program and product developer and affiliate manager pptx

Some benefits include: • Free publicity of themselves and their business • Access to potential new clients/customers • Affiliate sales of recordings Depending on your specific event, the

Andrea Okrentowich is a professional copywriter, program and product developer and affiliate manager for online coaches Andrea works with business, life, spiritual and abundance coaches from the US and

UK Visit A-OK Business Services to learn more about her services

Andrea is also the founder of the Single Parent Wealth Academy a learning community for supporting

single parents who are interested in creating their own online businesses

Note: You do have permission to share this report however please be sure to share it in its entirety and do

not sell it

Any questions can be sent to andrea@aokbusinessservices.com

Printed October 2010 Copyright, © 2010 Andrea Okrentowich

Dear Reader,

Congratulations on deciding to hold your own telesummit This type of event can be extremely rewarding while also building your list of potential clients or customers It does take some work and organization to pull off a great telesummit This report should guide you on your way to a successful telesummit Many online business owners choose to hold free telesummits as a list building strategy and others run their business holding paid telesummits regularly Choose what feels right for you You will also find

customizable templates to use should you choose to do so

Good luck on your new adventure!

All the best,

Andrea Okrentowich

Simple Steps and Strategies for Creating Your First Telesummit

A telesummit is a virtual event that takes place over the phone and often simultaneously on the web as well Typically, the host of the telesummit will hold several calls over a series of days with special

speakers who will all discuss their expertise on a pre-determined topic Many online business owners and coaches of all kinds choose this type of marketing strategy to engage new potential customers in a

learning experience; giving the host the ability to establish his or herself as an expert in the chosen topic Holding a telesummit is an excellent list building strategy; especially for new businesses If you are holding your first telesummit and creating it on your own then I would suggest starting small; perhaps a two day event with 6 calls in total – 3 calls per day This is, of course, your decision, but for this

publication we will use 6 as our example To begin you will want to find six potential speakers who are in your industry but not considered competition You will want to start doing this at least 8 – 10 weeks before the scheduled telesummit You may have some people in mind, if not then start off with a basic Google search and then check out the websites of your potential speakers The idea is to find people who already have established lists The reason for this is that once the person agrees to be a speaker, they will then market your event to their list When people from their list register for the event they are also opting into your list

To see what kind of a following your potential speaker has, look at their blog – is it updated regularly? Are there blog comments? If they use an application like Networked Blogs, you will be able to see the number of people following their blog right on their blog page Next you should check out their social networks Facebook and Twitter will give you a great indication of the persons following; be sure to also check their Facebook fan page to see how many “fans” they have There are a ton of social networks, so don’t get to bogged down in this step, the main objective is to make sure that whatever networks they are

on, that they are active and have a nice following

Consider the persons specialty If you are a business coach, you will not want a fellow business coach promoting their business to your callers You will however, want a marketing expert, branding expert or a successful Virtual Assistant to coaches

Based on what you find, start a list of about 10-15 people and list the ones you are most interested in first Then choose the first 6 people to reach out to When crafting your email remember to include the benefits that the potential speaker will receive as a participant in your event Some benefits include:

• Free publicity of themselves and their business

• Access to potential new clients/customers

• Affiliate sales of recordings

Depending on your specific event, there may be more benefits that you can include If you do not know this potential speaker then you will also want to include a paragraph about yourself Also include your website so that they can learn more about you and what you do To help you with crafting your email I have provided a sample that you can use below

Email Speaker Invite

Dear ,

Hello, my name is and I am a(n) _ and the owner of I would like to invite you to join me for a special telesummit event in _[month]; [name of event] As a participant of _[event name] _, you will have the opportunity to [here you will enter whether they will have a speaking opportunity or if you will be interviewing them and for how long] This is event is for [your target audience – which should be a similar audience as your potential speaker]

As a successful _ and expert in your field, I believe you have invaluable knowledge that would inspire fellow _ in need of inspiration Would you be interested in sharing your expertise with our listeners?

The _[name of event] is a free event that will take place [month]_, [dates] There will be _[#] _[length]_ calls per day that will include _[will you have a Q&A session or a few minutes for the speaker to plug their business? Describe what will take place during their call] I will gladly work around your busy schedule, so if you are interested, please tell me if mornings or afternoons work better for you and which date you prefer

The entire event will be recorded and I will be offering the recordings as a package for purchase to registrants before (pre-ordered) and after the event As an event participant, you will receive a [%] affiliate commission for each sale that comes directly from your affiliate link All that is required is that you promote the event by sending out a minimum of ONE solo emailing to your list and then through social media as your schedule allows

