Join the ePublishing Gold Rush: Why ANYONE can make money selling eBooks pdf

Join the ePublishing Gold Rush:Why ANYONE can make money selling eBooks by Publishing an eBook for FREE on Amazon’s Kindle™, Barnes & Noble’s Nook™ & Apple’s iBookstore™ Learn Why Ever

Join the ePublishing Gold Rush:

Why ANYONE can make money selling eBooks by

Publishing an eBook for FREE on Amazon’s Kindle™, Barnes &

Noble’s Nook™ & Apple’s iBookstore™

Learn Why Everyone is a “Content Producer” & Can Sell Their Knowledge or

Information In This New Digital World

by PAT MIXON

Copyright © 2011 by Pat Mixon - All Rights Reserved

No part of this book may be reproduced (by any means) without the express, and

written consent of Pat Mixon and/or the Publisher, In(FUN)it Publishing, LLC, except in the case of brief quotations embodied in critical articles and reviews

This eBook is licensed for your personal enjoyment only This eBook may not be re-sold

or given away to other people If you would like to share this book with another person, please purchase an additional copy for each recipient If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to it and purchase your own copy Thank you for respecting the hard work of this author

First Edition

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This publication provides the Author’s opinion in regards to the subject matter contained herein and is for information purposes only No representation of similar results or success is made by either the Author nor the Publisher

See the author’s website at www.PatMixon.com for eCourses, bonus materials,

additional videos, and other information

#ebooks, #epublishing, #howtopublishanebook

Your love is the key to success

Thank you for loving me

TABLE OF CONTENTS

MEMO FROM THE AUTHOR

THE GOLD RUSH DAYS OF EPUBLISHING

TYPES OF EPUBLISHING

WHY PUBLISH YOUR BOOK ON AMAZON’S KINDLE

AMAZON’S REARVIEW MIRROR

HOW TO SUCCEED

About the Author

MEMO FROM THE AUTHOR

Welcome to a New World

Hi, I’m Pat Mixon and I hope you’re excited about this new modern day Gold Rush Selling ebooks not only can make you a great deal of money but it can also mean an amazing lifestyle change unlike anything you’ve imagined just a few short years ago

Not only will you find the world of ebooks to be extremely exciting and fun but you’ll also

be pleasantly surprised how quickly you’re able to learn this new world and begin

making real money

The eBook arena allows you to publish a book, or any other information, for FREE easily and quickly and then sell it to everyone on the planet, on the top eBookstores in the world

So if you have a book idea, have one written or are a Blogger or an expert on a subject

or quite possibly just want to be apart of the leading edge and on the front end of this ePublishing Gold Rush, you can actually start receiving money from your knowledge and getting checks for selling your eBooks And, I’m talking that can start immediately once your eBook is published

Some of the people I have helped get on this ePublishing Boom have already made money instantly and watched their eBooks climb the sales charts

Others making money in this new ePublishing world range from bestselling independent authors making millions to writers selling 100,000 copies of their eBooks and quitting their jobs to part-time people who are supplementing their income from their book sales and improving their lives

eBooks are an amazing phenomenon, mainly because they allow ANYONE to get in on the action and it solves the biggest problem in business: Finding Customers.

But with Amazon.com, Barnes & Noble.com and Apple’s iBookstore leading the way in this billion dollar industry, these leaders have made the process of finding customers a complete a piece of cake

This is what the power of eBooks is all about: It takes care of the hardest part of any business for you and makes business very easy!

In my opinion, the growth of ePublishing has not only leveled the playing field but titled it

in the favor of independent authors That’s because there are NO BARRIERS to entry Your book or publication can sit side by side next to the traditional authors on Amazon And, to the consumer or reader, they don’t know the difference

How Did I Join the Boom?

This book and my other programs & systems came about because after having

published five books, including ones under a pen-name, the same question kept getting asked by friends, acquaintances, and even strangers How did you get your book

published on Amazon or Apple’s iBookstore?

