Final report unilever’s training activities

Structure of five distinct business groups NNH, 2022.... Thus, in 1944, Unilever expanded its company by partnering with two big US companies: the toothpaste brand Pepsodent and the tea

ĐẠI HỌC | VIỆN ĐÀO TẠO

MINISTRY OF EDUCATION AND TRAINING

HOA SEN UNIVERSITY

FINAL REPORT UNILEVER’S TRAINING ACTIVITIES

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Members

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3 Assessment, solutions, and recommendations for Unilever’s training activities 25

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INTRODUCTION

Being one of the consumer products globally, Unilever has always been dedicated to th

ongoing upskilling and reskilling of its workers to ensure they have the skills needed for the

workforce in the future Unilever has been continuously modifying its organizational philosophy and talent management system to meet the issue of learning opportunities

Unilever invests extensively in staff training and development because it understands hov

essential it is for the business's expansion However, the company has nevertheless taken st:

to improve the effectiveness and cost-effectiveness of the training Before utilizing technology

to improve training delivery and make it more available to all workers, Unilever's employee training and development program was expensive and inconsistent As a result, engageme and activity in Unilever's training programs are growing exponentially This report aims to provide a detailed overview of the training activities conducted by Unilever and their impact

on employee performance and development

Unilever is a start-up consisting of Unilever plc, headquartered in London, and Unilever

NV, headquartered in Rotterdam The company operates as a sole proprietorship, with general manager To explain this, Unilever is the result of a joint venture between Britain's Lever Brothers and Hong Kong's Margarine Union in 1930

- Unilever PLC: Unilever House 100 Victoria Embankment LONDON, EC4Y ODY United Kingdom

- Unilever NV: Weena 455, PO Box 760, Rotterdam 3000 DK, Netherlands

- 1967 — 2004

As previously stated, the Unilever logo debuted in 1967 Until then, this business is backer

by several consumer product manufacturers’ brands Making a brand image that links th

several firms Unilever owned was one of the key choices made at the time

The original Unilever logo used a pleasing and stunning blue and white color scheme tha

appeared new, bright, and exceptionally welcoming Underneath it was a delicate classice

1

logotype had been complemented with a noticeable insignia The icon's style is eye-catchinc

it has a stylised U-shape with rising axes that meet in the middle and resemble arrows Th

"U"s vertical bars appeared strong and opulent because they resembled two towers The logotype, which was written in the title case of a modern, somewhat stretched seri typeface, gave the design more solidity and self-assurance

In 2004, the Unilever brand idea was to be updated by Wolff Olins Everything else was

redesigned, except for the structure, an extended "U" above the wordmark Beginning witt

the color palette has been up to date, and the blue now has a deeper tone and more brightne Second, the letter's "U" gets rounded edges, and its body has 24 little images to symboliz every format the company runs in The logotype comes in last It has received a complet makeover and is currently composed in handwritten cursive with rounded, smooth edges thé feel comfortable and modern Detailed information is provided below for each symbol

1.2 Company foundation and development history

1.2.1 Company foundation

William Hesketh Lever, a British entrepreneur who founded the Lever Brothers multinational company, was born on September 19, 1851 He chose to concentrate on just or product, household soap, in 1884, mainly because it could be marketed in pre-wrapped ba under a brand name By developing the Sunlight Soap, they made a ground-breakin commercial advancement Lever became enormously wealthy as a result of his business success The first modern multinational was created by William Lever, who developed Britain's largest corporation

1.2.2 Development history

After William Lever passed away in 1925, Frances D'Arcy Cooper took over as Lever Brothers’ chairman Cooper provided several benefits to Unilever, but one of his ground- breaking ideas was to amalgamate the various Anglo-Dutch businesses that Unilever was member of Even though an international merger at the time was unprecedented, the Leve Bros and Margarine Unie agreed that doing so with their strong global networks would oper

up new prospects This merger took place in 1930 Finally, the firms' combination gave rise

to the name "Unilever"

