Counabuble H3MeHeHHA B PoccHH koHHa XX — Ha4asia XXT BB., HOBBI€ MYTH D43BHTHA4 IKOHOMHKH TOBIeKIH 3a Cobo HOSB/IVHH€ ỐO2IblHOFO KO/IHdECTBA NpeANPHATHH DA3/IHHHOTO }ÌYHKHHOHAIbHOTO Npod
Trang 1BỘ GIÁO DỤC VÀ ĐÀO TẠO TRUONG ĐẠI HỌC SƯ PHAM THÀNH PHO HO CHÍ MINH
KHOA TIENG NGA
TRAN THI TUONG VI
KHOA LUAN TOT NGHIEP
VA HO CHÍ MINH: CAC YEU TO CAU THÀNH VA
CÁU TRÚC NGU PHAP
Chuyên ngành: Ngôn ngữ Nga
Thành phố Hồ Chí Minh, ngày 27 tháng 4 năm 2023
Trang 2MiiHHCT€pCTBO 06PA30BAHH4 H MOLOTOBKH Kapow CPB XOUWHMHHCKHH FOCY/IADCTB€HHBIĂ ïI€/1AaFOTHd€CKHÍÍ YHHB€PCHT€T
(ĐaKYV/IET€T DYCCKOTO 3bIKa
BbBHIYCKHAfZ1 KBAJIH®HKALHOHHASA PABOTA BAKAJIABPA
Trang 3CO/HEP2KAHHEHBENEHHE {Sẽ evens avons õẽÊ{ẽ {ẽ ốc n6 na 3PIABA 1 Kpatkaa HCTODHS H3YYCHHA DCCTODOHHMOB s Ăn sessve« §
1.1 Mpo6nema oÕbÊMa TepMHHa «peCTOPOHHM» H ero MCCTO B CeKTOpe
SPTORMMUKG ssssasiaasissasascsassaassessessiaasisaaseassnaiaasecsasaisasisaaisassaaiaaanassisaisaisantearsnetaninse 9
1.1.1 Mecro T€pMHHA «pecTOpOHHM» B TCDMHHO/IOTHH€CKỌÍ CHcTeMeSDTGHHRIHETL::::::s:i:22::220521222202215501602151305352050155953566356258453563585555335635935556356558536533552 91.1.2 CTpYKTYpa DCCTODOHHMOB SH HH ng HA HH 0, 15
1.2 HcTropH4 n3y4enHa peCcTopoHHMOB rr, MocKBbI H XOWHMHHAa B
2DFOHHMHW€CKHX HCCJI€/IOBAHHfX SG SH 1840848861 me.eeeeeese 16
EEIRDHHIIHDITTRBEI 220222222212:2222222222225321232222/2312221225222322231231233133122233331833123226351223325E 20PIABA 2 CrpykrypHo-rpamMaTH4eckad XâDAKT€DHCTHKA MOCKOBCKHX H
XOMMMMBHACKHE [POC TOPOHHNOR si sscisessassecescerseasessvsessesnescssarvearisssaaavearessaveeseaiesstieaeese 21
2.1 XapaKT€pICTHKA HOM€HK/IATYDHỌÍ YACTH DCCTODOHHMOB 21
2.1.1 KđaccHHkaIIH1 HoM€HK/IATVpHOTO TCDMHHa 5S 33+ 21
2.1.2 Hatbopmanna, KOTODVEO HeCyT HOM€HK/IATVPHBI€ COIIDOBO/IHT€IIH 26
2.2 PecTopoHIIMbI B CTPYKTYPHO-rpaMMaTHYCCKOM äCIICKTC 55-5 33PBIBOHBIHO THADC Ã t::t6tiã1:160120171271420161156112011011161031321121116110351135161116313551264365236513833855 43DEN HEHHE 11201000 0021202015000010na0n52 44
CIHCOK HCNOAL3OBAHHbIX HCTOWHHKOB H JIHT€DATYDBI 55-5555 ss« sex 46
[ĨpH:1ozKeHHe Cropapb — CHIDABOWHIK TCDMHHOB B D€CTODOHIMâX 49
Trang 4CTMWCOK COKPALIEHMÚ W CTELIMA/IbHbIX TEPMMHOB
3H —-3aBc/tcHIC ItTaHIUH Adj — 4a đpH/1araTe7bHoe
N MMA CYIIICCTBHT€JIbSHO€
N* -coÕCcTB€HHIIC
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N2 —CYHI€CTBHT€/IbHO€ B DO/IHT€JIbHOM I13/163K€
N6 — CYHI€CTBHT€/IbHO€ B ïIp€/UIO)KHOM I37I€X%€
Num - uuCio
Prep - Iipe/uior
Pro — MCCTOHMCHHC
Nw
Trang 5[ÍM€HA COƠCTB€HHbI€ #4BJUIIOTCA O/IHỌÍ H3 CaMbIX HHTepeCHbIX TM JULA
HCC/IC/IOBAHH4 B 7IHHTrBHCTHKC B 90-e ronbi XX Beka NOABHIOCh MiIO2K€CTBO
HCC/IC/OBAT€/ISCKHX padoT, ocobcHHO AIA TCDMHHA ‹3DFOHHM» — H33BAHHđ
AeNOBbIX Õb€/IHH€HHĂE Jone ((ÙHĐM, TOproBbIX HD€/UIPHSTHÌ(, YHp€2K/JI€HHÍĂ,
ỐH3HCCOB, COIO3OB, OỐII(CCTB H Ap.), OT rpey Epyov — 76/10, TpyA; /I€8T€JIbHOCTb,
ỳyHKu4 T€pMHH BI€pBbi€c Opi npeniokcn H B IlononecKol B 1978 rory B
«Cnopapa pyCCKOH OHOMACTHYECKO TEDMHHO/IOTHH» COTJIACHO OIIp€/1€/1eHHEð H.,
B [logonbexoii, speonum — «COỐCTB€HHO€ HMA 716/10BOTO OỐb€/IHH€HH4 J1076Ìi, B
TOM MiCJI€ COIO34, ODFAHH3AHHH, YWD€3K/I€HHS, KODIODAIUIH, HD€/UIDHSTH3,
OỐIHICCTBa, 3aBCICHHA, KpyxKa» [19, c 166] CBH/ICTC/IbSCTBOM /I3HHOFO C7IVXAT
padotsi H B Kproxos (1993), T B LUmenepa (1997), P H Ko+op (2000), B B
CTapo/yốnesa (2003), T A Hopnowopa (2005), E A Tpndonopa (2006), H B
Hocenko (2007), T B LHep6agos (2009), A A Tpanesnnkopa (2010), P M.Amuposa (2011), E C byraKos (2014), E B TuxoHeHKo (2015), B A
KpbIxaHonckas, Xoanr Txu Ben (2017) nở yp
Counabuble H3MeHeHHA B PoccHH koHHa XX — Ha4asia XXT BB., HOBBI€ MYTH
D43BHTHA4 IKOHOMHKH TOBIeKIH 3a Cobo HOSB/IVHH€ ỐO2IblHOFO KO/IHdECTBA
NpeANPHATHH DA3/IHHHOTO (}ÌYHKHHOHAIbHOTO NpoduAa H B HOCJICHHHC TOA B
POCCHH COBD€M€HHBIC HCCJIGJIOBATGIIH V/I€/UHOT MHOIO BHHMAHHIS HpOỐJI€M€ oO
HA3BAHHH HĐ€/IIPHATHÌĨ OỐII€CTBVHHOFTO HHTAHH3 B pa3HbIX CH€KTAX,
Oscannnkopa (2016) npOAH4/7IH3HpOBAIH CPABHHT€/ISHbI€ Ha3BaHHa
Õ1@CTB€eHHOrO mHTaHHA B Mocxse u Boponexe; Kpnnnuas (2018) mposenaHCC/ICIOBAHH€C HA3BAHHÌ p€CTODAHHBIX NpeANpHATHH B ropo¿te BaagqueoctoKe; B
pa6ote lIlnTHHoli (2018) PNpOAHAIH3HĐOBAHBI XAâDAKT€ĐHCTHKH THỐPH/HBIX
Ha3BaHHH Kade H pccTropaHoB B MocKse, CankT-llerep6ypre ea6nnckKc; BHCC/Ie1oBauHn Xoanr TxH Xour Hanr (2018) đpoBe/1€HO HCCJ1€1OBAHH€ I33BAHHĂ
3AB€/I€HHIÍ OỐUIỆCTB€HHOTO MHTaHHA B MoCKB€ € TOHKH 3peHHa
CTDYKTVDHO-CeMaHTHYCCKOH HH HDATMATHHCCKOI KOMMYVHHKaHHH; Bproxopa (2018)
Trang 6IIDO8Hđ/IH3HDOBAđ/13 OCOOCHHOCTH HCÌMHHTA B C€P€ ÕII€CTBCHHOTO IHTAHH1 (HaIpHM€pe€ Kade ropo/la EKarepuH6ypra); PoMaHkeBud (2019) n3y4ani ocobeHHOCTHNPOABNEHHA 33bIKOBỌ THỐPH/IH3A1U1H B HA3BAHH89X MHHCKH€ Kade H DECTOPAHOB;Pki6aKona, Hpanosa (2021) H3VHHJIH H33BAHHđ THNOB 3BC/ICHHÌI ÕIICCTBCHHOTO
HHTAHH3: /IHHTBOCCMHOTHWCCKHÍI ACI€KT H Ap.
