Final exam questions business communications 1

UNIVERSITY OF SOLBRIDGESCHOOL OF BUSINESS ADMINISTRATION ---***---FOREIGN TRADE UNIVERSITY HO CHI MINH CITY CAMPUS Module: BUSINESS COMMUNICATIONS 1 Code: F-01-BUC-1 FINAL EXAM QUESTIO

UNIVERSITY OF SOLBRIDGE

SCHOOL OF BUSINESS

ADMINISTRATION

-*** -FOREIGN TRADE UNIVERSITY

HO CHI MINH CITY CAMPUS

Module: BUSINESS COMMUNICATIONS 1

Code: F-01-BUC-1 FINAL EXAM QUESTIONS BUSINESS

COMMUNICATIONS 1

Student: Cao Dương Minh Thư

Student ID: 2312451006

Cohort: K62SB

Semester: I

Academic year: 2023-2024

Headteacher: Ms Nguyễn Thị Minh Hà

Submission date: 24 November 2023

Student’s signature:

FOR EXAMINERS ONLY

Grade (in number):

……… Grade (in words):

……… Examiner 1

(Signature & Fullname)

……… Examiner 2

(Signature & Fullname)

………

UNIVERSITY OF SOLBRIDGE

SCHOOL OF BUSINESS

ADMINISTRATION

-*** -FOREIGN TRADE UNIVERSITY

HO CHI MINH CITY CAMPUS

END-MODULE ASSIGNMENT

Module: BUSINESS COMMUNICATIONS 1

Code: F-01-BUC-1

FINAL EXAM QUESTIONS BUSINESS COMMUNICATIONS 1

Student’s full name: Cao Dương Minh Thư Student ID: 2312451006

Cohort: K62SB

STATEMENT OF AUTHORSHIP

I commit that this end-module assignment does not include any material previously submitted elsewhere or is not previously submitted for any other course/unit

I affirm that this final assignment is my own work, and I have not plagiarized any part of it from other students’ works or any other sources, except where I have given proper recognition

Ho Chi Minh City, November 2023

Cao Duong Minh Thu

TABLE OF CONTENTS

Page

STATEMENT OF AUTHORSHIP 1

TABLE OF CONTENTS 2

LIST OF ABBREVIATIONS 3

LIST OF TABLES AND FIGURES 3

CHAPTER ONE ANALYZE THREE BROCHURES BASED ON THE AIDA MODEL

1.1 What is the AIDA model? 4

1.2 Analysis of three brochures based on AIDA 5,6,7 1.3 Analyze and rank three brochures from best (1) to the worst (3) 8

CHAPTER TWO DEVELOP A REFLECTIVE REVIEW OF YOUR LEARNING EXPERIENCES AND/ OR ACTIVITIES OF THE INTERNATIONAL EDUCATION PROGRAM AT FOREIGN TRADE UNIVERSITY AND PROMOTE IT ON SOCIAL MEDIA

2.1 A Reflective Review 9

2.2 Post it on social media 9

REFERENCES 10

LIST OF ABBREVIATIONS

Abbreviation Meaning

FTU 2

AIDA

Campus 2 of the Foreign Trade University located in Ho Chi Minh City

Attention, Interest, Desire Action

LIST OF TABLES AND FIGURES

Figure 1.1 Travel Brochure to Western America (front side) 05 Figure 1.2

Figure 1.3

Travel Brochure to Western America (backside)

English Courses Brochure

05 06

Table 1.1 Analyze and rank three brochures based on

the AIDA model

08

CHAPTER ONE ANALYZE THREE BROCHURES BASED ON THE AIDA MODEL

1.1 What is the AIDA model?

AIDA model is a kind of marketing communication model that outlines the stages a potential customer goes through in the process of purchasing a product or service is identified by the AIDA model Customers move up and down this purchasing funnel at different points to assist them in completing their purchase AIDA stands for Attention, Interest, Desire, and Action

Social media has brought about a change in how companies interact with their customers, allowing them to achieve the various objectives of the AIDA model by leveraging user-generated content from online networks and communities

Therefore, the AIDA model is applied a lot in our life, in this project I will introduce you

to a kind of marketing that uses the AIDA model, which is for brochures

1.2 Analysis of three brochures based on AIDA.

I will show you some travel brochures which have different kinds of topics First

of all, this is a travel brochure which advertises to tourists a journey to Western America

Picture 1.1

Picture 1.2

Secondly is an educational brochure for advertising an English course for children.

Picture 1.3

Finally, this is a brochure of the Indianapolis Zoo, which introduces some animals and fun information about them

Picture 1.4

1.3 Analyze and rank three brochures together.

Table 1.1 Analyze and rank three brochures

The AIDA

model

The best brochure

(1) The average brochure(2) The worst brochure(3)

Attention

They aim at people who want

to travel to Western America so

they showed the landscapes and

the beautiful views in Western

America These pictures give

tourists a strong impression by

colors, fonts and help them

easily to image Additionally,

they illustrate clearly what

activities visitors can do on the

journey

This is a brochure for kids’

education so they create a colorful and fantastic design

Moreover, they emphasize in large letters that 50% offer discounts to easily attract attention

Their common colors are: blue, green, and orange The design has

an uneven font, the size

is too small and not specific They put various pictures of animals but they are not featured

Interest

We are attracted by the views,

activities, and experiences that

visitors can try Such as travel

to Las Vegas, Los Angeles,

English center shows studying approaches by technology and has some new methods that can make children interested in English

The brochure includes six animal with a brief description of each one

Desire

They show the schedule

clearly, the time to visit each

location, what events are

included in the trip, and prices,

these are important factors to

ensure that visitors can believe

Showing the approaches, schedules, and each class for each level is building the trust

of customers Moreover, the brochure provides information about children’s

They illustrate the map

of the zoo, the prices and the timeline when they open and close

CHAPTER TWO DEVELOP A REFLECTIVE REVIEW OF YOUR LEARNING EXPERIENCES AND/ OR ACTIVITIES OF THE INTERNATIONAL

EDUCATION PROGRAM AT FOREIGN TRADE UNIVERSITY AND

PROMOTE IT ON SOCIAL MEDIA

2.1 A Reflective Review

Foreign Trade University must be one of the dream schools of many people, and so did I

To achieve this in school, I had to make a lot of effort and effort during many years of high school Finally, the results were well deserved when it was an honor to be a member

of the Foreign Trade University, as a new student of the K62 course of the International Education Program, a potential program to help students reveal their full language and intellectual talents The special feature of this program is that students not only study at the top schools in Vietnam but also have the opportunity to study abroad and work at top schools in other developed countries I have experienced and acquired valuable knowledge with talented lecturers through useful and necessary subjects for the field of study as well as future employment Besides, the environment in Foreign Trade is extremely friendly because I have made a lot of new friends, joined many clubs as well as field trips to visit some businesses, which is very useful for job opportunities in the future Entering the school I have always dreamed of, the university is not a place to study for fun, but I will try to study well, as well as improve my soft skills to be able to achieve my goal of winning scholarships for studying abroad in the future

2.2 Post it on social media

https://www.facebook.com/100035977352782/videos/867124842085474/

Brochures

A Journey to Western America Brochure, 2021 English Course Brochure, 2022

Indianapolis Zoo Brochure, 2020