Report Top Deal Auto Bài Tập Đàm Phán.pdf

EXCUTIVE SUMMARY The Victoria location of Top Deal Auto is a reputable automobile dealership that caters to more than one hundred thousand individual customers.. INTRODUCTION Used car b

TON DUC THANG UNIVERSITY FALCUTY OF BUSINESS ADMINISTRATION

TON DUC THANG UNIVERSITY

REPORT

TOP DEAL AUTO

INSTRUCTOR: PHAM THAI KY TRUNG

STUDENT NAME: NGUYEN TRAN CHAU NGHI-— 720K0503

HO CHI MINH, OCTOBER 30, 2022

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EXCUTIVE SUMMARY

The Victoria location of Top Deal Auto is a reputable automobile dealership that caters

to more than one hundred thousand individual customers The company often does a SWOT analysis and a Porter's five forces analysis in order to analyze the risk to the company and the possibility for the company to expand These ideas have been carefully gathered from reliable sources like market research, census data, and other similar sources, as well as from personal guesses

In addition, several web page prototypes are meticulously made for the purpose of serving as recommendations to aid the company in increasing its online presence Last but not least, there are a few critical aspects that, if mproved, might significantly contribute to the prosperity of beauty salons Some of these things are giving clients great service and advertising their services on social media

INTRODUCTION

Used car business Top Deal Auto was founded by Bill Joyce in Mill Park in 1971 and has a long and illustrious history in the area Over the course of over half a century, the firm has provided service to more than one hundred thousand customers, earning it an excellent reputation for both the quality of its products and the level of service it provides They are now operating three automobile lots and are paying attention to the company's web presence With the help of Internet marketing, the descendants want to move into more states

This study explores the following subject matters: the background of the industry; Top Deal Auto's prospective customers; a comprehensive SWOT analysis; an examination

of Porter's five forces; and the most recent developments from their monthly financial report In addition, a sample of fully-functional websites is presented for use as a point

of reference in the process of expanding the company's visibility on the internet However, there are no specific plans or budgetary predictions presented; simply recommendations

The majority of the information in the study comes from secondary sources and personal assessments These secondary sources include things like market research sources, census figures, and consumer insights Still, the content is reliable because any assumptions are backed up with evidence

The study is broken up into two key parts: business assessments and the design of information portals Together, these parts cover all of the themes Conclusions are presented following the completion of each segment

PART A: BUSINESS ANALYSIS

Industry background

The production of Gottlieb Daimler and Wilhelm Mayback's vehicles in Germany in

1889 marked a turning point in the history of the global automobile industry This vehicle is equipped with a 1.5-horsepower gasoline engine, a 2-cylinder, 4-speed drive, and a maximum speed of 10 miles per hour A German, Karl Benz, created the gasoline engine in the same year In Europe and the United States, gasoline-powered vehicle production is extremely limited

Emile Levassor and Armand Peugeot of France began mass manufacture of engine- mounted Daimler vehicles in 1890, laying the groundwork for the French automotive industry They were all influenced by the 1889 exhibition of Daimler's Stahlradwagen

in Paris Henry Ford started the Ford Motor Company in the United States and brought automotive manufacturing to life In the 1920s, as productivity went up and unit costs went down, cars became more and more popular in the US

Currently, the automobile sector is a colossus of the global economy, dominated by the United States, which is predicted to generate more than $82.6 billion from car sales in

2022 Other nations, notably Japan, Korea, and Germany, are also advancing automobile technology Japan, in addition to Europe and the Americas, is a developing nation in Asia In 1907, Uchiyama Komanosuke, the first automobile engineer in the land of the rising sun, produced the Takkuri, the first Japanese automobile U.S.- unported motor vehicles

During World War IL, Japan exclusively produced automobiles for the war Since 1952, new construction has resumed Exports of the world's biggest manufacturers, such as Toyota, Honda, and Nissan, boosted Japan's economy significantly The reason Japanese automobiles are so popular is that they are small, fuel-efficient, fairly priced, exceptionally durable, and have few breakdowns

Cars are now fully equipped and technologically advanced because they use modern technologies However, the basic design hasn't changed much over the years; only the way it works has been improved

With rising fuel prices, particularly m Europe; increasingly stringent environmental regulations, particularly in California; and the likelihood of further limitations on the release of greenhouse gases, research into alternative energy-efficient car systems continues

Electric vehicles have already begun to evolve, and in the foreseeable future, they will totally replace fossil-fueled vehicles However, the present lithium battery technology

is still a minor impediment due to considerations like battery life, production prices that are not very low, and concerns with using the batteries after their expiry date Ifa new battery technology is created that makes a low-cost, high-performance product, it

will definitely help industries other than the global auto industry

Likewise, the trend toward autonomous cars will undoubtedly increase In the not-too- distant future, individuals may just need to select their destination, and the vehicle will take care of the rest

Target audience identification

This identification will supply Top Deal Auto Australia's purchasers with wide demographic information by utilizing the assessed facts from the provided company record and study from Hedge's corporation Also, the results will be compared with those of another source to make sure they are correct

According to the data, Top Deal Auto offers a very limited selection of automobiles with prices that are more than $50,000, and pricing is the most important factor to consider when purchasing a vehicle This suggests that the majority of their frequent customers fall into the middle class rather than the upper class In addition to this, the average age of people purchasing automobiles is always going up Customers of motor vehicles have a median age of 53 and are increasingly likely to be married (Hedges Company, 2019)

The spreadsheet reveals that utility vehicles are the most sought-after and lucrative items This is due to the fact that the volume of sales for this category is significantly larger than that of any other

Although Top Deal sells more than 150 trucks per month, the other categories make up

a far smaller share of the company's revenue For instance, the sedans and SUVs that came in second and third place had around three times fewer units sold than the trucks

