(Tiểu luận) work breakdown structure (wbs) organizational breakdown structure (obs)

Quarterly shareholder meetings Suppliers Low High Material supply and transportation Provide raw materials for Kido in order to make the product and deliver the product to the customer

FOREIGN TRADE UNIVERSITY FALCUTY OF INTERNATIONAL EDUCATION

FINAL GROUP ASSIGNMENT

MODULE: Operation and Project Management Student’s name (Group 4): Hoang Dung Nhi

Nguyen Thi Lan Chi

Nguyen Khanh Linh Ngo Khanh Hung

Pham Hai Phong

Class : F-UON-M3-A Lecturer : Prof Nguyen Thi Hoa Hong

1.1 Iodine Soup Powder

1.2 Fresh Durian Mooncake

1.3 Jam Filling Mooncake

1.4 Wine Filling Mooncake

1.5 Four Flavors Tea Mooncake

1.6 Healthy Products

2 Project Screening and Selection

2.1 The Analytical Hierarchy Process

III STAKEHOLDER ANALYSIS

IV PROJECT CHARTER

1 Introduction and Background

2 Project Charter Table

V WORK BREAKDOWN STRUCTURE (WBS) & ORGANIZATIONAL BREAKDOWN STRUCTURE (OBS)

1 Work Breakdown Structure (WBS)

2 Organizational Breakdown Structure (OBS)

3 The Intersection of WBS and OBS

VI RESPONSIBILITY MATRIX (RAM)

VII ESTIMATED BUDGET

1 Bottom-Up Budgeting

2 Time-phased Budgeting

VIII IN-DEPT SCHEDULE

1 Activity precedence diagram

2 Activity Duration Table

370 million and rebranded the company as "Mondelez Kinh Do" after selling the remaining 20% ofconfectionary field Kinh Do Construction and Food Processing Co., Ltd officially left the confectioneryfield and changed its name to Kido Group Corporation However, in 2021, KIDO returned to theconfectionery industry with a new-branded bakery factory in Ho Chi Minh City Because of this reason,KIDO nowadays becomes one of the direct competitors of Mondelez Kinh Do in the confectionerymarket.

1.3 Introduction

Currently, KIDO owns 02 Frozen Food factories in Bac Ninh and Cu Chi; 04 Cooking Oil Factory inNghe An, Ba Ria - Vung Tau, Nha Be Total capacity supply to the market includes: 21 million liters ofyogurt/year; 24 million liters of ice cream/year; more than 400,000 tons of finished oil/year at 02 Tuong AnOil Factory and KIDO Nha Be Oil Factory (formerly Golden Hope Nha Be); annual capacity at VocarimexOil Factory reaches 130,000 tons of refined oil, 120,000 tons of finished oil and 4,000 tons of sesame oil

In addition, with the advantages brought by the subsidiary, KIDO also owns a warehouse system ofnearly 8,000 m2; 22,300 m3 liquid tank and 04 wharfs at Nha Be Port with capacity: 20,000 DWT Goods,5,000 Tons Oil

Continuing its mission of becoming the No 1 Food Group in Vietnam and expanding into Asia,KIDO has developed a nationwide retail distribution network with a wide range of unique and convenientstaple consumer foods at 450.000 selling points of dried products, 120.000 selling points of frozenproducts and a series of Signature stores named Chuk Chuk

Through the flexible conversion of nationwide sales channels such as GT, MT, KA, CVS, onlinechannels, and e-commerce platforms (Lazada, Shopee, Sendo, Tiki, ), KIDO will continue to expandmarket towards luxury and diversification to serve consumer needs throughout the day for consumers ofall ages across the country and out to the world

2 Vision, Mission and Core Values

a Vision

• For SHAREHOLDERS: To shareholders, KIDO’s mission is to allocate capital to maximize

shareholder value in the long-term and manage risks to create stability and confidence in investments,bringing benefits to shareholders

• For CONSUMERS: KIDO’s mission to consumers to provide affordable, convenient products

including common, essential foods, supplements, and beverages We provide safe, delicious, nutritious,convenient and unique foods to all our customers to stay at the forefront of the food market

