Day 1: Millionaire MindsetWelcome to the Millionaire MBA, a unique course designed to change your thinking patterns from a traditional employee mindset to a new entrepreneurial millionai
Trang 1Millionaire MBA Day 1: Millionaire Mindset
by
Millionaire MBA
SMASHWORDS EDITION
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Copyright © Millionaire MBA 2011
First Published 2011 by ELW Publishing Bath, UK
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This ebook is licensed for your personal enjoyment only This ebook may not be re-sold or given away to other people If you would like to share this book with another person, please purchase an additional copy for each recipient If you are reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy Thank you for respecting the hard work of this author
Trang 3A few years back, 50 leading UK entrepreneurs and business owners were interviewed in their homes, offices and hotels The purpose of the interviews was to find out exactly what made them successful, and how other aspiring entrepreneurs could replicate their business success
Those digitally recorded audio interviews were turned into a 'timeless' business mentoring
programme called Millionaire MBA Millionaire MBA is regarded as one of the best
programmes in the world to teach entrepreneurial thinking and the 'millionaire mindset'
Millionaire MBA is a rich, deep mentoring programme which entrepreneurs listen to over 40
days Literally tens of thousands of entrepreneurs (like you) around the world have benefited from this programme
In this ebook, you’ll find the actual transcription from one whole day of the mentoring programme
To find out more about the full business mentoring programme or to listen to the audio version, please visit http :// www millionairemba com /
Trang 4Day 1: Millionaire Mindset
Welcome to the Millionaire MBA, a unique course designed to change your thinking patterns from a traditional employee mindset to a new entrepreneurial millionaire mindset
Before we start the full programme, please listen to the brief introduction to familiarise yourself with the structure of the course
The Millionaire MBA is an eight-week audio course divided into two parts:
Part 1 provides the structured learning element and is designed to be listened to every day from Monday to Friday for four continuous weeks
Each day is around 30 to 35 minutes long, with the exceptions of Days 1 and 2, which run to about 50 minutes
Each day introduces a different element of the millionaire mindset, built around insights and experiences of 25 award-winning entrepreneurs
Part 2 of the course is made up of 20 structured interviews with the individual entrepreneurs featured in Part 1 Again, these 30-minute interviews are designed to be listened to five days
a week for four consecutive weeks
The course also includes three special-feature CDs, which can be listened to at any time.Each day you'll find a unique exercise to complete in the accompanying workbook This specially designed workbook has been developed to provide additional information to the course and to stimulate further thinking on each topic
The Millionaire MBA is based on the principles of NLP, or Neuro Linguistic Programming, and, for it to have a lasting effect on you, must be studied over the full eight-week duration
We recommend that you develop a routine over the next eight weeks to study the course for
30 minutes every day
This controlled approach will give your subconscious mind time to digest each subject and combine it with the daily exercises in the workbook
We also suggest that, as you set out on your entrepreneurial journey, you adopt one of the habits of successful entrepreneurs: This is to keep a notebook with you at all times to write down thoughts and ideas
It is from these initial inspirations that fortunes are made
Sit back and relax and enjoy Day 1 of the Millionaire MBA
Tom Hunter
The millionaire mindset, in my opinion, is a mix
of qualities
One, it is focused determination
Two, it is about being able to lead and motivate
a team, driving toward key focus goals, always
with your eye to the future but learning from
your mistakes of the past but not being
frightened to make those mistakes
Trang 5Hello, and welcome to the Millionaire MBA.
