Management information system group 2

DEMO 4.1.1 The advantages of building a website 4.1.2 Kandi Closet website 4.2.1 The advantages of selling on Shopee Create and assign employees Create and link shipping partners Create

HO CHI MINH CITY UNIVERSITY OF ECONOMICS & FINANCE

SOCIAL COMMERCE CREATES NEW CUSTOMER RELATIONSHIPS

Lecturer: Mr Pham Su Tien Trinh

Group 2

Tran Phan Thanh Ha_195120608

Nguyen Phuong Nguyen_195120601

Tran Thuc Uyen_195120510

Vu Cao Tam_195120639 Nguyen Quoc Khanh_195120606

Mai Van Dung_195120648

Vu Duc Toan_195120641

Ho Chi Minh City, November 03,2022

TABLE OF CONTENTS

I DESCRIPTION OF THE ISSUE

I APPLICATION

IV DEMO

4.1.1 The advantages of building a website

4.1.2 Kandi Closet website

4.2.1 The advantages of selling on Shopee

Create and assign employees

Create and link shipping partners

Create inventory and add products

Connecting with Facebook channels

Connecting with Shopee channels

TABLE OF FIGURES

Figure 1 Kandi's website homepage cv nh nh TH KH KH HH HH nhiệt 11 Eigure 2 The log In/siegn in page of Seller Channel (Shopee, 2022) - -.- cà Sà 13 Figure 3 The interface of Seller Channel on Shopee (Shopee, 2022) ii 14 Figure 4 Shopee's standard packaging (Shopee ni, 2022) - 5-0 2-2 teenie 14 Figure 5 Shopee's standard delivery note (Shopee ni, 2022) - cere tee eee 15 Figure 6 Marketing Tools Available for Seller Channels (Shopee, 2022) 16 Figure 7 The homepage of KANDI SHOP on Shopee - 0S Sàn HH Hee 17

Figure 8 The World's Most-Used Social Plaforms (Source: Hootsuite, 2022) 18

Figure 9 Facebook: Advertising Audience Overview (Source: Hoofsuite, 2022) 19 Figure 10 The marketing article demo on Eacebook ác chu 21 Figure 11 Management model of Sapo website (Sapo App, 2022) eee 22 Figure 12 Sapo sign In screen (Sapo App 222) - - S1 22222 HH HH khe 23 Figure 13 General confiiguration of Sapo (Sapo App 2022) c nhi 24 Figure 14 "Employee Management" screen (Sapo App, 2022) -Ặ teeters 25 Eigure 1Š Employee role seffing SCT€€H - tì ch HH TH HT HH ng 25 Eigure 16 Add new employee TOÌe - - tt nh HH HH KH KH tt 25 Figure 17 Details of employees' decentralization OpfIOH ch HH ke 26 Figure 18 Creating and linking with deliverY Darfi€rs - 5 cà sinh 27 Figure 19 List of deÏIVeTY DaT{TI€TS Ác LH THY TH TH HH kh 27 Eigure 20 Creating new delivery partners” ODfIOT 5 +2 2x2 He 28 Figure 21 Screen of adding new pDrOdUCS 5-22 eee teens tree eee ener tae Hi Hy 29 Figure 22 Screen of connecting with Facebook channel -5- + +2 S- sex see 30 Figure 23 Successful Facebook connection SCT€€H - 2552 S251 +2 3xx ket 30 Figure 24 E-commerce floor option in Sapo WebsiIfe c ch net 31 Figure 25 Shopee ÏOg1n SCT€€H - . L5 2112121 212 KỲ HH HH HH HT KH HH kg 32 Eigure 26 The first option called “default configurafiOI” sét nhe, 33 Eigure 27 The second option called “custom configurafiOfi”” se khi 33 Figure 28 Successfull installation me€SSâ96 Q.3 2n HH hư 34

TASK BOARD

Member’s name Student ID Work assigned Vompletion level

Tr & Phan Thanh Ha 195120608 | Application

Build the website Writing report Make the powerpoint presentations

100%

Nguyễn Phương Nguyên | 195120601 | Solution

Writing content marketing on Fanpage Writing report Make powerpoint presentations

100%

Vũ Cao Tâm 195120639 | Description of the issue

Explore and implement Sapo Go app Writing report

100%

Make powerpoint presentations

Nguyễn Quốc Khánh 195120606 Description of the issue

Explore and implement Sapo Go app Writing report Make powerpoint presentations

100%

Mai Văn Dũng 195120648 Description of the issue

Explore and implement Sapo Go app Writing report Make powerpoint presentations

100%

Vũ Đức Toàn 195120641 Description of the issue

Explore and implement Sapo Go app Writing report Make powerpoint presentations 100%

ACKNOWLEDGEMENTS

First of all, our team would like to express our gratitude to Lecturer Mr Pham Su Tien Trinh for enabling us to complete this report on the subject of “Management Information System” Furthermore, we genuinely appreciate his enthusiasm, sanguine energy, and great sense of humor which boost our incentive to retain and accomplish our work

