TASK DISTRIBUTION 1 |205120003 Tr ân Tuyết Ngân Drawing Odoo process, planning 100% and monitoring team members, [Business need analysis, Validation and training, Deployment, Milestone
Why choose business prodUCtS? - cà cành hien 1
O Age: PatiserriebySaiGon provides for all ages, but PatiserriebySaiGon focuses on mid to high income customers (gen Z from 1997-2015)
O Occupation: working people, young people with a love for cakes Psychographic segmentation
O Life style: PatiserriebySaiGon focuses on the segment of customers with a preference for cakes Knowledgeable and experienced customers choose delicious baked goods, croissants, birthday cakes, appetizers (French style)
O Personality: Love, fun and Sincerity, PatiserriebySaiGon aims at Passionate people whose goal is improve every one's lifestyle through disruptive products
Consumers seek value in bakery products that embody the essence of "taste, fun, and sincerity." They desire delicious flavors that not only satisfy their cravings but also serve as meaningful gifts for their loved ones.
PatisseriebySaiGon prioritizes delivering genuine value, recognizing that a successful business thrives on customer trust By focusing on enhancing the customer experience, we commit to continuous research and innovation, ensuring that our efforts not only benefit our clients but also contribute to our own growth and success.
At PatisseriebySaiGon, customer satisfaction is our top priority, guiding every strategy and action we take We prioritize the tastes and preferences of our customers to create delicious, flavorful breads at affordable prices, fostering creativity and success in our offerings.
Building a classy brand involves a continuous effort to establish ourselves as a trusted franchise partner while inspiring food and beverage enthusiasts to realize their potential and pursue success With passion and confidence, we aim to become the premier pastry brand in the industry.
Our mission is to enhance community welfare by generating significant revenue that contributes to the country's economic development We aim to create jobs and provide meaningful opportunities for employees within the food and beverage industry.
O To become a leading prestigious chain of pastry shops in Ho Chi Minh City, with a nationwide distribution system
O Pioneering in updating and applying new technologies in management, operation, and production in the F&B industry, bringing high quality
O Developing multi-channel sales coverage, Serving customers with the best quality in HCM in all online and offline channels.
Milestone nh 6
06/02/2023: Decide types of Patisseries (categories, products, ) 10/02/2023: Grand opening official patisserie
18/06/2023: Set Up Odoo to operate E-commerce
OHogadacadq 20/11/2023: Expect the revenues will be reach 500 million dong/month next 6 months
| Target December 2023: Expand market share, opening flashship Patisseries store District 1, Ho Chi Minh City
O Target 2025: Focus on qualified products, maintain developing as building 10 official Patisseries around Ho Chi Minh City
- Core customer value: A delicious cake is not enough it has to be beautiful too
O Packaging: pay attention to packaging and choose eco-friendly solutions
O Quality: The quality of ingredients at PatisseriebySaiGon are seasonal and freshest; precise and rigorous quality and engineering at every stage of production; quality in service and behavior with customers
O Brand name: Patisserie mean “cake”, PatisseriebySaiGon like a walk, not in the traditional way, but full of experimentation
O Product classification: specializes in serving "no-bake" desserts, Fusion of Asia and Europe
160,00 s80 (000.01 BÁNH SINH NHẬT BÁNH SINH NHẬT ĐANH SINH NHẬT ELFI MAIZE TIRAMISS1 MERAKI 320,00 đ 100,000 đ 480,000 đ 320,000 đ ơ “a ` Ÿ 3
Figure 1 All the product on the website
PatisseriebySaiGon offers a range of cakes priced between 25,000 VND and 1,200,000 VND, reflecting the use of high-quality ingredients such as industrial eggs, lactose-free dairy products, natural coagulants, and select nuts While the prices may be slightly higher than the market average, they are justified by the premium ingredients used in their creations.
