UNIVERSITY OF NICE-SOPHIA ANTIPOLIS IAE School of Business Administration THANG LONG UNIVERSITY MASTER “AFFAIRES ET MANAGEMENT INTERNATIONAL” INTERNSHIP REPORT ON IMPROVE BUSINESS PRO
COMPANY BACKGROUND
Incorporation
New System Vietnam Co., Ltd (NSV), established in January 2003, is a joint venture between New System Holding Co., Ltd (Thailand), Argo Graphics Inc (Japan) and FPT Corporation (Vietnam)
NSV is a leading solution provider in Vietnam, specializing in CAD/CAM/CAE applications and total system integration services The company collaborates closely with top-tier hardware vendors such as IBM, HP, Dell, and Object, and offers renowned applications including CATIA, CADmeister, NX, CAM-TOOL, SolidWorks, Hyperworks, JMAG, and Zuken.
Investors
Current Investors VND USD equivalent %
New System Holding Co., Ltd
Source: Sales and Marketing Department of NSV Table 1 Investors' capital
Company’s History
December 2002: New System Holding Co., Ltd and FPT Corporation established New
System Vietnam Co., Ltd in Hanoi NSV started operation from January 2003 with 5 employees
March 2004: NSV opened Ho Chi Minh Branch office
May 2006: NSV opened Hai Phong Branch office
December 2008: A Japanese CAD/CAM/CAE and PLM provider named Argo Graphics
Co., Ltd joined as a member of Joint Venture Company
Principle activities
Develop and modify application software
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Provide system integration services, installation service for hardware, network equipment and after sales services (Including Technology Transferring, Instruction, Warranty and Maintenance Services)
1.5 The Company’s Location and Logo
Hanoi Office: R-101 Techno Center, Thang Long Industrial Park, Dong Anh District,
Ho Chi Minh Office: R301, 18B Nam Quoc Cang, Pham Ngu Lao ward, District 1,
Hai Phong Office: R103 Management Building, Hai Phong Nomura Industrial Park, Hai
The Company’s Logo and Banner:
Source: www.newsystemvietnam.com Figure 1 Logo and Banner of NSV
NSV is a premier provider of CAD, CAM, CAE, and PLM solutions, specializing in system integration With over a decade of experience in the industry, NSV is dedicated to delivering top-notch solutions across various sectors, prioritizing customer satisfaction as its primary goal.
1.7 The Company’s Products and Services
1 CAD/CAM/PLM (Computer-aided Design/Computer-aided Manufacturing/ Product Lifecycle Management)
- Applications: CATIA, CADmeister, Nx, Mastercam, CAM-TOOL, Zuken, etc
- Applications: HyperWorks, JMAG, SIMULIA, Nx Nastran, ANSA, Moldex3D, etc
- IBM x series, HP sever, Dell severs
Excel/PowerPoint/Outlook/Access/Visio, etc.)
Adobe Acrobat, Dictionaries (EN-VN/
EN-JP/VN-JP), Fonts, WinZip/Rar, etc
Kaspersky/Trendmicro/F-secure/McAfee, etc.)
