Final report 9 elements of sales management of masan meatlife

CHAPIT: COMPANY/ PRODUCT/ SERVICE 1.1 Company 1.2 Product 1.3 Service CHAPIH: SALE ORGANI⁄ZATION CHAP III: SALING PROCESS CHAPIV: SALES TARGET CHAP V: SALES BUDGET CHAP VI: SALES STAFF R

MINISTRY OF EDUCATION AND TRAINING HO CHI MINH

CITY UNIVERSITY OF ECONOMICS AND FINANCE

Lecturer: Nguyễn Tiến Huy

L J

CHAPIT: COMPANY/ PRODUCT/ SERVICE

1.1 Company

1.2 Product

1.3 Service

CHAPIH: SALE ORGANI⁄ZATION

CHAP III: SALING PROCESS

CHAPIV: SALES TARGET

CHAP V: SALES BUDGET

CHAP VI: SALES STAFF RECRUIMENT

CHAP VII: SALES STAFF TRAINING

CHAP VIII: MOTIVATION

CHAP IX: EVALUATION

CHAP I: COMPANY/ PRODUCT/ SERVICE

On September 10, 2020, Feed Strategy magazine announced the Top 129 largest animal feed manufacturing enterprises in the world in 2019 based on output MASAN MEATLife Company

is honored to rank 54th and is a Vietnamese enterprise on this list

46 2,900 Chubu Shiryo Japan 1oo oe Ô© o

46 2900 Feed One Japan 7060 © o © ©

48 2812 Mountaire Farms Inc United States ó ©

49 2,800 Danish Agro Group Denmark so 6 O ©

54 2,500 Suguna Foods India 63 ©

Danh sách được công bố bởi tap chi Feed Strategy, ngdy 10/9/2020

Figure 2: List published by Feed Strategy magazine

In October 2011, Masan Nutri-Science was established with the name Hoa Kim Ngan One Member Company Limited

In November 2012, Hoa Kim Ngan One Member Company Limited was renamed Sam Kim One Member Company Limited

In July 2014, Sam Kim Company Limited purchased 70% of ANCO's shares

At the end of 2014, Sam Kim Co., Ltd acquired Shika, a company with a 40% stake in Proconco

an additional 13.06% of Proconco's shares

In April 2015, Masan Group acquired Sam Kim Company Limited, the controlling shareholder

of Proconco and ANCO companies Sam Kim Company was later renamed Masan Nutri- Science The acquisition of Masan Nutri-Science immediately turns Masan into one of the largest animal feed companies in Vietnam Masan Nutri-Science’s goal is to change Vietnam's meat value chain to provide consumers with branded, delicious and clean meat products

In March 2016, Masan Nutri-Science Co., Ltd was converted into a joint stock company with the registered name Masan Nutri-Science Joint Stock Company; ANCO successfully auctioned and completed payment for 14% shares in Vissan

In May 2016, Masan Nutri-Science Joint Stock Company increased its direct ownership ratio in

ANCO from 70% to 99.99%,

In June 2016, ANCO increased its ownership ratio of Vissan to 24.94

In June 2016, Masan Nutri-Farm (N.A) was established

In November 2016, Masan Nutri-Science (N.A) started construction on a high-tech pig farm in Nghe An

In April 2017, KKR invested 150 million USD in Masan Nutri-Science to own a 7.5% stake

In August 2017, MNS Meat Processing Company Limited was established

In February 2018, Masan Nutri-Science started construction on the Meat Processing Complex Project in Ha Nam to provide fresh chilled meat to consumers

In December 2018, Masan Nutri-Science successfully introduced to the market a cool pork product under the brand name "MEATDeli"”

In January 2019, MNS Farm Nghe An was granted GLOBAL G.A.P certification for

completing internationally recognized farm standards for Good Agricultural Practices

“MEATDeIL”

July 23,2019, Masan Nutri-Science announced changing its name to Masan MEATLife and

standard for food safety

In November 2019, MEATDeli was honored in the Top 10 Most Trusted Brands in Vietnam

2019 voted by consumers

In December 2019, shares of Masan MEATLife Joint Stock Company were traded on the stock market of unlisted public companies according to Decision No 804/QD-SGDBHN issued by the Hanoi Stock Exchange

In January 2020, MNS Feed Nghe An Co., Ltd was re-granted the GLOBALG.A.P Certificate