K TOMY 2Ke, BO BbcTHaM€ Takxe MpOBOAHTCH MHOTO HCCJIC/IOBAHHII HMÈH
COỐCTB€IIHBIX [ÏpHBC/I€M HIDHMCP:
B pe3vlbTaTe€ aHalú34 COỐPAaHHBX /1anHBX 15000 HaHMe€HOBaHH
IIDOMBIHUICHHBIX HH TOPTOBbIX HID€/UIpHAITHÌ B Mockse u 5000 HaiM€HOBaHHIIDOMEIII/ICHHBIX H TOPPOBbIX MpeANpHATHH B XâHo€ 1HccepTand Mam Ban Pour
BbIICHHUI HA1HOHA2IbHO-KV/IbTYĐHBIÏÍ KOMMOHCHT H CCMAHTHKYV 2pTOHHMOB /IBYX
ropooB MocKBBI H XaHos, a TâK2KC BJICHHC TâÕYHDOBAHHS HDH HOMHHAHHH BKOHT€KCT€ M€?KKY/IbTYpHoro KoHTakKra [2Š]
B 2016 roay, B CTarbe ‹(TpA/HHHH HM€HOBAHHS 34B€/ICHHÍI OỐII€CTB€HHOTOIHTAHH34 BO BbeTHaM€ (Ha MaTepHasie 2pFOHHMOB XOHIIMHHA)» Xoanr Tx“ Xour
Yaur yka3aHa TPA/HHIHS HMeHORAHHA NpeANpHATHii OỐI€CTBEHHOTO NHTAHHA BO
BbcTHaMG, a TakoKe CTPyYKTYPHOH MO/EIIH Ha3BaHHS [27]
B 2018 roay XoaHr Txn BeH nposena HCCJI€IOBAHH€ Ha Temy ‹2)ÐTOHHMH3ÕGIODYCCKOTO H Bb€THAMCKOTO TODOIOB B pakypce COIOCTABHTC/IbHOIÌI/IHHTBOKYV/IBTVPO/IOTHH» B KOTOPOM CpaBH€Hbi 2400 Ha3BAHH4 KOMMCPYCCKHX
I€TNIPH4THÌ ()ÌHDM€HHBIC HAHM€HOBAHH3) H HPHHA//1G2KAUIIX HM OOBCKTOB, B
TOM !IHIC/I€ Ges cTaTyca IODH/IHUE€CKOTO JIHIA (KOMMepyecKHe OỐO3HAWEHHđ) HO
1200 m3 MuHcKa H XaHo1 B IHHTBOKY/IETYDHOM acI€Kre B HCC/I€/OBAHHH
CPABHIBA/1ACb CIPYKTypa 9prOHHMOB /(BVX FopO/IoB MuHCKa H XaHộ P€3y/IbTaTbl
HCCHEMOBAHHA IOKA3bIBAlOT CXO/ICTBO CHHTAKCHQ€CKHX MO/I€I€IÍ 3pFOHHMOB H
p43/1IH4 O6YCIOBICHEI B OCHOBHOM OCOƠCHHOCTSMI CnoBOOobpa3z0BaHHa [26]
Oanako, cpe7n pa6or BbCTHAMCKHX JHHTBHCTOB, KOTODBI€ NOKa He VJIC7ISIOT
AOCTATOUHOrO BHMMaHHA HSYYCHHIO = PCCTOPOHHMOB, MO2ZKHO OTMCTHTL
KAH/1H/14TCKY1G AHecepTauwHio XoanF TxH Xonr Hanr (2018), B KoTopoll aBTop
Trang 7COCD€/IOTOHH/I1A BHHMaHHe Ha D€CTODOHHMậX r MocKBhi J|O HbIHe BO Bb€THaMCKOĂÍ HAVHHỌ /IHT€DATYP€ D€/JKO axe YHOMHHA€TCI O CVUI€CTBOBAHHH TaAKOTO
pecTOPOHHMH4eCKOrO pA3)D3/14.
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HA3BAHHĂ 34B€/CHHĂ OỐIICCTBCHHOFO HHTAHHI, BbINOHCHAa Ha DCTHOHA/BHOM
MaTepHaie, COIOCTABHT€7IbHBIX HCC/IG7IOBAHHÍÍ pCCTODOHHMOB pA3HBIX pOCCHÌÍCKHX
H BbCTHAMCKHX TOPOAOB OFCHb Maso ITO OID€/ICJISCT AKTYANLHOCTL /I1AHHỌi
pa6oTHl, NOCBAIEHHOM CDABHHT€/IbHOMV AaHaNH3y PCCTOPOHHMOB B CTONMUYHOMropo/e Poccnn (r Mocksa) H KpVYHHOM H€HTPA/IbHOM ropojte BbeTHaMA (rr
XOIIHMHH).
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Restoclub, TripAdvisor 4 B r XoIliiMuH€: Foody, Pasgo, TripAdvisor) PoccHH H
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KONHYeCTBO 38D€THCTDHDOBAHHHIX 3aBeeHHit OOujecrBenHOoro Iinranua (3IT),
IDHCM ITO KO/IHWCCTBO NpososKacT paCTH B cBx3H C MOCTOAHHBIM H3MCHCHHCM
YHCa peCTOPOHHMOB Halle H3y4eHhe HOCHT BBIỐOPpOHHBIÌÍ XapakTep C đoMOHIbIO
MCTOJOB CTATHCTHKH MOXKHO OFNpPeICsIHTb IICOỐXO/HMYIO 4IC7ICHHOCTE
z 'HCCHEAYEMBIX €/IHHHI TO (hopmyje /EMaHe Tapo: N = , re N — OỐbÈM
BbIÕODKH, Z — KDHTHWCCKOC 3H144€HH€, D — BBIÕODOWI148 10:11 (uacToTa), q= 1 —p,e
— IID€/I€IbHA3 OUIHƠKA BBIỐODKH., OỐbÈM BBIỐOPKH OID€/IGI4€TCI HO /IâHHỌĂÍ
dopmysie c beposrHocrblo 95% (cooTrBercrpytollee 3HaqeHHe Z = 1,96), c
IOTPp€IIHOCTbIO 3% C716/1YEOHIHM ÕDA30M:
Z’pq_(1,96)?0,5.0,5
e (0,03) S20 o3Hayaert, T0 BbiÕ0pa /10/7?KHA BK:IOHATE He Mencc 1068 oniirMOB.
Trang 8B HaHleM MaTepHasic Ka#/1BIlÍ KODHYC MOCKOBCKHX H XOHIHMHHCKHX
D€CTODOHHMOB HacuitrblBaer 1068 €JIMHHI
OỐULCKTOM HCC/ICIOBAHH“H B/IIIOTCS HAHMCHOBAHHI 33B€/ICHHOƠIHI€CTB€HHOFTO HHTAHH% (€CTODOHHMBI) Ha T€PpHTOpHH rr MoCKBbI HXoIHIHMHHa ÏÏp€/M€T H3YH€HHS — CTpyKTYpHO-rpaMMaTH4eckHe OCOỐ€HHOCTH
MOCKOBCKHX H XOHIHIMIHHHCKHX D€CTODOHHMOB.
ILenb padoTbI — BBISBHTb KOMIIOH€HTHBIÍ COCTAB Đ€CTODOHHMOB H 7I4Tb
CHCT€MIHO€, CTDVKTVDHO€ OHHCAiHi€ PeCTOPOHHMOB FT MocKBbI 4 XOIIHMHHA,ocoOcHHO Ha3BaHHA-COUCTAHHA CIIOB
Tloctapnennaa Web OỐY€C7IOBH/Ia €IHI€HH€ €C71€/IYHOHIHX 34/149:
Ì BbIIBHTb KODITYC HOMHHAallHii IP€GNIDH2THÌÍ OỐIHI€CTB€HHOTO IHTAâHHA B
ropo/ax Mockpe XoHIHMHHC;
2 IIDOAHA/IH3HDOBATbE XapaKTCPHCTHKH HOMCHK/IIATVPHBIX TeCPMHHOB
c()€pbI pecTopaHHoro 6u3Heca Br MocKBe Hr XoIIIMHRHC;
3 paCCMOTp€Tb CTDYKTYDHO-TDAMMATIH€CKH€ CI€I1(ÙHKH HaHMeHOBaHHi
TIDC/IIDHSTHÍI OỐII€CTBCHHOTO IIHTAHH4 Br MOCKBC Hr XOUHIHMHHC
M€TO/I HCC/ICIOBAHHW COIOCTABHT€IbHBII M€TO/ OIIHCAT€ZIbHBIÍ MCTO/IL (HDHCMEBI H4Ố7IO/CHH1, KIACCHÙHKAaHHH, OƠOỐHCHHS),
CHHXĐOHHO-HDHÈM KO/IHH€CTB€HHO-CTATHCTHH€CKOTO âH3/1H34, HACTHMHỌÍ H HâIpaBI€HHOl
TẴ€0p€THH€CKAW 3HAHHMOCTb HCC/IC/IOBAHHS COCTOHT B TOM, 4TO OH
CIIOCOðCTBY€T /1871bH€EIHICMY Pa3BHTHIO o6uleii 3DTOHHMHKH (B KOHT€KCT€
HW3Y4CHHA p€THOHA/IBHỌĂ CH€HHÙHKH HAHMCHOBAHHIÏ 34B€/ICHHÏĂ" IHHTAHH3)
(D€CTODOHHMBĐI), COMHMOJHHTBHCTHKH (B KOHT€KCT€ H3Y4CHHA ASbIKA roposa).
Trang 9[ÏpaKTHW€CKAW 3HA4HMOCTb DAỐOTBbI onpezensetca Tem, uTO B OƠpAƠOTK€MAT€DHAJIOB HO €CTODOHHMHH ÕPA30BAHA 6a3a /HAHHBIX, KOTODA4 MOX€TIOC/IVXHTb HCTOWHHKOM JUIA 713/71bH€ÌÏIHIHX HAYÿHHBIX OHHCAHHÍ H CTaTbh OCHOBOI
MaTePHaIOB MO DCCTODOHHMOB POCCHHCKHX H BbCTHAaMCKHX ropoyoB P€3VJIbTäT
HCCACHOBAHHA MOKCT ObITb HCNOb30BAH B JICKHHOHHBIX KYDCAX MO TCOPHH 33bIKd
(pH peItO/1ABAHHH AeKCHKH H CJIOBOOỐPA30BAHH3), NO KyAbType H MepeRosy,
TakxKe NOMOXKET BJ13/167IbH@M NpeWIpHATHH OỐIH€CTB€HHOFO NHTaHHA O H€ÍÍMHHT€(npo67IeMbi COBCPUICHCTBOBaHHA DCK/IAMHỌI HOMHHAlHH)
Crpyktypa paØ0oTbi Pabota COCTOHT H3 BBCACHHA, ABYX T714B, 34K/IOH€HHS,
CIHCKđ ICHO/IB3OBAHHOII JIHT€DATYPRHI H NPHIIOAKCHHC.
