ACADEMY OF FINANCE FACULTY OF FOREIGN LANGUAGES Ho va tén: Nguyễn Thanh Hà Mã sinh viên: 1972202010124 Lớp tín chỉ: 51.2LT2 Niên chế: CQ57/51.04 BAI THI MON: MARKETING Hình thức th
Trang 1ACADEMY OF FINANCE
FACULTY OF FOREIGN LANGUAGES
Ho va tén: Nguyễn Thanh Hà Mã sinh viên: 1972202010124
Lớp tín chỉ: 51.2LT2 (Niên chế): CQ57/51.04
BAI THI MON: MARKETING
Hình thức thi: Bài tập lớn Tổng số trang bài làm: 11 trang
Dé bai: Analyze the influence of different product component levels on the
purchase of motorcycle products Propose solutions to complete the product
component levels of motorcycle products
Trang 2_DART.: THEORIES 3
ol
ne 1 iii 4.8 BẾNH Gờnne To ỰỢ CƯ eee eee eee ee
xã a.4 0niau a, 1md \ebom (Ð8fMfW, eo eeeeeerrreee
| timch \udhom Cồnpam, -. a
cếade4said6ssisẾ:4s/604/669660©6<6Ð:s©E/2/®©iko)A°=<©S:4.e:4:9/96/0269©:0/9/9 66 e:9©©.5/S:ee©56065959%6©%9602909©s°e66/69496/06992
` *
6:/6'6'6i44'5'0960©e©eø“.e©e.5/66e©990096©e666664902460460706040 646/04/09 '66006664e6°e64đesQ966,9i66eesÖÐee6eaeaesøseesdeeoebeee TOU Peewee nee
PARTS 2 $W@@E£TEP €011tfÌofNC 2222211222222 e6 el § Lagnggggons _ HN, nsaaanannnessassesessassessrnasasrrssauassooTÔ ae
POORER Reem ee EEE HEHEHE HEHE EEE HHH HEPES HEHEHE HESEH EEE EEE EEO HEHE RHEE HEHE EEE EEE HEE EEE EET EEE EEE EEE eH wee EEE EEEEE SEES ESTE EERE THEE EH EEE EEE ES SOMO HHT RESET EH EERE EEE RE SEOE EE HASTE EEE ESTO SHEESH ESE OEE ESHEETS HOSES HSER EP ETEK SETHE EEO HE ET ESOT EERE ERODE EERE EE SEES SETH SEES EOE ES EHETES HEE OES .7Èề o.60 00.060090900060000966014644900/99009®2eø066øe900e©0°996e®606°e9©®096906050910660096-9605%6690060960966056606©eeo6e©b4$6e®b66©6e6©seðee©esss©®6®6s600660,69696b®6ø6: SEERA SA ELL EUS ERP NEMEE SAO OORT RG ONG VES DA MURR CD EUS CO Meee eae dles ed epee VORP ee COS SOE CSTE Cog bs eee csevebbelaaceoveSesaessctehisisecetese POON SLOG EP ELITE CEES EDH ROSS LNG CSS'0 O60 882.5: 84: 9.7 NORE OU KOC Os OeEOS Ne TETHER HEHEHE HE Ree ee eH OEE HEHEHE HEHEHE EEE EEE ET EEE HEHEHE EHH we eeenee
ee ee TOO eee were eben naces
OP ENES NOC ON COCR OS SES O° OEG6 00 UE COR 640 HOO UUTTEKECESER DSO SUROHORERC ODOC DEUDUeCOdear as th ha“ ˆ} 6.84
v06 * ° .Ÿe.ses°e
PET NERO Te *
* TT TTR eee eee eee eee eee
Trang 3
.e seevsias6xdl0xvSV00064056kVE€66
eee ‘aa docinons which concomect wih precip
i 2 PTO clicision nye a pl
_ Tybmandin mdhd gui 1 8 octet vhuch,.con dialp the — i xo Bane «Ho + HH 96009009 09:0 ti ti tt c Hi Hi 4 90C 6 0/09/20 909/94/940/9 4 6 60000609999 9 6 9989666 eee * Ree eee ee
SG Ki Ển Tu _ Pee ge ndordoucling lyerent racluct ;cmmpanent
