On the way of successful person ly qui trung – the men of overcoming adversity

ABSTRACT About this project, I would like to provides a concise overview of Ly Qui Trung ”s life and career, spanning his entrepreneurial journey from humble beginnings to becoming a ren

MINISTRY OF EDUCATION & TRAINING

HOASEN A SEN UNIVERSITY UNIVERSITY

GROUP PROJECT TOPIC

ON THE WAY OF SUCCESSFUL PERSON

LY QUI TRUNG — THE MEN OF OVERCOMING ADVERSITY

Subject: Sales Management

Class: 0200 MK310DE01

Group: 01

LE NGUYEN UYEN MY- 22115206 PHAN NGUYEN MINH CHAU - 22102707 HOÀNG HỖ BẢO KIM - 22100190 NGUYÊN NGỌC KIÊU PHƯƠNG -22117511 NGUYEN DUONG ANH TUYET - 22117349

Instructor: PHAN MINH TUAN

Ho Chi Minh City, January 20", 2024

ABSTRACT About this project, I would like to provides a concise overview of Ly Qui Trung ”s life and career, spanning his entrepreneurial journey from humble beginnings to becoming a renowned figure in the Vietnamese business landscape The narrative explores his family background, educational achievements, and notable successes, including the founding of the Nam An Group and the Pho 24h restaurant chain

The analysis delves into Ly Qui Trung’s role as a sales director, emphasizing his resilience and innovative approaches Failures encountered throughout his career are examined, offering valuable lessons for aspiring entrepreneurs The project includes highlighting the enduring lessons Ly Qui Trung wishes to impart to the new generation, encapsulating his multifaceted journey and contributions to the business world

TABLE OF CONTENTS

FIGURES

TASK ASSIGNMENTS

2194014 3 Education Evaluating contents

c Outstanding achievement

c Solving difficulties Evaluating contents

TRAN GIA MINH

you were a sales director of a business like | outline

22114352

Ly Qui Trung, what tools would you use | - Checking and

to control the business?

2 Why does Ly Qui Trung sell Pho 24h?

ZERO TO BECOME CEO PHAN NGUYEN | 1 Career peak

sales director”’

c Outstanding achievement

the sales

22100190

NGUYEN NGOC | and solution

KIEU PHUONG _ | a General objective

c Solving difficulties

NGUYEN DUONG | 3 Understanding more Ly Qui Trung Good 20-01-2024 | 100%

22117349 achievements 4 Understanding more Ly Qui Trung

failures

WITH NEW GENERATION

INFORMATIONS:

1 How can we position in customer insight when we sell in the new TRAN GIA MINI | market? [f you were a sales director of

tools would you use to control the

business?

2 Why does Ly Qui Trung sell Pho

PREEACE Complex planning, organizing, leading, and regulating circumstances are frequently encountered in sales management It is the fear of every business in the globe Furthermore, every member of our team has a great deal of knowledge and experience with this issue We decided to focus on this topic and use it as the focal point of our group project after exchanging romantic messages throughout the lectures

Moreover, there are no accidents We cannot succeed in this group project if we do not extend our boundaries Many thanks for it The teacher who constantly instructs us in sales management is PHAN MINH TUAN The examples in the course are really clear The words are easy to remember It is common for us to feel free in the Lord's Garden That was the most exhilarating feeling we have ever had, and we will always remember

it

We can't thoroughly correct all of the small errors and omissions in the topic because there are only so many sites available to us However, to get the best results for Ly Qui Trung - The Men of Overcoming Adversity - we constantly try our hardest and memorize everything by heart

PART I: LY QUI TRUNG —- THE MEN OF OVERCOMING ADVERSITY

1 Biography

He was born in Ho Chi Minh City, Vietnam in 1966 His father was Chong Vir, a journalist who was Minister of Information under the Government of the Republic of Vietnam His mother, Nguyen Thi Quong Nga, a long-standing businessman and owner

of the Thanh Nién restaurant, has opened for more than 30 years in the heart of District One

