tiểu luận report analyzing characteristics andattractiveness of japan for vietnamese enterprisein fruit products

Figure 2: Index of Japan’s Economic Freedom...6Figure 3: Japan International property rights index...11Figure 4: Hofstede’s demensions in Japan and Vietnam...12... Second and most import

THE UNIVERSITY OF DA NANG

DA NANG UNIVERSITY OF ECONOMICS

International Business REPORT ANALYZING CHARACTERISTICS AND

ATTRACTIVENESS OF JAPAN FOR VIETNAMESE ENTERPRISE

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IV JAPAN’S ECONOMIC SYSTEM ed

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2 Assess Japan's level of economic openn€§§: - : c2 2122221 1212212151112 6

3 Advantages and Disadvantages of level oÊ economic openness 1m Japan 7 SN na 7

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VI HOFSTEDE’S CULTURAL DIMENSIONS IN JAPAN AND COMPARISION

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2 Individualism versus collectivIsm đimenS1on -.- 2c 2c 221112212132 13

3 Hofstede’s Uncertainty avoidance dimens§1on -¿- - cc cv 2223122 s2 xe 13

4 Hofstede’s masculinity versus femininity dimension - -c c5 c2 sex: 14

3 The long-term versus short-term orientation dimensSIon -‹c 2c: cccccccs2+ 15 VIL FORECAST BENEFITS/COST/RISKS WHEN SUNRISE FRUITS DOES INTERNA TIONAL BUSINESS IN JA PA In TH Họ HE HE 08 080 16

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TABLE OF FIGURES Figure l: Democracy Index oÊ Ïapan - 1 211221112111 121 1211101111811 1811 28111 ky 4 FIlgure 2: Index o£ Japan ”s Economie FreedØT + 2233219253 1531551 1518 55511111 5 g2 6 Figure 3: Japan International property rights Index - c2 22 2221322 +22 cserksree2 II Figure 4: Hofstede’s demensions 1n Japan and V1etnam -¿ - + sc++sxssxssxs2 12

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I INTRODUCTION

International business is becoming increasingly popular because it provides many opportunities for businesses to grow and earn profits As a business planning to

do international business, evaluating the characteristics of the target country is the key

to determining the success of the business Therefore, it is important to understand the characteristics of the country's economic, political, legal and cultural systems From there, it is possible to consider whether that country is an ideal market for international business enterprises or not through evaluating criteria such as benefits, costs and risks First, the report will review brief information about the Vietnamese enterprise - SUNRISE FRUITS Second and most importantly, this report is to conduct an in-depth understanding of factors related to the political, economic and legal system of Japan, where SUNRISE FRUITS conducts international business through specific mdicators and data In addition, through the hofstede model, we will explore 5 cultural values of Japanese people These will be the basis for assessing the opportunities and challenges

of the Japanese market as an investment destination for Vietnamese businesses From there, SUNRISE FRUITS can decide whether to target the Japanese market or not, or create business strategies that suit the needs and desires of this country

Il GENERAL INTRODUCTION ABOUT SUNRISE FRUITS COMPANY SUNRISE FRUITS fruit export company is one of Vietnam's fruit export enterprises The company has more than 5 years of experience in this field, and has achieved many significant achievements

1 Business Objective

The company specializes in exporting high quality fruit to foreign markets and focuses on Japan, one of the major markets of Asia The main goal is to provide fresh, safe and diverse products from Vietnamese agricultural products to Japanese

consumers

2 History of formation and development

SUNRISE FRUITS Fruit Export Company was established in 2018, co-founded

by a group of SUNSEE young people The company specializes in exporting fresh fruit

to the Southeast Asian market In 2022, the company achieved fruit export turnover of

100 million USD In 2023, the company decides to expand its export market to more demanding markets such as Japan

3 Business fields

SUNRISE FRUITS fruit export company is currently doing business in the following main areas: Export of fresh, frozen fruits (Mango, dragon fruit, rambutan, longan, lychee, jackfruit, ), export of processed fruits Dried fruits)

4, Equipment system

SUNRISE FRUITS Fruit Export Company currently owns a modern equipment system, fully meeting fruit export standards The company's factory system has a total area of more than 5,000 m2, fully equipped with fruit processing, packaging and preservation equipment.The company's cold storage system has a total area of more than 1,000 m2, meeting the needs of preserving fresh fruit for a long time