Trang 10[HABA 1 KPATKAđ WCTOPMđ W3YH4EHMW13
PECTOPOHMMOB
[lepBbI€ HCCACROBAHHA 2DFOHHMHH Kak OT/IG/IbHOÍÍ OỐ/IACTH IOSBHJTHCb B xro/iax XX pekKa: A B Becnaziopa (1984), JI B JJy6poenna (1988), E I' Muknna(1993), H B Kproxos (1993), T HH Powanosa (1998) n yp
90-B cnocfí pa6ore A 90-B 90-Bcecnalo90-Ba yka3an MO/GIH 2pTOHHMO90-B H HX
VIOTPCƠZICHH1 Ha AHTJIHÌÍCKOM #3bIK€ Ha MaTepHasle 4H1/IHÍÍCKHX Ha3BaHHit (}HDM,KooIiepaTrpos [1] B paốore «QHoMacTwka: Tanonorna» JI B JJyốpoBHHa H32y4H71a
Ha3BaHH4 ố0:IbHnuI B BenKoốpnTrannn nu CLUA Astop yaenaeT BHHMAHH€ Kak
CeMaHTHYCCKOH cTpykKType 2proHunMa [7] B craTrse «H3 ncTopHH (bpaH1Iy3cKoli
2proHHMHHM» E I MuKHHaA HOIpOƠHO xXapakrepH3yer 3Talbi (ÙOPMHDOBAHH3
(pAHIIV3CKỌÍ 3DFOHHMHH Ilo MH€HHEO aBTOpa, HCTODHH€CKHÍ 8HA71H3 NOMOraeT
DACCMOTPCTE IIDOIICCC CTAHOB/ICHHS 2proHHMOB [15]; 8 1993 ro7yy qucceprauna LÍ
B Kproxosoit «ÏÏorpaHHHHbIC pa3pajibl OHOMACTHKH B COBDCMCHHOM DYCCKOM
#3blKC» ABTOp HCC/IIY€T CTDVKTYDY, 2KCTDA/IHHTBHCTHH€CKHC Cp€/CTBA
IỊD4FMATH3A41JIH 2THX HM€H, IDHHIIHHBI H CHOCOƠbI HMeHOBAHHA, yKa3bIBaeT HaCOIUtabHbif XapakTep HX yHKUHH [13]: B crarbe «llpo6neMbI COBD€M€HHOIÍ
3pFOHHMHH» T I] POMAHOBỌ HA/U13HÐOBAHbI COBD€M€HHBI€ HOIECCBL B
DOCCHỈCKOI OỐ/IACTH 2TFOHHMHKH AHanH3 BHZIOB HMEH COỐCTB€HHBIX
KOMMCDWCCKHX ODTAHH3A11HÏf DACKPEIBACTCS C TOUKH 3PCHHA BLITIONHCHHA HMH Tpex
OCHOBHBIX ()}YHKHHÍ: HOMHHALIHOHHỌÍ, HHOpMaAHHOHHỌÍ H peksaMHoH [21] H Ap.
«P€CTODOHHM» ABIACTCA CHCHHđ2IbHBbIM, CaMOCTOATCJIBHBIM TCDMHHOM B D3/1€
HCC/IC/IOBAHHÌÍ IOC2I€/IHHX JcT P€CTODOHHMEI ABJIAIOTCA HNCHAMH COỐCTBCHIHBIMH,OỐb€KTOM H3Y4CHHA T€ODHH HOMHHAHHH HK MOPDÙO/IOTH€Í C7OBA, KOTOPA4H3y4aeTCA B CaMBIX D43HbIX aCIleKTaxX BO/IbIIHHCTBO HCCJI€/IOBAHHÌI O H33BAHHBIX
IIDCIHDHSTHÌ 3A4BCICHHÍ IHIHTAHH4 KACAlOTC4 CCMAHTHUCCKỌ CTDYVKTYVDBIL H
/JIÊKCHH€CKHX CHE€KTOB, Cpe HHX MOXHO BBUI€JIHTb padorsr: A A,Tpane3nnkopọii (2009), KO A Kauankonọí (2013), E [I Barnpopoii ( 2015), B K.Oscannuxosoi (2016), IO M Kpnunuxoit (2018), Xoanr Txu Xour Yanr (2018)
Trang 11€ A IIirnnọfí (2018), K2 O bproxosoit (2018), H M Powankenuw (2019), H T
Benpesoii (2019), B JL PbiØakopoli (2021), A A MHcakopoăi (2022), ap
A B bynatopa E A Apocnasuesa OITHCAJH OCHOBHEIC IIDHCMBI H CIOCOƠEIOOpazsoBaHHa HasBaHHli 3A4B€/€HHÍ HHTAHHI Br EKarepnHơypre lo MHI€HHIOapropos, « IlpH reHepali HM€H Kade H pecTopaHoe Yale BCETO BCTD€HAIOTC4CHCAYIOMIHe CO/ICD2KATC/IbHBIC IDHCMEI: MCTOHUMHA — Ha3sBaHHe O/HOTO ObbeKTaHCNOMb3yYCTCA WIA Apyroro, reorpadHucckoe HA3BAHH€, M€Ta)Opa — KOCB€HHOC cpaBHcHHe OObeKTa € YeM-HOO H TOBOpALad ÈAMHJIHZ WI CTHJH3AHH3 (Kakoe-
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Xour HaHF HM€HAđ NpesnpHaTHii pecTopaHHoro ỐH3H€CA paccMOTpeHbI B
C/IC/IVIOHIX ABYX aCMeKTaX «NOCBALICHHBIC OOuIeH T€ODHH CO3qaHHA HMEH ITOH
chepbl jJeATebHOCTH (9TO PeKOMEHMALMH CHỂIHđ/IHCTOB KOMM€DH€CKOTOH€ÌÏMHHTA, pa3MBIULVICHHA OHOMACTOB M10 NOBOAY 2pFOHHMHCCKOII TepMHHOOTHH
/IAHHOFO CeKTOPa HAYKH) H AH37113HDY1OHII€ KOHKD€THBIÍ OHHMHYeCKHH MaTepHall
(OIHCBIBATbCI PCCTOPOHHMbI IIDH 2TOM TCMATHKA HO/IOƠHBIX HCCJICIOBAHHĂTHIIHHHA 7U13 IPPOHHMHYE CKO IpOỐI€MATHKH B Ie10M)» [28, c, 3].
1.1 Hpoố.1eMa 06bémMa TepMHHa «pecTOpOHHM» H ero MecTO B
Trang 12VUCHBIC HCC/ICTIOBAIH Ha3BaAHHA 34B€/CHHÍ HIHTAHHS C P43/IHHHBIX TOUCK
3PCHHA, C TCX ILOpP HO4BH2IOCb MHOACCTBO DA3/1H14HbIX TEPMHHOB JUIA o6o03HayeHHA
3B€/I€HHIí oOujenuta, Ï ÍpHB€/EM HanGonee THIIHHHBI€ IPHM€DHI:
T€PpMHH «ypéanonum» — HA3BAHH€ JIOOOTO FODO/JCKOFTO TOHOTpÁHS€CKOFO
OỐb€kKTA (YIN, IU101114/16ÏÍ, DA3/IHNHOTO posta VHD€)K/I€HHÍÍ, Mara3HHOB, DeCTODAHOB
H MHOTHX IDYTHX Hp€GHHpHSTHE) [20, c 154] Sror TCpMIHH HCHO/Ib3V€TCH BO
MIOIHX pD43/IHHHBIX OỐ/IACTIX, BKIHOHACT B CCOA HCCKO/IbKO KUIACCOB OHHMOB
(AFODOHHMBI, TO/IOHHMBI, XOPOHHMbI HT H.) H H€/JIOCTATOHHO yH06cH 1⁄1
HCC/IC7IOBAHHS I33BAHHI1 34B€/ICHHII IHTAHHA.