2 Family background

He comes from a family with a strong entrepreneurial spirit His father was a successful businessman who owned several companies m Vietnam His mother was also a successful entrepreneur, who built a successful restaurant business

An Group, Saigon Star Hotel, and AKA Furniture

In 2000, he founded the Nam An Group, which specializes in high-end gastronomy In a short time, he made Nam An Group one of Vietnam's leading culinary corporations

In 2010, China established Vietnam's 24-hour restaurant chain 24 has become one of the most successful restaurant chains in Vietnam, with more than 70 stores in Vietnam and abroad

He is also a successful author, who has written many books on business and entrepreneurship He is also a regular speaker at conferences and events on these topics

In addition, Mr Li has achieved achievements in his business career and other social contributions such as:

Achievements he has achieved in his business career:

Best Young Entrepreneur of Vietnam (2012) ASEAN Entrepreneurship Award (2015) Your contributions to society:

Establishment of Li Qing Scholarship Fund to support students, poor students overcome difficulties

Establish a training program to inspire and support young entrepreneurs

In 2013, he released his autobiography, Heaven is Not Only Blue Previously, he has also published many headlines on franchising and branding for Vietnamese small and medium-sized enterprises In 2013, he moved to Australia In 2016, he wrote the book

"Not Just Passion - 20 Things to Share with Startups", published in Vietnam through NXB Youth

He is well-known for his business, writing books, writing newspapers, teaching, and giving speeches, and he organized a personal oil painting exhibition with 22 paintings at Gallery One on Đồng Khởi Street in 2010

Li Qi Ching is also known to television audiences in such programs as Being a member

of the jury of the reality TV show The Next Iron Chef "Seeking a Super Chef" from the beginning of 2013 of VTV3, as the ambassador of the Culture Hub business project and the winner of the "Travel Never Stop Coming" competition, as the judge of the HTV1

"Key to Success” program, the VTV1 program "Getting Rich is Not Hard", the

"Entrepreneur's Bridge” program at Ho Chi Minh City, the "Weekend Talk" program of

Ho Chi Min City TV, the program: "Contemporary People" of vIT'V1, the "Hello New Day" program of HTV7, the program, "Start a Business" party of THVN, overseeing the

"Vietnam Image Marketing" contest of the youth press of TPU, etc

II LY QUI TRUNG - FROM ZERO TO BECOME CEO

1 Career peak

a About the brands’ Ly Qui Trung

Nha Xinh: Nha Xinh Corporation is a leading furniture brand in Vietnam, with stores in Hanoi and Ho Chi Minh City Nha Xinh specializes in providing high-end furniture and has become the choice of many who appreciate aesthetics and quality The Nha Xinh Corporation is known to be a member of AKA Furniture Company and 1s a top company

in the furniture industry in Vietnam

AKA Fumiture Group: AKA Fumiture Group is a leading corporation with AKA Furniture Company as its member AKA Fumiture Company owns exclusive rights to over 30 famous furniture brands domestically and internationally, such as Nha Xinh This group particularly understands the needs and desires of customers, offering a wide range

of choices with reputable and long-standing furniture brands This may suggest that AKA Furniture Company emphasizes quality and diversity in its reputable furniture products Pho 24h: Pho 24h is a renowned pho restaurant chain founded and managed by Mr Ly Qui Trung Mr Ly Qui Trung has been successful in establishing and developing the Pho 24h restaurant chain, where consumers can enjoy delicious and high-quality traditional pho

b Abilities of Ly Qui Trung ‘“‘the sales director”’

Ly Qui Trung is the founder of the Pho 24 brand and other premium culinary brands Holds an MBA degree and applies knowledge from this program to his career

Has experience in senior management positions in joint ventures and his brands Handles pressure well and has conflict management skills

Possesses strong communication skills for a professional work environment."