An marbthing Porough ucwining 0 The rostelS cucl coneunors., morketen
_ - tachick vi “Y _ ate c commune RA đại suo ak
4i ga _0lrve Thụ cm an Ail, the moukoton hebrmining Op al
sẻ oy prechich, heh ia fhe, bone re syuchye vnvestment Morover, ptekhcf
hqlhoui olt, ThẦu the determi tok ah trao
0 wjlŸ qụ thoxap “Ílu adil eee = nip Soph vl
® Mruch œ ự lu tuch, ”43144 ,.ÔÒ
"A GHẾ, cám ci gu, & đú mai
TA « Bá teen nế Q On $e “Re ME HH EEDWHSEtassosyuze D0272 enyreseeeeeeee
h onl “ oid Te “arr — Component Level
Trang 4SyaAszszaksswni ART As WB
«Abd Daj com pana Lael product mm =
“s ìs Dring whe: T n
-candl chemical chamneferisics of 0 1 fy objec owcl u poohnal use.Th baw
tle UR va(to4
olor wond œ mochd V lune pyaar _ [
om fem mulrlin, vaupeinl,a peclicl cai dụal.0a Auyfu „of can
= 5 ad ka mmỖi h giyy mot œ mới (hs Âml9g, 4B)
= Prouc, ccn race cor eens pe nee Avent 1 pCO»
duct
xa hpia ae wi'o.8 SW) M16 00,610 Bid l6(O 6,018 61 8:0) CO/0 1010 0:0 4.08) 9:08: AOS Ae ARES ©: Ofte TIONS
von ded Cena Aud ,
"MT ' 1 Fol, eich
„0 morblr Wwldl bị olh ei Qu swear
ee ile claro ht myo 8 cic
f nad to ed yy he bngjs the cushion eokg pe —_
nesclh
a marketer
Ai grelc Boch, cuter ype grep o.oo iva,
tid by cleat Bang Wt ta bs gr proche! liso makwng Gp
cs must shcly cube lao
„vhf tnpnlaog b đa banyct 0 le.mareting marag
_.daœwr, Tu ngugrok g cụpmri ptlnlnE,.apcl, g.ffer merk (Ủ, fen ĐỘ
tx noi nick đai cai tol,, h trpẨdcl lan, kngsuevepxoossslisosYLNPOBEIONEAGRVNAEIđ
a == Fa com proche nol He lao thụyinŸ, mu Ýu can chi et
_hysoue fe proc bagi ft tata roll fb yen,
ch thot.cutmens nont
hip tgs sp chk a
bườh: Ta viŸ đÌau
shat nya fle octal pra ete Ae qorc ae Achnl proche includ ft hy,
alifis comrndinshes dhagus TT khlub, kự, kuuk bung 0D 2a
.huluot2 quườ.thuứ tdket Ít marbi, „me ioÏ, cudmnd (a0 „Jt0Ÿ nu Pu
| MU unk, 08 wall.o0,.clahngital ther recut grcan thoe g oher,.brudvontes
2 tol gH, ilps 9
Ị
Trang 5t Íwgmahd ecud ‹ ự, aa gom a đÍueg,.aưd, codll,.lmlo[Ídản,
` — orfer salen gerncta cnd 0.0 JE he gore the th ta
với cushmer werent cy produc qual .cwcl cugbntr ahegactin obra 1P ct
a
ome gure alto, use hase el AD, wrens Air
mee Thụ «or of luan ong ME cauufk,.tỈ „ MWugC GÍnbuÈ,
wỦ IỈ ®omponicf b gug di uch ‹Đauc lan nH) i, tuuttne (0yruatis
" xnW q.weluc oa o gỈ dị bonie of, sobsyw Jfuứ nueE ơstt, va, epkrnenhi
hd jhÝ ‹3h là se ksh Reker đ„a Ni
val )m dụd wif đo b snlug, 3| 0 đa nguan, to hon te b 0 produc
«bay attynung Dando th prvalic onct okunty re.woys 10.0d8 ome prepare
oben sf bangjs Th bủ.,.„4abbu, “la cuẩim0/ 'c ïigcl3, oud doyt
