INTRODUCE ABOUT IPHONE 15 PROMAX It's been over 17 years since January 9, 2007, when Steve Jobs, the guy who helped start Apple, showed the world the first iPhone.. Ever since, Apple has
Trang 1THUONG MAI UNIVERSITY
DISCUSSION ARTICLE SUBJECT: ENGLISH 3 TOPIC: A FAMOUS PRODUCT
Lecturers: Mai Tuyết Nhung Implementation group: Group 1 Section class: 232_ENTH1611_08
HA NOI, 202
Trang 2TABLE OF CONTENTS
A PREAMBLE
B CONTENT
I INTRODUCING OVERVIEW ABOUT APPLE INC
II INTRODUCE ABOUT IPHONE 15 PROMAX
III DESIGN - CONFIGURATION OF IPHONE 15 PROMAX
IV FEATURES OF IPHONE 15 PROMAX
V COMPARE WITH COMPETITORS
VI EVALUATE
C CONCLUSION
Trang 3A PREAMBLE
In an era of ever-increasing development, people create more and more products that not only meet common existing needs but also serve as symbols of creativity, style, and class From the realms of fashion and technology to culture and entertainment, the world is filled with products that have become iconic, marking milestones on the never-ending journey of development Among these products, we can find famous product groups The success
of a famous product hinges not only on its quality and features but also on how
it expresses the creator's vision, appreciation of beauty, or incorporated knowledge Famous products are more than just commodities; they are stories about innovation, creativity, and the interplay between humans and technology
In this essay, we will explore a famous product that is not only a symbol
of progress and widespread influence in current culture but also a significant highlight of 2023: the iPhone 15 Pro Max by Apple Inc Through this essay, we will delve into the value of the product as well as the stories that surround it
Trang 4B CONTENT
Apple is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley It designs, develops and sells computer electronics, software, personal computers and portable devices internationally
Founders Steve Jobs, Steve Wozniak and Ronald Wayne established Apple in 1976, with its incorporation in 1977 Apple has a history that spans over 40 years, and during that time the company has experienced its ups and downs in financial performance
As of June 2022, Apple was the fourth-largest personal computer vendor
by unit sales, the largest manufacturing company by revenue, and the second-largest manufacturer of mobile phones in the world It is one of the Big Five American information technology companies, alongside Alphabet (the parent company of Google), Amazon, Meta (the parent company of Facebook), and Microsoft
Apple became the first publicly traded U.S company to be valued at over
$1 trillion in August 2018, then at $2 trillion in August 2020, and at over $3 trillion in June 2023
Some of Apple's key products include:
● Macintosh Computers: Apple's line of personal computers, including desktops (Mac mini, iMac, Mac Pro) and laptops (MacBook Air, MacBook Pro)
● iPhone: Launched in 2007, the iPhone has become one of the most popular smartphones globally, known for its sleek design, powerful performance, and iOS operating system
● iPad: Apple's line of tablets, introduced in 2010, which has redefined the tablet market with models like the iPad, iPad Air, iPad mini, and iPad Pro
● Apple Watch: Released in 2015, the Apple Watch is a smartwatch that integrates with iPhones, offering fitness tracking, health monitoring, and various other features
Trang 5● Apple TV: A digital media player and streaming device that allows users
to access various content, including movies, TV shows, and apps, on their televisions
● iOS and macOS: Apple's operating systems for mobile devices (iOS) and computers (macOS) provide a seamless and integrated user experience across the Apple ecosystem
● iTunes, App Store, and Apple Music: Digital platforms that offer music, apps, and other content to users, contributing to Apple's robust
ecosystem
● Services: Apple has expanded its focus on services, including Apple Music, Apple TV+, Apple Arcade, Apple News+, and iCloud
The company is known for its commitment to design excellence, user-friendly interfaces, and a closed ecosystem that emphasizes integration between hardware and software Apple has also prioritized environmental sustainability and renewable energy initiatives in its operations
II. INTRODUCE ABOUT IPHONE 15 PROMAX
It's been over 17 years since January 9, 2007, when Steve Jobs, the guy who helped start Apple, showed the world the first iPhone This event was a big deal for mobile phones The first iPhone was like magic and changed how we connect with everything, starting a new chapter for smartphones
Ever since, Apple has been making the iPhone better with each new model Every year, Apple surprises us with new things in technology, design, and features When we look at how the iPhone has grown, we can see Apple's never-ending push to be creative and lead the way in new trends
In 2022, the iPhone 14 came out in four different styles, and it got a lot of attention from tech fans and people everywhere This new iPhone was better in how it worked, its camera, screen, and battery life, which is what people want more and more