Owner, Founder & Chef: is the person in charge of running the business according to its inherent goals, vision and core values
Sales Manager: Promote, manage, implement business plans, support sales staff to achieve revenue targets and improve customer satisfaction
Chief Finance Officer: Research, analyze, build and handle adverse situations related to the organization's finances
Human Resources Manager: Manage recruitment activities, build and implement appropriate recruitment policies to maintain and develop human resources for the enterprise
Inventory Control Supervisor: responsible for all decisions about all goods and materials in an organization
Chief Marketing Officer: Making communication strategy, market research, product development, marketing, customer care, public relations
1.5 Organization chart ie a é rae Manage
Strategies & Sales Operation Content Coordiator
In addition to 7 key members, we also recruit more staff to support the business
We are divided into 6 departments with respective positions to support each other
The bakery industry is facing intense competition on e-commerce platforms, as competitors expand their reach beyond physical stores to include websites and various e-commerce channels, investing significantly in product imagery and advertising This competitive landscape has prompted PatisseriebySaiGon to recognize the necessity for change in order to remain relevant and successful in the market.
Figure 3 Competitorin the F&B industry of Patisseri ebySaiGon (source:Bakes)
2.2 Situation of business process of PatisseriebySaiGon
- These are the business management processes that PatisseriebySaiGon is applying to operate the business PatisseirebySaiGon illustrated processes such as: Sales Management Process, Inventory Management Process, Marketing Management Process
Customer Sales Department Acoounting Department
Manual import information of orders to Excel
Excel's database = payment of orders Ỳ Update payment status
Diagram 1 Sales Management Process (before applying Odoo)
The Sales Management Process begins when a customer places an order, prompting the Sales Team to confirm the order and input essential data, such as order ID, customer name, phone number, and purchased products, into both an Excel sheet and SQL database Following this, the Sales Department manually creates an order based on the customer's provided information Once the order is finalized, a duplicate is sent to the Accounting Department for payment verification and to update the order's payment status.
Y Send list of ingredients needed
Diagram 2 Inventory Management Process (before applying Odoo)
The lack of a unified database across departments leads to delays in order processing, as the Sales department
Collect all Place order ằ| database of orders
‡ Send list of order's promotion by |<
Make marketting plan by SMS
Diagram 3 Marketing Management Process (before applying Odoo)
PatisseriebySaiGon has not yet invested in a digital marketing strategy, relying solely on manual marketing methods Currently, the business uses existing customer purchase data to send SMS promotional messages, but the lack of a CRM integration in the Marketing department hampers effective analysis and limits the ability to introduce products to customers across multiple channels.
Manually created orders can be time-consuming and require significant human resources for processing This method often results in issues such as missing information, lost orders, decreased productivity, and delays in processing.
A significant issue in this business process is the presence of duplicate order databases sent to the Accounting Department, which results in inefficiencies and compromised information quality.
- The page structure includes House, Menu (Birthday cakes, Entrements, Mille Crepe, Confectionery, Viennoiserie, Seasonal cakes), Our Blog, About PatisseriBySaiGon
VIENNOISERIE elt aes leest Eby 111000)
O Home Page: Home page, customers will also easily see the intro Store highlights (sold out products, featured products, services floating trigger)
O Menu Page: The Menu page displays the cakes that PT is selling such as (BIRTHDAY CAKES, ENTREMENTS, MILLE CREPE, CONFECTIONERY, VIENNOISERIE, SEASONAL CAKES)
Sas od en} ` CONTACT Us
AUTUMN IN HANOI! THROUGH THE EYES OF A BAKER eRe eral
O Our Blog Page: PatisserieBySaiGon wants to share information, knowledge, origin about cakes with customers
O About PatisserieBySaiGon Page: This page helps introduce the bakery to share the history of the bakery's core values and mission
PiitisseribySaiGon believe that cake is like Jove: interesting, caring and honest PatisseribySaiGon was founded in 2020 by Taho Vo, a Vietnamese hospitality
- PatisserieBySaiGon product portfolio includes products (Birthday Cake, Entremets, Mille Crepe, Confectionery, Viennoiserie, Seasonal Cake)