Believe it or not, is was so much easier than I ever thought or heard As more people began asking me how do it and do it correctly, I realized this wasn’t just good

information for my friends This was something that should be available for everyone

I want to get something out of the way before we even tip-off The biggest myth about publishing on Amazon, Barnes or Apple is that it will cost you money or is difficult

Totally the opposite You can publish an eBook FOR FREE And, I’ll could show you how to have a high quality, printed version of your book for under $10 and never have to buy inventory or get multiple copies made

But the one thing I didn't want when developing my systems and training was to be like every other basic “how to” book on ePublishing That’s because most of all the other eBook publishing guides have information that isn’t really that helpful Most of it is just a ton of information left for the reader to sort through and figure out

So, when I found myself telling people how to get published, I found myself providing the EXACT details the way I would like Step by step Nothing for you to figure out That was the key

One of my mantras is “Results Really Do Matter” and I use this like a compass to make sure I deliver

In all my ePublishing programs, system and training, what I think separates my work from the rest and has led to its popularity are:

1 Real Secrets & Tips I provide real, step by step, tips and secrets that I used and

accomplished, not only the goal of getting your writing published, but done like a Pro I’m talking quality And, I give the short-cuts and time cutting methods I used to get published on Amazon for a printed version, Amazon’s Kindle e-reader, Barnes &

Noble’s online store and Apple’s iBookstore through iTunes quickly Most importantly, I’m talking Practical Real, easy steps to not only publish an eBook but how to write it, format it and get it done

2 New Age Media making your book Interactive Whether you realize it or not, this

is the Gold Rush days for ePublishing The entire media world is shifting to a new age And, ePublishing is on the forefront while traditional publishing is going the way of dinosaurs, music, and video stores So, I can show anyone how to capitalize on all the new ways to make an eBook have all forms of available media And, most importantly, I’ll show the key to make an eBook Interactive and how doing this will set anyone apart, make their work standout That’s because we live in a new age of short attention spans

If you only offer words and long text, you’ll lose your reader But ePublishing allows you not to make this huge mistake Lastly, I’ll talk about the importance of incorporating videos, photos, and website links directly into an eBook.

3 Real Examples In my systems, eCourses, and training, I take people through the

exact details of how I published my non-fiction sports book on Los Angeles Laker Kobe

Bryant called The Kobe Code This book happens to be the #1 biography on Kobe

Bryant on Amazon and is in the Top 5 of all basketball books sold on Apple’s

iBookstore/iTunes I show you how I made it interactive and a bestseller

So, let’s talk about this Boom in ePublishing right now and how you might fit into it

Are you ready to join this new Gold Rush?

Pat Mixon

May 2011

The Gold Rush Days of ePublishing

We’re all living in exciting times, especially if you are a writer or have a book you’d like

to get published That’s because these are the “Gold Rush” days for ePublishing There was a video in the early 1980‘s called “Video Killed the Radio Star.” Well, the same could be said for traditional books eBooks killed the Printed Book

We live in a time now where technology is not only moving at the speed of light but everything we need is on our smartphone, laptop or now tablet Companies like Amazon and Apple have change the way we read, not just newspapers, but books and

magazines And, it’s only the beginning The iPad and tablet wave has started a

revolution And, eBooks are only going to grow

Currently, eBooks constitute only 8% of US sales But this figure will grow rapidly over the next few years Goldman Sachs recently forecast that sales of eBooks in the U.S will increase 47 percent each year until 2015, with eBook sales reaching $3.2 billion by 2015

Read more in these links:

http://www.futureBook.net/content/charting-global-eBook-market-exclusive-data

http://hubpages.com/hub/Kindle-Price-Cut

http://www.dypadvisors.com/2010/07/20/eBook-sales-soar-for-amazon-apple/

And, Amazon just announced that they are selling more Kindle eBooks than Printed For real That’s not a misprint Wow!