Source: Sales and Marketing Department of NSV
CAD/CAM/CAE/PLM Related Service System Integration Service
- Email system and Domain register Source: Sales and Marketing Department of NSV Table 3 Services of NSV
1.8 The Company’s main customers and Business Partner
Main customers: 95% customers of NSV are Japanese companies (totally including 163 companies)
The typical customers of NSV:
- Mitsubishi Heavy Industries Co., Ltd (MHI)
- Panasonic communications Vietnam Co., Ltd
- Toshiba Transmission & Distribution Systems Vietnam Co., Ltd
- Yamaha motor Parts Manufacturing Vietnam Co., Ltd
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- Honda R&D Southeast Asia Co., Ltd
- Nissan Techno Vietnam Co., Ltd
- Toyota Tsusho Vietnam Co., Ltd
Business Partner: Authorized Partners: Cyberoam; Microsoft; Fortinet; Adobe; Juniper Networks; Symantec; Trend Micro; McAfee; Kaspersky; FPT Distribution; Intel; NEC; HP; Dell; IBM
- Total Liabilities and Equity in 2011: 1,150,879 USD
- Earnings before interest, taxation, depreciation and amortization in 2011: 58,922 USD
NEW SYSTEM VIETNAM CO., LTD BALANCE SHEET AS AT 31 DECEMBER 2011
BALANCE SHEET AS AT 31 DECEMBER 2011
Source: Sales and Marketing Department of NSV Table 4 Balance Sheet as at 31 December 2011
NEW SYSTEM VIETNAM CO., LTD INCOME STATEMENT AS AT 31 DECEMBER 2011
Selling, General and Administrative expenses (535,972)
Earnings before interest and taxation 32,258
Earnings before interest and taxation 32,258
Earnings before interest, taxation, depreciation and amortization 58,922
Source: Sales and Marketing Department of NSV Table 5 Income Statement as at 31 December 2011
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Management Philosophy
NSV is a premier provider of CAD, CAM, CAE, and PLM solutions, along with system integration services With over a decade of experience in the industry, NSV is dedicated to delivering top-notch solutions across various industrial sectors, prioritizing customer satisfaction above all.
The Company’s Products and Services
1 CAD/CAM/PLM (Computer-aided Design/Computer-aided Manufacturing/ Product Lifecycle Management)
- Applications: CATIA, CADmeister, Nx, Mastercam, CAM-TOOL, Zuken, etc
- Applications: HyperWorks, JMAG, SIMULIA, Nx Nastran, ANSA, Moldex3D, etc
- IBM x series, HP sever, Dell severs
Excel/PowerPoint/Outlook/Access/Visio, etc.)
Adobe Acrobat, Dictionaries (EN-VN/
EN-JP/VN-JP), Fonts, WinZip/Rar, etc
Kaspersky/Trendmicro/F-secure/McAfee, etc.)
Source: Sales and Marketing Department of NSV
CAD/CAM/CAE/PLM Related Service System Integration Service
- Email system and Domain register Source: Sales and Marketing Department of NSV Table 3 Services of NSV
The Company’s main customers and Business Partner
Main customers: 95% customers of NSV are Japanese companies (totally including 163 companies)
The typical customers of NSV:
- Mitsubishi Heavy Industries Co., Ltd (MHI)
- Panasonic communications Vietnam Co., Ltd
- Toshiba Transmission & Distribution Systems Vietnam Co., Ltd
- Yamaha motor Parts Manufacturing Vietnam Co., Ltd
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- Honda R&D Southeast Asia Co., Ltd
- Nissan Techno Vietnam Co., Ltd
- Toyota Tsusho Vietnam Co., Ltd
Business Partner: Authorized Partners: Cyberoam; Microsoft; Fortinet; Adobe; Juniper Networks; Symantec; Trend Micro; McAfee; Kaspersky; FPT Distribution; Intel; NEC; HP; Dell; IBM.
Basic financial data
- Total Liabilities and Equity in 2011: 1,150,879 USD
- Earnings before interest, taxation, depreciation and amortization in 2011: 58,922 USD
NEW SYSTEM VIETNAM CO., LTD BALANCE SHEET AS AT 31 DECEMBER 2011
BALANCE SHEET AS AT 31 DECEMBER 2011
Source: Sales and Marketing Department of NSV Table 4 Balance Sheet as at 31 December 2011
NEW SYSTEM VIETNAM CO., LTD INCOME STATEMENT AS AT 31 DECEMBER 2011
Selling, General and Administrative expenses (535,972)
Earnings before interest and taxation 32,258
Earnings before interest and taxation 32,258
Earnings before interest, taxation, depreciation and amortization 58,922
Source: Sales and Marketing Department of NSV Table 5 Income Statement as at 31 December 2011
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ORGANIZATIONAL STRUCTURE
NSV organization
NSV utilizes a functional organizational structure to enhance specialization and efficiency, with well-coordinated functional units overseen by top management, which includes the Board of Management and the General Manager The company comprises four key departments: Human Resources and Administration, Finance, Sales and Marketing, and IT, along with two branches located in Ho Chi Minh City and Hai Phong City The organizational structure is visually represented in the accompanying chart.