We also want to express our deepest gratitude for all of our friends' contributions to this course We would not be able to complete this thesis to its full potential without them We thank all of the support we received during the process

Sincerely,

Group 2

I DESCRIPTION OF THE ISSUE

Social media is more than just a method for businesses to communicate with their consumers; it's also a powerful tool for selling According to SproutSocial, 78% of consumers are more likely to buy from a business following a great social media encounter This is why it's critical to use your social media efforts to keep your consumer

up to speed on what's going on with your business and to respond to customer requirements

Sellers face the risk of missing a possible sales channel and a tool to help the shop manage orders when they come if there is no social system in place for e-commerce

Without a social commerce channel, merchants will have little post-sale customer service,

which runs the risk of lowering client loyalty In addition, the lack of those social networks would make it harder to attract new customers, which will lower profitability Additionally, without other multi-channel management applications, excessive work amounts can quickly cause overload issues We have to manually manage each sales

channel, so it's a waste of time and prone to errors

With a web-based management system, you can automate inventory management,

reducing the costs associated with it In addition, an effective e-commerce store does not come with the same costs as a traditional store such as store rental costs, staff costs, decoration costs, etc

Il SOLUTION

According to new research (Giới Trẻ Việt Nam Sử Dụng Mạng Xã Hội 7 Giờ Mỗi Ngày,

n.d.), the number of social network users in Vietnam reached about 76 million by June

2021, a growth of nearly 10 million individuals in a year (equal to 73.7% of the population) As a result, popular social networks such as Facebook, Tiktok, Instagram, are the ideal places for businesses to conduct transactions Businesses should use social platforms to discover customers, make relationships, and market their products The

business can use social media to offer their consumers excellent customer care via email,

personalized messages, private passwords, and web access to exclusive areas for top

clients

Additionally, companies need to develop the best marketing practices, business plans, and enticing viewer incentives in order to acquire more new customer interactions and turn

them into their own clients

Finally, if companies want to manage and connect social media channels well on the same interface, they can use omnichannel management software to attract more new customers, understand buying behavior, customers' shopping, provide the best buying experience, build customer care processes, and increase the frequency of repeat purchases

IW APPLICATION

We will build a fanpage via Facebook, store on Shopee to update product information and implement interesting marketing campaigns The store creates new customer relationships by approaching online customers in many ways such as through personal relationships, creating great promotions, minigames to attract, and building its own community group

In addition, we also build the Company’s Website so that customers can access to buy products and link to marketing via Facebook platform Thanks to that website, the customers can browse to get the information of our products, and check prices to make purchasing decisions We will personalize the customer experience, implement attractive marketing campaigns by offering special promotions for customers who buy at the website In order to manage sales channels in the best way, we use the Sapo Application for omnichannel sales management

IV DEMO

4.1 Build website Kandi Closet

4.1.1 The advantages of building a website

According to the research (Bán Hàng Online Qua Áo Có Nên Làm Website Hay Không, 2021), a website is essential because it offers buyers a wealth of advantages The first benefit is that an online clothing store demonstrates business professionalism Customers will value the shop's professional working style when browsing or referring to the items

on the website As a result, you can satisfy even the pickiest clients

The second advantage is to enhance consumer trust Currently, the problem of producing fake and counterfeit goods is becoming more and more sophisticated and unpredictable Customers will not know how to distinguish between brand and genuine products For experienced customers, they will often find information on the official website of that

brand Thanks to the official website, customers can be consulted and order genuine

products If the company does not design and build a website, their products can be stolen for sure Customers can no longer distinguish what is real and what is fake That is why website design brings trust and peace of mind to customers

In addition, the website also makes it convenient for customers to access merchandise

On the website, the business may make categories to build their own collections, such as

the spring-summer and autumn-winter collections, etc Customers may easily compare prices and select between product codes while using the website Moreover, the website

is significantly more convenient for ordering than social network chat messages Customers only need to select the size, number after pressing the order button and fill in the delivery information to deliver the items right away Customers benefit from the website's ease by saving time while consulting and placing orders for statistics

4.1.2 Kandi Closet website

Thanks to those advantages, we decided to develop the Kandi Closet website to inspire

trust and convenience in our customers The website has full functions such as

registration / account login, product browsing, adding to cart, and payment, etc Kandi's website also has a "Blog" component where Kandi Closet can share lots of articles about styling tips, fashion styles, and so on Besides, Kandi also gives special promotions for customers who buy at Website

KANDI wené cating Bg i of | lemmas

Ao polo thun ren Set do thun len cổ trần Ảo cổ tìm viền ren tay tài Đán ngắn 2 dây chóo lưng

Figure 1 Kandi's website homepage

4.2 Build E-commerce store - Shopee

4.2.1 The advantages of selling on Shopee

In research from Linh (C6 nén ban hang trén Shopee, 2021), during the past 2 years, Shopee has been one of the top e-commerce platforms in Southeast Asia and the top in Vietnam With the youngest entry into the market but quickly climbing to the highest position, standing firmly in the market with a huge amount of user traffic And especially, connecting Shopee with the Website is extremely simple Therefore, this can be