Categories Tất cả sản phẩm © BIRTHDAY CAKES ENTREMENTS MILLE CRÊPE CONFECTIONERY VIENNOISERIE SEASONAL CAKES
- Product detail page: Help customers see product information, size
€ Títcivánphẩm / BIRTHDAY CAKES BLACK FOREST BIRTHDAY CAKE
- Customers see the products they like and can add more products here
Figure 11 Detailed product pictures for customers to choose products
- The shopping cart page will provide the customer with information about the cakes the customer has selected and the total price
Sản phẩm SỐ lượng Giá 5 ›
Tổng đơn hàng Pome] YL ELE BIRTHDAY CAKE - 3 + 5/0006
Thanh tiền: 145,000 g Các loại Thuê: 45004
RASPBERRY & THOUSANDS OF LITTLE BIRTHDAY CAKE - 1 + 750.000 ¢ eee mentee cued PSeeE CrRISICR MILLE-CREPES - 1 + 700g @
- After confirming the order, the customer will fill in the required information (Name, Phone Number, Email, Address)
Fill in your address hoac Dang nhập a mẹ HH
Tên ed H ELTIE BIRTHPDAY caus 10 320.000
Ten Công ty Te SMYRNA 10 980.000 đ
Cae toa) Thee 159.5004 : 754.500 4 Thanh pho Tong: 1754508
Figure 13 Shipping address entry page
- Customers can choose the delivery units they want such as (J&T EXPRESS and GHTK)
Lap hoa don & Gino cung cấp sản phẩm bánh sinh nhật ELTIE với giá 520.000 VNĐ và miễn phí giao hàng tại BDT, HCM, TP Hồ Chí Minh.
Không tìm thấy lựa chen thanh toán phú hợp SMYRNA 10 980.90 đ Nếu ban tin cẵng đây là lỏi hãy liên hệ với quản trị website
Figure 14 Delivery method selection page
PatisserieBySaiGon aims to foster a closer connection with its customers through a dedicated contact page This page provides essential information, including the bakery's address and operating hours, making it easy for customers to find what they need Additionally, it offers a platform for customers to leave their information and feedback, enhancing communication and customer engagement with PatisserieBySaiGon.
- Sales Orders page: Businesses can see all orders that have been sold and the status of invoices
The quotation page allows businesses to provide customers with pricing for various products Once the customer reviews the prices, the business confirms the order and sends a notification via email to keep the customer informed.
- This page helps businesses see details of sold orders (cake details, price, order date, delivery date, tax) and customer information (name, shipping address)
Figure 18 Sale Team and Sale Orders Page
- CRM page: Businesses can view analytics and reports to evaluate business performance By tracking sales, potential customers can evaluate business performance improvement
This page enables businesses to effectively manage customer information, including personal details, purchase history, and past interactions By understanding customer needs and preferences, businesses can develop tailored strategies that enhance customer relationships and drive growth.
Master data provides a fixed and accurate database to support business processes It is used to define, define, and manage basic and general information in organizational systems
ReseerhAreipis (Chel Maelrg cer (0) |ủfietfivngTiis ý Te
Ligure teh Ngee! [See Nerayer
Figure 21 Data Human Resource Below are the details of the personnel import data table before and after being imported into odoo
- In this table, we have the following data columns:
O Name: The name of the personnel
O Position: Position of personnel in the company
Department position: Department of employees in the company Head of Department: Name of the head of the department managing subordinate personnel
Email: Email address of personnel
II EN Em : + Bei 2 aa ei We j LỆ bat Be B- Ea =
- Below are the details of the product import data table before and after being imported into Odoo
- In this table, we have the following data columns:
Product Name: The name of the product
Product catalog: classifying products in a specific product group Product type: Product belongs to the consumer group or is a product in stock
Selling price: The selling price of the product
Availability: Number of products available in stock
Unit of measure: The unit that manages the quantity of available products
Bang sườn where ita oe terrae
- Here are the details of the old customer file data table before and after being imported into Odoo
- In this table, we have the following data columns:
Customer name: The name of the customer
Phone number: Customer's phone number
Sales staff: Employees who directly sell products to customers
City: The customer's city where the order was placed
Transaction data offers comprehensive insights into the transactions that take place within a system This information is essential for monitoring, managing, and reporting on an organization's business activities and the status of its transactions.
