A brief introduction to nikko

Popular tourism distribution channels: Social Media is an effective and free travel distribution channel that brings businesses closer to customers  OTA Online Travel Agency or online

I A brief introduction to Nikko: (Ngọc Diệu)

Nikko Saigon officially started operating on December 18, 2011 This 5-star standard hotel is invested by Fei Yueh Vietnam Co., Ltd., managed

by JAL Hotels Corporation

(Source: tripadvisor)

Hotel Nikko Saigon is famous for its minimalist Japanese design Despite its simplicity, Nikko is still very luxurious, elegant, and sophisticated, meeting the standards of a 5-star hotel Gold, brown, and ivory white are the main colors that create the space of Nikko Saigon

(Source: TNK Travel)

(Source: timhieuvietnam.vn)

Nikko Saigon Hotel is located on Nguyen Van Cu Street, District 1, next to Now Zone Shopping Center It only takes about 20 minutes by car to reach Tan Son Nhat International Airport

Nikko SaiGon is a 23-story building with spacious and large areas, consisting of 388 rooms - each room is 40 square meters, divided into hotel rooms and apartments, fully equipped with high-end amenities

(source: hotelnikkosaigon.vn)

The hotel also has 3 convenient basement floors for parking It features

a large gym, swimming pool, and health care area to meet the essential needs of customers In addition, Nikko SaiGon also has an international restaurant serving international dishes such as Japanese and Chinese cuisine in the lobby area

(source: bestprice.vn)

(source: hotelnikkosaigon)

II Supply chain

1 Definition of distribution channel? (Thu Phượng)

This is a chain of businesses or intermediaries through which a good or service flows until it reaches the final buyer or consumer Distribution channels

can include wholesalers, retailers, distributors and even the internet

It is a path along which all goods and services must travel to reach consumers It also describes the payment process that is carried out throughout the product

supply process Chains of distribution channels can be short or long,

depending on the number of intermediaries needed to provide a product or service.

Popular tourism distribution channels:

 Social Media is an effective and free travel distribution channel that brings

businesses closer to customers

 OTA (Online Travel Agency) or online travel agency, is an intermediary

e-commerce site that sells hotel rooms online on their main website These OTA channels have commissions based on the number of successful bookings

 GDS (Global Distribution System) is a global room distribution system

Selling rooms through GDS is also known as the B2B method - Business to Business In online hotel room sales channels, commercial GDS provides a good source of hotels, mostly tourists or large groups

 TA/TO (Travel Agency/ Travel Operation)

This is an important distribution channel that most hotels have and are interested in Some hotels have guests from travel companies accounting for more than 50% of their room capacity

 Airlines

When selling rooms through this channel, airlines will include hotel reservation information on the airline's ticket booking website When guests book air tickets, they can combine hotel reservations through suggestions on the website

 Besides, have many ways to booking like Viator, GetYourGuide, Expedia, Musement, TourRadar…

2 Supply chain and operation process:

 Housekeeping

o Direct channel: (Thanh Hà)

Products will be approached directly to customers without using any intermediaries.

Hotels sell rooms via websites; through communication methods such as phone, fax, email, and social networks (facebook, instagram, twitter, ).

Distribution channel operations

- Website: Search for the hotel's link and access it

Fill in the necessary information into the available form, select the room type, and request additional information if necessary

- Fax: (+84.28) 39257766

There will be staff 24/24 to support customers

- Email

reservation@hotelnikkosaigon.com.vn

Customers will have to leave their support request and information for staff to contact and support

- Social networks

On social networking sites, there will be automatic support messages for customers In case of emergency or necessity, customers will have to call directly

using the phone number provided

Indirect channel: (Mai Nhi)

This is to reach customers through wholesalers and retailers They will

receive the product from the manufacturer and are responsible for all remaining steps until the product reaches the consumer They are travel companies, domestic and foreign tour operators: vinatour, Vietnam tourist, Saigon tourist, detertour FIDI tour, and airlines Korea, Besides, buyers also can book rooms through applications: traveloka, agoda, In particular, LinkLeads service has become a .

media partner providing Email Marketing services for the 5-star Nikko hotel Distribution channel operations

How to book a hotel on Traveloka:

Step 1: Search for hotels

You can access Traveloka's website or mobile application to make hotel

reservations

To start booking a hotel room, visit Traveloka's website or mobile app Simply enter the hotel name Nikko and indicate the length of your stay Traveloka's smart search engine will quickly display a list of available options

Step 2: Book a room at Nikko hotel

After choosing the hotel, I continue to choose the appropriate room type to my liking

On the hotel details page, you will find general information about the hotel including photos, room types, amenities and prices Choose the room type that best suits your needs and the number of rooms you want to book

Step 3: Provide detailed information of the service user

Instructions for booking hotel rooms on Traveloka

Fill in all information to proceed with payment.

