Entrepreneurship topic studymate an app to help organize your time and improve your productivity

We are here to offer an app that is both easy to use and integrates many tools to help you manage your time and improve your productivity without being boring to use, and it's called Stu

INTERNATIONAL SCHOOL VIETNAM NATIONAL UNIVERSITY

INTERNATIONAL SCF OOL NIVERSITY, HANOI!

ASSIGNMENT

Module: ENTREPRENEURSHIP

Topic: StudyMate - an app to help organize your time and

improve your productivity

Group number: 8 Lecturer: TS Tran Céng Thanh Module class: INS3009- INS30091 List of members:

TABLE OF CONTENTS

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Cloud Infrastructure Report

Web Development Trends

Development DevPro Journal

Database Management (2023) Relational and NoSOL Databases for Business

Applications DataTech Publishing

10 Marketing in Tech (2023) Effective Strategies for Tech Product Marketing

Digital Marketing Review

GROUP REVIEW SECTION

- Financial plan

- SWOT analysis

- Slide

Our group agrees to the following declaration:

1 We have not impersonated or allowed ourselves to be impersonated by any person for this

assessment

2 This assessment is my/our original work and no part of it has been copied from any other

source except where due acknowledgment is made

3 No part of this assessment has been written for us by any other person except where such

collaboration has been authorized by the lecturer/teacher concerned

4 We have not previously submitted this work for a previous attempt of the unit, another unit,

or other studies at another institution

5, We permit our assessment response to be reproduced, communicated, compared, and

archived for plagiarism detection, benchmarking, or educational purposes

We understand that:

® Plagiarism is the presentation of the work, idea, or creation of another person as though it is your own It is a form of cheating and is a very serious academic offense that may lead to exclusion from the University

® Plagiarized material may be drawn from published and unpublished

written documents, interpretations, computer software, designs, music,

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® Plagiarized material can be drawn from, and presented in, written,

graphic, and visual form, including electronic data and oral presentations Plagiarism occurs when the origin of the material used is not appropriately cited

We agree and acknowledge that:

1 We have read and understood the Declaration and Statement of Authorship above

2 We accept that the use of my university account to electronically submit this assessment

constitutes my agreement to the Declaration and Statement of Authorship

3 If we do not agree to the Declaration and Statement of Authorship in this context, the

assessment outcome may not be valid for assessment purposes and may not be included in

my/our aggregate score for this unit

We are here to offer an app that is both easy to use and integrates many tools to help you manage your time and improve your productivity without being

boring to use, and it's called Study Mate

II Business concept

1 Product/Service Offering

- Task Creation and Assignment: Tasks with due dates, priority, and categories can be created, assigned, and managed by users

- Project Tracking: Assign tasks to projects and use goal management, milestone creation, and progress tracking

- Subtasks and Dependencies: To improve workflows, divide jobs into smaller components and establish dependencies between them

- Customizable Workflows: Workflows can be tailored by users Task and Project to meet their unique requirements This includes list views, Management

Time Management

Collaboration Tools

Gantt charts, and Kanban boards

- Calendar Integration: Sync tasks and deadlines with popular

calendar services (Google Calendar, Outlook, etc.)

- Time Tracking: Built-in time tracking to monitor time spent on tasks and projects

notifications to keep users on track

- Team Collaboration: assistance for group projects including group chat, collaborative document editing, and shared task

set, monitor, and accomplish individual or group goals

- Metrics and Analytics: Comprehensive data and reports on

project progress, time spent, and task completion rates

- Habit Formation Tools: Tools that integrate with goal

monitoring to assist users in forming and maintaining productive habits

- Custom Themes and Layouts: The user interface of the

program can be customized by users with unique layouts,

colors, and themes

- Template Library: access to a template library covering a range of jobs and projects (e.g., marketing campaigns, event organizing)

- Smart Suggestions: Al-generated recommendations based on user behavior for work scheduling and prioritization

- Third-Party Integrations: For efficient processes, integrate with well-known platforms like Slack, Trello, Asana, Zapier, and others

- Automation Rules: Make automation rules to handle repeated and jobs, including allocating assignments automatically in response

Security and Privacy

beginning to end, guaranteeing security and privacy

- Backup and Restore: User data is protected with automated

backups and simple restore options

- Compliance: adherence to industry norms for managing user

- Integrates many methods such as: active recall, pomodoro,

to help customers improve their work performance

- User Community: access to a user community where advice, templates, and best practices can be shared