'TaK3K€ B HCC/IC/IOBAHH4X, CBAZAHHBIX € ITOH oÕ/1acTbro, 3Ï Í ONHChIBAaKOTCA Kak
uMeHa HĐCỊHĐUANÚ pecmopauHozo ƠM3Heca [22, c 77], Hazeanua TIOII
(npednpuamut obujecméenuoeo numanua) [30, c 161], pecmopaunsie 0H00,
umena «sasedenut edoi» [[29, c 125] TaK2K€ /U14 OGO3HANCHHA HMCH COƠCTB€HHbIX
yacTO HCHO/IB3V€TCS HOHSTHC «@upMoHuM», KOTODOC OHDGJGISGTCSH Kak
«HAHMCHOBaHHE Mara3HHOB H Ip€/IIDHSTHĂI Õ11€CTB€HHoro NHTaHHA» [ L6, c 126]
TepmMHH 4010416300012 (OT Fp€ Haperana — M€CTO 7/14 IHTAHH3, CTO/IOBA3)[8, c 128] TepMmHy ne XBA4TACT HCÌfTDA/IEHOCTH, OH HCCCT DCZIHTHO3HVIO
KOHHOTAHHIO H ACCOLUHIATHBHO Bbl3blBACT B BOÕPA2KCHHH OOpa3sbl I€PpKOBHOĂ
Tpanesbl ‹(Ï€DMHIHI mpanezonumM He COBC€M KOppeKTeH € TOUKH 3ЀHHð CTDYKTYDBI
CHOBa, a TAK3K€ C€MAHTHKH, IIOTOMY WTO Ha rpeyecKOM s3bIKe TDỢREEG — 2TO
“Oank’»[28, c 30] €DMHH HMC€CT HCIOIHOC OID/ICICHHC, OTCYTCTBY€T
ÕHI€IIDH3HAHHOCTb H OObIMHO He HCHOJIb3SYCTCA,
B socnonnenne T€pMHHO/IOrHdecKoro seduunta, Xoanr Txu XoHr Hanr
BBGJIA TÊDMHH «pecmoponum» iA OOO3HAYeHHA HA3BAHHÍĂ 3AB€/I€HHP
OỐIIIỆCTB€HHOTO IHTAHH4 ITO TEDMHH CIIEII4}HWHOCTH, ACHOCTH H HE3aBHCHMOCTH
OT KOHTCKCTA C DYTỌÍ CTOPOHBI, B OHOMACTHUCCKOHM HOMCHKIaType MOABIIAIOTCA
HOBbIC TEPMHHbI B OCHOBHOM IFD€H€CKOFO H JIA@THHCKOPO LIPOHCXOAJICHHA, H ITOT
TCDMHH, BCDOSTHO, OCHOBaH Ha (ppakity3cKOM C7OB€ pecTopaH TepmMHH
«peCMOPOKUM» MONHOCTbIO OTB€MA€T KPHTepHAM V/IauHoro TepMuHa [28, c 31]
Trang 13T€DMHH CooTBeTcTByeT TpcOOBaHHAM O/IHO3HAWHOCTH, IDO3DA4HOCTH BHYTPCHHeit
(ODMBI, CHCT€MHOCIH OOpazOBaHHA, HHT€DHAHHOHđJIbHOCTH, /IAKOHHHHOCTH
[ÍO3TOMV B HAlI€M HCCJI€IOBAHHH HCHO/Ib3V€TCT HM€HHO 2TOT TepMHH
4)CCIHODOI(LA(3) TOA Ha3BaHHH 3aBCACHHH TIHTA1111
B paốore JL C, Jlorre (1941) BbI/IBHHYTBI OCHOBHbIe TpeOoRaHHA K Hay4HbIM
TCDMHHAM: CHCTCMATHUHOCTb TCDMHHOJIOTHH, HC34BHCHMOCTb TepMHHa OT
KOHT€KCTA, aÕCO/IOTHA8 H OTHOCHTCJIbHA% #CHOCTb TCPMHHA, B3AHMOCBA3b MCKAY
3HAHCHHCM TepMHHa B HCJIOM H 3HAH4CHHCM ©TO KOMHOH€HTOB, TOYHOCTb
TCDMHHO/IOTHH H KĐATKOCTb TepMuHa Kpome toro, H B TlogonpeKaa man
KPHTCpHH BbiÕODâ OHOMACTHUCCKHX TCPMHHOB: O/IHOCZIOBHOCTb H JlaKOKHMHOCTH;
CO3/IAHH€ TEPMHHA B COOTB€TCTBHH C YCTOABLLICHCA MO/I€/IBIO C HCHO/Ib3OBAHH€M
THNOBbIX MOpdeM HC VH€TOM CHelMMHKH OHOMACTHd€CKỌi CHcTeMmbI (20, c 9],
Mobi CHHTA€M, HTO TÊDMHH pecmoponunw OTBeXaet TĐ€ỐOBAHHSM ACHOCTH,KĐATKOCTH H accouHaTHBHOcTH UacTHYHO Y/10B/ICTBODS€T KDHT€PHSM TOYHOCTH HKPHTCPHIM VHHKđIBHOCTH Kpome toro, on VIOỐCH B HCHO/IE3OBAHHH,OỐIICIDH3HAH HM COOTBCTCTBYCT TCDMHHOJIOFTHH OHOMACTHKH B HaHI€M
HCC/I€TIOBAHHH 2TOT TepMHH HCHOIIb3OBAICS OIA H@3BA4HHÏ 34B€/IVHHH
OỐHI€CTB€HHOTrO IH1TAHH1.
CHCTeMY T€DMHHO/OTHH 23DIFOHHMHKH BXO/UT He TOJIbKO HA3BAHH3OỐb€/IIH€HHIÍ, ODIAHH3AUHÍ HW H€/IIDHSTHÌ, HO H OƠPA33OBAT€IIbHHIX,
MCHUMHCKHX H /IDYTHX KODHODATHBHBIX ODTAHH3ALHI, IODO3X/IA3 MHO2KCCTBO
JIDYTHX T€DMHHOB, TaKHX Kak: Kmemamonws [BoHjpalerobB, 1983], Ơu3neconut
[Jlonckopa, 1997], dupmonuw [Kopurynkos, 1997], 2p2oypØonwuei [Kosnos, 2000],
P€KTaMNbie yp0qanonwwpi [PoManosa, 2002] u ap Sto HDHBO/HT K MHO2KCCTBY
p43/IHH4HBIX NOAXOJOB K 3VYH4€CHHIO 32DFGHHMHKH.
B OHOMACTHKC COỐCTBCHHOC HMA TODO/ICKOTO OỐb€KTA HO/IYWIUIO HA3BAHHC49DTOHHM», DpFOHHMBI CT8/1H OỐb€KTOM H3Y4CHHA ABbIKOZHAHHA T0/IbKO BO BT0pỌÍ
IO/IOBHH€ XX Beka H B Hawane XXI Beka CBH/ICTC/IBCTBOM /1AHHOTO €C/IVXAT
pa6orei H B Kproxosoii (1993), T II Powanonoit (1998), P HW Kosnosoit (2000),
Trang 14T A Hopoxunosoi (2005), H B Hocenko (2007), T B IHep6aosọi (2009), E
C byrakosofi (2014), B A Kpppxanosckoli, XoaHr Txu Ben (2017) n ap
COTHIIOHHMAMH HO OTHOHICHHIO K 2DTOHHMAM ABNAIOTCA MONONUMbI
(Ha3BaHHa T€OTPÁHH€CKHX OƠb€KTOB), đ0/0H10/1WĐ51 (HM€HA COỐCTB€HHbI€
7I0/]€lI), 1Dđ2MđIN1ONLLMtbt (HA3BAHH1 TOBAPOB), 2eopmonuMol (HA3BAHH3 DA3/1H9HbIX MCDOIIDHSTHÌÍ) H MH Ap.
B 3aBMCHMOCTH OT HCCHeMOBaTeAbCKOH TOYKH 3peHHA HCC/I€/IOBAT€/€l
2pTOHHM ONpeserAeTCA MO-pa3HOMY KaK ïIOXO3K€€ OIID€/I67I€HH€ /13HHOTO TepMHHA
BCTpeyaetca B padote B A KopHIYHKOB: TCDMHHA 200M1 jin ÕO3HA4€HH171AHHOÍÍ NekcH4eckoli PpyNMbl HCIIO/IE3V€T B CBOHX paboTax NOHATHe «pupmonusD»
[12, c 87] A M EMenpanosa B cBoeli paboTte BBena NOHATHE, WTO 42ÐFOHHMBI —
Ha3BaHHA ACIOBLIX OOLCAHHCHH JT1O/CÌI, KOMMDWCCKHX Npe_gnpHATHH, OObCKTOBKyJIbTypbI H cIopra» [9, c 170] Kpome Toro, B crarbe M B 3axaposoii-CaposcKoli
(2018) c7€61aHO 3aM€WAHHC: «2pronHMHA He ABAACTCA OT/IHMHT€JIbHỌÍ YepToH H XapaKTePHCTHKOM TOPOJIA, 34KPCHHBIIIHCEI B 2DFOHHMHH CCBLIKA Ha
OHOMACTHHCCKOC HIDOCTDAHCTBO TOpO/A» B TOJIKOBAHHH NOHATHA 32020H
ABJIACTCA HEKOppeKTHOI»> H OH CHT4/1, 4T0 /10/2K€H OT/€JIHTb NOKATHA 2220/14 —
«Ha3BahHe IIDE/IIDHSTHS, «ỐD€H/D3, «xpeMaTOHHM»).
T B /lapHHa VTB€P3K/A€T, YTO «9ÐFOHHMHd€CKO€ KOHIEITVA/bBHO€ Mone
COCTABIAIOT TPH THHA HMI€H: 2ĐÐĐFOT€MOHiIHMBI (}HpM€HHEI€, V3AKOH€HHELI€
KaaCTPpOBbIMH CIHHCKAMH HaMMCHOBaHHS), HOM€HHBIC OHHMbI, NOL KOTODBIMHIID€/IIDH3TH1S pasmeularorca B cern EÍHr€DpH€T, H 3proypOoHHMb! (roposicKHe
HIMCHOBAHHS, I€/ICTAB/ICHHbI€ Ha BblBecKaX: apT-Kade «beraa Bopona») [14, c
421
Trang 15B pa6orc A B Cynepancxoli pa3/1€7IICT 2DTOHHMBI Ha C/1C/TVIOHU_IC ABa THỊ13:
«PeAIbHble (OTPA#AđtOT M€CTOIIOJ1OXK€HH€ KOMIAHHH H Xapaktep €Ẻ ;1€#T€/IbHOCTH)
H CHMBO/IHW€CKH€ (71A10T JIHIIb H€KOTODBIÏÍ HaMeK Ha XapakTep 1e4T€7IbHocTH) [23,
c 197] K pea/bHbIM OTHOCSTCS Te Ha3BaHHA, KOTOPBIE /I€MOHCTPHDVIOT
MCCTOHAXOXJICHHC HWIH Cbepy AeATebHOCTH HDG/IIDHSTHI K cHMBOJINNeCCKHMOTHOCATCA Te Ha3BaHHA, KOTOPBI€ HallpaAMy!O He OTParkaloT CII€I1(ĐHKY 3âB€/CHHA.