ĐẶC SẴN CHÍ CÓ TẠI MEATDELI

THỊT HEO ›

THIT GA

SAN PHAM CHE BIEN

GÀ TƯƠI ƯỚP XÓT TIỆN LỢI

TAT CA SAN PHAM

Nạc đùi Thịt đùi Thịt xay

Figure 3,4: Meat Deli's meat products

To ensure the supply of raw materials, Masan currently owns a high-tech pig farm in Nghe An with a scale of 250,000 pigs per year

In addition to this self-sufficient source of pigs, Masan also has long-term contracts until the end

of the year with other suppliers, ensuring the supply of clean pigs that meet the standards of the meat processing complexes MEATDeli Ha Nam and MEATDeli Saigon

At the same time, Masan also flexibly transfers supply from North to South and vice versa MEATDeli's meat processing complexes in Ha Nam and Long An also always strictly implement regulations on COVID-19 epidemic prevention and control and strictly comply with the 5K regulations of the Ministry of Health

MML representative said that the most difficult thing today is the problem of staff shortage when implementing the "3 on the spot” principle In addition, transporting goods also faces many difficulties due to the requirement that drivers must have a COVID-19 test certificate to pass through the quarantine checkpoint

Meanwhile, this confirmation is only valid for 72 hours, leading to the driver having to perform continuous testing, incurring costs and taking more delivery time

Products are available at WinMart, WinMart+ supermarkets and MEATDeli stores nationwide In addition, customers can order delicious LaChanh Chicken through the online channel at https://meatdeli.com.vn/ga-ngon-la-chanh/

FREESHIP don 300K

Figure 5: Meat Deli's ordering and delivery service

CHAP II: SALE ORGANIZATION

CHAP III: SALING PROCESS

Biên lợi nhuận gộp

thịt đạt chuẩn châu Âu Trang trại thuộc

sở hữu + ee

Trang trại đói tác

Đại lý (Nhượng quyên)

Sản phẩm giá cả phải chăng

CHAPIV: SALES TARGET

Don vi tinh: th VND

Doanh thu thuần (Net revenue) 8.500 — 9.000

Figure 7: Plan and revenue for 2023 Our mission is ambitious but also very simple: "Providing delicious, safe and reasonably priced meat products for each and every meal of Vietnamese consumers”

We aim to reach 10% of the pork market share

Mr Danny Le, General Director of Masan Group, said that the group will develop a multi-channel platform, providing information, products, services and experiences, pointing out that Masan's growth model is associated with cooperation unifying offline networks and consumers, digitizing and “onlineizing” consumers at offline touch points This helps expand the product and service portfolio to serve consumers

According to Mr Danny Le, the company's strategic growth engine is based on three main pillars including network growth, membership growth and spending market share growth

These three pillars are reinforced by nationwide logistics services to deliver goods to consumers anytime, anywhere, in the most cost-effective manner Artificial intelligence and technology are the foundation to help operate smarter and more automated commercial networks on an increasingly large scale

Therefore, Masan's growth roadmap for the period 2023 - 2025 still focuses on the above three core growth drivers

The first is network growth, capturing modern retail market share and cooperating with traditional retail to serve 30 - 50 million WIN members

* Increase the size of WIN members both offline and online to 30-50 million Leveraging the online

to offline network, Masan aims to have 10 million members by 2023 and 30 million members by

2025

underserved NTDs in the next few years.Các động lực tăng trưởng trên sẽ được hỗ trợ bởi khả

năng vận hành của bộ phận logistics nội bộ - The Supra và Công nghệ AI & ML Song song đó,

năm 2023, Masan sẽ ra mắt Winnie, AI- Smart Po§ tự động hóa quản lý tên kho tăng cưởng bởi

AI

Regarding the 2023 plan, Masan expects annual consolidated net revenue to reach 90.000 - 100,000 billion VND, an increase of 18% and 31% respectively compared to 2022 The Crownx (TCX) is still expected to be a growth driver main revenue with a contribution of more than 70%

to net revenue in 2023

Pre-MI core profit after tax (excluding one-time costs), Masan is expected to be between VND 4,000 billion and VND 5,000 billion, achieving a growth rate of 4% to 30% compared to VND 3,852 billion in 2022

Accordingly, TCX is expected to achieve net revenue of about 65,000 - 72,300 billion VND, an increase of 16% - 29% compared to 2022