- Help Center and Tutorials: Tutorials, webinars, and an extensive help center are available for new users

- Freemium Model: Basic features available for free with

premium tiers for advanced features

- Monthly/Annual Subscription Plans: Plans with adjustable

prices for individuals, groups, and businesses

2 Business Strategy:

a Vision and mission

Vision: To become a digital application for individuals and groups, especially students Helps people manage time, tasks, and goals effectively and optimally with just a phone or a laptop

Mission: provides a user-friendly planning application that is easy to customize, easy to use, has many useful features, and helps customers track their schedules anytime, anywhere

b Core value

User-friendly: provides a clutter-free interface, helping users easily

access the application Customization: Allows users to customize their personal schedule as they want, helping them express their own style and helping young people not get bored when using the app

Integration: integrates many popular tools to help customers format their management style as desired, be it to-do list, timetable, in addition, it also integrates many methods such as: active recall, pomodoro , to help customers improve their work performance after a period of using the app

Al-Powered Insights: Provides intelligent recommendations and

analytics to help users optimize their schedules and tasks, along with Al that also provides work performance metrics for users to track their

3 Business legal structure

We think, an LLC is ideal for a planner app due to its combination of liability protection, tax benefits, and management flexibility It shields personal assets from business debts and legal issues, offers pass-through taxation to avoid

double taxation, and allows for flexible management and profit distribution The LLC structure is simpler to maintain than a corporation, making it well-

suited for a growing tech startup that needs both professionalism and operational efficiency

Create Safety for Personal Accounts

When Study Mate becomes an LLC, its founders are protected from personal

liability for the company’s debts and legal issues beyond their initial investment in the business This means that even if Study Mate encounters

legal disputes or financial problems, the personal assets of the founders (like

their homes or savings) are safeguarded

Reduce Personal Income Taxes

In other business structures, profits might be taxed twice: once at the company level and again when distributed to owners However, with an LLC, Study Mate’s profits pass directly to the founders and are only taxed once on their personal tax returns This pass-through taxation can reduce the overall tax burden for the owners

Formation and Maintenance is Relatively Simple

Establishing and managing of Study Mate is generally easier compared to other

business legal structures The paperwork and regulatory requirements are less complex, and there are no strict requirements for positions or roles within the company, making it simpler to operate

Enhance Credibility

An LLC structure can enhance Study Mate's credibility with customers and

partners It signals a formal business entity rather than a sole proprietorship or

informal setup, which can improve trust and confidence in the company

Access to Business Loans

As an LLC, Study Mate can build a credit history that helps i accessing

business loans and credit lines suitable for its scale This can provide the financial resources needed for growth and development

This overview highlights the benefits of choosing an LLC structure for Study

Mate, focusing on the advantages for the business

4 Other detail

a Logo

The logo for the Study Mate application will be designed to be simple, easily recognizable, and educational The logo will feature an open book symbol, representing knowledge, combined with a pen or a time symbol to emphasize time management and study The primary colors will be blue and white, evoking a sense of trust and calmness for users The logo must be suitable for interfaces on both mobile platforms and websites, ensuring aesthetic appeal and

brand recognition across all devices

Here are our logo:

b Location

The location for Study Mate's main office will be in Hanoi, Vietnam, where

there is a high-quality workforce in the field of information technology and software development Hanoi is also a major educational hub, close to potential

customers like students and learners This facilitates easy access to the target market and recruitment of talent The office will be fully equipped with modern

facilities, creating a creative and comfortable working environment for

employees

languages, starting with English and Vietnamese, to cater to the global study

needs of users Regular updates will be released to improve features and performance, as well as respond to user feedback

d Business model canvas

The Business Model Canvas of Study Mate will focus on the following key elements:

Channels: Mobile apps, websites, and social media channels

Customer Segments: Students, learners, and working professionals who need

to manage their time and study tasks

Cost Structure: Costs for software development and maintenance, marketing, and operational expenses

