January 2013 LEWIS EDITORIAL, EVENTS & PROMOTIONAL CALENDAR doc

January 2013 LEEP Calendar Single LEWIS EDITORIAL, EVENTS & PROMOTIONAL CALENDAR Created by Laura Dawn Lewis Copyright © 2012-2013 LEEP PUBLISHING, All Rights Reserved Published by LEEP

January 2013 LEEP

Calendar Single

LEWIS EDITORIAL, EVENTS

& PROMOTIONAL CALENDAR

Created by Laura Dawn Lewis

Copyright © 2012-2013 LEEP PUBLISHING, All Rights Reserved

Published by LEEP Publishing & IM Press, Inc

4320 S Centinela Avenue, Suite 202

Los Angeles, California 90066

The information herein is based upon information available prior to July 20, 2012.The information herein is based upon information available prior to June 30, 2012

Cover Design by Laura Dawn Lewis

www.LEEPCalendar.com

www.PRPlanningCalendar.com

ALCOHOL & DRUGS

LIFESTYLE EVENTSMEDIA INDUSTRYMEN

MEXICO & BRAZILMILITARY EVENTS

UNITED KINGDOM

& IRELAND

HOW TO USE THE LEEP

This is an abridged version of the 2013 LEEP Calendar It covers the month of January 2013 and includes most sections from the full LEEP Calendar

EVENT PLANNING

Many dates in this calendar lend themselves to creative and fun events International Pillow Fight Day for example, is

an international phenomenon with YouTube Creative marketers leverage these events into a viral social media campaign Others create a venue for cross-promotion with non-competing industries

If your community is lucky enough to have a large population of one or more ethnic groups, use The LEEP to avoid planning a promotion, event, fund-raising or activity on a day or week with religious or cultural observances Doing often results in low attendance due to family, religious or cultural obligations

Other events like the Super Bowl and the Academy Awards function as national holidays in the United States due to their cultural significance, just as World Cup playoffs are elsewhere in the world Unless the event you’re planning ties into the date, you may want to pick the following week for its celebration

JOURNALISM & BLOGGING

As a blogger or journalist you’ll appreciate how easy The LEEP makes your job in identify stories you wouldn’t have thought of

With the inclusion of source URLs this year, The LEEP saves you time researching the source of an event When the source is unavailable, URLs provide background and historical data and/or further story ideas The LEEP includes key news events from the past year to facilitate follow-up stories as their anniversaries approach

Journalists and Bloggers:

a) Use this calendar to plan features around topics that fit your market;

b) Discover traditions you may not know exist;

c) Identify issues currently or due to receive extra attention;

d) Spot potential trends;

e) Use it for little trivia notations and ‘Did you know?’ embellishments;

f) Create a sense of urgency and unique proposition for reaching difficult sources;

g) Collect additional facts on that topic for future stories

MARKETING

In the hands of a master marketer, whether sales, public relations or advertising, The LEEP is a revenue generating powerhouse There are at least 29 platforms for generating revenue from marketing The LEEP is instrumental in the majority of these and throughout the year we’ll cover each of the 29 Platforms within The LEEP blog to further stimulate your creativity

Marketing, Advertising and Public Relations:

a) Use it to generate more revenue

If an organization has set aside a specific month, day or week, find out if additional co-op dollars are available from manufactures to capitalize upon that event Check with the regional managers of companies and organizations that are affected by the special event Often they will have funds set aside to increase awareness that you can use to develop a promotion or event dovetailing with the national or international event

b) Use the calendar for advertising and promotional planning with agencies and individual companies

Most marketing is planned 6-18 months in advance Traditionally, fiscal years begin in September and budgets are finalized in July and August for the next year The heightened awareness surrounding events due to a PR push will make their products/services more desirable during that time

c) Use it to bring in new advertisers

The calendar is a tremendous ice-breaker for new business development and a great strategy for securing that first meeting

d) Use it to plan your own PR push for new products and services

For example, if you are releasing a book on diabetes, October and November have several weekly, daily and monthly events designed to bring awareness to the public about diabetes maintenance, treatment, avoidance and living with the disease This would be the ideal time to plan a book tour

e) Use it for networking.