• For EMPLOYEES: We always nurture and create all conditions to satisfy the needs and

expectations at work in order to promote the creativity, dedication, and enthusiasm of our employees.Therefore, KIDO always has a dynamic, creative, loyal, and reliable staff

• For PARTNERS: With partners, KIDO’s mission is to create sustainable values for all members of

the supply chain through innovative products We aim for a harmonious profit for all parties, improvingprocesses for quality and productivity to create sustainable development

• For COMMUNITY: To contribute to the development and support of the community, we actively

create, and participate in and contribute to community and social-oriented programs We activelyparticipate in activities for society, community, and environmental protection towards sustainabledevelopment

Dynamism Trustworthiness

II APPROACHES TO PROJECT SCREENING

1 Profile Models

In 2023, KIDO is considering to produce one of the six alternative products below

In order to choose the most beneficial project, Kido applied “”Profile Models” method to represent andcompare six project alternatives This method allows the company to plot risk/return options before choosingthe project that maximizes return while staying with minimum acceptable risk

1.1 Iodine Soup Powder (x1)

In the kitchen of Vietnamese family, Soup Powder is a necessary ingredient for many traditional dishes With current population close to 100 billion, Vietnam is a large consumer of spices Therefore,

produced this product and confirmed their brand awareness in the market According to Mr Le Van Hung, representative of Acecook Vietnam, this company also produced Soup Powder but the revenue of this product is negligible with low return Therefore, Acecook Vietnam has stopped producing this product line About KIDO, despite the low risks of raw materials and equipment, KIDO cannot reach highreturn from this product due to the lack of producing experiences and necessary machines.

1.2 Fresh Durian Mooncake (x2)

Durian is one of the most exotic Vietnamese fruits In current market, many confectionary productsare made of durian with its unique flavor In order to diversify traditional mooncake fillings, Kido alsohad launched fresh durian filling mooncake in the previous year Although it is possible to make use ofexisting mooncake production machinery and technology to produce, this product may deal with high riskdue to several reasons First of all, durian is a very picky flavor due to its distinctive scent In addition,this mooncake are made of fresh durian so the expiry date is quite short and difficult to conserve Last butnot least, the price of fresh durian ingredients also cost more than other mooncake flavors As a result,fresh durian mooncakes are predicted that it will deal with high risk but low return because its purchasingability seem more difficult to compete with other mooncake products in the market

1.3 Jam Filling Mooncake (x3)

Similar to Fresh Durian Mooncake, Jam filling Mooncake also take advantages of existing machinesand production technology, with lower investment cost for new product In addition, consumers also likethe balance between sweet and sour of fruit jams However, this product was launched by many largeconfectionary companies in several years ago As a result, Kido may meet certain difficulties whencompeting with big companies that have high consumer influence in the market

1.4 Wine Filling Mooncake (x4)

Following the current mooncake market research, there is no mooncake company had launched thisproduct before As a result, IDO has an edge over the competition with this product However, theconsumers of this product is limited when it is only suitable for adult with strong wine taste Therefore,consumers frequently purchase this product to experience new flavors According to KIDO, this productline is predicted as seasonal flavor and cannot replace traditional favor preference of customers Althoughthis product may achieve high level of return in 2023, it also faces high risk because of the limitations ofthe target customers

1.5 Four flavors Tea Mooncake (x5)

Tea Mooncake is one of the most popular mooncake line with Vietnamese people Continuing thesuccess of this mooncake line, Kido intends to launch new collection of four flavors tea Mooncake in theMid-Autumn Festival 2023 It will feature stunning and opulent packaging of 4 different premium teaflavors, including: black tea, lotus tea, tea oolong, and earl tea This project is expected to be moresuccessful than the previous KIDO mooncake products due to several reasons First of all, these flavorsare suitable for wide spectrum of customers, from children to elderly because of its sweetness balance andaromatic tea flavor from the premium tea leaves Secondly, KIDO confectionery factory have installedproduction line with advanced machines and updated technology Therefore, KIDO does not have to payfor new machinery to produce this mooncakes line Moreover, KIDO also gains from its connection withpotential suppliers, who have already worked with KIDO in the previous year and can provide better pricefor the company As a result, the products can be manufactured at the lowest feasible cost and increasingthe company's profit