[Page 10

considered a fertile playground and has great potential for development for businesses in

Vietnam

4.2.2 Steps to create a store on Shopee

a Create an account

Before you can log in to the Shopee “Seller Channel”, you need to register and create a

sales account on your computer

e Step 1: Register an account on the website https://shopee.vn/

e@ Step 2: Enter your phone number

® Step 3: Select Next

e Step 4: Complete the steps Register to create a sales account on Shopee

In addition to the “Seller Channel”, you can also create and post Shopee products for sale through the “My Shop” page on the Shopee application

If you already have an account to shop on Shopee, just log in to the Seller Channel with your computer to start selling and posting products for sale right away

e Step 1: Visit website https://banhang.shopee.vn/

e@ Step 2: Fill in your Email/Phone number/Username and password

® Step 3: Click Login to access Shopee Sales Channel

Shope kénh Naudi Ban Tang chỉ top @ @ B

z = = Đăng nhập vào Kênh Người

e@ Step 1: Go to Seller Channel - Add Products

e@ Step 2: Fill in product information such as: Name, Description, Category, Brand (if any)

e Step 3: Upload high resolution and image quality product images

e@ Step 4: Set up the shipping part of the product (after packing): Weight, size and shipping unit for the product

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Figure 3 The interface of Seller Channel on Shopee (Shopee, 2022)

c Order confirmation and delivery:

When you place an order, follow these instructions:

e Step 1: go to Seller Channel - Waiting to pick up goods

e Step 2: Click Unprocessed to check unconfirmed orders

e Step 3: Click Prepare goods and choose the date of appointment for the postman to pick up the goods

e Step 4: Pack the order according to Shopee's Packing Specification and stick the Delivery Note on the package

© © ^ %

Sứ dụng thùng/hộp Tuân thủ hướng dân về đóng gói kế Ấn/Chenội dung của kiện hàng đế tránh

đựng đúng kích cỡ với cả khi Shop muốn tự tạo bao bì trường hợp trộm/cắp sản phẩm giá trị

sản phẩm đóng gói cho thương hiệu của Shop

32 Đường số 7, Phường; 2, NH, BINH THUAN, X4 Duc Tin, Huyệ

Quận 1, HCM n Đức Linh, Bình Thuận

Thông tín Người mua

Figure 5 Shopee's standard delivery note (Shopee Uni, 2022)

b Programs: With this tool, sellers can create discounts directly on products

c Promotion combo: Discount program when customers buy 2 or more products

d Buy with a “shock” deal: Create a hot deal when customers buy with the product

e Flash sale: Strong discounts on products in certain time frames, flash sale products will be displayed at the top of the Shop page

Page 14

Cong Cy Marketing

Tăng doanh số bằng các Công cụ Marketing

Mã Giảm Giá Của Shop

HIỂU cana cu tang don hang bang cach tgo ma

giảm giá tăng cho người mua

8q n dung mang lưới đối tác iếp thi liên kết

rộng lớn của Shopee đỗ đẫ/ mạnh doanh

thu cho Shop

Tiếp cận với nhiều người mua hơn

Giải Thưởng Của Shop

a Thu hút Người mua ghê thăm vả mua sắm

nhiều hơn tại shop của bạn nhớ các Game

vui nhôn với giải thưởng hấp dẫn

Tăng lượt truy cập cho shop của bạn

o Quang cao Shopee

Tang mức đô hiến thi sản phẩm, thúc đầy

chương trình giầm giá

Flash Sale Của Shop

Công cụ giúp tăng đoanh số bằng cách tạo

khuyến mãi khủng trong các khung giờ nhắt định

Uu Dai Follower

Khuyến knicn người mua theo dõi Shop

bằng cách tặng vouchor cho Người thoo

dõi mới

Top Sản phẩm nỗi bặt Tang long truy cập của sản phẫm bằng

cách hiển thị sản phẩm đồ nỗi bật trên

những trang sản phẩm khác của Shop

Q Xem chương trình khuyến mãi của snop

@ combo Khuyén Mãi

a Tao Combo Khuyén Mai đề tăng giá tri Gon

hang trên mỗi Người mua

Figure 6 Marketing Tools Available for Seller Channels (Shopee, 2022)

[Page 15

4.2.4 Strategies for KANDI SHOP on SHOPEE

© Cae keds ell

Figure 7 The homepage of KANDI SHOP on Shopee

According to new research (Seller Education Hub, n.d.), after creating a fully functional store on the Shopee platform, we proceed to plan the store's marketing strategy To begin,

in order to increase our followers, we provide vouchers when customers click the

"Follow" button Second, we offer discount codes to increase order conversion; when the

RANKING OF SOCIAL MEDIA PLATFORMS BY GLOBAL ACTIVE USER FIGURES (IN MILUONS)

Figure 8 The World's Most-Used Social Platforms (Source: Hootsuite, 2022)

According to (Hootsuite, 2022), Facebook ads have the potential to reach 2.08 million

people, or 26% of the Vietnamese population

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