“_~.` ict theo cal) yout te pou weve ee
mN hii welding iy ibe jp san đ
2M dluct o4 thoigh if vers fens atk mdlidk u coe Eom
at et ed de regal piel —_ Ặ
288806 cojÐ'R du qbùl đ lít dịe, 1=
mái peck Thù ne
ee Oe cd chad al CCCCC Ố.Ố Ố.Ố.Ố.Ố.Ố.Ố.ố.ố.ố.ố.ốố.ố.ố.ố.ố.ố.ố.ẻ ố.ẻ.ốố.ố.ố.ố.ố.ố.ố.ố ố ố.ố xc 7
Dn dooolpncy godt merken get, nwa ccugully tL fe .com commerer toe
-.ped hep m= Tem, Thụ cchaÏŸ, VỆ TY dana coy wh coe
4 ool mideen lg, Saco gl, toe Aen pr
¬¬ ƠƠƠƠƠƠƠƠƠƠƠƠƠƠƠƠƠƠƠƠƠƠƠƠƠƠĨ Ga ee ee
POTEET RHO HHH EHH EERE EH ETH EER EH HEE EEE REESE EE THEE EHH HEHE HEHE REESE EERE HEHEHE RHE HEHE HEHEHE HEHE EEE EERE EERE EE EEE SHEE HEHEHE HEHEHE EHEEEEEE ES TERR HEHEHE EEE HEE H HHH HER EEESH EEE H THEE EHH EEEE HEHEHE EEE EE ETH TEESE EEE HEE TEETER EE HTH EEE HT EE EH EH EH HET EH EEE HEHEHE HEHEHE EE EE EEE EEE EEE HEHE HEH ES
.lWtxasi JKT.a: THÊ S(WATI0f\ DẼ PRoDAIC1 (Co DI LP Y1 0ï THE keane PURCHASE GN OMDA PMOTIRCYCUE PRODUCTS ccccccscsssscessesssssssseresseeveee
Trang 6mu a\ 4 wwrvieu , ]Ìudb Ýidhem (ðmpamw 00022222
nee ‘ta Uakdn« tiah, shen Dopey co
„Nữ (omug ( 4a: ) „ ]Èefoud đơn .1Ìuck Ibhr (òmouu, L2fÉ, and
Jht.JManh, AE Honda Nidan snowg urate fhe gin gochry manuyadturing lượn
_0pkouÔx and Mụnh, a0 , từnvh Vrlam cally asceanel ffs ene rom
1ha Mawhn œ.Joenb, em Tualmf,.k di, 1h moẢcda emi ng, .0I, tuthrteB 0) Veluam up, bal hứn „ Tùndh Wimu ti tấu, tuy
-0à meMgocht g tolroJdla iÏ,,gomid pneheb bi ela a He |
a 2.4.A h_wo # qmmlen raln, cncl devkpment g Here Vivo Cn
ĐA 9 12990/59T 72909955P 991/75979/44
— By Momch 05.2605 Homba vhednam compeny coed Aes vival rent Acne ta .Aghi, địa táa.4 | GD lacnug, , a ing .cuch prchichin onc cose by —
= ~ |umnwe, CùyjMl : €4, 9, tt (.đu maiai Ìigg,,
“se Troinui (àibf, ÿ290, 441.,.0Ä, cu eeee
m - EmWgy mak 4,269 e covet He ,etel g ưe Q8f) are
ˆh Murl, 199 fữnda Vainam 4hundheL.“u tbÏ jeclru à,.Xih, uc XMpa£
-At 1k sen hNhyl-giêy gns2Mgo.g-u loi, ssiic sói xuân:
mevoi riu wiÏ a (aaGlÏ, 00,0Đ vehic - Luuet wa Aumekl, tả elnaur
edudlrdt ` ¿ Mi(lön v u tueff, bụ bufie, addbndl Ñutl plat ke W ninngggnggdồõẳäÃäõäÃääÝ IR MOM bá đu, s bà, halmml, ạ, [ao niều, vũ ahelkl smúy tx N.90 vjich po .par Ata preven ced 40 bm ươm ft ‡,.Tk Seat
ce axpeaniinop.f.Seemel gactny thn uc rat tolicbe limca Ínhram,
fo eich Tid got ifts.tenase catpit hy o0t Medcyele.salee
6
Trang 7„9.400 8 (hon Aecbd b mauf d1 nuln cdidu, , Íh gel tk tmmutunih
ce BAB _piouds g tara, argc, dn Via MeccSlcsessagitssugliessse
Mới †imcdo Vehnan (bong amanll, seupol t lolti, miöin g Ídhap:;, mduyd
-b _merit cưs À tho nach,, cluột Temk cu đhẩM e valli ico