1.6 Healthy Products (x6)

Vietnamese people nowadays are more aware about the importance of health Therefore, healthygoods are becoming more popular in each of their meals Due to that positive change, Kido have a plan tolaunch 3 healthy products: biscotti, granola and whole grain bread These are sugar-free products, andcontain large amount of fiber, vitamin and protein, supporting consumer health, helping to prevent obesity

customers, bringing high return to the company However, Kido also faces many risks when the cost ofraw materials for these products are expensive than other Kido food Moreover, the investment cost fornew machinery, labor cost and suppliers are also need to be considerable due to the lack of manufacturingexperiences.

2 Project Screening and Selection

2.1 The Analytical Hierarchy Process (AHP).

Developed by Dr Thomas Saaty “The Analytical Hierarchy Process (AHP)” is defined as “

To begin with, “Hierarchy of Selection Criteria Choices” Table is created to show key criteria forselection Table 2.1 is a representational breakdown of all 4 evaluation criteria

After pointing out the key criteria, the “Hierarchy of Selection Weighted Criteria” is responsible for allocating weights to aforementioned criteria in Table 2.1 This stage enables managers to concentrate on

a number of straightforward exchanges while simultaneously addressing two criteria

The third step of AHP is “Assigning Numerical Values To Evaluation Dimensions” Table 2.3 is an evaluation scale with five dimensions: Very Poor, Poor, Neutral, Good and Excellence In this figure, for purposes of illustration, we have assigned the values of 0, 0.1, 0.4, 0.60, and 0.9, respectively, to these

Hierarchy of Selection Criteria Choices

6

In the final step, the project's numerical evaluation is multiplied by the weights applied to the evaluation criteria in the final phase, and the results for each criterion are then added Table 2.4 illustrates how four potential projects that were mentioned in Section 1: Profile Models, might be evaluated by AHP program Number ranging from 1 to 4 stand for main criteria while sub-criteria is represented by the letter

“a”, “b” and “c”

2.2 Net Present Value

* Fresh Durian Mooncake Project (x2)

* Wine Filling Mooncake Project (x4)

* Four flavors Tea Mooncake Project (x5)

III STAKEHOLDER ANALYSIS

Stakeholder

Name Impact Influence

What is important to the stakeholder?

How could the stakeholder contribute

to the project?

How could the stakeholder block the project?

Strategy for engaging the stakeholder

Managers Medium High

Organize and control businesses of the company

Making decisions in managing and organizing activities, give out plans

to develop the project and maintain the performance, establishing the goal, objectives of the project

Lack of collaboration, poor planning, Poor prioritization

Monthly, weekly discussions between manager and employee

Employees High High

Main workforce taking strategies into practice

Contributing to overall project objectives

Completing individual deliverables Providing expertise Working with users to establish and meet business needs

Poor job performance

Evaluate work results through meetings

Shareholders Medium Low Raising capital

for project

Provide funds, information, have a direct influence on project through their rights on company decisions

Delay is caused by a shareholders can increase the cost of the project by adding the expense

of legal proceedings

Quarterly shareholder meetings

Suppliers Low High

Material supply and transportation

Provide raw materials for Kido in order to make the product and deliver the product to the customer

Poor quality of raw materials, high transportation costs, delayed freight due

to various reasons

Makes long- term relationship with the suppliers

Customers Low High

Condition for existing of Kido, their wants and needs guide very action of the company

Give product feedback

Making complaints about quality of the product

Plan for creating

an ongoing positive experience, increase product quality

Government Low High

Manages how the company will behaves in all business activities

A change in government may influence market demand

High taxes, complicated paperwork slows down project progress

Define your products in terms

of benefits to government, society

Community Low Medium

Many issues related to KIDO's business activities

Increase brand popularity and loyalty if Kido abides their policy

Spreading rumors about the product may result in a boycott

Remain and strengthen the relationship with the community around business area, sponsoring charity and social