Figure 5: Development history

The "Special Committee" was founded by Unilever in September 1930 to stabilize

operations and concerns in the United Kingdom and the Netherlands

To sustain its expansion, Unilever changed its business strategy in the 1940s, introducin

new business areas such as specialist food and chemical manufacturing Unilever als understood that focusing on the relationship between marketing and research was mol

important than merely extending its geographic reach

Thus, in 1944, Unilever expanded its company by partnering with two big US companies: the toothpaste brand Pepsodent and the tea producer Thomas J Lipton To focus on tt

company's main business, in the 1980s, it undertook a significant reorganization that entaile

selling the bulk of its subsidiary companies Unilever's primary businesses eventually includec groceries, personal care items, detergents, and specialty chemicals Additionally, this restructuring facilitated a partnership between Unilever and Chesebrough-Pond in the Unite States The business acquired Brooke Bond, the manufacturer of PG Tips tea, in 1984 As result of the partnership, Unilever's profit margin increased significantly In addition, Chesebrough-Pond was purchased by Unilever in 1987

Unilever acquired Helene Curtis Industries in 1996, providing the business "a powerful new presence in the United States shampoo and deodorant market" The company expanded portfolio of food brands and strengthened its foothold in North America in 2000 by acquiring the American company Best Foods It acquired both Slim Fast and Ben & Jerry's in April

2000 The corporation is international, with operations and factories on all continents (excluding Antarctica) Before assuming the name of the parent firm in the 1990s, the US division went by the name of Lever Brothers

The historic building on Park Avenue in New York City known as Lever House is no longer occupied by the American unit, which now has its headquarters in New Jersey

According to reports, when it engaged the Rainforest Alliance to certify its tea plantations in East Africa, Africa, and other regions of the world, it created history by being the first tea company to commit to sustainably sourcing all of its tea Based on press coverage in 2007, tr

6

service that ranks ethical reputations Unilever received the top ranking from Covalence Earned honors in 2008 for "Outstanding Achievement in AdvancedMedia Technology for Creation and Distribution of Interactive Commercial Advertising Delivered Through Digital Set Top Boxes" for its program Axe: Boost Your ESP at the 59th Annual Technology & Engineering Emmy Awards

Nowadays, Unilever is the world's most popular brand of food, personal care, and home car items In 2002, Unilever reported global revenues of more than 48,760 million Unilever is divided into two primary parent companies: Unilever PLC in London, UK, and Unilever NV

in Rotterdam, Netherlands

1.3 Mission, vision and core values

Unilever is a global company that operates in many industries, including fast-moving consumer goods (FMCG), and has several blockbuster brands Their mission, vision, and co

values are at the heart of what they do and are essential ingredients of their strategy

respect for individuals, fairness in behavior towards each other, and protection of the environment

1.3.3 Core values

Unilever has three core values: "Respect, Honesty, and Positivity" These values guide th way Unilever works with each other, with customers, and with the community These core values guide the organization's decisions and determine its response to issues like clima change, sustainability, economic development, and human rights They help ensure thé UNILEVER contributes positively to society in addition to making profits for its shareholders, and aims to create lasting value for customers, shareholders, partners, and society They stri

to achieve a vibrant balance between economic performance and social responsibility ti provide products that are safe, of good quality, innovative, and designed with care for the environment

Overall, Unilever's mission, vision, and core values reflect its commitment to sustainability and responsible business practices The company recognizes that it has a role to play creating a better world, and it is dedicated to making a positive difference through its products services, and operations

1.4 Organizational structure (structure, duties and functions of each department)

1.4.1 Structure

Unilever was previously an organizational structure by product type Segments are broke

down by the following key points: Product Type Segment, Business Operations Group,

Geographic Segment This division of the organization is based on their product focus (Young, 2018)

Until January 2022 Unilever decided to simplify the organization, aiming to make Unilever

a simpler, more category-focused business (Unilever Global, 2022) Change the organizational structure to a matrix structure, which combines elements of both functional an: divisional structures This structure allows departments to have a common decentralize: decision-making process while maintaining a centralized structure (PhD Essay, 2023)

Unilevers new organizational model will revolve around five distinct business groups: Beauty & Health, Personal Care, Home Care, Nutrition and Ice Cream Each Business Grou

is fully accountable for its own strategy, growth and profit distribution globally (Organimi)