Source: Sales and Marketing Department of NSV Figure 2 Company’s Organizational Chart
Functions of branches and departments
The Board of Management serves as the highest authority in the Joint Venture, comprising senior representatives from three parties It elects a chairman and vice-chairman and holds official meetings biannually, with additional meetings as requested by its leadership or members This board is responsible for addressing significant issues related to the venture, including expansion programs, production proposals, budget management, profit distribution, manpower planning, salary scales, business termination, and the appointment of key personnel.
The Board of Management will make final decisions on ad-hoc issues through consultation among the three parties involved in the venture, ensuring that the process adheres to principles of equality and mutual benefit.
General Manager is the legal person of NSV Vietnam This person is assigned by NSV
The Joint Venture's Board of Management has approved a mandate for 3 to 5 years, positioning NSV Vietnam’s general manager at the same level as a Managing Director or Director in other firms This role involves overseeing daily business operations and strategically guiding the company towards planned growth, ensuring that all objectives and targets are achieved to fulfill the overall company goals.
The Human Resource and Administration Department plays a crucial role in supporting all departments with recruitment, wage management, administrative assistance, health and safety initiatives, and employee relations By focusing on staff development and career planning, it aims to enhance the skills and competencies of the workforce while ensuring a strong pipeline of management and professional talent The department is led by a manager based in the South and an assistant manager in the North, with the manager overseeing operations across the nation.
Finance Department has responsibility for organizing the financial and accounting affairs
The finance department is responsible for essential tasks such as bookkeeping, preparing balance sheets and profit and loss accounts, providing management information, raising finance, and managing accounts receivable and payable Led by a Finance Manager, the team includes a General Accountant and four executives specializing in accounts receivable, accounts payable, and taxation.
Sales and Marketing Department is responsible for conducting market research and business analysis Using the information gathered, the department will develop marketing
The Thang Long University Library will develop a comprehensive plan that includes budgeting and key performance indicators, followed by the creation of actionable marketing strategies The effectiveness of these marketing efforts will be assessed and reported Additionally, the department will function as a customer service agent post-sale to enhance client retention and will assist the Finance Department in collecting accounts receivable The team consists of a manager, a supervisor, and two executives.
IT Department makes a tracking record of contracts to provide products and services of
NSV Maintenance records software, hardware and network systems etc Reports handle the job of customers
- Develop processes to ensure well-functioning network, server systems, and related peripherals;
- Research and propose solutions, feasible plan the hardware, network, and application software, security systems optimize IT systems to serve the company's business activities;
- Operating system and ensure the conditions for stable communications, safety and security;
- Collect demand, synthesis, analysis and proposed information system needs;
- Keeping records of information system;
- Monitoring and analysis of the evolution of computer networks, software applications, telecommunications services, has immediate troubleshooting measures to ensure the trading system is not interrupted;
- Report on the activities of the week, the month, demand extraordinary leadership of the company;
- Be responsible to the Board of Management in the field of IT in the company;
- Management and operation of the company's website;
- Updated information on the company's website;
- Make sure the information is accurate and timely updates;
- Report and remedial measures when hackers;
- Operation, installation, processing technical problems, for the internal computer network of the company;
- Meet the requirements for the unit in the company on the internet and phone;
- Install the software according to the requirements of the unit;
- Installing a printer, scanner and other utility software at the request of the unit - Set email address for the entire staff of the company;
- Ensure that the system of machinery, equipment works well;
- Dealing with the problem of computer virus infection;
- Develop and manage internal data systems within the company:;
- Privacy of the company, in the process of installation is not losing data saved on the hard disk;
- Assign user rights for the company's internal systems;
- Dealing with the problem of the network to the company's network;
- To ensure stable operation and effective, internal network utilities;
- Set data center and backup system to archive important data company;
- Prepare equipment for online meetings between companies
The branch offices in Ho Chi Minh City and Hai Phong consist of two key departments: Sales and Marketing, and IT Their primary mission is to generate comprehensive reports on business performance, including weekly, monthly, quarterly, and annual analyses of NSV's revenue and profits They focus on training and retraining IT staff to enhance their skills, while also managing customer accounts through effective query handling, visits, and product orientation Additionally, the branches prepare quotations, samples, and technical documents for clients, ensuring timely follow-up on stock arrivals and delivery schedules.