| u, WWoua / ¡ Wau.$ VWenn k€S 1 qunỶ quanlin , RUk.nghnoydk
| "¬ A48 Ẩm go uogl, 4 Quembm Tìtun oe ubucel , Fucbur Nee
h (elud onluuiô, imda At Äôếk àceeeereerrrrrrrrrem
Ow g fendh.snoỞf pjvlw pkok h Yelnam ú đt Bhák nen —
pra Sn ns ape od bực
: colvay, bon oble _k_ mmdoko vÄÍBÍ onu car Gmpamlf MaRưg 4" bÍnda me đ, mà hl apple's ure cal Ôurờy Qx  bhxko 1M clmam g YIHM, ole
ell ssa produc compmt ifs .cnalyne fea ujfucace on Ate parca
TH x2 looong du _ gÝ ừa banef, 40 nig thnde Nuerom, conrunen weil fave
Mrbd f feas op ha cormpeany, AY : (mÑIbuÌM p9 vel the oxtrall lần
Conran yr Jh0y Sey fi [rlenof Meni ]Âm» œ Ânnuxeu
_ adeuneil ủ teésaek.-.Áetayffnk, voan ard m tha, kÌy ›.ĐPSd.J8
e
by TA lauêng MỸ vk a enol Aa eda p tad
@
pore SG Be cceneserssansensrsircerneserinarncnorrnni erie GAAS
: lạ”: tụ ntol tap fho coshner aly bugger Nidan
Trang 8
#h Mùcls mod: ¡& Nananuoc dưÖul vh Áp, ¿0f ue yccurs bund fs
"line ước f0 ác Mà ấu lọ i SUCCOU HUE Atulttt, 4, ¢ n
“am g-WÍens bạ -im lý dạ, mắk in im " vn
mm Arguallu Ĩa e 0ttA dI Á Dladk wai ,,edimdDf, Ahỳ B[lcẲt,.ủ,
dunin fÌlaÌ vod Ieuvuui cự Hước „ ịc cov que œuylÍ, io cđuän
aye, gout ee mi dÍ lon IÍ, 9 nay wáh, #ff, TÍMM, tong, 0, xi0,
off Hi t ga: cian pce kaye dha Ate ga.» oven $n gain
“Ha cba suo scl A Blots, utel small aml, dank ARC
- RNGAUO ccs ch sine RON REST UPNCG WANA RNS ie ac NO he ng s0 06101 1505601116661 0596580056
fo Poe, ers aca donde Air Blacle vec whel mi f "
dtimdhid t nu .o u Yomaba Nao PE AEN eens BPO a IS ATO O NO A OME DOS 06 b 60 8.0 6.1\500.0.0:0.06 6 000 6,0,0:0.9:0 <-0-0-0.018:0-0 wee ¥0.7-V PES 6 eas
scalt tane of ty cl owe! oug mete roclue” the compony 3 Arve *.cusbmer
Sent et cptal Retard agorke consteatly makungy ro pro uch wh ter quuclldy x
sy cron rca Rei Tlondle nom yong rare bra te hughes sit
_.Sabs gockn custo Aireugh 300 cine ofan salle sere a a
"` ) ahn hứlug, mmybm 1 turbmr ưa .40mel„ wIÊ au}
xe xok 3l mvni fPh TẾ guid Ao prove com gers Customs
Áteerdll „ t,.utmng, vÚ, b chebd lụ m,.1eÂld, dhaa no nụ uc
Mar Hy by Hondo ` Liipt ) su Jutodic mutbruo lu sua vali once
6Ä 406f eMl ‹WVD È.>riwmWEv, mừM tit e,, ĐỆ pro Qui
Iudorvel emborfft ti tbmus brunvb b,.fu Í a ÌÈaẴt
quản ——r TC 1msmrrre sms 2 .fhuptow tpaHH MÍ Lêg \ AU Tt COMA oy T000
mm ad sressenat, proctud, compunent Lawl enc ihe = Compan,
tad 9 4 Rewukk EE NEES AEN NE NEI AGG EE ENS SHAS TANS OiG9le'e WEG WO Ai9'38'58 pais hee 68 § 40/660) einem pNe Te RESON SP ar ep nein eKeede eis
wa Agfoc onclysig the punclornental) ences ond borwit ted lo cusbner
©
ee er
fa
Trang 9i
|
!