I'll be with you over the next eight weeks as you set out on a journey to change your thinking patterns from a traditional employee mindset to that of a new entrepreneurial millionaire mindset
By choosing to invest your time in this course, you have already set yourself apart from the majority of people who fail to take action or develop themselves beyond the mindset that is conditioned into them at school, the employee mindset
You have recognised that success, like failure, is not an accident but is the result of your own design and efforts
Those who have already achieved success in business haven't done so by accident but by excelling in the qualities of the millionaire mindset
Few people realise it, but we are actually born with all the necessary qualities of excellence within us
What sadly happens, however, is that as we grow up, go to school and become employees, we lose sight of the essence of these qualities and confine ourselves within our comfort zone.The good news is that we can reprogramme ourselves to think differently We can
reprogramme ourselves to think with the millionaire mindset
A recognised way to reprogramme the mind is to model someone who is already achieving the success you want
Modelling requires you to understand another person's language, actions, habits and
behaviours and adopt them for yourself
Over the next eight weeks you'll have the opportunity to study the qualities of the millionaire mindset and hear how 25 award-winning entrepreneurs have turned these qualities into
business and personal success
By modelling these successful entrepreneurs, you too will be able to develop the millionaire mindset As with all things in life you get out of it what you put into it; the Millionaire MBA
is no different
The more of yourself you put into the course, the more you'll get out of it
If you have used the decision to use the Millionaire MBA as a catalyst to change your life then it will, your new life will start today
If you simply want to take an easy path through the course and listen to it for 30 minutes a day then please do so
I am confident that you will enjoy it hugely and that the benefit will come at a later date when you are ready to take action
It is important to see the Millionaire MBA as part of your approach to life-long learning It's a course that is designed to be studied many times; again, the more you put into it and the more you listen to the course, the greater the benefit you will receive
Over the coming years, please make a personal commitment to listen to the Millionaire MBA many times
I assure you: This will help you turn your new way of thinking into a deep-rooted condition, which becomes embedded into every fibre of your being, just as success is embedded in the entrepreneurs who feature within this course
Trang 6Remember, as well, that success must be worked at Think only of the world's leading sports people: David Beckham, Johnny Wilkinson, Tiger Woods, Michael Schumacher.
They all work tremendously hard to be successful; they train harder than the rest and make huge sacrifices to be excellent in their chosen discipline
Being a successful entrepreneur is no different; it is not easy, and it must be worked at.What is true, though, is that success can be achieved by anybody, regardless of their previous academic background and regardless of previous personal or business circumstances
Success is about the future and is about the mind
This course is about your future and about reprogramming your mind
This course is about thinking differently - it is about developing the millionaire mindset
Julie Meyer
"Think different." It is the Apple slogan; their
advertising has always been, "Think different."
It has always resonated for me
I never would have set up Ariadne, I would never
would have set up First Tuesday if I were waiting
for the market to come back, if I were waiting
for anything
It is about taking a risk just because of your
own instinct and what your judgement tells you at
that particular moment
I was also intrigued by this concept of the
millionaire mindset because it is money and yet
what links, I think, so many successful
entrepreneurs is not really the money
There is no question that money is a pretty
black/white metric: You either have a lot of it
or you feel you need more, but the point is that
I think that many successful entrepreneurs are
driven by almost a need to solve a problem, to
prove that they are capable of something, to
change the world is a typical slogan
I know that is certainly what drives me There is
a certain kind of philosophical causes that
compel me to do what I do
I would do what I'm doing even if I didn't make
good money for it (I guess is what I'm saying),
so I thought the choice of millionaire mindset
was interesting, though
Trang 7Before we start to examine the millionaire mindset, let's reflect on the opposite of this, the employee mindset.
What is the employee mindset?
It's a mindset that is learnt at school and continues through our employed career It is a
mindset that is conditioned into us It says, "Get a job; develop a CV; get a promotion, a title and move up the career ladder."
It is a mindset of over 99 percent of the world, which is why less than 1 percent of the world enjoys the true rewards for their efforts
It's a mindset that earns a salary (some more than others) but in many cases one that would leave most people insolvent within a matter of months if they were to lose their job
The employee mindset is about being told what time to go to work and what time to leave; it
is one that has to ask their superior for time off; it is one that is typically required to spend eight hours or more each day being told what to do, working with people that by choice they prefer not to work with
It is a mindset that always has one eye on the door and the other one looking for a new job.The employee mindset, and even worse, the corporate mindset, is a mindset of bureaucracy where the word "no" features more than the word "yes" and where there are daily excuses why things can't be done
These are the mindsets that this course aims to change
Let me give you an example of another mindset
Before I do that, ask yourself, "What type of person do the following words describe?"