After that, in September 2023, Apple brought out the iPhone 15, the newest iPhone with even more amazing tech Besides being better tech-wise, the iPhone 15 kept the fancy look that iPhones are known for Its strong build with a titanium frame and special tough glass makes it look classy and fancy
Trang 6With the iPhone 15 coming out, Apple promises an even better
experience for users, showing again that it's one of the top names in fancy smartphones The iPhone 15 shows Apple's constant push for new ideas, leading the way in new stuff, and making sure they give their users the best products III DESIGN - CONFIGURATION OF IPHONE 15 PROMAX
Iphone 15 is special with a groundbreaking upgraded configuration that brings outstanding features to users Here is a breakdown of the iPhone 15 Pro Max specifications:
1 RAM Memory Capacity
iPhone 15 Pro Max uses 8GB RAM, ensuring excellent performance and multitasking capabilities The superior performance of 8GB RAM helps handle graphics applications and 4K video editing smoothly In particular, the ability to run heavy games and multitask smoothly, without worrying about lag 8GB RAM helps iPhone 15 Pro Max be compatible with operating system upgrades and new feature updates, ensuring stable and powerful performance for a long time
2 ROM memory capacity
Apple's iPhone 15 Pro Max is offered in three ROM capacity options: 256GB, 512GB and 1TB This variety brings flexibility to users, helping them choose the version that suits their needs and personal finances In particular, the 1TB ROM level of iPhone 15 Pro Max is an ideal choice for creators or professionals with large storage needs
3 Screen Resolution
In the iPhone 15 Pro max configuration, the screen provides a great experience with Super Retina OLED XDR technology With high dynamic range, this screen harmonizes bright and dark display areas, creating vivid images
Resolution of 2796 x 1290 pixels on 6.7 inch size ensures sharp and smooth image frames when watching 4K and HD videos Pixel density of 460 ppi helps display details without blur With Always-On display and Promotion 120Hz, iPhone 15 Pro Max shows its class
Peak brightness of 1,600 nits, and 2,000 nits under bright sunlight, reduces glare, creating a stunning display experience, along with exceptional brightness that makes this display stand out among premium phones
Trang 74 A17 Pro Chip
The A17 Pro chip on iPhone 15 Pro Max is a technological pinnacle, with
a new 6-core CPU (2 performance, 4 power-saving), 20% faster 6-core GPU and 16-core Neural Engine Users rate this chip as providing strong
performance, superior to other mobile chips on the market, enhancing the multitasking and gaming experience on iPhone 15 Pro Max
5 iPhone 15 Pro Max camera specifications
iPhone 15 Pro Max has a professional camera system with a 48MP main camera, optical image stabilization and a second generation sensor
Includes 12MP Ultra Wide, 12MP Telephoto camera with sapphire lens protection Integrating advanced technology such as Photonic Engine, Deep Fusion, HDR, New Portrait Photo, Night Mode, LiDAR Scanner, Panorama Photography, Macro Photography, and Apple ProRAW, providing the ultimate photography experience
6 Video recording
iPhone 15 Pro Max is not only powerful in photography but also impressive in video recording Supports 4K and HD video recording at various speeds Cinema mode, Action, HDR Dolby Vision, ProRes, Log, macro,
slow-mo video, time-lapse, and many other features accompany, creating quality and creative videos on iPhone 15 Pro Max
7 Battery and power source
iPhone 15 Pro Max has impressive battery life, allowing up to 29 hours of video viewing and up to 95 hours of music listening Using a rechargeable lithium-ion battery, supporting MagSafe and Qi wireless charging, and fast charging capabilities, helps users maintain power effectively
8 Sensor
iPhone 15 Pro Max integrates many high-end sensors including Face ID, LiDAR Scanner, barometer, gyroscope, high G accelerometer, proximity sensor and two environmental light sensors This provides a smart and
multi-dimensional user experience
With the powerful iPhone 15 Pro max configuration and breakthrough features, iPhone 15 Pro Max is not just a smartphone, but a symbol of
technological progress
Trang 8IV FEATURES OF IPHONE 15 PROMAX
Features This new iPhone 15 Series from Apple boasts a range of advanced, innovative, and optimized functions and features to meet every user need in an increasingly digital world Join us to discover the special features of iPhone 15 Promax and enjoy the new experience it brings
1 Titanium frame for lighter weight
Instead of a steel frame like the iPhone 14, the iPhone 15 Pro Max is designed with a frame made of grade 5 titanium, aerospace standard, both light and durable, combined with a matte glass back The front has a shatterproof, waterproof and dustproof Ceramic Shield glass that is the highlight of iPhone 15 Pro Max functionality The combination of titanium and Ceramic Shield brings strength, class and durability to iPhone 15 Series products
2 Action button
The Action button has now appeared and replaced the physical button in previous versions The Action button on iPhone 15 Pro and iPhone 15 Pro Max