5 Staffs

SUNRISE FRUITS fruit export company currently has a staff of more than 300 people, professionally trained and experienced in the field of fruit export.The company's staff is always dedicated, enthusiastic, and always tries their best to bring high quality fruit products to customers

II JAPAN’S POLITICAL SYSTEM

1 The political system in Japan is collectivist or individualist?

1.1 Definition about Collectivism and Individualism

Collectivism is defined as a political system that prioritizes collective goals before individual goals There, the needs of the collective are considered more

important and individuals may be constrained if their interests are contrary to the common good of the collective [1]

Individualism goes against collectivism There, personal interests come first, more important than state interests Individuals have the freedom to pursue economic

as well as political activities [1]

1.2 The collectivism in Japan

Japan is considered a collectivist country People often consider themselves and others as members of a collective unit or group (family, business, organization ) That

is proven through the following specific evidences:

Japan has an IDV number of 46, based on Geert Hofstede's IDV number According to the IDV index, Japan has a strong inclination toward collectivism [2] Japanese people typically work together to accomplish shared objectives Japanese people are known for establishing harmony with others around them at work

by putting aside their egos to further the common good Teams sometimes work together to accomplish a shared objective, like beating a foreign rival Thus, losing the group's honor is the ultimate taboo [3]

Japanese individuals have a tendency to put other family members' needs ahead

of their own They frequently give up money, time, and effort to look after and support other family members

Japanese communities often participate in community-building events like festivals and neighborhood clean-up days that foster a sense of cohesion and shared responsibility for the community's well-being After a game during the 2018 Soccer World Cup in Russia, Japanese fans reportedly cleaned up the stadium, according to international media [4]

In times of crisis or disaster, Japanese society often comes together to support one another The concept of collective responsibility is evident in the way communities and individuals rally to help those in need

2 The political system in Japan is democracy or totalitarianism?

2.1 Definition about democracy and totalitarianism

Democracy is a form of political system where citizens exercise their power directly or through elected representatives By choosing representatives to represent them, citizens may actively participate in decision-making Direct democracy was the first type of democracy Representative democracy is now the most prevalent type of democracy [5], [6]

A totalitarian system is one in which a single individual or political party controls every aspect of daily life and outlaws the support of other political parties Autocrats frequently hold political power in authoritarian nations [6], [7] 2.2, The democracy in Japan

Japan is considered a democratic country Japan has a parliamentary government and a constitutional monarchy as its form of government The elected lawmakers hold actual political authority; the Emperor of Japan is only a ceremonial head of state The 1947 Constitution of Japan serves as the foundation for Japan's political system [8]

Key reasons of Japan's democracy include:

Source: [9] According to this figure, Japan’s democracy index in 2022: 8,33 (full democracy)

Voting is the quintessential demonstration of democracy in the National Assembly, making it an elected body that solely consists of popularly elected representatives Japan has set an equal and universal method of voting where anyone over 18 years of age can partake in voting Age, not gender, determines eligibility for voting

the Japanese Constitution establishes the people's sovereignty over the rights of judges through the "citizenship examination" system for Supreme Court judges The review was conducted through a referendum The vote coincides with the House of Representatives election

Japan has a strong legal system based on the rule of law The judiciary is independent, and the legal framework ensures that individuals are treated fairly and have access to due process

Japan has a free and independent media that plays a crucial role in providing information to the public Freedom of the press is protected, contributing to the transparency and accountability of the government

IV JAPAN’S ECONOMIC SYSTEM

1 The mixed economy in Japan

An economic system that incorporates elements of socialism and capitalism is called mixed [10] Japan's economy is regarded as mixed because it is regulated by the government and also managed by private companies That is proven through the following specific evidences:

Japan has a thriving private sector with numerous private companies, but it also has a significant public sector with government involvement in various industries For instance, Japan has state-owned enterprises (such as Japan Post and

Japan Railways) and government agencies that regulate and support various sectors

of the economy

The government has compensated for the shortcomings of the market economy, prevented the destructive ill-calculated activities of the free competition mechanism, directed enterprises to invest in production Prominent is the Abenomics policy aimed at curbing deflation and stimulating economic growth Joint venture, economic linkage, development of Keiretsu model Keiretsu is

a large family consisting of many members, which are large corporations closely associated with the bank This bank controls and creates guarantees for the activities of companies in the system Keiretsu is the origin and foundation of a series of super brands today, corporations with an extremely high level of diversification such as Honda, Toyota, Mitsubishi, Nissan, To some extent, Keiretsu became an invincible system of competition between Japanese and foreign businesses [11]