Passion, self-belief, drive, determination, courage, vision, focus, hard work, self-discipline, persistence, tenacity, optimism, wisdom, common sense, judgement and risk
To me, they sound like words describing somebody you would want to be, an exciting and interesting person, perhaps a mountaineer, a pioneer, a Formula One racing driver, an
astronaut, an artist, an inventor
These are the qualities of excellent people These are very human qualities; they are the qualities of a mother
When the maternal instinct takes over, these qualities shine through, a mother's passion for her child, instinctive wisdom, hard work like she has never known before, courage to save her child in times of danger, and an eternal optimism that her child will grow and succeed
These are qualities which we all have all of the time They are inherent in every human being;
it simply takes an event to unleash them, an event such as having a baby or starting a
business
It is no surprise that entrepreneurs often refer to their business as their baby Let me give you
an example of that
Duncan Bannatyne
I remember, it must have been 15 or 20 years ago,
there was this fantastic picture on the front of
all the newspapers
Trang 8There was this little girl in the road and a
motorbike coming, and the mother threw herself on top of the little girl, and the motorbike hit the mother
In actual fact, she was saved and she saved her daughter's life, but it was such - two seconds to think she done it - she threw herself down in front of the motorbike, and that is because they have got this unnerving belief that their child
is the best thing and it can't do any wrong, and
I suppose we believe the same thing
If we don't believe in it, we won't do it If we don't believe the business is right, if we don't believe in ourselves, we don't believe we can create this business, we won't do it It's as simple as that
It is also no surprise that these are the
qualities of millionaires, the very
characteristics that our entrepreneurs identified
as the millionaire mindset
It is also no surprise that these are the
qualities of millionaires, the very
characteristics that our entrepreneurs identified
as the millionaire mindset
Mandy Haberman
I think the millionaire mindset is a positive drive It is a total belief that you are going to make something happen, "I am going to do that and that's it," and nothing else gets in the way
Debbie Burke
I think the mindset is that you want to be
successful and everybody is probably an
Trang 9entrepreneur inside; it is actually having the courage to do it.
We all want more money, a bigger house, better car, autonomy, and we have all got ideas of how
to build a business, but it is those people who actually do it and those who don't, and I believe one of the biggest success factors is a can-do attitude, actually doing it
James Minter
Quite simply, having a brain that cuts through all the crap and goes, "Right, that is good I don't believe what everyone else thinks That is good That has value I know that I can do it and
I want to do it," and I go and do it
I think it is a simple vision and a motivational kind of thing
Sir Christopher Evans
It is a determined mind, people who are
competitive, who see a challenge
OK, they see an opportunity, an opportunity is sometimes something completely novel or somebody else's problem that they can solve, and then they are determined and ruthless and - what is the word? - energetic and enthusiastic about pursuing that opportunity, that challenge, and winning it and getting it
It may or may not come off as they expect but sometimes it comes off a hell of a lot better than you expect, sometimes worse, but that is an entrepreneur's mind or a millionaire's mind
So I don't think you become a millionaire through luck - well, you get elements of luck
We've all had lots of luck, unless you win the lottery (of course, you are just filling in a form), but this sort of thing is where you are really focusing on going for something, and you see that all the time with individuals who have done this
Tom Hunter
Trang 10The millionaire mindset, in my opinion, is a mix
of qualities
One, it is focused determination
Two, it is about being able to lead and motivate
a team driving toward key focus goals and always
with your eye to the future but learning from
your mistakes of the past but not being
frightened to make those mistakes
Glenda Stone
The millionaire mindset, in my opinion, is the
knowledge and the wisdom to create something that
will succeed
The millionaire mindset is all about taking a
risk, embracing that risk, not shying away from
that risk and very much focusing on how you are
going to get to where you want to be as fast as
possible and not taking "No, can't do, won't
happen" as a barrier so that you have got this
absolute blind, cross-eyed focus on what it is
that you want to achieve and going for it and
enjoying it
That is the millionaire mindset
Luke Johnson
The multimillionaire mindset is what you need in
order to be successful as an entrepreneur, and I
think it is an opportunistic attitude to life,
such that you are constantly alive to
opportunities that will enable you to accumulate
wealth
I think people who focus obsessively on making
money quite often stumble, so in my view, the
multimillionaire mindset is about generating a
business that in itself becomes valuable and your
shareholding in it becomes valuable and the
wealth thereby created is a by-product
If we examine the main characteristics mentioned by our entrepreneurs, they are words such as:
• Passion
• Belief
Trang 11Nowhere in this course will you hear entrepreneurs using these words.
The words entrepreneurs use represent the true emotions that bring out the best in people, such as passion, optimism, focus and tenacity
They use words which describe people who achieve greatness, words such as self-belief, courage and risk
They use words which get things done such as persistence, self-discipline, determination and hard work, and words of level-headed and calculated people, such as wisdom, common sense and judgement
These are the words of entrepreneurs
Passion
Let's start the course by examining each of the key elements of the millionaire mindset, starting with the most important of all: passion
If you haven't realised it yet, passion is the one guaranteed quality that's certain to inspire you
to do something and to do it well It's your passion that gives you the edge Passion and enthusiasm are infectious
The one common trait that all entrepreneurs have is that they're passionate about what they do; they ooze it from every pore
Trang 12Passion is obvious; you can't hide it You may have passion in other areas of your life: passion for your wife, husband, girlfriend, boyfriend or children; passion for your football team; or for music.