Here’s the article:

Amazon Now Selling More Kindle Books Than Print Books Amazon began selling hardcover and paperback books in July 1995 Twelve years later in November

2007, Amazon introduced the revolutionary Kindle and began selling Kindle books By July 2010, Kindle book sales had surpassed hardcover book sales, and six months later, Kindle books overtook paperback books to become the most popular format on Amazon.com Today, less than four years after introducing Kindle books, Amazon.com customers are now purchasing more Kindle books than all print books -

hardcover and paperback - combined.

"Customers are now choosing Kindle books more often than print books We had high hopes that this would happen eventually, but we never imagined it would happen this quickly - we've been selling print books for 15 years and Kindle books for less than four years," said Jeff Bezos, Founder and CEO, Amazon.com Since April 1, for every 100 print books Amazon.com has sold, it has sold 105 Kindle books This includes sales of hardcover and paperback books by Amazon where there is no Kindle edition Free Kindle books are excluded and if included would make the number even higher.

I like to use the metaphor of online sales Back in the late 1990‘s, when the internet first got really going, when e-commerce really was born, online sales were small compared

to brick and mortar, real world retail But swiftly, in a span of only a few years, online sales catapulted and it seemed everything could be purchased online

The same wave that occurred with online commerce is happening now with publishing This is the dawn of what has been called the “New Age of Media” or some even call it

“Media 2.0.” I’d call it the second generation of the internet or the new Digital Age

And, leading this charge, on the front of this massive wave, is the way we read or

consume our information

The Kindle, Nook and now the iPad have revolutionized our reading and, most

importantly, our viewing experience We not only can read text but view pictures and now watch videos We live in an interactive world and it comes to a crux on these new media devices Even our Smartphones carry the same readers and software that these laptops and tablets possess And, everything is synced between all of our devices

My iPhone talks to my laptop which syncs to my iPad I can read an eBook on my

iPhone and then pickup my iPad and keep reading from the same spot Even my wife and I can share the same books with our Kindle or other reading devices We now have the ability to have thousands of books on a single device

Get excited This is the start of a new age If you aren’t convinced yet, then think of how music changed in the last 10 years With the release of iTunes and the iPod, Apple re-invented music and changed the game forever Record stores are dead and CD’s are

on the endangered species list That’s because the MP3 player revolutionized how we buy, listen and hold our music All of those physical record libraries, that CD tower, went away when we could hold all of our songs on our iPod We could buy our music online,

it would download immediately to our device, and we could be listening to our musics in minutes.

Well, publishing is now going the same way music did Borders Bookstores has gone bankrupt and the other leading bookstore, Barnes and Noble, is rapidly trying to re-invent itself as an online retailer Sounds familiar, huh? Just like what occurred in the music industry

And now, as in music, you can buy your books online, download them immediately to your reading device (i.e Kindle, Nook, iPad, etc.) and you’re reading your new book in minutes And, you can store hundreds, if not thousands, of books on your device or an external harddrirve

But the real revolution in publishing is what I call “The Interactive Movement.”

eBooks and ePublishing are enriching our reading experience We not only can read text but we can pop out to websites via links in the eBooks and we can view pictures, pull up maps or even watch videos that are either embedded directly within the eBook

or linked All of this adds to our enjoyment and enhances not only our reading

experience but the author’s or writer’s ability to tell their story or subject in a more detailed and alive manner It’s all very thrilling

Lastly, even traditional publishing is nearing extinction Mainstream publishers such as Random House, Simon & Schuster, Harlequin are all scrambling to jump on the eBook wave They have or are starting new eBook Imprints, basically divisions solely focused

on this eBook revolution

And, this ePublishing boom has “leveled the playing field” between traditional authors and self-published ones That’s because everything changes online It all comes down

to content, quality and price Self-published is no longer the red-headed step child

Fiction writer John Locke, a self-published author, just crossed one million in eBook sales on Amazon He’s like the Jackie Robinson of this new age, having joined the big boys and knocked down all the good old boy barriers that traditional publishing houses used to throw up They no longer can and are getting beat at this new game

Here’s another super success story.