Figure 24 Customer data output from Odoo
The following table presents comprehensive data on specific customer transactions within the Odoo system, exported to an Excel file It includes detailed information about purchase activities and interactions between customers and the organization.
In this table we have the following columns of data:
O Transaction code: This is a unique code generated to identify each transaction in the system
O Transaction time: The time the transaction is made, including days, hours, minutes and seconds
O Products: Information about the products purchased in the transaction
O Quantity: The number of products purchased in the transaction
| Price: The price of the product purchased in the transaction
O Customer information: Information about customers participating in the transaction, including name, address, phone number, email and other personal information
In the B2C business model, Customer Relationship Management (CRM) is essential for effectively managing customer relationships It enables businesses to gather and maintain valuable customer insights, including purchase history, interests, contact details, and records of previous interactions.
CRM enhances the B2C model by equipping businesses with essential tools and insights to better understand, engage, and retain customers By fostering a more personalized and satisfying customer experience, CRM plays a crucial role in driving business growth and success.
Relationship of CRM and B2C module
Service Marketing Orders Support Sales Analysis
Figure 25 Relationship between B2C and CRM system
O Service: Based on customer feedback and interaction data, businesses can adjust and improve their services Including improving service processes, adjusting products, creating promotions
BUSINESS NEED ANALY SIS
Fierce competition in the F&B industry on the e-commerce platform
Figure 3 Competitorin the F&B industry of Patisseri ebySaiGon (source:Bakes)
Situation of business process of PatisserlebySaiGon 7 CHAPTER 3: ODOO [IMPLEMENTATION ìàà se 12 3.1 Building website B2C
- These are the business management processes that PatisseriebySaiGon is applying to operate the business PatisseirebySaiGon illustrated processes such as: Sales Management Process, Inventory Management Process, Marketing Management Process
Customer Sales Department Acoounting Department
Manual import information of orders to Excel
Excel's database = payment of orders Ỳ Update payment status
Diagram 1 Sales Management Process (before applying Odoo)
The Sales Management Process begins when a customer places an order, prompting the Sales Team to confirm the order and input essential data, such as order ID, customer name, phone number, and purchased products, into both an Excel sheet and SQL database Following this, the Sales Department manually creates an order using the customer's provided information Once the order is finalized, a duplicate is sent to the Accounting Department for payment verification and to update the order's payment status.
Y Send list of ingredients needed
Diagram 2 Inventory Management Process (before applying Odoo)
The lack of a unified database among departments leads to delays in order processing, particularly when the Sales department sends daily orders to the Chef Kitchen Department This disjointed communication causes the warehouse to wait for inventory checks, resulting in inefficiencies and potential conflicts due to untimely data transmission Consequently, the overall operation and dish preparation are slowed down, hindering seamless collaboration between departments.
Collect all Place order ằ| database of orders
‡ Send list of order's promotion by |<
Make marketting plan by SMS
Diagram 3 Marketing Management Process (before applying Odoo)
PatisseriebySaiGon has yet to invest in and digitize its marketing process, relying solely on manual marketing techniques Currently, the business uses existing customer purchase data to send SMS promotional messages, but the lack of a Customer Relationship Management (CRM) system hinders effective analysis and limits the ability to introduce products across multiple channels.
Manually created orders are time-consuming and require significant human resources for processing This approach often results in issues such as missing information, lost orders, decreased productivity, and delays in processing.
A significant issue in this business process is the existence of duplicate order databases sent to the Accounting Department, which results in suboptimal information handling and inefficiencies.