Somewhere in your life, you'll know what passion feels like
This is how entrepreneurs feel about their business
It's only with passion for your ideas that you'll be able to find the necessary resolve and grit
to push through the inevitable, tough times ahead
Simon Woodroffe
I think that passion, enthusiasm, or whatever you
call it, is probably the one common denominator
to everything because unless you are - and I'm
not saying that I'm passionate and enthusiastic
the whole time
Sometimes I go, "Oh, bloody hell, what am I doing
this for!"
I get the same as everybody, not very often I
must admit, but generally I'm enthusiastic about
it, and I think that the people that I meet who
are in business, that is a very common
denominator about them because unless you are
what are you doing it for?
It will never get you through the hard times
Tim Etchells
The most important element, I think, is to be
passionate, is to be absolutely committed and
passionate to what you're going to do And I
think if you haven't got that, you haven't got a
hope in hell
Lena Björck
To be honest, I think that it's all got to do
with actually your own freedom and, I believe, to
begin with, it's got to be passion
Michael Smith
One of the most important things is probably
passion Entrepreneurs are absolutely obsessed
and in love with what they're doing And I think
you need that if you're setting up a new business
because it's extremely difficult to do
Trang 13And if you're not totally in love with the idea,
it's very difficult to convince other people such
as suppliers or bank managers or employees
Angus Clacher
I guess, for me, it's having an absolutely
passionate belief in your product or your
service It's really, really difficult to keep
doing it and to make the sacrifices that you have
to make if you don't ultimately believe that
you're going to get there
I'd wanted to start my own business for a long
time, and it wasn't until I came across an idea
that I absolutely, totally and utterly 100
percent believed in, that I could sort of tackle
it with real sort of commitment
So I think with me from the start I never
doubted for a second that it wouldn't work I was
so convinced by the idea
Tom Hunter
The passion comes across and it's infectious in
others You know, if you come into the office and
you're in a bad mood, that's infectious as well
Whereas if you're passionate about your business,
that's infectious and it leads and drives the
team as well It's hugely important
Self Belief
Self-belief is the second trait that entrepreneurs must have
This is beyond confidence; it is a belief in yourself and your business The enemy of belief is self-doubt
self-For those who haven't yet started on the path as an entrepreneur, self-doubt is most likely the biggest obstacle you will ever have to face
We examine doubt later in the course, but for now it is important to realise that belief and confidence can be built
self-Simply by increasing your knowledge and experience in an area, step by step, you can develop self-belief
Trang 14Think of the first time you rode a bicycle: Could you ride it straight away? If you could, you were the exception to the rule, but little by little, with experience and increased knowledge, you learned to ride.
You gained your confidence and developed the self-belief that you wouldn't fall off
It is this type of confidence and lack of self-doubt that you need when starting a business
Karan Bilimoria
What you've got to have and what I had is
complete and utter faith in your idea, and that
faith comes across as confidence, and that
confidence generates trust from other people and
belief from other people because you believe in
your idea
Duncan Bannatyne
I've got four brothers who still drive lorries
and work as night porters and things like that
They have no ambition, no self-belief, no
determination, and they just can't understand how
I can do it and they can't
I think it is a belief that there are better
things out there that can be done
Actually, anybody can do it - anybody can make a
million - and once you know that, once you really
believe it, you can do it!
Nick Wheeler
I think probably the most important thing is a
complete self-belief I have always, since I
started the business, I have always felt that it
will work
Chris Rucker
If you are not going to believe in it 100
percent, you can't persuade other people to
believe in it
Tom Hunter
I think self-belief is a big part of it, having
the confidence to take these risks as others
would see it, but having the self-belief within
yourself gives you the confidence to go and take
the big steps
Trang 15Mandy Haberman
It is a belief in yourself
It's an, "I can," not a sort of, "Oh, should I do
that?" "Is it possible?" It's, "I can do that; I
am going to do that."
Elena Souto
Most of all, you have to believe in what you do
because if you don't believe in what you do,
believe me, no one else is going to believe
because it is hard enough convincing others to go
along with you, so you have to have passion and
determination because otherwise it is not going
to happen
Lord Harris
One thing I say to a lot of children at school
is, "If your heart is in it, the sky is the
limit If you want to do well, you can do well."