A A Tpane3HnKoBa npeqiaraet /0I0/1HHTb K/accHHkatiuao A B Cynepancxoii
ABYMA THIIAMH: 2DTOHHMBI DCKIAMHOTO H CMeIHIaHHoOrO Tuna [24, c 69] K
peklaMHOMY TH OTHOCATCA OHHMBI, KOTOPBbI€ Õ03HA-HA1OT CCODTHM€HT,
KAH€CTBO, II€HY, CH€IUIÙHKYV 3AB€/€HH4 HM K 2pFOHHMAM CM€IIAHHOFO THHA
BK/IOWACT B CCÕI CAIbHYIO H CHMBOIHMCCKVIO OCHOBY B pa6ore K B
OBCHIHHHKOBỌÍ /ICJIACTCZ 3AMCHAHH€C © TOM, 4TO «“HAaHMCHOBaHHA HC/IIDHATHĂ
OỐIII@CTB€IIHOFO HHTAHH4 BXOAAT B OHHMHO€ HDOCTPpAHCTBO roposa B CcocTaBe
2proniMoB» [ 17, c 47] Kpome Toro, B Hcc1e{OBaHHH ABTOD CHHTA€T, UTO Ha3BaHHe
3aBCACHHA OƠIICCTBCHHOTO NMTAHHA IIDCC/IC/JIYCT KOMM€PHCCKH€ HC/IH, OCHOBHA1(}yHKIMA4 — ¿j1€/10BA4 pexiama M I KypðaHoBa KJIaCCHỈÙHHHpY€T 3pFOHHMBI
Ha ocHoBaHHH IIDHB€/ICHHOïI BBHHC CXCMBI BH1HO, YO 2ÐFOHHMEHI
pA43/1CJHUIHCB Ha JBC TDVHHBI: KOMMCDHCCKHC H HCKOMMCDHCCKH©€ Tak, Ha3BaHHA
NpeANpHATHi OỐIIICCTB€HHOFO NHTAHHA BXOMAT B KOMM€PS€CKVIO rpynny.
Trang 16B pa6ore B JI BOH/1A71€TOBOII: «xmemamonim» — 3TO (H43B8HH1 TIDC/IMCTOB
MATepHAIbHOH KV/IbBTVDBI, HAaYKH H TÊXHHKH (MY3blKd/IbHBIX HHCTDVM€HTOB,
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B crarbe l'aKOBCKOFO /14HO OID€/IEI€HH€ TepMHHa «xXpeMamonum» —
(CMHOXXCCTBO IDOIIDHA/ISHBIX €/IHHHL, HOMHHHPYIOWHX DA3/IH4HBbIC MATCDHA2TIbBHEIC
H HCMA4TCDHG/IbHBIC KYZIBTYPHBIC OỐBb€KTBI, B OCOƠCHHOCTH — 3HAHHMBIC UIA
COBDCMCHHỌ HHBHJIH3AHHH (HAHDHMCP, HTIMGTBI BITâ, TOPFOBIH,
OỐIICCTBCHIIbIC CTDYKTYPBI, CO3/I4HHBIC WIA KOHKĐ€THbIX H€I€Ă, HDOCKTBI,
(ỤCCTHBä21H 1 HỊ.)» T€DMHH BKJIOWAT B CCƠ8 3 OCHOBHbI€ Ppynnbl: MADKCTHHTOBä1,
OỐIIỆCTB€HHA3 H HileiiHad XpeMaTOHHMA, HD€/ICTAB/ICHHAT K/JIACCH(ĐHKAHH3
OCHOBAHa Ha CO€/UIH€HHH pa3HbIX B3FTJ310B Ha CTATYC XDEMATOHHMHH,
VTBCP/IHIBIIHXCS KaK B C/I4B8HCKHX, TaK H B €BDOH€ÍCKHX (H wuHpe)
OHOMACTHYECKHX Kpyrax [6, c 76]
Ho Mwuenmo M B 3axapopa-Caposckoit yrBepxyaeT, WTO TCPMHHBI
«KMEMaMOHUM» Ho «XpemMamonuM» ABNALOTCA CHHOHHMAMH, CHCHHÙHMCCKH
CBAZAHHbIMH € TePMHHOM «opzeonus», U3 9TOPO aBTOp B XOMe HCC/16/10BAHH4 CAeNal
BBIBO/L, WTO <OPrOHHMbI IIOHHMAđIOT OCOƠBIÍ pa3pay OHHMOB, ÕO3HAHA1OHUIXCOƠCTBCHHBIC HMCHA IIDC/IIDHITHĂ, VHD€XJICHHÍ H OƠB€KTOB KY/IBTYVPBI,
p343/IH4HBIX MO Ccepe 7161T€:IbHOCTH: MâpK€THHTOBOlÍ, OỐIIt€€CTBeHHỌi H H/1eÏiHoli»,
Mapxemuneosaa epynna OTHOCHTCA TDOH3BO/CTBCHHBIC YHDCSKICHHS HKOMMCPWCCKHC H€HHDHSTHS (ÕAHKH, Mara3HHbl, (}HDMDI, FCHTCTB3)
Odiyecmeennad BKIKOdA€T Ha3BAaHHA Hay4HbIX, VH€ÕHBIX VHD€X/I€HHÍ, CAMH
OOBCKTHI KYV/IETVPBI (KHHOT€ATĐBI, KJIVỐBI, D43B/ICKAT€JIbHBIC IHICHTĐBI, T€ATPBI,
IIADKH) JÍ2@Ù/4 OXBATBIBAVT Ha3BaHHA IIOJIHTHM€CKHX HI3ĐTHÌ, BOeHHBIX,
Õ/IAFOTBODHT€/IbHBIX, D€/IITHO3HBIX OOBCAHHCHHE 3to/tcfi [ 10, c 189]
Mcxoaa H3 HDHB€/IGIIIOïÍ BbIHIC K/IACCH(ÙHKA1HH TCPMHHa XPCMaTOHHMBI, BHAKO, 4TO B TDYHHV MũIDK€THHTOBOIÌÍ BXOQ/UJIT KOMMCPHCCKHE HDC/IHDHZITH2A
(Ha3BaHHA V4p€3K/I€HHĂ: peCTODAHbI, Kae, MâFA3HbI, KHIOT€ATpBI H T 71.) Takum
Trang 17oOpa30m, MOKHO CHC1aTb BBIBO2I, UTO HĐC/IMCTOM HCCJICOBAHHA TCPMHHaXPCMATOHHMbI ABJIAHKOTCA HAa3BaHHA IID€/IHPH3THff OỐHIÈ€CTB€HHOTO IHIHTAHH1
Takum o6pa30m, (pecmMoponwuMbly HAaXOAATCA B T€DMHHO:TIOTHWC€CKOIf CHCT€M€
3DFOHHMHKH, B/UIOTCZ HD€/IM€TOM 32DTFOHHMHH€CKHX HCCJ1€/O0BAHHĂ
1.1.2 Crpykrypa pecropoHumos
B pa6ore H B Kpiokopoiií (2004) pbl/16/186T TpH 3HAHHMBIX JIA CO3/1AHH3
HAIMCHOBAHHS VHD€?K/ICHH4 IDHHHHIA HOMHHAI1H 2DTOHIIMOB:
H/ICHTH(ÙHHHDYEOLHIHĂÍ, VCJIOBHO-CHMBOZIHWCCKHÍ( H CHMBO/IH4€CKHĂí B craTec HH C
Ko3epenko (2007) yrBepxaeT, 4TO CTpyKTypa HA3BAHHÏ 3aB€I€HHĂH
OỐIII€CTB€HIHOTO HHTAHH, COCTOSIIA8 H3 7BYX KOMIIOH€ITOB: JeTepMHHaTOpa HUIH
MO/18/1138T0PA (pecropan, Kade, Gap, CTO/IOBAđ%, ÔHCTpO, uaiiHaa) H COÔCTB€HHO
HA3BAHH1 («CT€e/bKa», «Yuxo», «Pycdup Bapulapka», «Tpakrup jlejoproBo»,
«Anno [Inuna») Ho Miennto Xoanr Txu XonF at p€CTODOHHMEI o6pa3yiorca no
C/IC/IYIOLHIGÌÍ CTDYKTVP€: HOMCHK/IATYDHBIX COIDOBO/HT€GICÍ (H/I€HTH(ÙHKATOPA,
KJIACCH(ÙHKATODA) H COỐCTB€HHO H33BAHH4 (701(Ð}epeHI1aropA)
Ha OCHOBAHHH BEIHICYTIOMSHVTBIX HCC/ICOBAHHÏÍ B HAUHICM HCC/ICIOBAHHHBbIBOAHTCA CTDYKTYDA D€CTODOHHMBI, BKJHOWAEOLIA3: «TepMHH + OHHM» B KOTODOM
«TepMHH»> 2T0 HOM€HKJIATVPHH C€OHDOBO/IHT€Ib (HJI€HTH(ÙHKATODA,KIACCHÌHKATODA) H OHHM» 2TO COỐCTBCHHOC HA3BAHHC (AHddepeHuMaTopa)
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CTPYKTVp€ He TO/IbKO YTO4H€T Ha3BaHHA NpeANpHATHH OỐII€CTBCHHOTO HHTAHH3,
HO H HOKA3bIBA€T p43Hoo6pa3e COIIVTCTBVIOHI1X HOM€HK7IATYDHBIX TEPMHHOB.