- The page structure includes House, Menu (Birthday cakes, Entrements, Mille Crepe, Confectionery, Viennoiserie, Seasonal cakes), Our Blog, About PatisseriBySaiGon
VIENNOISERIE elt aes leest Eby 111000)
O Home Page: Home page, customers will also easily see the intro Store highlights (sold out products, featured products, services floating trigger)
O Menu Page: The Menu page displays the cakes that PT is selling such as (BIRTHDAY CAKES, ENTREMENTS, MILLE CREPE, CONFECTIONERY, VIENNOISERIE, SEASONAL CAKES)
Sas od en} ` CONTACT Us
AUTUMN IN HANOI! THROUGH THE EYES OF A BAKER eRe eral
O Our Blog Page: PatisserieBySaiGon wants to share information, knowledge, origin about cakes with customers
O About PatisserieBySaiGon Page: This page helps introduce the bakery to share the history of the bakery's core values and mission
PiitisseribySaiGon believe that cake is like Jove: interesting, caring and honest PatisseribySaiGon was founded in 2020 by Taho Vo, a Vietnamese hospitality
- PatisserieBySaiGon product portfolio includes products (Birthday Cake, Entremets, Mille Crepe, Confectionery, Viennoiserie, Seasonal Cake)
Categories Tất cả sản phẩm © BIRTHDAY CAKES ENTREMENTS MILLE CRÊPE CONFECTIONERY VIENNOISERIE SEASONAL CAKES
- Product detail page: Help customers see product information, size
€ Títcivánphẩm / BIRTHDAY CAKES BLACK FOREST BIRTHDAY CAKE
- Customers see the products they like and can add more products here
Figure 11 Detailed product pictures for customers to choose products
- The shopping cart page will provide the customer with information about the cakes the customer has selected and the total price
Sản phẩm SỐ lượng Giá 5 ›
Tổng đơn hàng Pome] YL ELE BIRTHDAY CAKE - 3 + 5/0006
Thanh tiền: 145,000 g Các loại Thuê: 45004
RASPBERRY & THOUSANDS OF LITTLE BIRTHDAY CAKE - 1 + 750.000 ¢ eee mentee cued PSeeE CrRISICR MILLE-CREPES - 1 + 700g @
- After confirming the order, the customer will fill in the required information (Name, Phone Number, Email, Address)
Fill in your address hoac Dang nhập a mẹ HH
Tên ed H ELTIE BIRTHPDAY caus 10 320.000
Ten Công ty Te SMYRNA 10 980.000 đ
Cae toa) Thee 159.5004 : 754.500 4 Thanh pho Tong: 1754508
Figure 13 Shipping address entry page
- Customers can choose the delivery units they want such as (J&T EXPRESS and GHTK)
Lập hóa đơn và Gino cung cấp dịch vụ giao hàng tại BDT, HCM, TP Hồ Chí Minh, Việt Nam Sản phẩm nổi bật bao gồm bánh sinh nhật với giá 520.000 VNĐ và miễn phí giao hàng.
Không tìm thấy lựa chen thanh toán phú hợp SMYRNA 10 980.90 đ Nếu ban tin cẵng đây là lỏi hãy liên hệ với quản trị website
Figure 14 Delivery method selection page
PatisserieBySaiGon is dedicated to fostering a closer connection with customers through its contact page This page provides essential information about the bakery, including its address and operating hours Additionally, customers are encouraged to leave their feedback and inquiries, ensuring an interactive and engaging experience with PatisserieBySaiGon.
- Sales Orders page: Businesses can see all orders that have been sold and the status of invoices
The quotation page allows customers to view the pricing for each product type, after which the business confirms the order and sends an email notification to the customer.
- This page helps businesses see details of sold orders (cake details, price, order date, delivery date, tax) and customer information (name, shipping address)
Figure 18 Sale Team and Sale Orders Page
- CRM page: Businesses can view analytics and reports to evaluate business performance By tracking sales, potential customers can evaluate business performance improvement
This page assists businesses in managing customer information, encompassing personal details, purchase history, and past interactions By understanding customer needs and preferences, businesses can develop effective strategies and enhance customer relationships.