Once you have the desire, then drive and determination are fundamental in becoming a successful entrepreneur
You can have all the passion in the world for your idea and all the self-confidence, but
without the drive and determination to achieve your all-consuming, burning desire, you won't succeed
You must want to become successful and, above all, you must want to create an outstanding business
Karan Bilimoria
I always say the most important thing is [that]
you've got to want to get somewhere, you've got
to have that desire to succeed, you've got to
have that aspiration
Trang 16When you have that will, then you find a way of doing it and that old saying of, "Where there
is a will there is a way." You have got to have that will to start with; you've got to have that aspiration
Again, it is so easy to get sidetracked when
setting up a business There are so many
obstacles that come in your way
The right mindset, the millionaire mindset, would approach those obstacles in a positive way,
always looking for ways around them, and finding them challenging and exciting and rewarding to get through them, whereas anyone that doesn't have that mindset would find it very easy to get tripped up at simple hurdles and give up
Stephen Streater
I think the key is determination because nothing ever goes according to plan and, if people give
up too soon, then they just won't achieve
Sir Christopher Evans
Determination and confidence, they are almost linked because if you lose your confidence - you can be determined as you like, it ain't going to happen
You've got to be confident about your abilities, moving forward and dragging in all of the
elements you need to achieve your goal
So whether it is confidence or determination, I tend to use them both all the time, absolutely determined to do something
Trang 17Once I enter the field, I am very confident that
we are going to give this the best shot possible,
and I have always linked it to lots of other
elements, of course - but those two
Duncan Bannatyne
I think the most important element of a
millionaire is self-belief, and determination
comes a close second
Mark Marsland
First and foremost is pure determination and
enthusiasm for what you are doing
Eleanor Souto
Determination because everyone is going to be
knocking you down
There is going to be more bad times than good
times, especially when you are first starting
out, so you really, really do have to keep on
going and see it to the end, keep persevering
Everybody is probably an entrepreneur inside It
is actually having the courage to do it
Many Haberman
It is also about courage because to be an
entrepreneur you are sort of stepping into
unknown territory There is nobody to say to you,
"Follow me This is the way to go This is the
right decision to make."
So all the time you've got these challenges where
you have to decide what you want to do, what you
are going to do
Trang 18Chris Hughes
For me it is having the courage to follow my
instincts rather than anybody else's structure,
to have the courage to jump and the belief that
you will create something of value
It took me years and years and years to pluck up
the courage to do in free fall what I had
essentially done in lots of other people's
corporate environments
I had launched businesses for other people for
about 10 years before I finally had the courage
to do it for myself It is about courage and
ability to jump
Vision
Entrepreneurs must have a vision of what they are trying to achieve Without vision and goals, the entrepreneur has nowhere to go, nowhere to lead their team and nothing to focus on
Dreams become visions, visions become goals and goals followed through with action become results
As Walt Disney once said, "All our dreams can come true if we have the courage to pursue them."
James Minter
Vision is probably the most important thing of
all, I would have thought, but then there is no
good having vision if you can't actually execute
it
Nick Wheeler
The big difference between an entrepreneurial
business is that there is much more of a focus
for everybody who works in the business and they
tend to focus on you as an entrepreneur, the
person who started it
I think they look to you for that vision
They look to you for a clear target for which
they can all aim for
Stephen Streater
Trang 19I think it is very important because it gives consistency, and if you keep changing direction all the time it is quite hard to arrive
somewhere But although the vision might be clear
to me, it is often not easy to explain
There are different aspects of it, so you can see different sides of it as we develop the business, but people gradually realise it is all going
toward one end
So we develop what seem like different products here, but in fact they are all the same master project, as it will become more and more apparent
as we fill in the gaps
Angus Clacher
A lot of people have a vision of the way the
company will look at the end or the way the
product will look at the end when they have got their Ferrari parked beside the jetty with the yacht bobbing nicely on the waves, but I think it
is important to have a vision for all the steps
in between
At our company we knew exactly where we were
going each month, all the way out to three years
We knew what our targets were both financial, with people, that sort of stuff - so yes, it was not only seeing the final picture, it was seeing all the steps in between
Nigel Risner
Vision is important, but it's a bit like going on holiday, getting to the airport and not having an idea where you want to get to, so you've got to know where you want to get to, so you can work backwards to find out what are the steps to take
If every time you went to the airport you just went with your bags and said, "Take me wherever you want," you will probably end up somewhere you don't want to be! That is why vision is
important