You’ll never be short of interesting small talk subjects at business or social networking events again The LEEP is full

of “Did you knows ” and conversation starters

f) Use it to save money.

By planning campaigns that synergize with a national or international public relations/marketing push, you expand the

ad budget, reach and penetration by piggy-backing on the efforts of others

g) Use it to save time.

Thousands of hours have gone into creating The LEEP so that you can find what you need in five minutes or less The URLs now make it easy for you to begin researching the event, saving you minutes and often hours of tedious frustration Bottom line? Your LEEP pays for itself in its first use

EDUCATION

As a teacher, professor or home-schooler, you’ve got one of the hardest jobs in the world Both entertainer and instructor, anything that can make a lesson more interesting makes your job easier The LEEP allows you to inject current events, culture and historical facts into your everyday lessons For example, did you know the Tooth Fairy legend originated in the Arabian Peninsula during the 13th Century? Or that sunglasses were first worn in China over 1,000 years ago, but it wasn’t until 1919, Hollywood and the popularity of them with movie stars that this invaluable accessory became an accepted necessity?

The LEEP is full of little gems like this, noted with the year (2012) in parenthesis If the date is an anniversary, it’s listed under Anniversaries Otherwise the date denotes the year that invention, person, food or object came into being Use the URL links in the Alphabetical portion of the calendar to explore each event and its meaning

Teachers and Educators:

a) Use it for history.

Many of the days mark historic events that impact how we live today

b) Use it to foster creativity.

Have the students come up with ways to acknowledge a specific day like ‘Do a Grouch a Favor Day’, ‘Random Acts of Kindness Day’ or ‘Incredible Kid Day’

c) Use it to engage curiosity.

International Literacy Day

d) Use it to explore other cultures and traditions.

What is Diwali and how is it celebrated?

e) Use it to learn about global issues

World Indigenous Peoples Day

This is a calendar of ideas Each year we’ll add more events and points of interest There are thousands of special weeks and days The 2014 LEEP Calendar will be available late spring 2013

INTRODUCTION TO THE LEEP

During my years of media sales I used a crude version of this book to gain access to new accounts, persuade agencies

to spend more money with my media, position myself as the go-to media rep for innovative ideas, get appointments with VITO and ultimately drive more sales into my client’s hands and commissions into my own pocket When you work on 100% commission, you need every advantage The LEEP gives you that It worked so well, I was able to leave sales and start my own company

Now as a publisher, writer and freelance marketing consultant, knowing when many of these events are occurring allows me to draw traffic to our website through timely articles capitalizing on keyword searches without getting penalized by new filters and algorithms Many of the keywords associated with these events skyrocket in the weeks prior, producing increased traffic leading up to and during the promotions The LEEP allows you to create content people will be looking for before they know they’re going to be looking for it

USING THE LEEP TO COMPETE

Using The LEEP Calendar, you can assign timely stories/topics your columnists, bloggers and link builders without sacrificing content, quality or focus Integrate keywords and promotional events into your social media strategy, marketing and PR Position products to play upon various upcoming events complimentary to your target market.Product development, distribution and retail divisions use The LEEP calendar to pinpoint the most opportune time for product releases, channel incentives and sales promotions

The international nature of The LEEP, specifically with its comprehensive guide to religious holidays provides a

cultural connection with markets around the world, and a summary of the promotions they’re running

ABOUT THE LEEP

The LEEP deals with dynamic information and thousands of different sources and each date is therefore ‘subject to change without notice.’ Sources include the US and other nations’ governments, the United Nations, various

professional organizations, non-profits and NGOs, news stories, public and private institutions, websites and cultural customs New for 2013, we’ve included URL links to event information or supporting research and ideas about that event Due to the dynamic nature of calendars, it is advised that before you commit resources to a specific day or event, make sure the date has not changed since this book was compiled between April and June 2012 The final edit was released in July 2012

The following is a brief rundown of the various sections that are prone to dates moving