Director

Bio a3 21

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Alan Jope

Chief Executive Officer Bio Twitter

Fernando Fernandez Fabian Garcia

President, Beauty & President, North Wellbeing America Bio Bio

—:.—

Reginaldo Ecclissato Chief Supply Chain

Officer

Bio

Sanjiv Mehta President, Unilever,

South Asia and Chair

and Managing Director,

_ Dr Judith

2 Hartmann Bio

$ Adrian Hennah

Bio

© Susan Kilsby Bio

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Q Strive Masiyiwa Bio Professor Youngme Moon Bio

eS Feike Sijbesma Bio

1.4.2 Duties and functions of each department

1 Non-executive directors - Nils Andersen

Use their experience and expertise to provide independent advice and objectivity, and the

usually have a role in monitoring executive management

2 Chief Executive Officer (CEO) - Alan Jobe

Is the top-level manager who runs the activities in an enterprise, responsible for the growtr operation, ups, and downs, success and failure of the business, setting goals, mapping out 1

right direction to lead and orient the organization to develop and succeed The CEO also ac

as the face of the enterprise in communication and external activities (Hub, Pace Institute c

Management)

3 The board of directors

IS a group of individuals elected by shareholders to represent them They are responsible f setting company policy and overseeing the company's managers (Hub)

- Outside Director: Without participating in the day-to-day operations of the organization, outside directors will often give their independent opinions and views on issues within the

company

- Inside Director: Including the Chairman or executive directors such as CEO, CCO, CFO,

CMO, Internal directors are appointed thanks to their experience and expertise, bringin

many achievements to the company during their working time

4 Chief Operating Officer (COO) - Nitin Paranjpe

Will take on a new role as Chief Transformation Officer & Chief People Officer, leading

the business transformation, and heading the HR function

5 Chief Supply Chain Officer - Reginaldo Ecclissato

Will lead the Supply Chain and Unilever Business Operations as Chief Business Operation Officer

1.4.3 Structure of five distinct business groups ( NNR, 2022)

1 EVP Latin America - Fernando Fernandez

Has been appointed President of Beauty & Wellbeing, which includes Hair Care, Skin Care

as well as Vitamins, Minerals, Supplements, and Unilever Prestige

2 President North America - Fabian Garcia

Has been appointed President of Personal Care, responsible for Skin Cleansing, Deodorar and Oral Care

3 President Home Care - Peter ter Kulve

Responsible for Fabric Care, Home & Hygiene, and Water & Air

4 President Foods & Refreshment - Hanneke Faber

Has been appointed President of Nutrition, which will be home to Scratch Cooking, Healthy Snacking, Functional Nutrition, Plant-Based Meat, and Food Solutions

5 EVP Ice Cream - Matt Close

Has been appointed President of Ice Cream

1.5 Business situation ( products/ services, partners/ customers/ competitors/ markets/ revenue & profits in the last 3 years)

1.5.1 Unilever’s products

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1.5.2 Unilever's partners and customers

- Raw material supplier

Unilever works with approximately 52,000 supplier partners in 150 countries, spending

about €41 billion on raw materials and services To provide consumers with the best goods,

Unilever always chooses suppliers of raw materials that ensure quality and fully meet the conditions according to Unilever's supplier selection policy As a global company with global goals, Unilever not only produces quality products but also always commits to protecting environmental issues and paying attention to labor safety as the top priorities

- Distributors and agents

Unilever distributes its products through two types of trade channels: general trade an modern trade General trade or retail channel includes distributors (small merchants), suk distributors (large stores, small and medium supermarkets), and small retail stores Moder trade includes wholesale supermarkets and supermarkets

1.5.3 Unilever Competitors

The company faces many competitors such as Procter & Gamble (P&G), Nestlé, and Nive: These are mostly big competitors with strong financial potential It can be seen that the existing competition in the industry is putting pressure on Unilever in such aspects as:

- The number of competitors is high, and the number of competing products is very large, no

to mention counterfeit and imitation Unilever products flooding the market, affecting market

share

- The level of competition is increasingly fierce, the parties are willing to use many policies

to dominate the distribution system and get closer to customers

- Specialty, local, and domestic factors of domestically produced goods are increasingly focused

1.5.4 Unilever's market

Unilever's markets in the following regions:

- The Europe Region includes operations in Western Europe and Central Europe