Next, provide contact information for you and the person using the service It is important to double check that all the information you have entered is correct and

up to date This ensures that you receive important notifications and that your booking process goes smoothly

Step 4: Complete your service payment

Please ensure you read the terms in full before making payment There are a variety of payment methods for you to choose from and are always guaranteed to

be safe

Traveloka offers a variety of secure payment options to suit your preferences Select your preferred payment method and follow the instructions to complete the transaction Make payment within the specified deadline to secure your booking Alternatively, you can select the "Pay at hotel" option, which secures your booking

by requiring your credit card details and allows you to pay upon arrival

Step 5: Receive your payment slip

Once your payment is confirmed, Traveloka will promptly send your hotel voucher

to the email address you provided during the booking process Within 60 minutes, you will receive booking information, ready for your upcoming trip

 Food and Beverage

o Online supply chain: (Nhã Thy)

The hotel's room sales website (room prices include buffet breakfast for

guests) Buffet packages have two forms: sold with the room, sold separately to guests staying at the hotel but do not include room fees (in this case, guests will be charged if they agree to use the breakfast buffet service)

OTA (Online Travel Agency): Agoda, Booking.com sell hotel room types and

include breakfast buffet

Operating process:

 Online supply chain:

 Customers will search the hotel's website

 Customers proactively fill out information into the restaurant's available

form

 Staff confirm with customers (via email, direct call)

 Customers need to deposit if necessary (in case of booking for multiple

pax/bookings)

 Staff at the restaurant needs to send a confirmation mail to customers

Facebook:

 Contact customer of facebook message

 Customers will contact via the hotel hotline or provide a phone number for the restaurant to contact

 Offline supply chain: (Mỹ Tiên)

o Telesales customers

Operating process:

 The Sales and Marketing department or staff at the restaurant will proactively contact customers via phone number (contact customers who

have provided phone numbers to confirm booking)

 Introduce current promotions at the restaurant, offer discounts to

customers, loyal customers and also a group

 If the customer makes a booking, the sales staff immediately confirms with customer to the time/quantity and asks which discount the customer

wants to use

 Customers need to deposit if necessary (in case of booking for multiple pax/bookings)

 Staff at the restaurant needs to send a confirmation mail to customers

III SWOT OF SUPPLY CHAIN IN HOSPITALITY (HK, FNB) (Linh Thảo) ONLINE:

S: After COVID, customers' consumption habits have also changed, and customers tend to approach and use more distribution channels Compared to traditional methods, selling through online distribution channels is convenient, clear, and fast for customers

Post-COVID has also somewhat impacted current consumption habits, and customers tend to contact and use online distribution channels more due to the convenience and suitability to their needs without having to move Come to the place or call directly so you can be completely proactive in this matter

With the adoption of high technology and accommodation demand still regaining its form and increasing as the economy is in the post-Covid recovery phase today, this is a strength for businesses to approach and transform sales process into a new and more diverse direction than using old or traditional distribution channels like many years ago, convenience and clarity, full information through channels With online distribution, customers can proactively book, and this is also more convenient in getting information from customers without taking as much time as the traditional way, thereby also bringing profits from the process new activities and businesses can easily access other potential customer files

A practical example that can be mentioned is that Social Media is one of the most effective and free distribution channels, and that is why this distribution channel becomes valuable for businesses at the present time, but most importantly, because there are too many channels in the market, businesses need to clearly identify who their customers are and thereby optimize distribution channels for each customer file accordingly or online travel agencies, according to some research by Lion Asia (TMI: Asia Lion is a rare Marketing Agency that specializes in the

international market in Vietnam and has a team of extensive experience in the travel market and exports, across B2B and B2C to more than 23 countries in more than 8 different languages.) indicates that about 41% of suppliers use OTA to increase accessibility to customers, but there are Up to 69% of users reported an increase in bookings Companies that work with an average of four OTAs, and those that use OTAs, receive an average of 20% more bookings per year than

companies that do not use online travel agencies, and the numbers This has proven

to be a useful and effective tourism distribution channel

W: The cost of operating online channels is quite high, thereby posing a difficult financial problem for businesses when faced with many confusing choices about which channels are suitable and how much payment is appropriate compared to the profits obtained, thereby making the most optimal choice

O: The higher the economic conditions, the higher the people's travel demand, the tourism industry is returning to its right position when the number of tourists is increasing

T: Faced with multiple distribution channels, if businesses do not make the right choice, it can easily lead to the risk of using profits to compensate for costs exceeding the expected level

Currently there are many distribution channels suitable for each customer and each hotel sales model This is also a great potential for the economic development (?)

of the business, as well as A big plus for customers is having more choices of distributors The challenge businesses face because of multiple channels, each channel has a completely different characteristic, the challenge will lead to many types of shopper segment station, and each such shopper will lead to higher segment station

OFFLINE (Yên Đan)

S: The Board of Directors has the capacity, vision and strategy to develop the business

The staff has good knowledge and a lot of experience

Businesses do not spend much to build a distribution channel system for their products With traditional distribution channels, customers can safely use genuine products from businesses without having to worry about the appearance of sites posted for fraudulent purposes

W: Need a team of experienced staff

Controlling programs for customers becomes more difficult

O: Vietnam is a developing country and is expected to have positive growth over the years In addition, Vietnam's per capita income also increased, falling into the middle income group Therefore, average income has increased the demand for tourism, as well as hotel stays This is an opportunity for Nikko Saigon Hotel to continue expanding its market, investing in quality to retain more and more tourists

T: In the 4.0 technology era, businesses must reach customers through many different channels Because consumers now shop not only in traditional ways but also through e-commerce trading floors, social networks, and smartphones

IV SOLUTION: (Mai Nhi)

- Instead of diversifying distribution channels, we will optimize distribution channels to ensure minimal costs and safe revenue

The challenge here is to face the risk of compensation, using profits in one channel

to offset costs in another channel => optimizing the use of channels at appropriate times, for example such as only expanding all distribution channels at peak times and reducing main distribution channels at peak times

- To face the challenges posed, businesses must prioritize one or several key customers, so the services the business provides to customers must ensure to satisfy these customers This priority object, thereby ensuring revenue and bringing

in the most profit

- Because the majority of personnel in the industry need to be highly specialized in order for a business to operate smoothly and maximize profits, and to save costs and time for retraining employees In fact, businesses must have many practical policies to retain employees long-term