Click Link Below to watch directly from YouTube

http://youtu.be/1qWOy4p4MvM

Or, watch this embedded video if your eReader will display it:

<iframe width="425" height="349"

src="http://www.youtube.com/embed/1qWOy4p4MvM" frameborder="0"

allowfullscreen></iframe>

Content Producers are the New Writers of the 21st Century

So, the traditional Author is dying, on life support and the end is near Seriously The writer we all know was so 20th Century Printed books are going extinct and so are the authors who write them That’s because Prose is No Longer King and text no longer gets it done

Sure, a great story is still a great story and trumps it all for Fiction But for non-fiction, it’s done, cooked, stick a fork in them The regular writer or author is headed to the

graveyard

That’s because Content Producers are the New Writers of the 21st Century It’s about Interactivity, connecting and capturing your reader It’s now about keeping your reader interested among our shorter and shorter attention spans

Anyone is an Author now You don’t have to go to school, get some Masters in Writing Nor do you have to get signed by some New York agent or grab a book deal from a traditional publishing house

Nope, the Game has Changed Forever The Playing Field is no longer level, it’s been tilted And, it’s open season right now and top honors are up for the taking

Did you know that only 7 authors have sold 1 million books on Amazon and 1 of those writers is an independent, self-published author? Yep And that person is kicking the traditional publisher’s ass

But this is only one Game Changer out of thousands ePublishing and eBooks are redefining what is writing and what is a book That’s because in this Digital Age, books from traditional authors sit (or come up in searches) side by side with independent authors

If you create content, you can publish it for FREE and sell it in the same exact places, same sales channels as big corporations You are the new writers, the new authors You are the Content Producers

And, you don’t need a degree or some authority telling you that you write well Readers now decide Anyone can write a book now and get it published

It’s about having an eBook that is interactive, that Pops, that engages Period That is the story

Now, it no long matters whose (traditional publisher) you are but rather who you are Social Media can be thanked for that The playing field is tilted in the grassroots,

entrepanurial writer’s favor We play in the same arena as the big boys We’ve been invited to the party, so watch out!

We used to not even be allowed at the party, the price too steep But now the big guys have to come down into the trenches (Twitter, Facebook, etc.) and compete right with

us And, it’s about connecting as real, authentic people and making real friends That’s the new promotion of this New Media Age

So, get the headstone ready The old authors are dead Now, anyone and I’m talking to you, can have a book sold on Amazon Maybe you’ll be Author #8 to sell a million copies on Amazon How about it?

Brave Souls & Dying Institutions

The world of ePublishing & eBooks in late 2011 is all about Brave Souls and Dying Institutions Social Media combined with eBooks has changed everything And, the playing field has not only been leveled by ePublishing but tilted in favor of the swift, the Twitter savvy, and the Independent author

This harkens back to another time, when a new medium was just starting up, a new wave beginning to swell I’m talking about an earlier gold rush, when the brave and daring jumped headfirst into the new waters and swam like crazy They dreamed of what was coming and embraced new technology

What is happening today with eBooks, ePublishing and Social Media is a complete Redux of what occurred at the turn of the last Century, when Newspaper and Print were the cutting edge technology of the day and names like William Randolph Hearst, Ernest Hemingway and Gertrude Stein led the charge into those new frontiers

Now is that same time Traditional publishing and advertising are dying, or at least on life support, desperately clinging to their old ways, gasping to possibly cross-over to this new era

But whether they live or die is irrelevant What matters is the game has changed Again, forever Now anyone with a computer is a writer, really a Content Provider Now

everyone with a Twitter or Facebook account is a Brand

The difference now is that there are no barriers You can publish an eBook on Amazon, Barnes & Noble, Apple, Google, etc for FREE And, you’re side by side with traditional authors And, those big marketing machines must play on the same court was the regular Joe's They have to connect and gain fans and followers, whether a part-time writer who really is a housewife or some New York Times bestseller A-lister