- Responsibility for the registration, inventory and processing of
- Completion prepares sales plans (turnover, gross profit) for product groups and objectives for products per customer
- Performance expands the turnover with respect to product groups in conformity with the long-range plan
Implementing effective sales strategies enhances marketing skills for CAD/CAM/CAE software Staying updated on product development trends, market dynamics, pricing, competition, and customer preferences is essential for refining sales plans and making informed selections.
- To make an inventory of customer demands and requirements and to safeguard customer satisfaction
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THE MISSION: ASSIGNED TASKS AND GOALS
The position
Since June 2012, I have served as a sales executive in the Sales & Marketing department at NSV, where my responsibilities include conducting market research and analysis, as well as developing effective marketing and sales strategies.
The tasks assigned
I started my internship at NSV in June 2012 The following table describes the tasks assigned to me over different periods
- Find out about the NSV company: history, types of business, product and service characteristics, the organizational structure etc
- Understanding the Sales department: employees, main tasks etc
- To prepare sales plans (turnover, gross profit) for product groups and objectives for products per customer
- To expand the turnover with respect to product groups in conformity with the long-range plan
- To expand the sale marketing skill for CAD/CAM/CAE software
- To remain informed about the developments in the area of product development, market, price, competitors and buyers and test by the sales plans and the selection
- To make an inventory of customer demands and requirements and to safeguard customer satisfaction
- Manage and maintain customer accounts by handling queries, customer visits and product orientation
- Preparing quotations, samples, technical information or other documents for customers
- Follow up on arrival of stock and lead-time and inform delivery schedule to customers
- Responsibility for the registration, inventory and processing of
- Report on market situations and trends Table 6 Tasks assignment thru my internship
The link between the subject matter and the missions
The objective of the Sales and Marketing department is coordinating with the leaders of the company to develop products and services in Vietnamese market.
The goals of the missions
The goals of the missions which I have to achieve are:
- To increase the efficiency of business NSV
- To provide the products and services of better NSV
- To expand the NSV business market in Vietnam.
My contributions to the company
After internship at NSV, I have successfully completed all the assigned tasks as follows:
- Completing report on the IT in Vietnam market
- Making the research about NSV and competitors who provide the same products and services on the Vietnam markets
- Proposed some solutions to improve business performance in NSV.
The theoretical knowledge to be put into practice
My two years in the course have been incredibly memorable, as I've gained a wealth of knowledge that I previously lacked or misunderstood During my four-month internship at NSV, I was able to apply various subjects in practical settings, enhancing my understanding and skills.
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This course has significantly enhanced my understanding of economic issues and the globalization process, highlighting its impact on national development I now comprehend the roles of various organizations in both the global and national economies This knowledge equips me to effectively analyze economic reports and assess the economic context for strategic planning.
When creating a business plan or strategy, it is crucial to identify key elements that will ensure its effectiveness Focus on essential aspects and include relevant information that contributes to the plan's realism and viability.
The lectures on market globalization and strategic planning offer practical insights, utilizing effective techniques and models such as PESTEL, Porter’s Five Forces, and SWOT analysis These tools were successfully applied during the internship to conduct various analyses, enhancing the understanding of strategic options and preparation.