Master data provides a fixed and accurate database to support business processes It is used to define, define, and manage basic and general information in organizational systems
ReseerhAreipis (Chel Maelrg cer (0) |ủfietfivngTiis ý Te
Ligure teh Ngee! [See Nerayer
Figure 21 Data Human Resource Below are the details of the personnel import data table before and after being imported into odoo
- In this table, we have the following data columns:
O Name: The name of the personnel
O Position: Position of personnel in the company
Department position: Department of employees in the company Head of Department: Name of the head of the department managing subordinate personnel
Email: Email address of personnel
II EN Em : + Bei 2 aa ei We j LỆ bat Be B- Ea =
- Below are the details of the product import data table before and after being imported into Odoo
- In this table, we have the following data columns:
Product Name: The name of the product
Product catalog: classifying products in a specific product group Product type: Product belongs to the consumer group or is a product in stock
Selling price: The selling price of the product
Availability: Number of products available in stock
Unit of measure: The unit that manages the quantity of available products
Bang sườn where ita oe terrae
- Here are the details of the old customer file data table before and after being imported into Odoo
- In this table, we have the following data columns:
Customer name: The name of the customer
Phone number: Customer's phone number
Sales staff: Employees who directly sell products to customers
City: The customer's city where the order was placed
Transaction data offers comprehensive insights into the transactions conducted within a system, serving as a vital tool for monitoring, controlling, and reporting on an organization's business activities and transaction statuses.
Figure 24 Customer data output from Odoo
The following table presents a comprehensive overview of specific customer transactions within the Odoo system, showcasing detailed data after being exported to an Excel file It includes essential information regarding the purchase activities between customers and the organization.
In this table we have the following columns of data:
O Transaction code: This is a unique code generated to identify each transaction in the system
O Transaction time: The time the transaction is made, including days, hours, minutes and seconds
O Products: Information about the products purchased in the transaction
O Quantity: The number of products purchased in the transaction
| Price: The price of the product purchased in the transaction
O Customer information: Information about customers participating in the transaction, including name, address, phone number, email and other personal information.
Installing modul€s - sàn nà HH ch nườy 24
In the B2C business model, Customer Relationship Management (CRM) is essential for effective customer engagement It enables businesses to gather and maintain valuable customer insights, including purchase history, interests, contact details, and records of past interactions, fostering stronger relationships and enhancing customer satisfaction.
CRM enhances the B2C model by equipping businesses with essential tools and insights to effectively understand, engage, and retain customers By fostering a personalized and satisfying customer experience, CRM plays a crucial role in driving business growth and success.
Relationship of CRM and B2C module
Service Marketing Orders Support Sales Analysis
Figure 25 Relationship between B2C and CRM system
O Service: Based on customer feedback and interaction data, businesses can adjust and improve their services Including improving service processes, adjusting products, creating promotions
The CRM B2C Order module streamlines the order management process, guiding businesses from the moment a customer places an order to its completion This system efficiently tracks order status, sends notifications to customers regarding their orders, and monitors the entire order processing workflow.
Sales management within CRM systems enables businesses to effectively handle B2C order creation and management, including quotes and contracts This comprehensive approach allows companies to monitor the entire sales process, from prospecting and generating quotes to finalizing orders and tracking delivery status.
O Marketing: Create and manage marketing campaigns, including email marketing, online advertising Businesses can track performance,
25 generate reports, and analyze data to improve efficiency and enhance interact with customers
O Analysis offers robust reporting and data analysis tools that enable businesses to monitor their sales, marketing, and customer management performance By generating detailed reports on sales figures, key performance indicators (KPIs), and customer metrics, organizations can effectively assess their business performance and make informed strategic decisions.
O Support: Record and manage after-sales support requests from customers Businesses can track claim processing, send automated notifications, and provide professional support to ensure customer satisfaction after purchase
Implementing CRM modules for B2C businesses offers significant advantages, as demonstrated by PatisseriebySaiGon, which has adopted various modules to enhance business growth, streamline operations, and elevate customer experience.
The Sales module helps users track the entire process of making sales, quotes, and creating invoices
The Sales module stands out among system administration software due to its seamless integration of features that enhance information connectivity, streamline processes, and promote robust decentralization.
O Linking information from many stages such as approaching customers to after-sales
Make it easy for employees to operate, without missing jobs Strong decentralization to secure sensitive business information
When a customer places an order, the Sales Team verifies the completeness of the information, including the order code, customer name, address, product details, order date, and total amount.