c Outstanding achievement

As the founder and CEO of Nam An Group, he focuses on the high-end culinary

internationally

Additionally, he is the CEO of the Nha Xinh brand and the AKA furniture group, demonstrating versatility and success in this industry

Apart from his role as a businessman, he has also achieved success in the field of education and teaching as a part-time professor and senior advisor at Western Sydney University in Australia

Ly Qui Trung has frequently appeared at educational and business events to share his knowledge and experience and has authored several books on business management and cuisine

d Working spirit

Independent, not depending on family Although he came from a wealthy and wealthy family, Ly Quy Trung did not rely on his family to start his entrepreneurial journey

In 1982, after failing the university entrance exam, he had to apply for a job as a waiter at

De Nhat Hotel, in Ho Chi Minh City During that time, he did many jobs from cleaning houses, cleaning toilets, being a waiter, working as a switchboard operator, and then working as a receptionist day and night

Even though he had not yet entered college at that time, the young man was still determined to go to school and work because he believed that learning to read would open a new chapter in his life In 1990, that belief became a reality when a foreign guest helped and sponsored the young man Ly Qui Trung to go to Australia to study English for four months After 3 years, he graduated with a Bachelor of Hotel and Restaurant Management from Western Sydney University This was the beginning of his future success

He isn’t afraid of suffering, not afraid of difficulties, and always keeps the spirit of learning from the work he has done

During his time working at the hotel, Ly Quy Trung does not hesitate to do jobs such as cleaning, helping in the kitchen, clearing tables, operating the switchboard, and working

as a receptionist These are jobs that it seems a rich young man would never touch However, Ly Quy Trung did not rely on himself being a rich child and was afraid to accept those jobs

In an interview with Saigon Entrepreneur newspaper in March 2022, Ly Quy Trung shared that he likes to divide his ttme working mn Vietnam and Australia “I returned to

my home country to work for a while and will continue to fly back and forth between Australia and Vietnam for some university education-related work”

3 High sense of responsibility, working to contribute to the homeland and the fatherland, never forgetting his origin

It was still an interview with Saigon Entrepreneur newspaper, when asked by the reporter: "Leaving to return Perhaps you are someone who understands this saying and it also has value for you when looking back at your homeland"? Ly Quy Trung happily answered that:

“T never really left because I always looked back to my homeland The proof is that although I have lived and worked in Australia, my personal Facebook page is written entirely in Vietnamese to share with friends and communities in Vietnam In my daily work in Australia, whenever I see something interesting, I wonder if I can share it or introduce it to Vietnam

It's only natural, water always flows downstream, and Vietnamese people always think about their country And I want my children to be the same, always looking towards their homeland, at least in their souls, food, and language”

e The perspective of Ly Qui Trung on the sales

Business or being an entrepreneur is also a special profession, some people are suitable for it, others are not, not just having a little experience and capital can do it

Starting a business or starting a business requires a lot of flexibility You have to use one end to cover the other Take the short and keep the long Use softness to overcome hardness In general, you have to know how to go outside the lines regularly to survive and succeed

The improvisation, going outside of the rules and practices, helps entrepreneurs make a difference to succeed in the market

Making a difference with the rest of the crowd - no matter where it happens along the way from the beginning of the formation of ideas to the release of the product and

reaching the consumer - has the mark of creativity, imovation, and most importantly, the mark of voluntariness, courage, daring to take risks alone

Simple management experience is not enough, but business management experience, or

at least like business, like mnovation, breakthrough, and creativity

2 Goal, Difficult ties encountered, and solution

c Solving difficulties

In entrepreneurship, avoiding failure is not always possible! Some young individuals, despite lacking experience, believe that their product is guaranteed to be excellent and competitive against existing market products However, in business, if one thinks their product is great, thousands of others think the same about theirs

"No matter how good a product is, success 1s challenging to achieve Success lies in the business model, not just the product,” shared Mr Trung If you lack experience, it is advisable to intern with someone else before using your resources to accumulate