IV PROJECT CHARTER

1 Introduction & Background

The “Moon over the Celestial Palace” Mooncake Project has several unique features that make itdifferent from the way KIDO traditionally manages their mooncake projects during past Mid-AutumnFestivals These unique features present both challenges and opportunities for successful implementation ofthe project

It is also the third mooncake project, marking KIDO’s return to the confectionary market after selling Kinh

Do - the brand that holds the largest market share nationwide (Marketing AI) Additionally, the MOTCPproject team will utilize the Functional Organization Structure to hold better control and ensurespecialization competence as well as operational speed and clarity

A Project Management Plan (PMP) was prepared in November 2022 for the pre-award phase of thepontoon construction facility and pontoons Subsequently, the schedule for procurement was accelerated Arequest for proposal was issued on August 24, 2009 and the contract was executed on February 12, 2010.This Design-Build Project Management Plan will be implemented for the design-build contract phase ofthe project and serves as Part 2 of the overall updated PMP

This Project Management Plan (PMP) will describe the general responsibilities of the Project Team

In addition to the PMP, several plans will be developed and implemented to ensure compliance with thisPMP as well as the Vietnamese Government policy The specific plans will include processes, flowdiagrams, responsibility matrices, organizational charts, and other pertinent information to guide theproject staff

2 Project Charter Table

1 General Project Information

Project Name: Launching New Mooncake line – “Moon over the Celestial Palace” Project Start Date: October 1 2022 st

phongdayy@gmail.com

hoangdungnhi1620@gmail.com

Ngo Khanh Hung Design ail.com

3 Project Scope Statement

Objectives (in business terms)

• Producing and promoting 4 new tea flavors mooncakes within 1 year, from October 1 2022 to st

14th September 2023 The cost should not exceed 10% of total planned budget

Deliverables

• Creative and attractive packaging design following the luxury “Moon over the Celestial Palace” concept

• Well-trained employees programs to run processes smoothly at minimum task risks

• Successful marketing via various platforms to promote and attract potential customers

• Quality material suppliers with reasonable prices

• All finished products pass the testing food process with the best tastes

• Advanced machines are installed in the production line

• Products are distributed nationwide, especially in 5 big cities: Hanoi, Hai Phong, Da Nang, Ho Chi Minh City and Can Tho

• Good customer services (shipping, gift box, vouchers, …) to satisfy customer buying experience

Project Scope

• Have all the resources available at the time of need

• Have enough time and labor to achieve the goal

• Quality and Quantity should be maintained on a daily basis

• Our team members should have the required skills

• The product and packaging design are completed 27/10/2022

• Contract with final material suppliers 9/12/2022

• Complete production line setup 29/12/2022

• The training employees program is completed 06/02/2022

• Final Mooncake Production 22/6/2022

• Final products are distributed to all distributors 17/07/2023

• Close Project and evaluate results 14/11/2023

Project Limitations

Product quality limitation: With the creation of new tea flavors, it is possible that it is not suitable

for the user's taste compared to the original mooncake Prototyping and testing must be conductedduring the development stage in order to make improvements and adjustments suitable forVietnamese users' preferences

Market limitation:

The mooncake market in Vietnam is large and conpetitive, it is inevitable that our rival can launch asimilar product at the same time

Unforeseen circumstances may occur such as a certain pandemic like COVID-19

Supply chain limitation: Because Kido cannot produce raw materials for mooncakes on its own,

sourcing materials from suppliers reduces prices and internal workloads, while also making theproduct vulnerable to supply chain disruptions There is always the risk that a provider will fail tomeet its contractual obligations

Approach:

Detailed planning: planning functionalities are required that enable fine planning in real time Therefore, knowledge of the actual situation should be taken into account

Correct number of required ingredients arrive on target delivery date with no delays

Funding for licenses will be provided by various departments as needed

Estimate the costs for operating (supply, labor, production), marketing and selling

Technical Requirement: quality control room will be available as needed, packages will bereturned to check-up again if they don't meet our requirement

Constraints:

1 Timeframe: The project must begin no later than 01/10/2022 and finish before 14/10/2023 to

appropriate with Vietnam Mid-Autumn Festivial 2023 timeframe The project is devided into 7 phases:Phase 1: Idea Generation and Design Product

Phase 2: Supply Chain

Phase 3: Employees Training and Machine Inspection

Phase 4: Product Testing and Approval

Phase 5: Official production and Marketing

Phase 6: Distribution and Sale

Phase 7: Evaluate result

2 Budget: $150.000 Actual cost cannot exceed 10% of total budgeted planning.

3 Quality: Products are made with high quality ingredients from legit suppliers.

V WORK BREAKDOWN STRUCTURE & ORGANIZATION BREAKDOWN STRUCTURE

1 Work Breakdown Structure (WBS)

1.1 Designs for product & product

1.3 Packaging Prototype Testing 5 days 14/10/2022 20/10/2022

2 Raw material selection process 31 days 28/10/2022 9/12/2022

6.3 Correcting failed products &

7.1 Produce official products 50 days 30/3/2023 7/6/2023

7.3

Quality Check by X-ray

* WBS Network Structure

Launching New Mooncake Line

1: Product Des ign

1.1: Designs for product &

1.3.2: Print model packaging

1.3.3: Test color and material

4.2: Train employees

5: Trial Production

5.1: Producing mooncake dough

5.1.1: Ingredient Measurement 5.1.2: Mixing dough

5.2: Producing moocake fillings

5.2.1: Ingredient Measurement 5.2.2: Making 4 tea pastes

5.3: Shape and bake

6: Tes ting Aprroval

6.1: Tes ting 6.2: Retesting failed products

6.2.1: Reporting failed product problems 6.2.2: C ancelling first test trial

6.3: Correcting failed products & getting approval

6.3.1: Report approved product test result 6.3.2: Receive the approval for the testing products

6.4: Licensed by the government

6.4.1: Send final test products to Food Safety Department 6.4.2: Receive the approval of Food Hygiene and Safety 6.4.3: Finalized legal documents

7: Final Mooncakes Pro duction

7.1: Produce official products

7.1.1: Make official mooncakes 7.1.2: Sterilization process

7.2: Packing final products 7.3: Quality Che ck by X-ray inspection

8: Marketing Campaign

8.1: Marketing strategy 8.2: Marketing plan 8.3: Marketing collateral 8.4: Advertising Commercial

8.4.1: TVC Record 8.4.2: Run Ad via Social Media

9: Pro duct Distribution

9.1: List potential distributors 9.2: Send official products to distributors nationwide

10: Sale

10.1: Major Sale 10.2:

Clea rance/Closeout sale

11: Evaluate results

11.1: Post-launch analysis 11.2: Sales analysis 11.3: Close out proje ct 11.4: Conduct a post- mortem (aka Project review and les sons

2 Organizational Breakdown Structure (OBS)

3 The Intersection of the WBS and the OBS

Seek

suppliers Sales Staffing

Product Design Produce Testing Marketing

Distribute the products

Design &

Technical

CostAccount

CostAccount

Human

Resource

CostAccount

Account

CostAccount

Account

Account

VI RESPONSIBILITY MATRIX (RAM)

Deliverable Task Code

Hai Phong

SupplyChain

Khanh Hung

Technical

Dung Nhi

HumanResource

Khanh Linh

Operation

Lan Chi

Marketing

Khanh Linh

Sales

1 Product

Design

1.1 Designs for product

Human Resource Manager

Operation Team

Operation Manager

Marketing Team

Marketing Manager

Financial Team

Financial Manager

VII ESTIMATED BUDGET

In order to estimate budget for this project, KIDO applies 2 budgeting methods: Bottom-Up Budgeting and Time-phased budgeting

1 Bottom-Up Budgeting

As a definition of Bottom-Up Budgeting, the cost is estimated by work packages in the project

1.1

Designs for product & product

1.1.1 Idea generation 4 days

Laborer’s wages 1633.333333 insurance 163.33333331.1.2 Design for Production 5 days

Office suppliers and

NOTE: