Report- Business Plan “App Psy”.Pdf

Customer jobs: Care about mental health: Clhents often have a need to seek psychological counseling when they find it difficult to deal with mental or emotional problems.. Increased prob

HO CHI MINH CITY OF BANKING UNIVERSITY

DEPARTMENT MANAGEMENT

REPORT: BUSINESS PLAN “APP PSY”

Member of group 4:

NAME STUDENT CODE

Tran V6 Chau Ngoc 050608200495

Pham Thi Ngoc Quynh 110302200059

TABLE OF CONTENTS

I Entrepreneurial commitments

II Founder

III Desirability

1 Customer profile

1.1 Customer jobs:

1.2 Customer pain:

1.3 Customer gain:

2 Value proposition:

3 Channels

4 Customer relationship

IV Feasibility

1 Key resources

2 Key activities

3 Key Partnership

V Viability

I Entrepreneurial commitments

e Mission: Supporting students in puberty to develop holistic mental health

e Vision: Create a community that focuses on developing mental health, contributing to building a healthier society

e Values: Towards the mission for a healthier society: positive - responsible - contagious

II Founder

Team size: 4 people

Nguyen Thi Hong Duyen: An energetic person with experience working in a number of fields such as sales, marketing, admin page, order management, admissions consulting, taking business analysis courses, as well as club experience as the head of the movement

of Youth Union

> Main activity: Manage app & web

e Maintain and ensure that the activities on the app & web run perfectly

e Manage profiles & browse products presented on the app

e Processing orders

e Manage posts that take place on the community

Nguyen Duy Tuan: is a sociable person who easily integrates with people in any environment Tuan's university relationship does not stop at having good relationships with classmates, upperclassmen, lecturers, but also with school staff such as security guards and janitors

s* Project management and planning skills: Working while studying, he is also an executive member of the Youth Union of the International Training Institute and the head of the Human Resources Department of the Youth Union Tuan has a good balance of job roles as well as responsibilities in each job That is reflected in the trust of the associates who have worked with us

“+ Good language skills: With IELTS 6.5, he can communicate in English well with foreign partners (Gif needed) Besides, Tuan is also learning more German to better support his work

> Main role: foreign affairs

e Working with partners (schools, volunteer clubs, psychological clinics, psychological stores, )

e Expand relationships with long-term partners

Pham Thi Ngoc Quynh: A person who has the ability to be creative and interested in the marketing strategies of the business, and has worked in a number of companies with a marketing role

=> Main role: Marketing

Tran Vo Chau Ngoc: Quick and logical with numbers Being a person who has the ability to grasp numbers quite quickly, shown by getting high marks in subjects such as

e Implement marketing plans on social platforms

e Offline marketing plan with the external department

e Marketing plan on the app

corporate finance, advanced math, econometrics, accounting principles

> Main activity Financial management

Til

e Recording transactions, budgeting, financial forecasting

e Company cash flow management

e Finding and coming up with a long-term financial development strategy

Desirability

1 Customer profile

high schools

Little or no Mental health Enhance or - Feeling yourself in a

- There are psychological problems that are difficult to talk about with people around

- Other mental health problems

Busy lifestyle, Activities to Physical support

prolonged study reduce stress products

rest

1.1 Customer jobs:

Care about mental health: Clhents often have a need to seek psychological counseling when they find it difficult to deal with mental or emotional problems This can include problems such as anxiety, depression, stress and anxiety, relationship difficulties, low self-esteem, low self-esteem, or complex life-related problems such as work, school, etc exercise, family and mental health

Customers are looking for a psychological clinic: professional, dedicated and experienced psychologists who can help them solve their problems effectively Search for mental health products or guides easily and quickly

Need a community that'understands mé: listens and seriously consults about the psychological problems that you are facing

1.2 Customer pain:

Difficulty in finding the psychological clinic Because for those who are inexperienced in finding a counseling center, they may not know where to start looking

Services costs of psychological counseling centers are high Finding the nght psychological counseling center can take a lot of ttme and money, especially when

a client needs to search through multiple websites or other means

Quality of service: With so many psychological counseling centers on the market, customers may not know where the address is to provide quality services Security or privacy concerns It is difficult for customers to open their hearts when consulting directly Customers may also wonder about the size of the psychological counseling center, especially when they are looking for a private and professional Customers also expect the center to have a comfortable, warm and safe environment where they can confide, share and be heard

1.3 Customer gain:

Improves Psychological and Emotional Health: It helps to improve the psychological and emotional well-being of clients, helping them boost their confidence, mprove quality of life, and develop communication skills

Increased problem-solving abilities: Psychological counseling helps clients better understand how psychology works and gives them the tools to effectively deal with psychological problems

Creating a Safe Environment to Share: An important part of counseling is creating

a safe and non-judgmental environment in which clients can share their thoughts, feelings, and desires cannot be shared with anyone else

Helping clients develop self-resolving skills: Psychological counseling helps clients develop self-resolving skills, helping them become more independent and confident in facing future problems

Value proposition:

Providing psychological counseling services directly and indirectly through the app, selling psychology books for customers to understand themselves, create a community to share and help each other in the treatment of psychological problems

Gain creators:

Solve psychological problems: Psychological counseling helps clients deal with uncomfortable psychological and emotional problems they are experiencing Strengthen mental health: By better understanding themselves and how to cope with life stressors, clients can strengthen their mental health and live a happier life Become more confident: Psychological counseling helps clients become more confident in facing life's challenges and improve relationships with others Develop emotional management skills: Clients can also learn how to manage their emotions and deal with psychological problems more effectively through psychological counseling

