The the meanings and dimensions of cultures

Trang 9 Korea VietnamVietnam in comparison with Korea based on Hofstede model.. Trang 10 Vietnam KoreaPOWER DISTANCE-VN: 70- KO:60A high hierarchical society 70 A slightly hierarchical s

CHAPTER 1 THE MEANINGS AND DIMENSIONS OF

CULTURES

Group 1:

Vũ Ngọc BảoNguyễn Ngọc TúBùi Thị Anh

Đặng Thị NgânNguyễn Thị Thanh Hiền

1 Chapter 1: The meanings and dimensions of culture

b Values in

culture

Basic convictions Learned form

culture in which individual is reared

c Culture affects

managerial approaches

Safety vs risk

Centralized vs Decentrailized decision making

Individual vs Group rewards

Infomal procedures

vs fomal procedures

High Organizational Loyalty vs Low Organizational Loyalty

d Cultural Dimensions

2

SAMSUNG CASE

Vietnam and Korea

Comparison

Korea Vietnam

Vietnam in comparison with Korea based on Hofstede model

Source: Hofstede Insights

- “ Working in order to live”

- Conflicts: resolved by negociation

- Free time and flexibility are favored

- Decision making is achieved through involvement

- Schedules are flexible

- Innovation is not seen as threatening

- Maintain rigid codes of belief and behavior

LONG TERM ORIENTATION

- VN: 57

- KO: 100

- A pragmatic culture

- Encourages long term

- The most pragmatic, long-term oriented society

INDULGENCE

VN: 35

KO: 29

- Restraint and do not put much of an emphasis on leisure time

- Their actions are restrained by social norms

1 Cultural differences affect the way the firm operates in Vietnam and in the South Korean

Long term Orientation Samsung will recruit more new

employees

People almost work in the long time

2 Culture-a factor in

mobilephones sales

- Cultural differences - important for consumers’ choice of products and services.

- In India, dual sim is a must have feature for most people

- Korean consumers prefer its own nations products due to their culture and cutting edge advanced features

3 Is it possible for a mobilephones company to transcend national culture and produce a global mobilephone that is

accepted by people in every culture?

Hofstede

framework

-Samsung’s Culture Strategy

• Collectivistic and masculine

Passion for excellence

Constant change Ethical foundation for integrity

Emphasis on prosperity for all

Samsung Electronics developed a global strategy

Firstly, Samsung

makes economies

by location choice

Secondly, the Korean company develops experience curve economies using its experience from its different activities.

Finally, Samsung does massive economies of scale with standardized

products

These organizational culture advantages support

maximizing the benefits of the business strengths of

In what way is culture a factor in mobilephones sales?

- In Japan your phone shouldn't be a nuisance to others

+ Movie halls: phones are not allowed

+ Siri Isn’t Used By Most People In Japan

- In India it is common for people to take calls inside a movie theater, few Indians have or use voicemail+ caller tunes: a Bollywood songs, a quote from the Bible instead of a ringing tone

+ take calls inside a movie theater: common

- Mobile payment, Korea, Japan, Europe: circuit chips that slot into the mobile phones and allow them

to work like credit cards at A.T.M.’s

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