The course equips us with the latest insights and strategies to remain adaptable in various circumstances It enhances my understanding of customer expectations based on geographical and cultural factors, allowing me to tailor our strategies effectively Additionally, the marketing lectures provide valuable knowledge that I can apply directly to my draft plan, ensuring our approach aligns with current market demands.
The course enhanced my understanding of both direct and indirect selling channels, various types of intermediaries, and key factors in choosing the right distribution channel for specific products This knowledge proved invaluable as I explored and recommended distribution models for a new product.
All in all, I sincerely hoped that the missions which I have been assigned will be accomplished so that we can achieve the target and bring more success to the company
Through the course, we learned the major risks that a business has to face In addition, Professor required us solve the interesting exercises of managing financial risks which have
14 happened in real life Since then, I have learned many lessons to minimize the financial risks when we bring products of NSV enter a new market
To excel as a salesperson, it is essential to have a thorough understanding of regulations and the ability to draft sales contracts, making International Contract Law courses vital for my success These courses equip me with the necessary knowledge to navigate complex legal frameworks effectively.
- Terms and basic documents for an international transaction
- Basic legal concepts which affect contracts and transactions
- Give me a foundation in order to allow me to make informed decisions and, more importantly, to see what questions I need to ask before making a decision
- Introduce me to basic legal reasoning
In a captivating 20-hour course, Prof Sylvaine Castellano explores cultural communication across various countries, including Japan, France, Norway, China, and several Middle Eastern nations The course emphasizes Hofstede's Cultural Model, focusing on five key dimensions: Power Distance, Individualism vs Collectivism, Uncertainty Avoidance, Masculinity vs Femininity, and Short-term vs Long-term Orientation.
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DEVELOPMENT
Business environment
Figure 3 PESTEL analysis of the macro environment
Vietnam's information technology sector has undergone significant transformation since the implementation of the Vietnam-U.S Trade Agreement in 2001, which opened the market to U.S companies while primarily fostering domestic competition The landscape changed dramatically when Vietnam became the 150th member of the World Trade Organization (WTO) on November 7, 2006, leading to a highly competitive environment across various IT services.
General Report shows, the Information Technology business has achieved spectacular growth, nearly three times the GDP of Vietnam in 2011 (expected to reach more than 6.5%)
As of now, 18.96% of the Vietnamese population utilizes the Internet, with 100% of large businesses and corporations, 98% of high schools, and 50% of secondary schools connected online The Information Technology sector in Vietnam has experienced an impressive annual growth rate of 25-30%, generating nearly $5 billion in revenue in 2011, including $950 million from software technology This burgeoning IT landscape presents significant opportunities for technology companies, particularly NSV, positioning it as a vital high-tech industry in Vietnam, while also posing challenges for future development.
The political and legal environment encompasses government policies, the current legal framework, and prevailing political trends, both domestically and globally It also includes the government's diplomatic relations and political events that can influence business landscapes Changes in this environment can present both opportunities and risks for businesses, making it essential to stay informed about these dynamics.
Vietnam's legal environment, though currently limited, is evolving, particularly in the realm of Information Technology as the country integrates into the WTO This transition has led to the establishment of a more robust legal framework, marked by the issuance of relevant regulations.
- Information Technology Law (No 67/2006/QH11 dated 29/6/2006)
- Law on Electronic Transactions (No 51/2005/QH11 on 29/11/2005)
- Decree on Application of information technology in the operation of state agencies (Decree
- Decree on electronic transactions in banking activities (Decree No 35/2007/ND-CP dated 08/3/2007)
- Decree on detailing the implementation of the law on electronic transactions and digital signature certification services (Decree No 26/2007/ND-CP dated 15/02/2007)
This expands and promotes the development of information technology in general and online products in particular
Social and cultural environment including norms and values are accepted and respected by a particular culture The socio-cultural factors impact very slowly to business
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Information technology was introduced early in Vietnam, making phones and the internet commonplace In urban areas, a day without phone service would halt all activities, while remote rural communities remain largely unaffected Although the internet is essential for these rural areas, many in the broader society only hear about it without fully understanding its significance.