SPORTS & ENTERTAINMENT

Often the exact date is not set at the time of this compilation so the dates on the calendar are estimated based upon previous year’s patterns Multiple factors can change these dates: strikes, extended playoffs, natural disasters, etc Many championships occur at two or four year intervals This may be the reason your favorite event is not on the calendar

A similar scenario exists with entertainment events such as The Academy Awards, Grammy Awards and Webby Awards

RELIGION

Buddhism, Judaism and Islam rely on the moon, sun, planets and/or a combination for their calendar Additionally, there are different Buddhist and Hindu calendars for different parts of the world including Thailand, South East Asia and the Americas

The Buddhist calendar is the shortest The majority of the dates marked within the Buddhist faith are tied to various

benchmarks in the life of The Buddha

The Hindu calendar uses the sun, moon and positions of planets and stars to designate which days are which, and

when Your longitude and latitude determines the exact time for the holiday and most Hindu celebrations go on for days These dates should be seen as estimates and points of interest rather than exact If you are going to be covering them or planning an event around them, contact your local Hindu temple and get the exact dates and times for your location These will vary from city to city The same day may have a different name depending upon the language We endeavored to find the most common

In Islam an observance commences when the local clergy (mufti) proclaims it has begun This means the actual event

for these faiths may start a day later or earlier depending upon where you are and when the moon can be seen The Muslim events include dates that are only celebrated by Shi’a and dates only celebrated by Sunni as well as dates observed by both There are commonalities between the doctrines as well as major differences, though both are classified as Islam In Islam many of the dates are acknowledged but not celebrated Prior to committing resources, contact your local mosque for details on the event and the appropriate protocol for observation

Jewish religious holidays normally begin at sundown on the date listed Jewish cultural holidays begin on the day

listed Because of this, the actual date noted for the holiday may be a day earlier or later Consult your local Jewish temple or synagogue for verification if you’re planning an event around these dates Some of the Jewish holidays are only observed by ultra Orthodox sects Other dates are political in nature and only celebrated by members of the faith who support the political ideology behind the date Proceed with caution prior to committing resources to an event

The Christian dates follow the Gregorian calendar and do not have the aforementioned issues The Orthodox

Christian dates follow a different calendar; dates will move year-to-year Some dates in the Christian calendar are observed by the Roman Catholic faith and conservative sects of mainline churches but not acknowledged within some Protestant, Dispensationalist, Pre-millennial and Pentecostal sects Dispensationalist and Pre-millennial sects will often acknowledge and celebrate political and religious holidays found within the Jewish calendar

NATIONAL, WORLD & INTERNATIONAL

Several events and dates have national days and international, world and/or universal days Others occur in the spring and again in the fall or in the Southern Hemisphere then the Northern Hemisphere, causing them to appear more than once in the calendar Typically national dates are within the country (usually the US) and were either proclaimed by congress, the President, mark an anniversary or originate from an industrial collective, special interest group, non-profit

or professional association World events typically originate with the United Nations and international events generally derive from an anniversary or come from an industrial collective, NGO, special interest group, non-profit or

professional association Other dates, especially the silly dates developed through custom

Even these are often in conflict with each other

Different organizations will proclaim the same day at different times of the year In these cases we’ve looked for the most established organization backing the day and have chosen their designation as official

REGIONAL AND WEEKLY CELEBRATIONS

Some dates will be different depending upon which region of the country you are in Weeks dealing with natural disasters and weather, harvest related weeks and sometimes sports can be dynamic We’ve chosen the weeks, days and celebrations with the greatest consistency nationally

Another issue that comes up is timing Many of the promoters of these events will state that it occurs during the ‘first week of X’ or ‘the third week of X’ Do they mean the first full week? Do they mean the week with the first of the month? Do they mean the first seven days? Often there is no explanation and 80% of the time e-mail queries and phone calls to verify are not returned or the information is unknown

