The process of building a business plan at mastershow education and communication joint stock company

Major: Business English THE PROCESS OF BUILDING A BUSINESS PLAN AT MASTERSHOW EDUCATION AND COMMUNICATION JOINT STOCK COMPANY Student full name : Nguyen Thi Kim Thoan Student ID : 2237

Major: Business English

THE PROCESS OF BUILDING A BUSINESS PLAN

AT MASTERSHOW EDUCATION AND COMMUNICATION JOINT STOCK COMPANY

Student full name : Nguyen Thi Kim Thoan Student ID : 2237713013

TABLE OF CONTENTS

TABLE OE CONTTENTS -««x-xsxeesks4 911114 6400010440400130080016 i ACKNOWLEDGEMENTS .cssssssssssressesscssscssesensncesssesnsessssnsoscessasssessensserasenaneasees ii LIST OF FIGURES AND TABILES - + «5< Ă<<<SS<SSSĂS*SAeeeerersrree iti

1,1 Company V€TVICW cán nh HH2 2 d0 011222111000 1e 2 1.1.1 History

1.1.2 Mission, vision, and cOF€ VAÌU€S ác ch re

1.1.3, Organizational structure cette 1.1.4 Product lines and business performance

1.2 Internship actTVI@S ceseeseeseeeeeteesenassensseeensereeteteneneneneneaninens 6 CHAPTER 2: An analysis of the process of building a business plan at

Mastershow JSC ccssscsssssssssssscssssssscescnssscesseasenseersnesereassseesssessessaeeasessessssessesessorsats 7

2.2 Researching fcasibiÏifW c2 tt tk re 2.2.1 Legalify ceeie

2.2.2 Product positioning 2.2.3 Determining market demand ác S122 tre il 2.2.4 Determining competitive advan†a8@§ cconihirhdreerde 11 2.2.5 Sustainable operafion and scale developtmeni -rs e- 12 2.3 Building the business plan

2.3.1 Business roadmap c2 ng g1 re 2.3.2 Financial pÏah - ccs sec HH1 11 11221112 02 He

2.3.3 Staffing plan

2.4.1 Strengths HH2 tre 2.4.2 Weakness

CHAPTER 3: Recommendations to improve the process of developing a business pÏaH <c< sen 4110066600000 1" 21 3.1 Flexible and practical business plan structure for implementation 21

3.2 Methods of estimating prices and costs when building a business plan 22

3.3 Effective access to capital ics cá h2 H1 ree 22 CONCLUSION

ACKNOWLEDGEMENTS

It is a splendid gratitude of the author to many people whose help and support are crucial to the accomplishment of this mid-term report Without their support, the report would have never been completed successfully

Firstly, I am immensely thankful to my respected supervisor, Ms Nguyen Phuong Linh, the lecturer at the Falcuty of Business English at Foreign Trade University Thanks to her dedicated guidance as well as advisories, my report can be finished smoothly She is not only a great instructor but also moral support for this report writing journey

Next, | want to give special thanks to the Center for Research, Training and Foreign Economic Consulting that always stood by my side and continued supporting me throughout this endeavor With their support, I feel more confident doing my best in this milestone of my career development

Table 2.3 The MTS center's business roadmap

Table 2.4 The MTS centers Investment Performance Report Table 2.5 The MTS center s investment costs

Table 2.6 The MTS center's operating costs

Table 2.7 The MTS center's human resource plan Table 3.1 Office equipment price calculator

Words Mastershow JSC

Communication Joint Stock Company

Process means the steps to implement the development of a business plan

abbreviation for master of ceremonies

abbreviation for chief executive officer: the person with the most important position in a company

abbreviation for General Meetings of Shareholders

abbreviation for the Board of Directors

the human resources

meaning an educational institution that Mastershow JSC is going to establish

INTRODUCTION:

Currently, I have completed the study program for the Sth semester of Center for Research, Training and Foreign Economic Consulting It is very appropriate for students to approach business units for internships The mid-term internship will help students get acquainted with the corporate environment, step by step and apply the professional knowledge they have learned to work Thereby getting students ready for the whirlwind tour of the business world students will get in this mid-term internship course, starting with a quick overview of what businesses do

