Using our phones as shopping and payment devices is big… … and getting BIGGER... Using our phones as shopping and payment devices is big and getting BIGGER... The probability is high th
Trang 1Title
DONALD CHESNUT CHIEF EXPERIENCE OFFICER
Trang 2Business Transformation Through Experience Innovation
WE ARE
IDEA ENGINEERS
Trang 3PAYMENTS?
Trang 4WALLETS?
Trang 5SHOPPING?
Trang 6Using our phones as shopping and
payment devices is big…
… and getting BIGGER
Trang 7Using our phones as shopping and payment devices is
big and getting BIGGER
Trang 8The probability is high that mobile devices become the single most
important customer contact point
for both the Retail and Financial
Services sectors But what’s the real story here?
Trang 9PAYMENTS?
Trang 10A real-time, two-way, powerful and flexible,
digitization of money
Trang 11MONEY FUTURE OF
Trang 12First, a thought starter…
Trang 13{video}
Trang 14mPayments:
10 ways our world will change
Trang 151 mPayment solutions don’t simply enable a new
method of payment, they will fundamentally transform
Trang 162 Credit cards will undergo
a significant
transformation:
mPayments will redefine
how we pay, how we use
credit, and what a credit
card is
Is it credit? Is there a card?
How do you extend, acquire, receive credit?
Trang 173 Customer's relationship to money and commerce
will move from singular moments to an “always-on”
Trang 18Mobile payments will enable the “check-out” process to occur in-aisle, at home, anywhere
4 mPayments will cause a fundamental change in the
retail experience
Trang 195 The arrival of mobile
payments will enable a new generation of real-time,
insight driven, shopping and financial tools
End of the days of consumers being “dumb” at point of sale
Consumer empowerment to the max
Trang 206 There are a variety of hurdles for mPayment success, with user adoption being paramount
Overcoming user adoption, interoperability, privacy & security, and government are among
Trang 217 mPayments will enable
a whole new class of
merchants – including
new ones
mPayment solutions will enable a whole new
class of merchants: craftsmen, small business
owners, etc
Trang 228 The mPayment
landscape is diverse, and
success may come from a wide variety of players
Success may come from across a diverse set of
players, including; tech, merchants, traditional
FS, and government or a combo thereof
Trang 239 NFC technology will fuel mobile payment growth
but mobile payment
success is not dependent
upon NFC
It’s not about any specific technology
It’s about the experience of frictionless,
transparent, consumer empowered
commerce
Many roads will lead there
Trang 2410 Mobile payments
will open up access to
money transactions for
the under-served
Those without bank accounts, or access to
branches Those without smart phones
Financial inclusion
Trang 25Mobile Payments and the Digitization of Money will Change
Everything…Or will it?
Trang 26From Theory to Action:
The work of SapientNitro
Trang 27Q & A
Trang 28Thanks
Donald Chesnut, dchesnut@sapient.com , @D_Chesnut
Trang 29Using our phones as shopping and payment devices is
big and getting BIGGER