: ON Notice that there are :

mode: ON Official Design + Content

27/3/2023 Tiktok: HUFLIT announcement of | announces the

MODE: ON the Qualifying start of

channel round Qualifying round

About the sponso who exclusively Fanpage ni Introducing the transmits to the

28/3/2023 Tiktok: HUFLIT program's exclusivel end of the

MODE: ON media sponsor: Tik | program + tiktok

NSOR Reminder tips not tc :

29/3/2023 Fanpage ni violate exam DI

regulations Fanpage HUFLIT

mode: ON Countd i

MODE: ON

channel

Fanpage HUFLIT| Meme about 1/4 Design + Content

mode: ON in response to the

01/4/2023 | Tiktok: HUFLIT holiday