Now, I am working at Mastershow Education and Communication Joint Stock Company that provides education and skills training services The Mastershow JSC pays special attention to building and implementing business activities related to education and training Developing a business plan requires the application of a lot of knowledge about economics, commerce, finance, law, language, Therefore, the topic of the Mid-term internship report I chose is "The process of building a business plan at Mastershow Education and Communication Joint Stock Company" to give readers an overview of the process of developing a service business plan

The object of the report is the process of developing a business plan at Mastershow Education and Communication Joint Stock Company This is a process that every commercial business has in place The complexity of this process depends on the size of each company's operations

Apart from the introduction and conclusion, the structure of the report is designed as follows

- CHAPTER 1: Overview of Mastershow JSC

- CHAPTER 2: An analysis of the process of building a business plan at Mastershow JSC

- CHAPTER 3: Recommendations to improve the process of developing a business plan

Mastershow SJC was formed with the inspiration of MC Lam Phuong - one

of the most professional and successful masters of ceremonies today With a twelve-year journey in the field of media and events, MC Lam Phuong has worked with many large enterprises such as Techcombank, MBBank Military Bank, Sunhouse Group, T&T Group, Dat Xanh Mien Bac

Mastershow JSC.’s CEO is also the one who tells the couple's love stories at wedding parties, and is the one who leads media, marketing and branding events

He is also a human capacity builder and trainer, with extensive knowledge of NLP, Life Coach MC Lam Phuong founded Mastershow JSC with the desire to share his practical experiences with the next generation of masters of ceremonies

112 Mission, vision, and core values

Mastershow SJC builds the Academy to train the stage well, publish books and put education publications in the market Mastershow SJC aims to target the Theater Skills Training Center to become the leading academy in Vietnam in terms

of scale, quality, and professionalism in the field of MC & Art training by 2028 To acquire at least ten MC training franchise establishments throughout the territory of Vietnam by 2028 Own the largest professional MC community in Vietnam by

2025

Mastershow JSC.’s goods and services will unleash the potential of young people to break their shyness to become more confident in communication and in

front of crowds In addition, the course in the academy standardizes on voice,

fashion style and creative thinking of professional scripts for each student Support working skills training for staff of travel companies and entertainment companies who are responsible for host of events Connecting and creating a community of professional MCs with a spirit of giving and living positively, energetically every day is also a goal of Mastershow JSC

1.13 Organizational structure

Mastershow JSC.’s structure has been built quit simple as following:

Accounting Department

The GMS Ratify the orientation for development of the company; decide the types

of authorized shares and quantity of each type; select, dismiss members of the

Board of Directors and Controllers,

The Board of Directors is the managerial body of the company and has the right to make decisions on behalf of the company, perform rights and obligations of the company The Board of Directors has several functions mainly such as deciding the company’s medium-term development strategies and annual business plans;

deciding solutions for market development, marketing and technology; supervising the Director/General Director and other executives managing the company’s everyday business, JLaw on Enterprises 2020 Article 138)

The Board of Directors Assistant acts as a liaison and provides support to the BOD, clarifying as follows: overseeing administrative, operational, and financial processes; support the building of business plans, financial plans; support the

implementation of business plans; helps to organize and conduct departmental events, as directed, and assisting with the event as it occurs; consult, review, draft contracts, agreements between company and partners, suppliers, organizations and individuals, ete ; consult about other legal issues arised during Company’s activities

The General Director shall manage the company’s everyday business operation, consisting of organizing implementation of the company’s business plans and investment plans; deciding salaries and other benefits of the company’s employees; Recruit employees,

Operation management consists of three departments: human resource department, accounting department and administration department

The first, the human resources (HR) function is responsible for recruiting, hiring, developing, and supporting employees HR supports all the other functional areas in the enterprise Although managers in other functional areas are usually closely involved with hiring and training the employees in their respective departments, HR usually oversees these processes and supports the other departments as needed The HR department is also charged with making sure the company is in compliance with the many laws conceming employee rights and workplace safety (Business in Action _7th Edition, 2014 p14)