Internet and telecommunications have evolved from simple contact methods like phone calls, emails, and faxes to essential communication tools for people worldwide, including the Vietnamese community.
Internet and telecommunications promote the development of products and services online
As a result, various kinds of IT products and services online are continuously derived and rapidly become well known by internet users
Vietnam's information technology sector is highly competitive, with hundreds of companies providing various products and services This article focuses specifically on two direct competitors of NSV Corporation: Trade And Investment in Telecommunications Technology (NTT) and the limited liability company Fujitsu Vietnam (FVL).
Due to the characteristics of information technology, various Suppliers and alternative products are constantly changing
Customers are usually individuals and organizations living in urban areas, high technology industries etc
4.1.3 Matrix elements outside and inside
4.1.3.1 External Factor Evaluation (EFE) matrix method
Factors affecting Weight Rating Weighted score
4: superior, 3: above average, 2: below average, 1: poor
Source: Sales and Marketing Department of NSV Table 7 External Factor Evaluation (EFE) matrix method
Weight Rating Weighted score Weight Rating Weighted score
Ability to compete on price
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Weight Rating Weighted score Weight Rating Weighted score brands
Rank 1: 3 point, Rank 2: 2 point, Rank 3: 1 point TOTAL
Source: Sales and Marketing Department of NSV Table 8 Competitive Profile Matrix
- The Information Technology sector is well developed
- Domestic and foreign market has great potential (due to the process of internationalization and integration process)
-Socio-economic development, income growth, increasing purchasing power Life in a modern country
- Competition will become more intense after the trade agreements and AFTA The foreign market will be more difficult because most products are not due to the development of domestic
- Inflation and exchange rate volatility
- The application of science and technology to the field of communication has been effective
- Make the most of the new achievements in science and technology to the product
- Construction of new industrial projects on machinery etc Attract
- Improve management efficiency; cost savings reduce the cost of products and services to compete with businesses in the industry
- Products and services are increasingly respected and recognized international organizations
- Some proprietary products supplier in Vietnam market
- The target of NSV is always reached high levels investment capital
- Improving the quality of products, improve the function to domestic and international competition structure to find new products
- To promote marketing activities, market research
- High prices, the competitiveness of products and services is low
- Skilled, qualified workers are still low compared to the region
- Investment in infrastructure and machinery to improve product quality
- Selection of the projects effectively
- Research and application of new science and technology achievements
- Improve the quality of services
Source: Sales and Marketing Department of NSV Table 9 SWOT Matrix analysis
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Figure 5 The Five Forces Model
IT industry revenue (Million USD)
1 Total revenue of IT industry 5,220 6,167 7,629 23.71
Source: General Directorate of Customs
Table 10 IT industry revenue (Million USD)
Total number of employees in IT sector (persons)
Source: General Directorate of Customs
Table 11 Total number of employees in IT sector (persons)
Average of revenue per employee in IT sector (USD/person/year)
Source: General Directorate of Customs
Table 12 Average of revenue per employee in IT sector (USD/person/year)
Average of wage in IT sector (USD/person/year)
Source: General Directorate of Customs
Table 13 Average of wage in IT sector (USD/person/year)
ICT Import - Export (Million USD)
1 Computer, spare parts and electronic products export turnover 2,638 2,763 3,590
Computer, spare parts and electronic products export turnover
Source: General Directorate of Customs Table 14 ICT Import - Export (Million USD)
From 2006 to 2010, Vietnam's IT industry continued to experience significant growth, solidifying its status as a key economic and technological sector This growth has played a crucial role in driving development, reducing poverty, and enhancing living standards, enabling Vietnam to gradually align itself with more developed countries in the region and globally The industry has diversified across various fields, including software, hardware, digital content, and IT services, with particular expectations for a booming digital content industry and IT services in the coming years.