is now not only used to turn on and off sound, but you can now set it up to open the camera app, turn on the flashlight, perform word translation, and record audio functions or even use additional customizations through the Shortcuts app This is a point that you will not find in older iPhone generations
3 The most advanced Apple A17 Pro chip
It can be said that Apple A17 Pro is Apple's most powerful chip at the present time With 3nm manufacturing technology, Apple has increased the transistor density on this chip, thereby bringing a strong performance upgrade to the iPhone 15 Pro Max According to the Apple A17 Pro, the processing speed
is 10% faster than the Apple A16 Bionic chip On top of that, the GPU in the A17 Pro is also 20% faster than the GPU of the A16 Bionic
This chip will give users extremely great performance while still saving energy up to 50% With this power, the above two iPhones will handle all games with the heaviest graphics at the present time well without worrying about lag, bringing a unique experience to gamers
4 USB-C charging port appears for the first time
Trang 9Instead of using the traditional Lightning port like on the iPhone 14, Apple switched to a USB-C port on the iPhone 15 Pro Max due to compliance with European Union laws With the USB-C port, the phone will have faster charging speed, reaching 50% of battery capacity in just 30 minutes
With this connection standard, the data transfer speed of this iPhone will
be increased up to 20X, quickly processing work files as well as easily switching between one device to another In addition, supporting the USB-C connection port also helps synchronize iPhone with many other Apple devices
at the present time
5 48MP main camera, improved portrait photography
iPhone 15 Pro Max both have a 48MP main camera with a 12MP ultra-wide lens and are equipped with second-generation Portrait Mode This will result in portrait photos of extremely high quality, with the most realistic details and colors, and at the same time possess high automation thanks to
automatically identifying the subject and automatically switching to Portrait Mode no need to operate it yourself
6 Optimal zoom with 5x Telephoto
If the iPhone 14 Pro Max only has 3x optical zoom capability, Apple has upgraded this feature to 5x on the iPhone 15 Pro Max Now, users can capture objects up to 120mm away with extremely high sharpness
7 Vivid portrait photos
The portrait photography system on the new device brings a significant upgrade in quality and creativity Now you can capture portraits with more detail and color than ever before The new camera system reproduces portraits naturally and vividly, with remarkable clarity and sharpness You have the ability to adjust focus after shooting simply by touching the screen, creating creativity and interaction in the photo-taking process, ensuring freedom and flexibility in creating isometric portraits grant
8 Connect to the network quickly with Wifi 6E
iPhone 15 Pro Max is a phone line that uses Wifi 6E Compared to regular Wifi 6 on previous generations and also on iPhone 15, iPhone 15 Plus,
Trang 10Wifi 6E will have faster connection speed on the 6GHz frequency With this upgrade, users can comfortably experience features on the Internet without worrying about interruption
9 Safe data protection feature
The iPhone 15 Series integrates many important safety features such as Face ID, App Privacy Report, Mail Privacy Protection, Private Relay, and Hide
My Email, ensuring better protection for users' data and personal information
In addition, the iPhone 15's collision detection feature has been added, allowing the device to automatically call rescue services or emergency contacts in the event of a significant collision, providing greater safety Completely
comprehensive for users
10 Find the exact iPhone
With the upgrade to the second generation Ultra WideBand chip, searching for your iPhone and other devices becomes more accurate, efficient, and stable Increasing the search scope three times will make searching much simpler than before
For a long time, the confrontation between flagships from the two giants Apple and Samsung is no longer a strange thing Every year, both release the most high-end product lines, causing technology enthusiasts to face difficult decisions when choosing The iPhone 15 Pro attracts the attention of many users However, Samsung is no less competitive when launching the Galaxy S24 Ultra - an impressive technological masterpiece in early 2024
Overview design: Because they are two phones from two different
brands, users can can easily distinguish them Specifically, the Galaxy S24 stands out with a soft 4-sided curved aluminum frame, a trendy perforated screen and a unique 3-lens camera cluster Meanwhile, iPhone 15 Pro Max proves its class by possessing a frame made from high-quality and extremely durable Titanium At the same time, this device also easily scores points with users thanks to the unique triangular 3-lens camera cluster layout
Screen: In addition, the display space of the iPhone 15 Pro Max is more
satisfying than its competitors because it has a screen size of up to 6.7 inches while this number only stops at 6.2 inches on the Galaxy S24 In return, Samsung's new Galaxy S series has a maximum screen brightness of up to 2600