NOOK®, SONY®, PALM®, KINDLE®, IPAD®

& OTHER DIGITAL FORMATS OF THIS BOOK

We’ve attempted to work with the graphic limitations on the e-readers and make the e-book version as simple to navigate as possible However, due to the file size limitations on the graphics for digital reading devices, the pictorial versions of this calendar do not reproduce well If your reader can navigate PDFs and you’ve purchased a version for one of the popular e-book readers, simply contact us at public@prplanningcalendar.com with your receipt number and

we will provide you with a free interactive PDF version of this calendar that displays beautifully on tablets and allows you to print out a low resolution version on standard paper

THE LEEP APPLICATION

During the fall of 2012 The LEEP Application for Apple® devices will premier and the non-Apple version will be released in the months following Two versions will be available The LEEP Lite is the free version It allows users to add some personal dates and scan events seven days ahead and behind The LEEP Lite is perfect for the non-business user

The LEEP PRO Application is designed for the professional user It scans the full year of events You can add

unlimited events to the calendar, submit events for inclusion, sync with calendar applications and we’re working on the ability to link to outside websites through the application within the framework of the application marketer’s

restrictions and requirements

CUSTOM CALENDARS, LICENSING, RESELLERS & WHOLESALE

Do you have a large organization with thousands of members who would benefit from The LEEP? The LEEP Calendar can be customized to your organization, events specific to it added, regionalized and published under your brand and then provided to your members free, as a gift for clients or as a fundraising tool Category exclusivity and first right of refusal are available upon licensing We use print on demand, which eliminates the high cost of pre-purchase, inventory and stocking making this a very affordable, turn-key and profitable resource for trade organizations, media and educational institutions Typical turn around is 3-6 weeks depending upon the level of customization required Call for details 310-594-3728

RESELLERS, LIBRARIES, SCHOOLS & DISTRIBUTORS.

To order paperback versions of this book wholesale visit:

You will need this book’s ISBN (ISBN-13: 978-1478283157; ISBN-10: 1478283157) and your Reseller’s Certificate

BULK ORDER DISCOUNTS

(5+ copies for sales teams, editorial departments or corporate gifts)

Media, Advertising/PR agencies, event planners and others If you do not have a Reseller’s Certificate and would like 5

or more copies of this book for use by your sales, editorial or marketing teams, please contact us at 310-594-3728 to order wholesale

Welcome to The LEEP!

Save Time Make Money Market Smart!

ALPHABETICAL

The 2013 LEEP Calendar features over 2,800 dates for the North American, United Kingdom and Australian markets The following is an alphabetical listing of these dates In some cases events are listed more than once Family Golf Month may be listed by its keyword (Golf: Family Golf Month: July) and under its functional name (Family Golf Month: July)

If the event includes a designation such as National, World, Global etc., the event is likely listed thus: Grandparent’s Day, National: September 8

YEARS WITHIN EVENTS (2001)

Events with a year in parenthesis (1951) have two possible meanings Either it is an anniversary for a historical event,

in which case it is also listed in the category Anniversaries Or we’ve traced back the subject of the event to its first use Sunglasses Day (1100s AD / 1919): June 27 documents the when sunglasses were invented by the Chinese (1100s AD) and the year Sam Foster brought sunglasses into mainstream production (1919) June 27th in this case has no historical significance It is not tied to the Chinese invention, nor is it tied to Foster patent, store opening, a birth, death or anything else we could find Another example is the America’s Cup Match Finals (1851): September 7-22 Here 1851 designates the running of the first America’s Cup regatta, though not necessarily on September 7

Some dates are very specific Beer Can Appreciation Day (1935): January 24 marks the date of the invention of the modern beer can and its removable top Other historical dates may include the birth or death of the inventor or person honored, battle dates, publishing date, release date or other significant event Treat events with dates as flags telling you there is more behind that event than simply its name Visit the URL to access more information about the event

RELIGIOUS DESIGNATIONS: (B), (H), (M), (J) & (C)

You’ll notice throughout the list the letters (B), (H), (M), (J) and (C) These designate events tied culturally or

religiously to the five primary faiths: Buddhism (B), Hinduism (H), Islam (I), Judaism (J) and Christianity (C)