O Make to order: After checking the order information, the staff will confirm the order
O Order confirmation: Confirm draft invoice and send to accountant
O Check draft invoice: Check payment information and methods
O Send & Print invoices: Send quotes by email or print to PDF to the email provided by the customer
O Confirm Payment: Complete order, update order status successfully
O Manage sales team: Assign tasks, set sales goals, and track the performance of each assigned individual and team performance
Sales analysis is essential for tracking performance across various metrics, including employee sales, sales team effectiveness, product or service performance, and time-based trends By utilizing diverse reporting formats such as tables, column graphs, line graphs, and pie charts, businesses can effectively visualize and interpret their sales data for informed decision-making.
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In today's digital landscape, social media and email have become essential tools for businesses of all sizes to effectively promote their products and engage with customers Leveraging these platforms allows companies to reach their target audience swiftly and efficiently, making social media management and marketing strategies crucial for success.
PatiserriebySaiGon uses a Social Marketing module that helps organizations interact and share product updates
The Social Marketing module excels in enabling users to centrally manage media content, messages, and comments across social networking platforms This functionality enhances user interaction, fosters connections with customers, and ultimately boosts visitor numbers, leads, and revenue.
Monitor and r” Schedule a post ——Postnow————> analyze
- Marketer: Perform ideas, write posts for products, new collections, promotions, services In addition, arrange a reasonable and specific time for posting published articles idea
Bánh Black Forest, một món tráng miệng nổi tiếng của Đức, mang hương vị ngọt ngào từ kem chantilly thơm béo Đặc trưng của bánh là sự kết hợp hoàn hảo giữa các thành phần như quả anh đào, gỗ sồi và hạnh nhân Ru wasser, được ngâm ủ từ quả anh đào, tạo nên sự độc đáo cho món bánh này.
Eigure 27 Facebook posted by Odoo (source: Facebook_Pâfissenebysaigon)
Identify the most suitable social marketing channels by assessing various social networking platforms to determine which ones effectively connect your business with potential customers Once identified, create links to your chosen platform accounts to facilitate customer engagement and outreach.
The manager will carefully review the marketer's proposed content to ensure that the article and its images are accurate, cohesive, and aligned with the company's established objectives before approving it for publication.
O Monitor and analyze: Odoo summarizes information about articles (likes, shares, comments ) through which, management can grasp
30 whether the platform is working well or not to make recommendations suitable strategy Evaluate the effectiveness of advertising on platforms to adjust the cost of running ads accordingly
O Facebook Marketing analysis: Odoo gives businesses an overview of posts on Patisserie's linked social media accounts page, showing customer engagement with posts (likes, clicks, shares, comments, views)
Marketing fesd Past: Campaigns Visitors Configuration
Figure 28 Show interaction on each post
O Create Mailing list: The employee retrieves the customer list from the CRM Then import into Mailing List Contacts to create a contact list
O Create Mailing Campaigns: Employees will fill in all information related to the campaign that the business is running, including: campaign name, campaign person
O Create Email Marketing: Staff fill in the necessary information including: email subject, email content design
PREMIUM PATISSERIE with CHERRY ON TOP!
Schedule Email Automation: Once the Email Marketing content receives managerial approval, the team will set a designated time to send the email to the contact list, ensuring that customers receive it promptly.
Validation and tralnIng nh n ng nh ngư 38
O After integrating Odoo open source software and building processes to operate PatiserriebySaiGon, we tested each function on previously installed modules as follows:
Time Module Test Tester Testing activities
02/07/2023 - Sales Module Nguyén Hitu Dire | - Check customer orders and
- Check if the order creation and quotation is successful?
- Check whether the import and export of data is successful?
Sales Module Nguyễn Hữu Đức - Check whether the data from the imported Excel file is sufficient and correct?
- Check UI images and fonts
CRM Module Nguyễn Hữu Đức - Check whether the data from the imported Excel file is sufficient and correct?
- Check whether adding new data to Pipeline is successful or not?
Nguyễn Hữu Đức - Check whether the article posted to Facebook is successful or not?
- Check the data of customers who have interacted from Facebook to Odoo or not?
- Check whether the post scheduler created is successful or not?
Module Nguyễn Hữu Đức - Check the email list of customers is displayed or not
- Check whether the Email template creation is successful or not?
- Check email scheduling is successful or not?