Trang 181.2 Hcropns H3Y4€HH1 D€CT0ODOHHMOB rr XOCKBBI H
XOHIHMHHA B 2DFOHHMHHCCKHX HCC:1G/10BAHHSX
B mocnequve TO/UI €CTODOHHM H3VHA€TCS C pa3HbIX TOM€K 3peHHA H
HCC/I6/IOBAHHđ“ PECTOPOHHMOB IIDOBO/1H2HICb B D43/114HBIX FOD0/14X, TaKHX KaK Y¢pa,Mocksa, Cankr-Ilerep6ypr, Tyna, Ka3aHb, MunHck, BopoHe% H Ap QHOMaACTbI He
TOJIbKO #3VQH/IH peCTOPOHHMb! Ha OCHOB€ O/HOTO FODOJHA, HO H NpoBowHIH
CPaBHeHHA HX MALY D43/1HHHbIMH PerHoHaMH, TOỐEI BBIICHHTE €THOHA7IbEHEI€
43BIKOBBIC XâDAKTCDHCTHKH € HOMOIIbKY KODHYCA Hả3BAHHÍ DCCTODAHHBIXIID€7IPH32THïI ÏÍpHB€/7I€M IAHỐO/I€€ THỊHMHHbI€ IpHM€PI:
B pa6oTe ‹2pFOHHMBI B 33bIKOBOM JI1AH/11A}T€ COBDCMCHHOTO ropo/a» M B
Be/teulkHHofl (2016) IIpOAHđ/1H3HOBAHBI H CDpABH€HbI CIIOCOƠbl HAHM€HOBAHH3
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OỐIIIỆCTB€HIOTO HHTAHHđ 34HMCTBOBAHbBI H3 HHOCTỊAđHHBIX 33bIKOB, OCOỐÊHHO H3
AHTHICKOTO HaHM€HOBAHHS C 23/1€M€HTAMH HHOCTDAHHOTO 83bIKA, Õ€3VC/IOBHO,
ÕY/1YT HDHB/ICKAT€7ISHBIMH, ä T/IABHO€ IIOHSTHBbIMH JUIA HOTCHLHđJIbHBIX KJIMCHTOB
- TYpHCTOB Ẹ€CJI€/10BAT€/Ib OID€/IG7IUI HA3BAHH34 NpeaANpHATHH OỐI1€CTB€HHoTO
nutanua B T lÏeTepỐypre H r Ta/7IHH€ B OCHOBHOM IHDEHMYLHIVCTB€VHHO
MOTHBHPOBaHb! Ha3BaHHAMM Õ/110/1, HAlIHTKOB, ĐACIHOJIOSKCHHCM 3A4B€/ICHHS, crocneinwkol [4].
B 2016 roay K B OBCHHHHKOBA IIDOAHđ/H3HDOBAHIA HH CDABHHIIAHAIHM€HOBAHH1 IIp€/IIDHSTHĂ ÕIICCTBGHHOTO IHTAHH1 ABYX Topo/oB MocKBHI HBopoHe%a Ha ocHope 2430 HaHM€HOBAHHÍÍ IID€7UIPH3THÌI OỐIHI€CTB€HHOTO ITAHH4(13 Hux 2004 B Mocxse 4 426 B BopoHe%e) P€3Yy:IbTaTOM HCC/I€C/IOBAT€7IbCKOTO
IIDOICCA ABAACTCA HOKA3ATb TDAMMNATHH€CKH€, COMaHTHYeCKHe H FpaÙHW€CKH€
XapakTepHCTHKH HA3BAHHÌÍ NpesNpHATH OỐII€CTB€HHOFO HđHTAaHH4 MOCKBBI H
Boponexa Kpome Toro, ona TAKK€ OCBGIIA€T H€KOTODbI€ ACI€KTBI
IiDAarMaTH1€CKolf JHIHFBHCTHEKH., CBA3aHHbIC C TeopHelt KOMMCPpuccKOroO THTYJIa.
Trang 19OnHAKO BHAHO, UTO KOJIIHCCTBO Ha3BaHHit, BbIOPaHHbIX AIA CDABH€CHHA4 MOKAY
JBYMA PODO/IAMH, HIO-ID€KHCMV CHJIBHO ĐÐ33/IHHA€TI1CA, HIO HĐHBOHHE K
H€JD€IID€3€HTATHBHOCTH D€3Y2IbTAaToOB HCC/16/1oBaHH4 [17]
C A HHrnHa (2018) nđnpoaHaH3HpOBA1A XâpAKT€DHCTHKH THỐPH,HBIX
HA3BAHHÍÍ Kathe H pecTopaHoR, Dra THỐPH/1H3A114 H€/ICTAB18€T coboli dáCTb
TBOPUCCTBA B Ha3BaHHH, KOTODOC BZIHSCT Ha CTDYKTYDY H 3H44€HHC HMCHH H BJIHSCT
Hà BOCHDHXTHC B /IâHHOM HCC/ICHIOBAHHH Ha OCHOBC /IA4HHBIX Gosee TBICSMH
HAHM€HOBAHHÏÍ MpeANpHATHH 0ð11€CTB€HHOTO IIHTAHH4 ropo/oB Mocksbl,
CAHKT-Hlerep6ypra n tensaốnncka oroốpaHo oKono 300 THỐPH/IHEIX HAHM€HOBAHHII
CornacHo 32TOMY HCC/I€/IOBBHHIO, THỐPH/IHBIC HA3BAHH5 MOABAAIOTCA B OCHOBHOM
Ha HI/IHÍCKOM, (ÙDAHI(2CKOM H HTA/b3HCKOM 33blKAX, a (hopmMHpoBaHHe
THỐPIU/IHBIX HA3BAHHIÍ Kade H pecTOpakOB HOHCXO/NIHT B OCHOBHOM IIYT€M
3AHMCTBOBAHH3S CMCHIHBAHIHđ H IÕABII€HHS CÝ(ÙHKCOB HZIH HCHO/Ib3OBAHH3
DA43HbIX /1Ù@BHTOB /UI4 CO3/LAHH4 KDEATHBHOIO, OT/IHHAIOHITFOCI HA3BAHH1,
KOTODOC HHOT/IA2 HMCHA, KOTODBIG HC H/ICHTH)HHHĐVIOT ayHTOPHH, JIA KOTOpOliOHH IID€/IIA3HAU€HbBI P€3V/IETATOM /IAHHOIO HCC/I€/IOBA4HHS ỐBLIO MOKa3aTb
CTPYKTVDY H CCMAHTHKY THỐPH/IHBIX HA3BAHHÍ Kade H pccTopaHoB rr MocKBbi,
Cauxt-Iletep6ypra H He/12ØỐHHCKa DTO OTpaxaeT M€XAHH2M HMA OỐPA20BAIH43,BIHAIOUU Ha BOCNPHATHE H ASbIKOBYIO KybTypy [18]
B 2019 rony uccnegospatenk X M Canumynnuna, O H KopmiyHobpa, HH P.
ŒCOKTHCTOBA HĐOBGIH HCCIGIOBAHHC na Temy «Heilimunr 34B€/IeHnl
OƠHICCTBCHHOITO MHTaHHA B KOHTCKCT€ M€ZKKY/IETYDHOI KOMMYHHKAHHH».Hacrozlle€ HCCJI€/IOBAHH€ IIpoaHa/H3HpOBAIO 09 HaHME€HOBAHHE 3aB€/IeHHĂ
OỐiIIeCTBeHHoro MHTaHHA B Ka3aHH H 1790 HanMeHoBAaHHI( B HH»HeM Hopropo/e
C TOUKH 3peHHaA CeMaHTHKH H CTDYKTYVĐBI CJIOBA C€MAHTHUECKH€ T€DMHHEI
BKJIIOMAIOT: HMA COƠCTBCHHOC; HMCHa HHMHDOBAHHBIX OOBCKTOB; HA3BAHH1H€O/IVII€B/I€HHBIX HID€/IM€TOB; HA3BAHH€ T€OTPÁHU€CKOFO M€CTOIIO/IOX€HH3;Ha3BaHHS IIDCIMCTOB, CBW34HHBIX C HHTAHHCM, BKYCOM, CHOCÕAMH
IIPHTOTOBJICHHA 1IH1HH, KYXHCÍI HT 71 P€3y:IbTaTbi HCCUCIOBAHHA 34K2HOWAIOTC2I B
Trang 20TOM, TOƠbI NOKa3saTb OCOOCHHOCTH Ha3BaHHii IID€/UIDHSTHÌ OƠII€CTB€HHOTOIHTAHHS B HOJIHKYIBTYDHOM HIDOCIDAHCTB€, OCOOeHHOCTH HeKOTOPbIXTOCV/1ADCTB€HHBIX 33bIKOB H KY/IBTYPHOe DA3HOOốPa3H€ B ÈODM€ KYXHH MOBIHATH
Ha (ÙÌODMY HAHMCHOBAHHZ HC/IIDHSTHÌ OỐIHICCTBCHHOTO IHTAaHH3 B HHKH€M
Hopropone 4 Kasaun [5]
B 2022 rogy B CCMAHTHCCKOM H MparpamaTueckom acnextax A A Hcakopa
IpoaHa:iHsHpoBadla 5000 pycckuce, anriiickue H (ÙDAHHY3CKHC Ha3BaHHA
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CIHA (Cnora) H Đparniuin (Ty:1y3a) Hccneqopatenb onpesenaer, WTO «HasBaHHe
IID€/IIDHSTHW OỐƠIICCTBCHHOITO HHTAHHS ABAACTCA MpeAMeTOM BTODHMHOTO
Ha3BaHHA H H3V4A€TCI B PaMKAX 2fOIO HCC/I€/IOBAHHI T€ODHS HasBaHHA» H
BTODHHHOE HOMHHA/IBI CAYKAT I(€/I4M AZbIKOBOH 32KOHOMHH H OỐOFAl141OT 33bIK
HOBbIMH 3HA4€HHSMI KaK KDHT€DHIMH (YHKUHOHHPOBAHHA H Pa3sBHTHA 33bIKa
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M€TOHIAMH M€TAODbI H MeTOHHMHH, 33HMCTBOBAHH3 H MOPQOIOTHH K
H€IDO/IVKTHBHbIM OTHOCHTCcA rHỐpH/113a1013 [ Í ]
Ha [IDHB€/I€HHIbIX BbIIHI€ HCCJI€OBAHHI BHAHO, 4TO H3Y4CHHE PeCTOPOHHMOB
BO MHOFHX pa3HBIX HC/MCTâAX MOKaAKCT pa3Hooốpa3„e €Iioco6Øop OốJa30BaIIs
MMCHH, CTPYKTYPbl, CCMANTHKH H XâDAKTCDHCTIIK K32K1OTO perHola.
B Bretuame Takxke H3BCCTHbI DAỐOTbI O COBPeMCHHLIX 2pFOHHMAX Ơj/11AKO
HCCsICAOBaHHA ïIO 2DFOHOMHK€ BCC €II€ OTDAHHW€HbI QCOƠCHHO HCC/I€7OBAT€/IH B
OƠ/IACTH 33biKO3HAHH4 HO CHX Nop OTDAHHHCHBI B pD€HICHHH HpOƠZICMBI
HCC/I€OBAHHØZ H23BAHHÏ 3AB€/I€HHIÍ HHTAHHA4, XOTA 3AB€I€HHI CeÏiqaC MHOFO,OC/Ty3XHBAHIC ï1OSBIUIOCb WIA Y/1OB/ICTBOpCHHS NoTpebuocteii 4e1oBeKa Ho B
2016 rony B PoccHH B HCCJ€IlOBaAT€IbcKOI pa6ore XoaHr TxH XoHr HaHr
VIOMHIHđ/1ACb HAHMeHOBaHHe 3AB€1€HHH OỐII€CTB€HHOTO NHTAHHA B XOWHMHHE, H
Trang 212TO IICDBO€C IICCJIC/IOBAHHC, B KOTODOM VIOMHHAIOTCS H33BAHH3 34B€/ICHUHĂ
o6ulenuta Bo BberHaM€ (T XOIIHMHH) fO HCCJI€IOBAHHĐ€ HAïÐABI€HO Ha
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[ÏpCHMYLHCCTBO 3aK/HOWACTCS B TOM, WTO Ha3BaHHe /1âHO B 4CCTb THIIa HHÙODMAHHH,
KOTOpaa packpbiBaeT XapakTep Ố/10/1 pecTopana, Ơ1HaKO BHAHO, YTO KOMHNECTBO
HA3BAHHÍÍ IID€/IIDHSTHÌI OỐIH€CTB€HHOTO NMTAaHHA 10-1IpexHeMYy OTDAHIH€HO, TO
IIDHBO/IHT K H€DCHID€C3CHTATHBHOCTiI DC3V7IbSTATOB HCC7I1€7IOBNđHI1.
Xota ICOỐ/IA/14IOHIAđ QACTb HAâVHHBIX ĐAỐOT, HOCBSHIEHHBIX H3V4€HHIO
HA3BAHHÌI 34B€/ICHHĂ OỐIICCTBCHHOTO IIHTAHHI, BBIIOIHCHA Ha D€THOHA/IBHOM
MAT€DHđJIÊ, HO HỆ COIOCTABHT€/IbHBIX HCCJI€/IOBAHHÌÏ PeCTOPOHHMOB pA3HBIX
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D€CTODOHHMOB B roposte PoccHn (r Mockea) H ropose BberHaMa (r XoUItMHH)
Trang 22BblBOHBI NO MABE 1
ẬHã/1H3 TẺOD€THH€CKHX pador B Õ/1ACTH 3DTOHHMHH, T€ODHH HOMHHALHH
IIO3BO/IHZI €C7I€71A4TE €/1€ZIVIOHIHC BBIBO/IHL:
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OCHOBAHbI HA MHOKECTBE JDA3/IH4HBbIX ACHeKTOB, YTO HIDHBGIO K LHOSBJIHHIO
MHOXKCCTBA TCPMHHOB /U14 OOOSHAYCHHA Hà3BAHHĂÍ IDC/UTIDHITHÌ OƠUICCTB€HHOTOHHTAHHA («ypbanonum», (2d6€ỊCHHUH edviy, «qbupmMonus», «naumenoganueMaeasunoe tu npednpuamutt OỐMCCHGCHHOEO numanua», «mpoqonwn»,
«mpanesonum», «pecmoponum» u op) B HAUICM neciegoBpaHHH ƠbUIH HasBaHbl
pecmopouumu, TPĐMHH pecmoponin B 2017 rosy B pabote XoanF Txu Xour Yaur
BBeIa TCDMHH «pecmoponum» Ia OỐO3HAH4CHHS HA3BAHHÌÏ 3A4B€/ICHHH
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IIDO3pA1HOCTiI BHYTD€HH€ÌI (}OpMBI, CHCTEMHOCTH ÕpaA30BAHH13,
HHT€DPHAIIHOH3/IbSHOCTfHI, 7IAKQOHI4HOCTH.
OCHOBHIBA%Cb Ha D€3Y/IbTATâX HC€CJI€/IOBAHHÏÍ FID€/Ib1/1VI1X HCCJI€/LOBAT€/1€ÌÍ B
HCC/IE/IOBAHHH, MbI OIIDE/I€/II€M CTDYKTYVDY «pecmoponua», COBIHA/IAFOIIVKV HO
(ODMC H (ÙYHKHHH: 4016/11 M139) + «oH
TepMHH «pecmoponuMbi> HAXO/UITCE B T€DMHHOZIOTHQ€CKOI CHCT€M€
2DFOHHMHKI Mecro €peCMOPONUMbiy HaXOWATCA B KOMMepueCcKOl rpynne,
23PFOHHMHI Koropofí BKJIKOUaIOT B CCOR Kak KOMM€DH€CCKHC TAK H HCKOMMCPUCCKHE
TPYINHHI.
Trang 23[HABA 2 CTPYKTYPHO-TPAMMATUYECKAA XAPAKTEPMCTMKA MOCKOBCKMX W XOLUMUMUHCKUX
PECTOPOHMMOB
OJIHHM H3 ACICKTOB HCKIHOHHT€/IBHOTO 2DFOHHMHWMCCKOTO HCCZIG/OBAHH4,
Tpedyemoro COBDeM€HHỌÍ oHOMaTONOrHel, ABMACTCA
CTPYKTYPHO-rpamMaTHyeckHit CVLI€CTBYT MHOXeCTBO CTDYKTYPHBIX KJI4CCHÙHKaHHĂH2DFOHHMOB ÏÏDHBCICM HAHƠO/ICC THHHHHBIC HpHMCPBI B padotax E M.HopHqwxuHoli (2004) pacCMOTD€HbI O/IHOCJIOBHBI€ H COCTABHbI€ 2DFOHHMBI, T A,Hopoxuiopoli (2005) CTpYKTypa 2DTOHHMOB O/IHOKOMIOHCHTHOB HBYXKOMIOH€HTHOB; E C Camconosoit (2010) — 0/1HOC/IOBHBI€ H H€O/IHOC7IOBHEI€.
B A KpbkanHopckofl (2017) — 0Õ343aT€/IbHbl€ H H€0Õ113AT€/IbHble KOMIIOH€HTbI K
OOA3ATCIBHBIM OTHOCATCA H@HMCHOBaHHA ODTAHH3AHHH, K HCOỐ134T€JIbHBIM
HOM€HKJIATYPHBIII TCPMHH HIM CJIOBO=COIIDOBO/UTIT€ư5IL.
2.1 XapakTepHCTHKa HOMCHKJ1aTYPpHOH 1ACTH pecTOPOHHMOB
B xofe HaHI€FO HCC/I6IOBAHH3 Mbl I[IDHBONHM CTpyKTYpy Đ€CTODOHHMBI
C/ICIVIOHIIM ÕPA3OM: «TeCPMHH OHHM», B KOTODOM, «TCpMHID> — 2TOHOM€HKJIATYDHO€ COIIDOBO/IHT€/Ib H KOHHM» 3TO COỐCTB€HHO Ha3BaH1a EÍ3y4eHueHAHM€HOBAIHHÍ Ip€/IIDH3THÌI OỐIII€CTBEHHOTO NHTAHHA NO AanHoii CTpyKType He
TOJIbKO YTOHHS€T Ii33BAHHS MpeANPHATHH OOulecTBeHHOrO HHTAHHS, HO H
IIOKA3bIB8€T pasHoo6pa3ne CONYTCTBYFOIMHX HOM€HK2IATYPHBIX TCPMHHOB.
2.1.1 RK¿21aCCHHKAHH1E HOMeHKAAaTYpHOrO TEDMHHA
B uceneyopannn M b Bopomwnnosoit (2007) yKasaHo, uTo B OƠ/IACTH
2DFOHOMHKIH HacuHTbiBaerca Ooviee 300 HOM€HKJIATYDHBIX TÊPMHHOB, H H3 HHX
ỐO/IbIIO€ KO/IHH€CTBO IDHXO/IHTCS Ha KO/IHH€CTBO HOMCHK/IATVPHBIX T€DMHHOB B
D€CTODAHHOM 6H3cce.