As a result, we are able to draw the conclusion that buyers of Top Deal were most interested in purchasing trucks and wheel trucks According to Hedge's, fifty percent of truck purchasers are between the ages of 25 and 50, and more than fifty-five percent have an annual income of more than fifty thousand dollars (average income) In addition, vehicles have historically been associated with roughness and machismo, and males account for 86% of the consumers of trucks (Hedges Company, 2019)

In addition, the excel helps to strengthen the given image by highlighting the fact that domestic and Japanese autos are the most preferred choices Top Deal's biggest turnover for the month was given by the Toyota Hilux and the Holden Commodore More than 51 Toyota Hilux vehicles were sold, which is more than any other type of truck The average driver of a Toyota Hilux is a married guy who works in the construction business and is between the ages of 35 and 45 These drivers are modern users who place a high value on experience and performance They spend most of their time driving in the city, and the substantial capacity of the trunk enables them to transport huge items when required

On the basis of the statistics shown above, I am able to draw the conclusion that the usual clients of Top Deal cars are married males with annual wages ranging from 50,000 to 100,000 dollars; the average income for a family is around 53,126 dollars

Since utility vehicles are their preferred mode of transportation, there is a good chance that they are clever, manly, and very practical

Value proposition

Top Deal Auto gives its customers the best possible experience by assisting them in determining the options that are best suited for them and removing the anxiety that is typically associated with the purchase of used automobiles This gives them the best possible opportunity to have a positive interaction with Top Deal Auto Our treasure is not determined by the amount of money that our autos bring in; rather, it is the experience that our clients have when they purchase from us as well as the connections that we build with them The combination of these two items is our treasure This is demonstrated by the fact that we have sold more than one hundred thousand vehicles and by the fact that we have a strong reputation in the niche market that we are focusing on in this part of the country

SWOT analysis and discussion

Strengths

Top Deal Auto is a business that has a lengthy history in the market, with a reputation and service quality that have been established through time This was said in the business situation in which Top Deal Auto has been the chosen automobile supplier for many local businesses and government organizations and has sold over one hundred

thousand vehicles across Victoria With three caryards and showrooms in Victoria, facilities are also well-built Also, Top Deal Auto held three interesting events and knew that the Internet could help boost sales

Furthermore, Top Deal Auto has been cultivating strong ties between the firm and its clients since, according to their concept, the staff and the customer are their two most valuable assets It is a valuable commodity that other rivals may not possess In addition, it plays a crucial part in developing the business's reputation with all sorts of

customers

Weaknesses

Additionally, Top Deal Auto has limitations, namely, they were slower than their competitors in conducting their business online Their website/information system is out of date, and many of their upper-level management lack computer training and e- business expertise This is what Top Deal needs to fix if it wants to be a successful online business

Opportunities

They might invest in expanding their business internationally based on the business's reputation and credibility This not only introduces the local brand to the international market but also increases the company's earnings Additionally, they should invest in social media to increase their visibility and, most importantly, provide a sales event to attract new clients In addition, companies must provide superior customer service than

in the past, as some of their new consumers will have extremely high standards for the products or services they purchase Therefore, customer service must be improved In addition, the transformation of the global auto industry may be viewed as an

opportunity for Top Deal, as they will be able to increase the quantity of electric and hybrid vehicles as well as supply vehicles for shared car services in the future

Threats

Top Deal has several rivals in Australia, particularly in Victoria A number of their rivals, such as "3 Points Motors Epping,” "Northern Used Car," and "Forge Motor," have implemented internet operations for some time Their websites offer user-friendly interfaces that help them interact with clients and market their products, and Google ranks their services quite well They are the competitors who can compete with Top Deal for market share

Porter's five forces analysis outcomes review

Threat of

substitute

products

Threat of substitute products

Threat of New

Entrants

Threat of New Entrants

Bargaining

power of

suppliers

Bargaining power of suppliers

Bargaining

power of

Chinese and Indian automobiles (Similar prices)

Excellent quality and innovative technology

Limited supply and difficult to maintain (in the short-term) The trademark's notoriety

Affect the company's earnings Require a substantial amount of resources to stock these items Competition in the marketplace

Numerous suppliers (each driver/dealer is a possible source) Quantity and quality fluctuate over time

Supply everything required

The allure of the internet market Purchases are typically made in modest quantities (one automobile) Inexpensive, substandard goods are pervasive

customers

Bargaining power of customers

¢ Many similar companies

Competitive © Product uniqueness rivalry

Competitive rivalry

TABLE CREATION AND DISCUSSION

“* Vehicle type: Utility vehicles (trucks) are the most popular and profitable type

of vehicle As a result, local consumers may need to transport big loads regularly or navigate harsh terrain This quality can be used by Top Deal to enhance the company's reputation for providing excellent customer service For instance, the company could offer customers free maintenance vouchers or extend the length of the warranty for various parts, such as the shock absorber,

to make the product more appealing to customers who are in a position to make use of it In addition, giving this line a higher priority is not unreasonable

Type ~ Sum of Qty Sold ọ © ọ

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Sedan st Sum of Qty Sold by Tune

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SUV 36 )

Utility 144 “

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Figure 1

«* Origin: It would appear that individuals have a disproportionate amount of interest in Japanese automobiles The manager has to advertise his businesses by emphasizing the long-lasting nature of their wares, as this is one of Japan's most well-known qualities Since the diagram might make it look like most people have the same choice, this could be a good way to bring in new customers

Make ~ Sum of Qty Sold Ọ °

BMW 8 + Sum of Qty Sold

Ford 42 “ Sum of Qty Sold by Make

Hyundai 9

Mazda 27

Nissan 30 —

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Make +

Figure 2

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