WCM (network growth) is expected to bring in net revenue of 36,000 billion VND and 40,500 billion VND, an increase of 23% - 38% over the same period The primary driver of this growth

is continued successful new store openings and increased store-level revenue

MCH's net revenue is expected to reach VND 30,500 billion and VND 33,500 billion in 2023 thanks to focusing on R&D efforts, an increase of 15% - 30% compared to the previous year Regarding Masan branded consumer goods, Masan Consumer sets a revenue target of VND 50,000 billion with a 20% operating profit margin by 2025

CHAP V: SALES BUDGET

The 2021 financial results show that Masan MEATLife's 2021 revenue has grown by 17% compared to 2020 across all business segments including animal feed, livestock farms and meat

business

As for our young meat industry, we continue to gain a foothold in the market with revenue growth in 2021 of 88.6% compared to 2020 Continuing the success of expanding operations to the conventional chicken market By contributing 51% capital to 3F VIET Joint Stock Company

in November 2020, Masan MEATLife has focused on developing and launching chicken products with high nutritional value and traceability to the market and looks forward to introducing the most delicious chicken products to Vietnamese consumers in the near future Having good products, Masan MEATLife aims to build and develop an integrated ecosystem that brings maximum convenience to consumers with a unique connection between manufacturers and modern retailers with scale widespread model like WinCommerce We will serve nearly 100

of sale at supermarket systems Winmart, Winmart+, CoopMart, CoopXtra, BigC, other supermarket systems, MEATDeli stores and department stores food management

Doanh thu thuan

(tỷ đồng)

18.891 16.119

13.799

Lợi nhuận gộp (tỷ đồng) và Biên lợi nhuận gộp

Lợi nhuận gộp và Biên lợi nhuận gộp

(tỷ đồng; %)

16,4% 16,9%

12,2%

2.725 2.266 2.303

2019 2020 2021

GS Loi nhudn gop Biên lợi nhuận gộp

Figure 8: MMLs revenue and profits

Thanks to higher revenue across all product segments and strengthening of the processed meat business, Masan MEATIife (MML) revenue increased by 70.2% in H1 2023 and 68.7% in Q2

Heo trang trai Thịt có thương hiệu Gà trang trại Gà thịt Thịt chế biến

CHAP VI: SALES STAFF RECRUIMENT

Ghi chú: Phân lớn nhân viên có bắng trung cắp hoặc thắp hơn dang làm việc tại các nhà máy

là tài xê hoặc nhân viên tạp vụ

nhà kho hoặc các điểm bán hàng.

CHAP VII: SALES STAFF TRAINING

Masan proactively searches for human resources that are both consistent with its common values when meeting customer needs, and are enthusiastic and motivated at work to improve the quality

of people's daily lives consumption More than just a job, Masan provides a career, an opportunity to develop together in parallel with business activities beyond their expectations to

what kind of talent we will need in the future, specifically succession planning

Acompany-wide talent assessment process is conducted by senior leaders twice a year to determine factors such as learning ability, leadership potential and expertise This process helps companies find employees who can move into leadership roles

The Company conducts transparent annual performance reviews of employees at all levels, which helps the Company make decisions for employee salaries and benefits The Company emphasizes rewarding employees fairly, in accordance with their abilities and contributions to the Group's development Our best employees are also shareholders in the Company, which helps foster an entrepreneurial spirit and deliver the highest shareholder value

CHAP VIII: MOTIVATION

CHAP IX: EVALUATION

REFERENCES

NÊN CHỌN MUA THỊT HEO SẠCH ONLINE HAY TẠI CHỢ TRUY ÊN THỐNG? Thịtmát MEATDeli Thịt sạch MEAT Deli Thịt heo MEAT Deli Thịt Mát

Thịt Sạch MEAT Deli Thịt Heo MEAT Deli

Ba động lực cho mục tiêu doanh thu của Masan (2023)

Báo cáo thưởng niên

Giới thiệu chung

Masan MEATLIfe Được Vinh Danh Top Doanh Nghiệp Thức ăn Chăn Nuôi Lớn Nhất Thế Giới

MEATLife cung cấp từ 35 50 tấn thịt mát mỗi ngày cho thị trưởng Tp H ôChí Minh

Tham vọng tỷ USD mảng thịt của Masan: Sẽ lặp lại thành công cũ của nước chấm khi thị trưởng

còn sơ khai và chưa có nhãn hiệu?

Uyên T (2023, April 24) Năm 2023, Masan đặt mục tiêu doanh thu 100.000 tỉ đông