Revenue Streams: Revenue from premium subscription packages, advertising,

and partnerships with educational institutions

1.Educational Institutions

3.Content Providers Development Study Plans 2 User Community

5.Content Creation | Support Tools

5.Parental Monitoring

1.Development

4.Marketing Team

II] Competition/ Market Analysis

1 Industrial analysis

The industry for time management and study applications 1s thriving, especially in the context of Industry 4.0 and the increasing demand for digital tools to support study and remote work This market includes various products ranging from mobile apps to web platforms, targeting users such as students and professionals

Key factors driving growth in this industry include:

« The development of mobile technology: The widespread use of smartphones and tablets provides convenient access to study and time management applications anytime, anywhere

¢ The trend of online learning: With the rise of online education, study tools like Study Mate become essential to help users manage their time and enhance their study efficiency

« The need for productivity optimization: Users are increasingly seeking

solutions to optimize their work and study, particularly in the face of growing

modern life pressures

This industry is also witnessing fierce competition from both large and small developers, requiring products to have unique features and added value to attract and retain users

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2 Market segment:

Study Mate's target market is divided into three main segments:

Students and learners: This is the primary user group, needing tools to manage time, plan study schedules, and track progress For this group, Study Mate will offer features like creating and managing study schedules, homework reminders, and study tools such as Pomodoro, Active Recall

Working professionals: This user group seeks tools to effectively manage work and projects Study Mate will offer project management features, work

progress tracking, and performance reporting tools to help these users improve

daily productivity

Tech enthusiasts and personal management users: This user group uses

digital applications to manage their daily lives, from work to personal

activities Study Mate will offer highly customizable tools, allowing users to

personalize the app's interface and functionality according to their personal

needs

3 Competition

The current market for time management and study applications is highly competitive with several major competitors Some notable competitors include:

To-Do-List A powerful task management application with features like

planning, reminders, and work progress tracking Todoist's strengths lie i its

simple, easy-to-use interface and integration with various tools However, To- Do-List does not focus much on study support tools like Study Mate

Trello: A popular project and task management tool with a Kanban board

interface, allowing users to organize and track work progress visually Trello offers integration with many other applications and provides flexible customization, but lacks specialized study features

Notion: A powerful information management and note-taking tool that allows users to create custom note pages, manage projects, and organize information

in their way Notion also offers good collaboration and information sharing capabilities, but its complex interface requires a long learning curve

Microsoft OneNote: A note-taking and information organization application, deeply integrated with the Microsoft ecosystem, especially Office 365 OneNote offers many study support features such as handwritten notes, creating tables, and information sharing, but is not as strong in time and project

management as Study Mate

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IV Marketing Plan

1 SWOT

« Strength Versatile features: The application provides many useful features such as scheduling, reminders, notes, work progress tracking, and integration with other applications

Highly customizable: Users can customize the interface and functions

according to personal needs

Synchronization capabilities: The application can synchronize data across

multiple devices, helping users manage work anytime, anywhere

Good security: User data is well protected, ensuring the safety of personal information

Easy to use: Friendly user interface, easy to use, suitable for many different types of users

Limited features in the free version: The free version may have limited features, causing users to not have enough experience to decide to upgrade to the paid version

comnection, limiting use in some areas

System resource consumption: Apps can consume a lot of system resources,

causing slowness or rapid battery drain on mobile devices

Platform Dependent: The app may work well on some of the best operating systems and 1s not fully compatible with all devices

¢ Opportunities Expanding market: Demand for time and work management tools is increasing,

especially in the context of remote work and online learning

Integrating new technology: Applications can integrate new technologies such

as Al, machine learning and cloud computing to improve user experience and effective management

International market expansion: There are opportunities to expand international

markets, reaching users in different countries

Cooperation and association: Can cooperate with businesses and organizations

Institutions

« Threat Fierce competition: The planning application market has great competition from famous applications such as Google Calendar, Microsoft Outlook, Trello, and Asana

applications obsolete if not updated promptly

Negative feedback from users: Negative feedback from users about app errors

or bad experiences can affect the reputation of the app

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Ease of Use: Ensure a user-friendly interface that is easy to understand and operate for all customer segments

Freemium Model: Offer a free version with basic features and a paid version with advanced features like performance analysis, progress reports, and

personalized study advice

Subscription Plans: Provide monthly or yearly subscription plans with special pricing for students and educational institutions

Promotional Programs: Offer free trials, discounts for students, and group or school-based discount programs

App Stores: Distribute through platforms like Google Play Store, Apple App Store, and the official website