Between 2006 and 2010, Vietnam's software development and services sector experienced remarkable growth, becoming a key economic driver with an average annual revenue increase of over 30% By 2010, revenue surpassed 1 billion USD, a fourfold increase since 2005, with export revenue accounting for approximately 35%, marking a fivefold rise from 2005 Japan and North America emerged as the primary export markets for Vietnamese software companies Additionally, Vietnam consistently ranks among the top 10 most attractive global outsourcing destinations, as recognized by leading consulting firms such as KPMG, Gartner, and AT Kearney, which placed Vietnam at 8th in their 2011 report on outsourcing opportunities.
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The demand for IT services, including IT outsourcing (ITO), business process outsourcing (BPO), data center infrastructure, hosting services, cloud computing, mobile applications, e-banking, and e-commerce, is rapidly expanding in the domestic market while also attracting foreign outsourcing contracts Notably, IT solution consulting and systems integration services have experienced significant growth over the past five years, with an average annual revenue increase of 35%.
In light of current economic challenges, businesses must enhance operational efficiency and stay attuned to market trends to lower production costs and anticipate future developments Experts predict that the industry will sustain a growth rate of 20% to 25% in the coming years, potentially contributing 10% to the GDP.
The number of software and IT service enterprises surged to over 1,000 in 2010, marking a 2.5-fold increase since 2005, predominantly in major cities and employing more than 70,000 workers The average labor productivity in this sector stands at $14,800 per employee per year, with top-tier companies achieving figures exceeding $20,000 Notably, firms offering integrated services can see productivity levels soar to over $30,000 per employee annually.
Vietnam boasts a thriving software industry, featuring numerous firms with over 1,000 employees, including notable names like FPT Information Systems, TMA, and PSV, with FPT Software leading the way at over 3,500 employees The country is home to two software firms that have achieved CMMI Level 5 certification, alongside many others certified at CMMI Levels 4 and 3, as well as ISO-9001 Additionally, Vietnam has seven operational IT parks, among which Quang Trung Software Park, Da Nang Software Park, and the IT Park of the National University in Ho Chi Minh City stand out as particularly successful and well-known.
NSV operates as a distribution agent in the Vietnamese market, where customer pressure is minimal However, the services offered by NSV are somewhat influenced by customer demands, especially due to direct competition from notable rivals such as FVL and NTT.
Vietnam's accession to the WTO presents significant opportunities for NSV to penetrate both the Vietnamese and international markets However, this integration also poses challenges as WTO accession commitments are gradually phased out, creating a competitive landscape with other foreign companies.
Improve and Action plans
After I conducted research using different techniques and tools such as SWOT analysis, which is regarded as an effective analytical technique to support strategic decisions, Porter’s Five Forces Model, EFE Matrix and PESTEL to do the various analysis on business environment, competitors business and their needs, product analysis and most important of all, analysis on NSV Let me give you an action plan and measures to improve the following:
NSV's target customers are currently active in Vietnam's heavy industry sectors, including metallurgy, coal mining, fertilizer production, mechanical engineering, electronics, information technology, and energy This analysis highlights the Vietnamese market's potential, with the government recognizing the IT industry as a crucial driver for economic growth.
- Expanding market offers products in the city of Da Nang and Thua Thien Hue this is the potential market
- Application of international standards in the administration and business of NSV
- Build policies for the product and service for each customer group
- Strengthening the recruitment and training for staff Training management skills, sales skills, specialized in-depth training
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- Advertising on specialized magazines, catalog release, participation in fair and exhibition of construction etc
- Support price (price reduction), support payments (permitted deferred or extended payment)
CONCLUSION
Achievement of the Internship
After four months of my successful internship, I have accomplished significant tasks and met specific targets I collected valuable data that provided a comprehensive view of the business environment, conducted market research, and performed a SWOT analysis This analysis revealed both the opportunities available to our company and the challenges we may encounter Additionally, I identified NSV's competitive advantages and key rivals, allowing us to understand how we can outperform competitors and maximize available opportunities while effectively responding to changes in the external environment.