Table 1 Validations of testing system
After thoroughly testing the functions of each module within the system, we initiated training for staff across all departments This training focused on each specific function to ensure that employees can effectively implement the pre-integrated processes, maximizing productivity in their operations.
39 add a product or service to an order
- Define shipping information and credit restrictions if needed
- Practice creating and managing orders in Odoo
Time Training Training Trainer Department
15/07/2023 | Guide to - Instructions on | Phan Thi Sales
- managing quotes | how to create Hồng Duyén | Department
16/07/2023 and manage - Hoang quotes in Odoo Ngô Hiếu
- Explain how to Lé add products or - Huynh Tan services toa Sang quote
- Apply discount and calculate total quote value
- Practice creating and managing quotes in Odoo
17/07/2023 | Order - Instructions on | Phan Thị Sales
- management how to create Hồng Duyén | Department
18/07/2023 | guide and manage - Nguyén orders in Odoo Minh
- Instructions on how to connect social network accounts with Odoo
- Explains how to manage and update social media account information such as name, address, contact information, and more
- Practice connection and management of social media accounts on Odoo
- Instructions on how to create and manage posts on social networks from Odoo
- Explain how to schedule posts and manage content
- Practice creating and managing posts on social networks from Odoo V6 Pham Phuong Thao Marketing Department
24/07/2023 | Guide to manage |- How tocreate | Võ Phạm Marketing
- email list and manage Phuong Department
25/07/2023 email lists in Thao -Dang Gia
- Explain how to import email lists from different sources and manage customer lists
- Practice creating and managing email lists in Odoo
25/07/2023 | Instructions for |- Tutorial on how | V6 Pham Marketing
- creating and to create and Phuong Department 27/07/2023 | managing Email | manage email Thao - Dang Gia campaigns campaigns in Khanh
- Explain how to Nguyên plan and Trinh schedule email delivery
- Practice creating and managing email campaigns in Odoo
27/07/2023 | Customer - Instructions on | Định Đồng | CRM
- Management how to create Thién Department
29/07/2023 | Guide new customers in - Nguyén
- Explain how to - Phan manage customer Thanh information such Phước
42 phone number, email, and more
- Practice creating and managing customer lists in Odoo
- Instructions on how to create and manage contacts in Odoo
- Identify contact information such as name, address, phone number, email and more
- Practice creating and managing contacts in Odoo
CRM Department -Võ Văn Tài -Tô Đức Tín
Table 2 Training plan for employees of each department
After thoroughly testing the system functions and training all staff, we successfully deployed Patisserybysaigon's operations on Odoo software for a five-week evaluation period to ensure optimal performance The deployment plan was meticulously designed to monitor the system's effectiveness and address any potential issues.
Time Module GO Supporter Form of implementa tion
01/08/2023 - | SALES Odoo's Directly support 7 days in
07/08/2023 Software a row at the store for
08/08/2023 - | SOCIAL V6 Pham Mircosoft Teams 14/08/2023 MARKETING Phuong Thao
15/08/2023 - | EMAIL V6 Pham Mircosoft Teams 21/08/2023 MARKETING Phuong Thao
22/08/2023 - | CRM Odoo's Directly support 7 days in
28/08/2023 Software a row at the store for
29/08/2023 - | ACCOUNTING | Odoo's Directly support 7 days in
04/09/2023 Software a row at the store for
With 5 goals: Manage business performance, Optimize work processes, Enhance order and customer management, Manage inventory and materials effectively, Integration and expansion that the team suggest After being researched and implemented, the team completed and deployed an E-commerce Website about French Pastry with full functions (purchase, contact bakery ) as expected and planned 100% planning Planned team goals are operational and maintain 95% efficiency by them is the team that creates efficient workflows and optimizes business operations, integrating with applications and other technology such as websites, payment gateways, CRM systems, Odoo allows different departments and users to share data easily and securely This creates synchronization and interaction between different departments, helping to improve cooperation and enhance information throughout the enterprise But besides that, with limited human and financial resources, the goal of optimizing warehouse and material management has not been focused Ineffective communication and information with distributors is only 70% efficient, leading to unstable supply
All the desired goals and what they want to achieve will be recorded and reported by the team in the following sections.