I realize that you are busy and will therefore provide you with all the marketing content for the event; including promotional emails for your list and posts for your social networks As you know, telesummits are a list building tool for the host as well as the speakers and I expect that the [event name]_ will grow both our businesses success

The goal of each call is to share with participants how you became successful in , your

experience and your solutions, and any information they might use in order to become successful in their own businesses

If you decide that you would like to join me for the _[event name] , then I will forward to you the telesummit agreement At that time, you will also have the opportunity to send me your bio and picture;

as well as any bonus material that you may want to share with our listeners

I look forward to hearing from you

[Your Signature Line]

[your website and contact info]

You will want to give the potential speaker 5 business days to respond before sending a follow-up email

If you do not hear back within that time frame then follow-up with a brief email; such as:

Dear _,

I hope this email finds you well On _, I sent an email about the _ telesummit event that begins I was hoping that you would be interested in being a speaker

at this event for [target audience] I believe you would be a fantastic addition to this event

Although this is a free event, there is an opportunity to make %_ affiliate commissions on the event recordings Also, all promotional material will be provided to you for your convenience

The event planning is underway, so if you are interested, please reply to this email by I look forward to hearing from you

[Your Signature Line]

If you do not hear from the potential speaker by your “reply-by” date, then it is safe to assume that they are not interested You will then move to the next person on your list Once you hear back from six respondents, it’s time to start planning your event You will want to have a spreadsheet for speaker information and planning purposes It should include the following information (there is an example further down in this report):

• Contact Info

• Area of Expertise

• Call Title

• Call Date

• Call Time

• Info requested

• Bio Received

• Photo Received

• Agreement Signed/Date

• Promo Material Provided

• Additional Notes Once a speaker accepts your invitation you will want to send them a speaker recording contract that will simply state that they agree to participate in the telesummit event and they know that it will be recorded and the specifications of the recording Feel free to use the template below:

Your Name or Company Name

Standard Speaker Recording Agreement

[Name of Speaker]

[Address]

[City, State, Zip]

[Phone]

_Your Name/Company (creator of the _telesummit name _) desires to electronically record _[speaker’s name] _ presentation/interview recording understands that for

educational, promotional and commercial applications, Your Name/Company intends to package

_ interview recording (the “Recording”) (i) as a portion and part of a compilation product which shall contain the Recordings of interviews and speaking presentations participating in the [telesummit name]_, created by Your Name/Company (the “Compilations”) and (ii) as an

individual product to be available for Event attendees and non-event attendees and (ii) will be transcribed and reproduced in written form

1 [Speaker] hereby grants to Your Name/Company the right to use his or her name, voice, appearance, likeness, image, words, participation and title or professional designation, in whole or in part, in these Recordings and/or Compilations and in any correspondence, publicity, advertising, promotional or other derivative materials based on them Your Name/Company has

no obligation to make use of the rights granted herein

2 [Speaker] hereby grants Your Name/Company the unconditional and irrevocable right to reproduce the Recording in any format, and to distribute, prepare derivative works, advertise and publicize the Recordings without compensation to _[Speaker] Your

Name/Company may edit the Recordings at its discretion Your Name/Company shall own the worldwide rights, title and interest, including copyright in, and to, the Compilation

_[Speaker] shall receive a complimentary copy of their recording

3 [Speaker] , upon written request to Your Name/Company shall be provided with a copy of his or her Recording in electronic format, and shall retain the right to use his or her Recordings for any purpose

4 _]Speaker] represents that he or she has the full right, power and authority to grant this Release and to perform all of the provisions thereof _[Speaker] acknowledges that in the event of a breach or alleged breach with respect to the terms and provisions hereof, that Your Name/Company shall be entitled to such injunctive or equitable relief as Your Name/Company may deem appropriate, in addition to such other rights or remedies Your Name/Company may have at law

5 This Release shall be governed in accordance with _[Your State] law, constitutes the entire agreement of the parties and may be amended only in writing

Please indicate your understanding and agreement with the terms of this Release by signing in the space provided below

I have read and understand this release and have signed it on this _ day of

_, _[year]

Signature _

Name _

Company _

You will want to keep track of each contract that is signed in your speaker spreadsheet When you send your contract, you can also request that the speaker provide you with a bio and headshot to use on your sales page

Elements of a Telesummit

• Speakers

• Teleconference System

• Autoresponder System

• Affiliate System

• Sales Page (unique URL)

• Shopping Cart

• Marketing Plan

• Promotional Material for Speakers

• Telesummit Planning Calendar

8 Week Plan

At the beginning of Week 1 you will need to know:

• Topic and name of telesummit

• The URL of the telesummit

• How much commission you are willing to offer speakers as affiliates

• The number of days/calls In your telesummit

• The date of the telesummit

• If the telesummit will be a speaking event with you having the last 10 minutes of each call to