The internship has significantly advanced the Sales and Marketing Department and the company's long-term objectives, achieving its goals and providing a solid foundation for future reference My contributions included offering positive recommendations for analyzing internal and external factors, surveying customers, and balancing the 4Ps in the marketing mix and pricing strategy, which were pivotal in the project's initial phase (Market Review) Additionally, my data synthesis and analysis serve as essential resources for future research, leading to the identification of new customers who are now attractive targets for the company Furthermore, I proposed a feasible product aimed at facilitating NSV's market expansion.
Shortcomings of the Internship
The author utilized the knowledge gained from their master's program in practical applications; however, due to time constraints, the intern was unable to address all issues comprehensively or offer additional solutions.
If the author had the opportunity to visit all NSV locations and conduct business trips to various international sites, the proposed measures would be more tailored and precise.
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Recommendation
- Expanding market offers products in the city of Da Nang and Thua Thien Hue this is the potential market
- Application of international standards in the administration and business of NSV
- Build policies for the products and services for each customer group
- Strengthening the recruitment and training for staff Training management skills, sales skills, specialized in-depth training
- Advertising on specialized magazines, catalog release, participation in fair and exhibition of construction etc
- Support price (price reduction), support payments (permitted deferred or extended payment)
Conclusion
My internship at NSV was an invaluable experience that allowed me to apply the theoretical knowledge from my AMI course in a practical setting I gained profound insights into marketing research and the role of a marketing executive Collaborating with a supportive team through regular meetings and site visits enhanced my teamwork and time management skills The demands of frequent travel and tight deadlines helped me become more organized and energetic Additionally, these site visits provided ample opportunities to improve my communication skills and expand my professional network I am grateful for the guidance from my company supervisor and my experienced teammates, whose friendliness and cooperation made this journey enriching Their extensive knowledge in marketing and business, coupled with their eagerness to learn, inspired me throughout my internship.
The skills and experiences I gained during my internship will significantly enhance my career moving forward I am confident that NSV is on the path to achieving its goals and will continue to thrive in the business world.
PETER L.BERNSTEIN, The enlightening struggle against uncertainty, Financial Times Mastering, 2000, Volume 1, pp 5-9
CHRISTOPH H.LOCH and ARND HUCHZERMEIER, Hiding behind risk in fear of innovation, Financial Times Mastering, 2000, Volume 1, pp147-151
SAK ONKVISIT and JOHN SHAW, International Marketing - 4th Ed, New York: Routledge,
ERIC MILLIOT, Stratégies d’internationalisation, Fascicule FAD, IAE, Université de Poitiers, 2010
ICT White Paper year 2011, Published by the Ministry of Information and Communications
3 WEB RESOURCES http://www.newsystemvietnam.com http://www.argo-graph.co.jp/ http://www.nss.co.th/ http://www.nexiaacpa.com http://ntt-vietnam.com/ http://www.fujitsu.com/vn/vi/ http://english.mic.gov.vn
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Table 4 Balance Sheet as at 31 December 2011 6
Table 5 Income Statement as at 31 December 2011 6
Table 6 Tasks assignment thru my internship 12
Table 7 External Factor Evaluation (EFE) matrix method 18
Table 10 IT industry revenue (Million USD) 21
Table 11 Total number of employees in IT sector (persons) 21
Table 12 Average of revenue per employee in IT sector (USD/person/year) 21
Table 13 Average of wage in IT sector (USD/person/year) 21
Table 14 ICT Import - Export (Million USD) 22
Figure 1 Logo and Baner of NSV 3
Figure 3 PESTEL analysis of the macro environment 15
Figure 5 The Five Forces Model 21
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