In 2018, Japan was the fourth-biggest exporter in the world as well as the greatest exporter in its own country With around 1,300 billion USD in foreign exchange reserves, this nation ranks second [12] Japan's trade policy follows two directions: (1) Actively participate and promote tts role in regional and international economic organizations, (2) Focus on developing bilateral and multilateral economic cooperation

2 Assess Japan's level of economic openness:

fcovemwmenr size

Judicial Effectiveness 94.74 Government Spending 48.4

Figure 2: Index of Japan’s Economic Freedom

Source: [13] Based on the above-mentioned indicators, Japan belongs to the group of countries moderately free in economy

3 Advantages and Disadvantages of level of economic openness in Japan 3.1 Advantages

High economic openness in Japan means access to a larger consumer market This can be advantageous for countries that want to export a variety of fruits to meet diverse consumer preferences

Amore economically open Japan would likely have lower trade barriers, such as tariffs and quotas This facilitates easier access for foreign fruit producers and reduces the cost of market entry

A highly open economy tends to have well-established supply chains Foreign exporters (SUNRISE FRUITS) can benefit from efficient logistics and distribution networks, ensuring timely delivery of fresh produce

3.2 Disadvantages

Despite its economic openness, Japan can still impose tariffs and import restrictions Strict safety and quality standards in Japan can pose challenges for businesses in terms of compliance This can increase the price of imported fruit and create challenges for SUNRISE FRUITS

A highly open market can also mean fierce competition Enterprises entering the fruit market may face competition from both other domestic and international producers, which requires an effective differentiation strategy

Because of economic openness, international trends have an impact on markets Businesses may see our success tied to Japanese consumer trends and changes in these trends may impact demand

V JAPAN’S LEGAL SYSTEM

1 Civil law

Conceming the court system: Japan's court system is based on the court systems

of civil law nations, namely Germany and France, and is monitored by law enforcement authorities However, following WWII, Japan's judicial system was no longer susceptible to political control, but instead enjoyed a constitutionally autonomous status within the governmental structure Today's Japanese court system, like the legal systems of continental European countries, is divided into tiers

In terms of law: Written law is the most significant law in Japan, similar to civil law systems And, like many other nations in this family, the Court's judgment (also known as precedents, precedents, trial practices) is not formally recognized as a source, despite the fact that it is a significant source of additional law The German Civil Code and the French Civil Code have both affected Japan's Civil Code

Legal practice is the second most significant and favored source of legislation The Court's decision is not formally recognized as a source of law, but in reality, as in continental European nations, the court's decision serves an important function as a source of additional legislation

In Japan, like in many civil law countries, the Court's decision is a practical source of law The Supreme Court's decision is significant because it binds subordinate courts while also putting light on established legal standards and addressing gaps in written law

Legal Education: The legal education system in Japan is comparable to those of nations with a civil law system, particularly France and Germany In Japan, law is still mostly taught through lectures in large-scale courses of more than 500 people, with the discourse focused solely on theory

2 Common Law

The Civil Law has a great impact on Japanese law However, following World War IIL, Japanese law has seen tremendous transformation, with not just Civil Law but also Common Law beginning to enter Japan and influence its legal system The surrender of Japan's allies in World War II, as well as the US occupation of Japan for seven years, facilitated the common law family (which has a crucial impact on the development of Japanese law) The Common Law's effect on Japanese law 1s most visible in laws governing people’ rights and responsibilities, as well as procedural and institutional legislation governing the judicial system

The establishment of citizens' rights and responsibilities was explicitly stated in the 1946 Japanese constitution and the 1947 Civil Code Citizens’ rights and responsibilities, according to the 1946 Constitution, are constitutional provisions that cannot be violated

In terms of litigation, the Common Law's influence on Japanese law in procedural regulation is most obvious in criminal procedure laws With the exception

of the jury system, which Japan did not accept under US law, Japan's Criminal Procedure Code 1948 was written in the style of the US Criminal Procedure Code During the procedures, the idea of litigation is stressed; judges only perform a limited number of arbitration duties; the major role in the proceedings is reserved for the