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ropogzos MOCKBBI HH XOHIIMHHA BecbMa pa3sHooOpa3sHa B IHCCIG/TIOBAHHH,
OCHOBAHHOM Ha II€D€HH€ HAIIM€HOBaHHfÍ [IP€/IIpPH3THH OỐIIỆCTB€HHOTO IIfTAHH1
Trang 24ABYX TOPOAOB, HOM€HK/IA4TVDHbBIC KOMIIOH€HTbI Opin HCD€MHC/ICHbL B TÃ/THHC
HH?K€:
Tắsnuua 1, TeÐAItHWbi 6 c6Ѐ pecmopaunoezo busneca 2e ÍOCKđbl u Xouumuna
THubl TepMHHOB r MockBa r X0OHIHMHH
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P€CTODAi, 3akycounas, CTOJIOBAđ, ;1A11HHMHAđ1đ,
NHBHad, Õ/IHHHa4, Kathe,4alinaa, xieÐ, Oye,
cnareTrepua,
fIH1II€DH4, bar,
ristorante italiano,
restaurant & dancing,
steakhouse & _ bar,
Vietnamesesteakhouse,
restaurant, bar &
restaurant, steak, pasta
& more, kitchen & bar,
restaurant & lounge,
pasta & pizza, hot &
fresh, Vietnamese and
Thai Vegan
Trang 25lau & nướng, hủ tiểu &
bánh tam, nướng & bia,
trung tâm hội nghị &
tiệc cưới, cơm niéu &
cua Singapore, món
Âu-món Việt, bún bò &
lầu bò, bún thịt bánh mì hấp, nem
nướng-nướng & đặc sản NhaTrang, buffet nướng &
pecropaH
Koménnnposannpie
BH/1bl HOMHKJIATVPHBIX TÊPMHHOB, OOHAPYACHHBIX [IPH COOpe aHHbIX B
ropone Mockse: dap («bproc», «HacrorMuIHaa», «Let’s Rock»), 6ucmpo («Equm
Obicrpo», «UyryHxbili MocT»), G1unnaa («BeycHsala», «B/IHHHa8 JlaBKa», «Tpy
CKoBopoKm»), Oypeepxaa («Burger Heroes», «Xopoliee 161o», «Kokodpenp,
«Mr Burgerovich»), Øốyj)em/Øydjuj)em («byper Mockov», «Ob6en Byer,
«Anenpenn», «lonn6ydet»), dyxan («Unto-Pa», «Tudsuch»), Kade («4uxo»,
«bylue», (beloe 30/1010», («Merpelua»), Komaemnaa («llapan KOT/ET,
«‹BvpreHas»), sranwuynaa («Crazy Noodle», «H3n mad», «j[oMV/toH»), nad («Onackym, «Jlnra Han», «Cosa u Topop»), nuevas («Pyc6np Bapultaska»,
«Addons», ‹{Ílnpgo Ejna jlioju), nuyyepua («Anno Tlnia», PoToHjta»,
«MaHonm»), peœmopdaw («Hownol Baky», «White Rabbit», «ÍopbiHpid»,
‹Mapwezunnc»), cØeùK-xaye (ByTrdep», «Black Angus», «Goodman»), €1219648(«BKycHcc net», ‹peMUIEBcKHl», «Cnextp», «ÍÏpcwKa»), mpaxmup («Tpaxrup
JjledlopToBo», «llÍH 71a Kata», «4nTo-pa», «Cam ipHie?š), vatinan («Moiiali.py»,
«Pycckaa ualHas Hurka»), piomounaa («€Cpoốojla», «3HH3HBep», «bapka»),dbyOmax («Tenera», «Am/pm street food», «cucum2berm), KondumepcKax(«Ilyuikunb», «Ppay Bporxem», «Mockosckuii H€KADb»), anmuxade
(«Koro(beliHa», ‹3e/1eHa4 78epb», «KOTHKH H 10/183) HT A
baarogapa cOopy l1aHHbix ö 3 [1 B XOHIHMHH€ Hale HCC/I€/IOBAHH€ BbIABHJIO
C/16/VEOHI€ THIIbI HOME€HK/IATVpHBIX TepMHHOB: restaurant («Hội An Garden»,
«Viet Village», «La Masion», «Sai Gon»), nhà hàng — pecmopan («Tan Hai Vân»,
Trang 26«Thai Aroy», «Thang Bom»), quản — pecmopanuux («Méc», «Do Do», «Ut Ub»,
«Ngon 138»), bun bo — aanuwa («Hoang Minh», «An Hòa», «Đông Ba», «Ganh»),
pho cynnanua («Pho 179», «Pho 24», «Mama Pho», «Pha Vuong»), bánh mì
-xieØố («37 Nguyễn Trai», «Huynh Hoa», «326», «Pew Pew»), pizza («Logic»,
«Oliver's», «Paradise», «Emoji»), bistro («Europa», «Benaras», «Chef Thien»,
«48»), steakhouse («Downtown», «New York») , kitchen («Vi Qué», «Sai Gon»,
«Viét»), Vietnamese Cuisine («Truly Viét», «Chi Hoa», «Spice Viet»), buffet
(«Hoang Yến», «Buzza Pizza», «Hải sản xanh», «Vườn Nướng Hản Quốc») hotpot
(«Choice», «HUTONG», «Spice WorldWorld»), lounge («Boudoirm, «Lava»,
«Urbane», « Amun»), grill («Amigo», «Sai Gon», «Riverside»), vegetarian ( «Here
& Now», «Hum», «Lau Nam Chay An Nhien», «ROU»), sushi («Gd», «Nhb»,
«Kei»), seafood ( «Hồng Hải», «Hai Dang», «191»), beefsteak («Only» «Ca Hanh
Tây», «Mr Beefsteak»), com tam — 6umonit puc («An Dương Vuong» «Thuan Phat»,
«Phúc Lộc Tho», «Qué Nha»), burger («King», «Lush», «Soul») bakery («ABC»,
«Tous les Jours», «Bakes», «Thế Giới Donut»), búa đậu mắm tôm («Mac Văn
Khoa», «Vua Đậu», «Đậu Homemade»), gudn de — peemopauwuK ynumox («Sài
Gon», «Cậu Oc», «Cô Giang»), trưng tâm hội nghị đ tiệc cưới — Koudbepeny-yeump
& ceadeduaa («Le Jardin», «Dai Nam», «White Palace») 1 ap
P€3y/IETATBI HCC/I€/IOBAHHZ NOKa3bIBalOT p33HOOÔP43H€ HOM€HK/IIATYĐBL B
Mockse 4 XouiHMHH€ ĐBH/IHOC MCCTO B HOM€HK/IATVp€ ropo/ta MocKBbi, KoTopoe
3AHHMAIOT B OCHOBHOM D€CTODAHBI, Kae H Gapbi, B TO BpemA Kak B XOWHMHHE
HOMCHKIaTypa B OCHOBHOM 2TO pecTopaHYHKH, pCCTODAHBIL B KOTopoliHOMCIIKIATYDHBIC TCDMIHBI XOUHIHMHHA, 3AHMCTBOBAHHBIC H3 HHOCTĐAHHDIXA3bIKOB, COCTAB/SIOT Oonbiloe KOIHd€CTBO (lounge («TOWA», «Boudoir»,
«Lava»), restaurant («BASILICO», «Citadel Saigon», «L'olivier») vegetarian
(«Hum», «Here & Now», «Phuong Mab»), bistro («Garnb, «Time», «Hội An»),
eatery «Quince», kitchen & bar «Sol», authentic Vietnamese restaurant «Bép Hué»,
hotpot («Rakuen», «Choice», «HUTONG»), rooftop («The View», «Co Garden») H
ap.).
Trang 27[ÏOSB/ICHH€ K/IACCHŸÙHKATODOB 3HA4HT€/IbHO DaCIIHDSCT cnHCOK THOB 3IT.KOJIH1€CTBO OỐb€/IHH€HHbIX HOM€HK/IATYPHBIX TEPMHHOB B /IBYX roposax MocKBe
H XOIIHMHH€ COCTABAAeT Ố0/IblllOE KOJIH1€CTBO H O4eHb pA3HO00ỐP43H0
Br Mockse: apm-xade («ŒHn-llanm», ‹ÑÍondapopb», «3aH1YK€IĐ,
«CMalU), Kade-cmonoegaa («lleneMettKa», «Manydbarypa 15», «Lunch city»,
«Ommmm»), Kagbe-nuyyepua («Octepua TpHo», «Akagzemus», «Pinzeria byBontempi»), kư@e-6ay («Jluctba salim, «Cherry», «‹BaleHTHHa»), Kage-
Konoumepcxaa («Yumbakem, «Lila pastry», «l love cake»), pecmopan-dap
(«Ipaiim6ud», «City Voice», «Svoy»), pecmopan-nuyyepua («all Gusto»,
«Bolognetta»), pecmopan-xage «ItaxepKa», steakhouse & bar («Chicago Prime»,
«21 Prime»), cnopm-naé («Roy Castle», «J[Hra qeMIHOHOB», «TopHaso»), dap (‹ØlKnropna», «Good Sushi», «Ryba Family»), vanwaesnaa-bap «Xow LHAbAlou», nuenan-piomounaa ‹(ÊH1bKa», namu-bap «Party Hard», Kapaoxe-pecmopan
Cy1@-(€MaHjapHH», Kapaoxe-bap «¥xO H M©IBGIb», Kaqe-Kiyd «90 rpaslycoB»,
restaurant & dancing «Home Coon», w Ap.
Br XoinMnne: hứ tiểu & bánh tam «Di Năm Sa Đéc», lau & nướng «Tam Riêu», bứn bỏ & lau bò «Hoang Minh», búa thịt nướng - bánh mì hap «Chị Tuyền»,
cơm niéu & cua Singapore «Mely Food», nướng & bia «Ba Gác», trung tam hội
nghị & tiệc cưới «Le Jardin», món Au - món Việt «Oliu Đỏ», sushi & BBO & buffet
«Phố Nhat», nem nướng & đặc sản Nha Trang «Quán Của Ma», party & restaurant
«Masion Man-Do», restaurant & winehouse «December, restaurant & food
delivery «Au Pare», rooftop cafe & restaurant «The Fish Sauce», coffee & veggies
«Satorino», cafe & bakery «Une Journee a Paris», steak BBO & hotpot «Samurai»,wedding & convention «Luxury Palace», bar & restaurant («Monde», «Social
Club»), beer restaurant «Rogue», hotpot buffet & combo «Rakuen», eatery &
cocktail bar «Switch», sushi-sashimi-hotpot «Daruma», restaurant & cafe & bar
«Dahi Handi», pasta & pizza «Capricciosa», restaurant & lounge («Shri», «Sorae»),
sushi restaurant («Enishi», «Tokyo Deli»), sushi bar «Qkome», restaurant & coffee
«River View», eatery & cocktail bar «Switch» wine & foods «A Paris», cuisine &