INTERNATIONAL (EU), (CA), (UK), (MX), (CN) etc

Many events take place in a specific region or country and as the years go by we will continue to add international dates to this calendar Anything with World, International or Global in the name is a worldwide event When a specific country is observing, we’ve included the country designations To simplify European dates, we’ve chosen to use the (EU) designation for mainland Europe and (UK) for Ireland, Scotland, Wales, England and Northern Ireland If Ireland only, it is noted in the listing (CA) is Canada (AU) is Australia, New Zealand (MX) is Mexico (CN) is China (JP) is Japan etc

(est) & *

(est) equals estimate Often the actual date of an event is not set until a few months or weeks out When we are unable

to get a firm date from the source, we’ve compared previous year’s schedules and estimated when it is most likely to occur Often the organizations promoting the event will change months, time of year, dates or even discontinue the event and inquiries often do not produce answers Estimated dates are prevalent in the Weekly, Religion, Sports, Entertainment and Music categories The asterisk (*) denotes dates with several occurrences or which reside under different names We chose the most common Mayflower Day (1620): November 11* is one example The two dates listed as the anniversary vary with multiple sources by 11 days, leading us to believe that one is based upon the Julian Calendar and the other translated to the Gregorian Calendar, which came into effect in 1752 We chose the earlier as authentic

ABSENT DATES

Some dates you’ll find online are not here Mutt Day: July 30 is an example Research indicated it occurs in December, not July Other dates were eliminated One example is Atheist’s Day on April 1 Investigating the event disclosed the originator to be a fundamentalist Christian group who chose April 1st, also known as April Fools Day, to mock Atheism and proselytize Furthermore, the date was not acknowledged by a single atheist group Other dates marking historical and political events will come and go They’re included to add interest and to assure we have something to put on each day of the year Rest assured, no person will look up their birthday and find it blank

URLs

In the following section, each date is listed alphabetically with a URL When available, the URL goes to the source of the event Often a viable promoter or organization is not available No website exists; the event may be historical in nature or it may be a silly holiday with no actual origin In these cases we’ve provided links to information about the topic, often via online encyclopedias including Wikipedia, Encyclopedia Britannia and other common sources Researchers frown upon using online encyclopedias as sources We were forced to when an independent, well-written alternative was not available Often these had the best explanation

Food category listings may link to recipes Other events are linked to news articles or blog posts On occasion we’ve linked to the organizer’s LinkedIn profile or to an exceptional promotion of that event The link for National Cat Herder’s Day is an example Ultimately, when the source is absent, we sought the best example of that subject

ISSUES

Sports, Entertainment, Media and Weekly events are dynamic and prone to change Many of these could not be confirmed at time of publication Any event can be affected by strikes, weather, politics, natural disasters and other unknowns that can cause it to be cancelled, postponed or preempted Religious holidays based upon your location or the location of the sun, moon, stars or any combination thereof may fall a day or two before or after the date listed Historical dates prior to 1752 may be off by 11 days due to the transition from the Julian to the Gregorian Calendar that year

Nationally proclaimed days, weeks and months by congress normally are renewed within a few days or weeks of their occurrence To include them in the calendar, we have to go off the previous year’s declarations July 28, 2012 National Cowboy Day is one such instance In June 2012 congress moved it from July 27, where it resided for many years, to the 28th We have to assume it will be on the 28th in 2013 The official congressional proclamation won’t be available until the end of June, 2013

Adult Entertainment Expo

& Awards: January 16-19

http://www.adultentertainmentexpo.com

Alzheimer’s Disease Awareness

Month (CA): January

www.alzheimer.ca

Angel Island Day (1900), National: January 21

http://angelisland.org

Art Day, (Inspire Your

Heart with): January 31

http://www.dailymail.co.uk/femail/article-2088787/Unhappy-new-year-January-worst-month-couples-thirds-broken-Brownie Day, (Blonde), National: January 22

National: January 20-26 (est)

http://www.govtrack.us/congress/bills/112/sres238/text

Cat: Answer Your Cat’s

Question Day: January 22

Consumer Electronics Show,

International Las Vegas: January 8-11

www.cesweb.org

Corn Chip Day, National (1932): January 29

www.fritos.com/news/history

Creativity Month, International: January

Deserts & the Fight Against

Decertification, UN Decade for (2010-2019)