“wrap up” with callers or if you will be interviewing speakers

By the end of Week 1 you should:

• Have your list of 10-15 potential speakers

• Have your first 6 speaker invites sent

• Have your calendar marked 5 business days from the day you sent your speaker invites out reminding yourself to follow-up with those who have not responded by that date

By the end of Week 2 you should:

• Have heard from all 6 potential speakers

• Have sent out follow-ups to those who did not reply back

• Have sent out invites to others on your list replacing the first batch of invites that either declined

or did not respond

By the end of Week 3 you should:

• Know who all your speakers are and what date/time they will be speaking

• Sent your speakers their Recording Agreement and Bio/Pic request

• Have filled out the appropriate information on your speaker spreadsheet

By the end of Week 4 you should:

• Have discussed with each speaker:

o What their topic will be

o If you are interviewing, you will want each speaker to submit several questions they would like to be asked You will also suggest questions to them

o If they would like to provide a bonus to those who register for the event

• Have all Recording Agreements back from speakers

• Have speakers pictures, bios and confirmation of bonuses if applicable

By the end of week 5 you will have:

• Sign up for the conferencing system/software

• Sign up for the shopping cart

• Your recording package product set up in your shopping cart

• Completed your sales page/signup page

• Set up autoresponder for signup (i.e thank you for registering)

• Created a thank you page (which will include an option to order the recorded package at a discount price, as well as a few bonuses)

• An autoresponder set up to confirm recording orders and details of their transaction

By the end of Week 6 you will have:

• Your affiliate program set up

• Your speakers signed up as affiliates (your customized welcome letter will be sent to them automatically once you sign them up as affiliates)

• Telesummit promotional material created

o Some for you to use

 Blog material related to your telesummit

 Fan page

 Tweets/Facebook posts

o Some for your affiliates to use

 Promo email to send to their list

 Tweets & Facebook blurbs

• Informed your speakers of the launch date for telesummit promotion

By the end of Week 7 you will have:

• Launched your telesummit promotions (end of week 6/beginning of week 7)

• Sent a broadcast to speakers reminding them to begin promoting

• Reviewed speakers marketing efforts and requested those who have not promoted to do so

• Completed broadcasts that will go out to participants to remind them of the telesummit and each specific call time/info

• Tested the conference software

• Tested the broadcasts and autoresponders

By the end of week 8 you will have:

• Tied up any loose ends

• Touched base with all speakers to make sure they are ready

• Made arrangements for someone to transcribe all calls for Recording orders to ensure that orders are completed within 1 week after the telesummit

• Made arrangements for someone to Tweet during conference calls to drum up excitement

I know this list is extensive, but by planning ahead and ticking off each task as it is completed you will have an organized and successful telesummit

It is important to remember that this is a list building strategy that could also provide you with a nice chunk of change when all is said and done Therefore, a lot of your time will be spent on promoting the telesummit in as many ways as possible The idea is to promote the free telesummit and once someone registers on your sales page, they will be brought to a Thank You page This page will have juicy, enticing

copy that will suggest they pre-order the recording package at a low price that is only available to them as participants of your telesummit Anyone who has ever attended a telesummit knows that there is a lot of information shared during the event – information that will come in handy again and again It makes sense then, that a lot of people will want to keep this information for future use

The Sales Page

The Sales Page is the first place your interested registrants will visit to learn about the telesummit and have an opportunity to sign up for free You should have all your telesummit information listed here, along with some great copy The goal of the Sales Page is to get participants excited about this free opportunity to learn about _ from your expert speakers The more excited your participants are to learn from you and your speakers, the more eager they will be to order your recording package

Elements of a Good Sales Page:

1 Your logo on top and matching colors for borders, fonts, and graphics (but the main text area should have a white background for easier reading)

2 The first section should address who the target audience is for the telesummit (ex Welcome online women business owners who …)

3 Immediately address the target audience main concerns (ex Are you tired of struggling in your online business?)

4 Name, date and time of your telesummit, what it is and what they will learn

5 A letter from you (Who you are, what you do, what you are passionate about, why you are holding the telesummit and who you have invited and why) Include the problems you had (as they relate to your audience), how you resolved them and how you and your speakers can help your audience as well

6 List what your audience will learn at the telesummit

7 Make sure you remind them this is a free event

8 Introduce your speakers (name, pics, business/bio, telesummit topic, date and time)

9 Summary of telesummit details and benefits and a call to action (free registration)

Once someone registers for the telesummit they will immediately be brought to a thank you page where they will be offered an opportunity to pre-order the telesummit recordings and transcripts; as well as receive free bonuses for ordering

The Thank You Page