When customers receive a safe environment to share, they feel more confident and comfortable sharing information with you or your business This can help clients feel that they are working with a trusted and highly specialized organization If customers feel confident, it's easier for them to share important information, help you better understand their needs, and offer better solutions to their problems Achieving Goals: Ultimately, counseling can help clients achieve their goals and live a more meaningful life

Pain relievers:

Create an app to link counseling centers for customers

Customers often do not know the cost of psychological counseling like, how long

it takes, so through the app and website, customers can know the price and time of the psychological counseling centers, the doctors to choose from Time and cost that suits you best

Select reputable psychological counseling centers and clear qualifications to link, update and provide images and information of centers for customers

Customers can choose psychological counseling directly at the centers or can choose to consult via the app Regarding customer information security:

+ Implement strict security policies: Define and implement strict security policies, including access control, access management, and user authorization procedures, to keep guest data safe safe goods and protect them from potential security threats

+ Employee training: Your employees are an important resource in keeping customer information secure Train employees so that they are fully aware

of your security policies and procedures, and that they can detect and deal with security issues

+ Conduct regular security checks: Perform periodic security checks on your system to ensure that no security holes exist on your system Regularly update and upgrade security software to ensure that your system is always protected

Channels

Website system

App “Psy”

Marketing through social networking sites like tiktok, facebook, youtube Direct marketing through schools

Customer relationship

Consulting, supporting customers quickly, full of necessary information for customers to understand the use,” effective features of the product

Listening to understand the needs and aspirations of customers about services and product flaws so that we can create more complete products to satisfy their desires Organize surveys, polls, collect opinions, interview or use forms to understand customers' feelings and desires for products

Feasibility

Key resources

Financial: Charter capital 1s 200,000,000 VND, contributed equally by 4 founders

of Psy app

Intellectual property: Intellectual property nghts of products in psy app

Human: Initially, the company operated with 4 members of the founding team, divided into specific departments Starting from year 2, we will hire more assistants to support the work Take advantage of the founder team's existing partnerships

2 Key activities

The website/app operates with an aim to connect psychological basis and experts to tennagers who own or care about their mental health, especially during their puberty Launching website and app “Psy”

Marketing: Contact NGOs working in mental health for media support

Psychological test: Using radar chart to display the index related to psychological factors

Receiving: After taking the test, customers who need psychological counseling will contact the center's hotline/website to schedule an appointment

Connecting: Providing customers with prestigious and quality clinics with detailed information about the clinic for customers to freely choose combined with counseling support products or psychological books from stores available on the app

Key Partnership

Psychiatric clinics: These clinics play a key role in the treatment and support of patients’ psychological well-being, providing counseling services through psychological test results

NGOs: There are many NGOs and social organizations that provide free or low-cost counseling and support for mental health issues They often focus on raising awareness, self-efficacy as well as building a healthy community Stores that sell mental health products

Students of secondary and high schools in Viet Nam

Viability

Authorized capital: 200,000,000 dong VND

|Psychological test 6,400,000 10,000,000 14,000,000 18,000,000 20,000,000

Sales Forecast Breakdown

'Psychological test

'Commissions from psychology clinics

Expenses

— After 4.5 years break even

VI Environmentals analysis

“ PESTLE

e Political

Currently, the state has policies to encourage establishing and organizing school counseling for students at schools On December 18, 2017, the Ministry of Education and Training issued Circular No 31/2017/TT-BGDDT guiding the implementation of psychological counseling for students in high schools

e Economical

Following the development trend, Psychology in Vietnam is increasingly interested and widely applied According to the Center for Human Resource Forecasting and Labor Market Information in Ho Chi Minh City, the demand for human resources majoring in Psychology in the coming time is

very large Ho Chi Minh City alone needs thousands of people every year Among them, there are professions that combine psychology with social sciences, law, and education such as school counseling, social psychology, psychotherapy, etc

Social

In fact, the more society develops, the higher life pressures lead to mental disorders and diseases that tend to be common in developed countries such

as depression, autism, etc

This condition occurs regardless of the age, sex, occupation, or education level of each person According to the World Health Organization (WHO),

by 2020, depression will be the second disease to attack human health after cardiovascular disease

In addition, according to many domestic studies, almost 87% of children have psychological problems It is estimated that in Vietnam there are at least three million young people and adolescents with mental health problems, but only about 20% of them receive the necessary medical support and treatment

Technological

According to Assoc Prof Dr Tran Thanh Nam (psychologist, member of the Vietnam Association of Educational Psychology) said that, in the 4.0 technology era, the field of programmers can also be replaced by ChatGPT 46-50% Meanwhile, in creative professions like psychology, robots only replace 4% Although the help of technology can also help in bridging the geographical distance through online consultation, this is a market that cannot be easily replaced by AI

Legal

Counseling centers and counselors are responsible for and assure clients of their therapy contracts, privacy of personal information, nghts and supervision of psychotherapy

Environmental

Several things in our environment can impact our mental health, either directly or indirectly These environmental factors are where we live, work,

go to school, and spend our time exist

Environmental factors can also affect our mental health the way they affect our psyche For example, your environment can increase or decrease your stress level This can change your mental health overall, or help protect your mental health or open the door for mental illness to enter