The second, accounting department is responsible for collecting, analyzing, and reporting on financial matters, such as analyzing budgets, assessing the manufacturing costs of new products, and preparing state and federal tax returns

Internal auditors verify the work of the company’s accounting effort and look for opportunities to improve efficiency and cost-effectiveness Public accountants offer accounting, tax preparation, and investment advice to individuals, companies, and other organizations External auditors verify the financial reports of public companies as required by law, and forensic accountants investigate financial crimes

Third, the administration department is responsible for managing the day-to-day operations of the office, including managing office supplies and equipment, organizing files, and ensuring that the office runs efficiently

Education department researches and builds products or services that the company is going to provide to the market Addition, this department is also responsible for activating the products or services It consists of compilating

textbook and lecture, setup class for silk courses; training teacher, assistants of

class

The main goal of the sales department is to increase the number of the sales

of goods or services In addition, the sales department is also responsible for increasing the conversion rate of the sales A higher conversion results in a higher profit Sales are a fundamental part between the customers and the product of the company Therefore, attracting and retaining customers is an important task of this department Market analysis and competition monitoring are also goals of the sales department

The Marketing department monitors market trends and identifies consumer needs and wants The team then developed a marketing strategy to create more awareness and purchases by customers In addition, they perform various tasks and activities such as market research, test marketing, advertising, and branding The responsibilities of the marketing department vary between businesses It depends on aspects such as the size of the business, the company’s strategy, and the resources at hand (Marketing Department: Strategy, Mix, and Customer Focus, 2024)

Mastershow JSC has built the organization structure basically There are not many departments It may be because Mastershow JSC is a new company, the size

of the company is quite small The basic organization structure is advantageous so the management is easier and less restful

1.1.4, Product lines and business performance

Mastershow JSC has provided three product lines as following:

The first is service packages that provide professional masters of ceremonies for conferences, talk shows, open sales events, company patties, wedding parties,

Currently, this is the product line that brings the largest revenue to Mastershow SJC

JSC., accounting for 60% of our company's total revenue According to the financial statements of the first six months of 2024, the total revenue from this product line reached VND two billion with the number of books successfully fulfilled ranging from 30-40 orders a month

The second product line is courses of hosting skills training Mastershow JSC has been oriented to develop this product line as a mainstay Each course trains skills in voice adjustment, speech script building, program atmosphere skills, program mastery skills, and handling unexpected incidents Biside, teachers will

I have learned methods to research the government’s legal documents I

know how to search laws, decrees, circulars and other related documents; to

summarize the regulars related to the problem And finally build a plan to resolve the problem

Second, I am responsible for creating business plans with coworkers We had collected information form BOD, General Director, and then step by step completing business plans form BOD’s ideas My main tasks concluded: seeking demand of the market (a number of potential customers; customers cope); building

a list of investment cost items, regular operating expenses when implementing business plans and survey the average prices in the market today for these cost items

[ have learned how to set up a business plan on structure, items, cost volume during the task I also have been training several skills in collecting, synthesizing data, and presenting in reports

Figure 2.1 Process of building a business plan

Creating a idea Researching Feasibility Building the business plan

2.1 Creating a business idea Based on the development orientation of Mastershow JSC., based on the direction of the Board of Directors, the Board of Directors of the company develops business ideas After one week of research, the General Director presented the business idea to the Board of Directors as follows:

Mastershow JSC will establish a center training hosting skills in Ha Noi

The center will train both theoretical knowledge and practical, hands-on training to ensure that participants are well-prepared for real-world situations The trained skills may include: confidence and clarity in speaking to an audience; ability to engage and interact with the audience; keeping the event on schedule and managing transitions smoothly; building rapport with speakers, performers, and the audience;

basic understanding of audio-visual equipment and technology used during events, etc There are several for developing this business idea

The first reason, Vietnam has seen significant growth in tourism, with international arrivals reaching approximately 18 million in 2019, pre-COVID-19