Now, you can’t buy your way to top anymore You have to earn it Write well Provide compelling content Engage Be interactive Give something that pops

Then, you have to connect with your target audience, be memorable, standout But most importantly, you have to be real

What most people miss about this new Social Media is that it really is old It is about making real, true and authentic connections That’s like was before the Industrial Age

Now, we’ve passed the Information Age and are back in a Social Age That’s why Facebook and Twitter are popular, their true essence is about the human connection And no big corporation will ever compete as well as normal individuals

So, if you are brave enough, have something to say, content to provide, a story to tell, you too can jump aboard this new Gold Rush and maybe in another hundred years, they’ll be talking about what you did in that Golden Age of Social Media and

ePublishing

Shorter Attention Spans

The final change in our consumption of media is our shorter and shorter attention

spans In this new millennium, we’ve taken multitasking to new heights People watch

TV and surf the Internet at the same time They talk to a friend across the dinner table while texting someone else And, they check their FaceBook postings while watching a YouTube video Technology is not only moving faster but so are we

As a result, we want more and more exciting media That’s why the eBook revolution is

so exciting It can deliver on the “Interactive” promise and address people’s shorter attention spans

You can give a reader not just prose and long text but videos and links to keep them interested Of course, you say, this is important for non-fiction Well, we’re seeing more and more fiction, yes fiction, authors going the Interactive route, with videos, links, etc There’s even a bestselling author whose book was so interactive, after every couple of chapters, you’d pop out to his website and watch a high quality short film with known actors that kept the story going All of this is to keep the reader’s interest high,

connected and enhancing their storytelling You can email me and I’ll share this author’s name and book You’ll know who he is right away from his success writing and

Text is So Last Century

All this buzz about ePublishing and eBooks misses the most important point: We’re on the cusp of ePublishing 2.0 Just having a digital version of a printed book is what I call ePublishing 1.0 It’s so the last decade

That’s because prose is still prose and text is still text and who wants to take time to read that?

I sure don’t and neither do my readers The real movement and the next serious wave

in writing, publishing, and content providing is what I call “The Interactive Movement.”

It’s not just about catching someone’s eye or getting their attention And, a good story might hook someone but will it really last, can it sustain someone to read 300 pages?

Man, 300 pages sure sounds like a lot to read Didn’t that stop when I graduated

college? Who reads that many pages of text now?

No, ePublishing 2.0 isn’t about text or putting fancy fonts into your eBook And, it’s not just about thinking you’re creative and cool by adding some timely pictures or even tossing in some slick videos

They key is about Interactivity and engaging your reader, your audience for the length of what you are offering You do this by weaving a compelling and engaging digital offering from start to finish

That’s why I say the next generation of eBooks need to be part People Magazine, a dash of YouTube, and a heaping serving of Huffington Post

Writers no longer need to be Authors Hell, they don’t really need to even write well They need to convey and communicate And, this is most effectively done by

connecting with your readers

That’s why short bursts of prose or text hold attentions And, prose must be more casual Conversational writing is the real conversation We’re bored with fancy writing, authors who talk to us like teachers and act superior

We want to read in the same manner our friend would talk to us or the guy next to us at the bar And, we want to stay interested, keep involved

Epublishing “2.0” authors do this by using all the tools in their arsenal: Video, Pictures, Music, weblinks, etc

eBooks are really webpages and websites The better and better the eReaders, the iPads, and the other devices we use to consume our online media become, the more that statement will be true

So, if you really want to succeed as a writer, blogger or author in this New Age of Media, be more People Magazine than New York Times

Prose is No Longer King

Do you get it yet? Prose is no longer king

This doesn’t mean readers don’t read, but you don’t have to do it anymore simply in a

“text only” manner You can add pictures, videos, links and many other eye-catching and interactive tools

Don’t get me wrong The eBook world still breaks out into genres and you’ll definitely need to now which one your writing belongs in It’s just that like everything else, the definition might be shifting