Official Website: Create a website that provides detailed information about the app, its features, and customer support

Partnerships with Schools: Collaborate with schools and educational centers

to introduce the app as a study support tool

Promotion:

Online Advertising: Use Google Ads, Facebook Ads, TikTok Ads, YouTube

Ads, and ads on educational and social media platforms that are popular among

the target audience

Content Marketing: Develop blogs, tutorial videos, and articles sharing time

management tips to attract and retain customers

Social Media Marketing: Build campaigns on social networks like Instagram,

TikTok, and YouTube to reach students and young adults

Email Marketing: Send periodic emails with study tips, promotions, and feature updates to maintain user engagement

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LEGAL REGISTRATION FEES

OFFICE REPAIR FEE

LABOR FEE

MANANGEMENT AND OPERATION FEE

25TR 100TR 120TR 90TR 400TR 35TR 500K 220TR 80TR 20TR 120TR 50TR 10TR

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TOTAL EXPENSES PER MONTH

IN-APP PURCHASE REVENUE

ESTIMATED SALES FOR 3 YEARS

VỊ The operation plan

1 Human resources: (platform business)

The project requires a professional workforce to ensure the effective development and operation of the application This team will include technical experts, operations staff,

marketing professionals, and customer support They play a vital role in ensuring the

application runs smoothly, provides the best user experience, and continuously

application logic They also ensure features such as calendar

synchronization, data security, and Al-driven analytics

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o Mobile App Developers: Develop and maintain the application versions

for iOS and Android, ensuring compatibility and performance across

o Customer Support Specialists: Provide 24/7 customer support, gather

feedback to improve the application and user experience

o Marketing and Sales Team: Develop and execute marketing strategies to attract new users, manage advertising campaigns, and engage with the user community

o HR and Administrative Staff: Manage recruitment processes, training, and ensure employee benefits

2 Key facilities

Office and workspace:

The project requires a central office for work and operations This office will include

shared working spaces, meeting rooms, and areas to foster creativity and collaboration among teams

Data Centers:

« Primary Data Center: The main data center houses servers and storage systems

running the application This center is highly secure, scalable, and redundant to

handle data processing and user information security

« Disaster Recovery Site: A secondary data center located in a different geographic location to ensure business continuity in case of emergencies This center maintains a copy of the primary data center to avoid data loss and downtime

Cloud Infrastructure:

The application is based on cloud storage services to ensure scalability and security

Partnering with cloud service providers such as AWS, Google Cloud, or Microsoft

Azure ensures data synchronization, automatic backups, and flexibility in scaling

resources as needed

3 Technology infrastructure

Application Framework:

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« Front-End: Utilizes modern web technologies like React.js or Angular to develop a responsive and flexible user interface The mobile app is developed using Swift for iOS and Kotlin for Android to ensure optimal performance

¢« Back-End: Built on a robust framework like Node.js or Django to support efficient user data processing and scalability

Database Management:

« Relational Database: Uses relational databases like PostgreSQL to manage structured data such as user profiles, assignments, and study schedules

« NoSQL Database: Uses MongoDB or Cassandra to handle unstructured data

like logs and user behavior analysis

« Data Warehousing: A data warehouse is used to store and analyze large

volumes of historical data for reporting and improving AI models

Al and Machine Learning:

Technologies such as TensorFlow or PyTorch are used to provide personalized

learning recommendations, optimize study schedules, and analyze user performance

Security Measures:

User data security is a top priority All data is encrypted both at rest and during

transmission Multi-factor authentication (MFA) and role-based access control

(RBAC) are also implemented to protect access to the application

4 Processes

Agile Development Process:

The application is developed based on the Agile process, organizing short

development cycles (sprints) to ensure regular updates and feature releases Daily

standup meetings help the team track progress and address issues quickly Continuous integration/continuous deployment (CI/CD) systems are applied to ensure new

features are rolled out quickly and safely

User Feedback Loop:

User feedback is periodically collected through channels such as beta testing, surveys, and user behavior analysis This feedback helps adjust features to better meet the

actual needs of users

Customer Support Process:

An online customer support system with various communication channels, including

email support, live chat, and a help center Customers can report issues via a ticketing

system and receive timely assistance from the support team

Quality Assurance (QA) Process:

The quality assurance process includes both automated and manual testing to ensure

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