Post-pandemic recovery is strong, with the government aiming to boost tourism numbers The hospitality industry is a critical component of Vietnam's economy, contributing significantly to GDP and employment The sector includes hotels, resorts, restaurants, and other service-oriented businesses So demand for skilled professionals has created There is a noticeable gap in hospitality skills, with many businesses struggling to find adequately trained staff

The second reason, graduates from universities specializing in cultural and artistic studies may have a need to learn hosting skills Simply, they need to develop their career Hosting skills open up many career opportunities in the fields of

communication, events, and entertainment Hosting skills help improve communication, presentation, and interaction with the public Students with hosting skills become more versatile, suitable for various roles in the cultural and artistic industry And, the entertainment and events industry always needs talented and professional MCs

Furthermore, the company providing this product will receive a 10% tax incentive for corporate income tax, and this product will not be subject to value added tax

Thus, the opportunity to make a profit from this business activity is relatively large Meanwhile, the company has available resources to implement this business idea We have the advantage of subject matter and the reputation of professional MCs

The BOD agreed with the business idea of the General director and assigned the BOD Assistant to coordinate with the General Director to take steps to build a business plan

In addition to the potential to bring profits to the company, MC skills training courses also bring great social values Individuals' ability enhances communication effectively, fostering better understanding and collaboration in various social settings Each student will build confidence in public speaking, encouraging more active participation in civic and public affairs Leadership qualities are also developed , as hosts often need to manage events, coordinate with teams, and make quick decisions Skilled hosts enhance the enjoyment of events, contributing to the overall well-being and happiness of communities Facilitates networking, as hosts often interact with various stakeholders, expanding their and others' social and professional circles

2.2 Researching feasibility 2.2.1 Legality

Considering the business idea of establishing a center training hosting skills

in Ha Noi that is called “MTS center”, the assistant department of the Board of

Directors will conduct an inspection and review of regulations related to this business activity Business activities are about teaching skills, so it is necessary to study the following issues: What is the field of the MTS center? What activities do

the MTS center include? Determine the legal procedures to be able to implement an MTS center

First, the MTS center can be identified to have business activity in the field

of education Specifically, this is a skills education activity, the target customers are people aged eighteen years and over Therefore, it is necessary to research legal documents related to the education field such as the Law on Education dated June

14, 2005; the Law on Amendments and Supplements to the Law on Education dated November 25, 2009 and the Circular no.04/2014/TT-BGDDT dated February 28,

2014 on introducing regulations on management of life skill educations and extracurricular activities

Second, the business of the MTS center sells personal skills training courses

The MTS center’s activities are a conditional business activity sector Following the Circular no.04/2014/TT-BGDDT dated February 28, 2014 on introducing regulations on management of life skill educations and extracurricular activities, the MTS center is an educational institution and it needs to ensure requirements, conditions as following:

Facilities: There are classrooms and functional rooms with enough light, ensuring school hygiene requirements according to regulations And teaching equipment must ensure safety, be suitable for teaching content, activities and the psychology of the learner's age

Teachers, reporters, coaches: Have good health; Have good moral qualities;

not under disciplinary action from warning or above, not under criminal prosecution; Have a certificate of pedagogical skills; understand the fields of life

skills or related educational activities

Textbooks and documents: Have sufficient textbooks and documents issued

or approved by the Ministry of Education and Training

Third, the legal procedures to be able to implement business activities

Following the Circular no.04/2014/TT-BGDDT dated February 28, 2014, the MTS

center must have a license for life skills education and extracurricular educational activities The license issued by Director of Department of Education and Training, Director of university, academy, principal of university, college of education Its order of execution includes two steps Step one, the representative of Mastershow SIC shall prepare the application for a license and send it to the competent licensing authority is the Department of Education and Training Step two, the

Thus, the MTS center's business activities are completely legal and it is

The Sale Department has made a market report on the current situation of hosting skills training centers The result is as shown in Table 3

Table 2.2 Statistics related to hosting skills training centers

from 2021 to 2023 in Viet Nam