Dreams: Make Your Dream Come

True Day: January 13

Feast of Fabulous Wild (Extreme

& Extraordinary) Men Day: January 12

Fitness: Personal Trainer

Awareness Day: January 2

www.netafit.org

Fitness: Personal Trainer Awareness

Week, National: January 1-7

Free Thinker’s Day (1737): January 29

Leprosy Week, World:

January 27-February 2 (est)

Pie Day, National: January 23

Radon Action Month, National: January

www.epa.gov/radon/nram

Recovery & Sustainable Development

of Affected Regions (Nuclear),

http://www.washingtonpost.com/blogs/ezra-klein/post/roe-v-wade-at-39-a-breathtaking-year-for-abortion-Room of One’s Own Day: January 25

Screen Actor’s Guild (SAG)

Self-Defense Awareness Month,

National Personal: January

Slavery & Human Trafficking Prevention

Month, National: January

Smoking: Non-Smoking Week,

National (CA): January 20-26

www.cctc.ca

Snow Plow Mailbox Hockey Day: January 23

http://www.wellcat.com/january/snow_plow_mailbox_hockey_day.htm

Snow Sculpture Championships,

Budweiser International: January 22-February 3

Teen Cancer Awareness Week,

National: January 20-26 (est)

Water for Life, International

Decade for Action (2005-2015)

Week: January 6-12 (est)

Writing Letters Week,

Universal: January 6-12 (est)

IN PROGRESS

Biodiversity, UN Decade on (2011-2020)Chinese Year of the Dragon

Christmastide: December 24-January 5Colonialism, 3rd International

Decade for the Eradication of (2011-2020)Deserts & the Fight Against Decertification,

Recovery & Sustainable Development

of Affected Regions (nuclear),

Decade of (2006-2016)

Road Safety, Decade of Action for (2011-2020)Safar (M): December 14, 2012-January 12Songkran (B): 2555

Tevet (J): December 14-January 11

Water Cooperation, International Year of Water for Life, International

Decade for Action (2005-2015)

World’s Indigenous People, 2nd International Decade of the (2005-2014)

Book Blitz Month, National

Braille Literacy Month, National

Cervical Cancer Awareness Month

Creativity Month, International

Eye Care Month, National

Family Fit Lifestyle Month

Financial Wellness Month

Glaucoma Awareness Month, National

Hobby Month, National

Hot Tea Month

Mentoring Month, National

Oatmeal Month, National

Poverty in America Awareness Month, National Prunes with Breakfast Month

Quality of Life Month, International

Radon Action Month, National

Self-Defense Awareness Month,

National Personal

Ski & Snowboard Month, National

Slavery & Human Trafficking

Prevention Month, National

Soup Month, National

Stalking Awareness Month, National

Thyroid Awareness Month

Rabi al-Awwal (M) 13-February 10

Magha (H) 21-February 19

WEEKLY

& DAILY EVENTS JANUARY 1-7

Christmastide: December 24-January 5

Diet Resolution Week: 1-7

Life: Celebration of Life Week: 1-7

Personal Trainer Awareness Week, National: 1-7Folic Acid Awareness Week, National: 6-12Women’s Self-Empowerment Week: 6-12 (est)

Writing Letters Week, Universal: 6-12 (est) Thank Your Customers Week, National: 7-11

Kwanzaa Ends (1966): 1

New Year’s Day: 1

NHL Winter Classic (Hockey): 1

Orange Bowl (Football): 1

Rose Bowl (Football): 1

Flagpole, (Run up the): 2

Happy Mew Year: Jan 2

Perihelion Day (Earth Closest to Sun): 2Personal Trainer Awareness Day: 2

Pet Travel Safety Day, National: 2

Sugar Bowl (Football): 2

Chocolate Covered Cherry Day, National: 3Festival of Sleep Day: 3

Fiesta Bowl (Football): 3

Fruitcake Toss Day: 3

Memento Mori: 3

Braille Day, World: 4

Dimpled Chad Day (2000): 4

Hypnotism Day, World: 4