_-buptg tonda Nico yl aja toa jock guc a "
ARG
lb .ditgh t0CÑwi, ớ, dụ9rl qual bể MOL ML pays offenban,
OpMotxd mem ch 1 luua cay Ly ktức e,.o g9kẺ quallL, tradhud
= đo ux twalẳd: th ft Videoma on, nda Ar ace
—ả tow (lbmtws cluuErstnlne hư, cpd ợ a mở - muợc Íaxhd
_ The - amp anh ic le tid yagi
bby fe Aoi" Bh ES e core ian Tý a TH "¬
" na ÔỎ
a : ,Soneune 1 acenohy dadigoa obra A prc cheurbances ¢
Re prochick Foea ciburhanes ors nol only Ahi ccc cmrurnse Len
delete Many mocow chiocden g fis flare afro Pee ted
_eonad ?ì A993 th UY mm irhocluebon cancl en alinved._loy 0.spady.,
Chi ).spctaly, i Bade đại nggamnl 0 ft mail, Me
i Apml 2078 Dt Âu ban tan tụ gạt Tâma Ý n0 Âu no cu 0y ti
mechd „ deoil POU cffinhjn ® Thuứ uslĐUý dà vi 00 m0rogenurl Œ
_ amesnagement.¢f.thi
i they sole ugh pte has Ai pcs dishurbonce ore th got
- g tock ehuan lá k f IE2D molm, nd an poly ashe ‘em
03.2 (Qui +
Be Te pA chút beueu dkerlj đma s wolaass ¢ fer Coupon such os fow saler.thavgh, conc! cushimen' senice no atfeudrmn fu flu lau e u
aanly Sh rica HAD rces qusat f "shock."
dp, _.popillr aoputodin fe ayy say -
1 3sá4SaxUSSvivklidtieaxs:iiA0630608i63460416446314/40V230L80330814i6:4 426 A6 Q4 6:6 220400 2 9 400 SỐ ee eee eee eee
r
soil (btuw€ BAML canh 1l bi duẫnluhan, suelom,, e ni súc tolicii
(2)
Trang 10= cla as n.comlle cnr the pmcluctén praca fms di the.praduck
.yuÄi ự, 4ttlU, unclodL Aecefkciel clụ b moduowe, gu & Âu Cdud
Utơh ‡mv conpdeir Í( antf, |Ítnce .had, Ê ae flc 154 LBA0 chí.Ê
4œulf Judt kưỲ }Ì sh m œ.:.tbSỹ Arcdfclo, ti rfp usta,
"edo ngayon Bsc vel sâu oe
ee
POORER OTE H REESE EEE EEE HEH HE EEE EE EE EEE EEE SISO ESET HEE EEHEEE HEHEHE EEEH HEHEHE STE EESHHEHHHESSEHSHEHEHHSHHHEOEEHSSHIFE SESS SH EEH SHES EHH DEES EE
PRR eee RHEE EOE E EERE HEHEHE HEHE TEESE EHH HEE E EEE HI EHH EEE EH EEE eee EHH HEH ESIF ESE SEE EHH SHEESH HEHEHE HEHEHE HH SHE HEHHE HSE H THESES HIS arse EEE ES
— DART.2.2 SUGGRSTED SOLUTIONS .cccscsssecssscssssssssesceeceessenssssseeeseeetenusnesesen
si From ít abwe._ ñmilelon „ gơmt mọosÂm on mack, ° my Íụ
tachd œmonwl Âu c, Thmb 4 hú molimocb: tmaich m4
_ (Mlicl tarb† maoorb gicl, †9iMgỶ, 2222222220111 rrae
"¬ _ b marhÏ tntauf, full bìpox pueÏ cfRnhờn 10 ce Vekt
- ồmyou, Jumrchug, fb VdttameE noleclk worbi came vợ vi nuu,
WW Í CudmA[ (ại0Ðy cluw4 3L #rve, JŒw wuổ, 9.approprfoib Iitouey2
co OF fs sa ebm Cpe sl en, allan, Si
iWo4 Rư ouhtlayowo trươy, 4Êndla nưck., b qoÑue É tmouhlcùa Ílc cú],
8Í .pqulr tret cÍ ae On 5 buu Ths cuin 8 b nha aia
se trvg la aigbmo/ wib tevidlnd bub, oubmar con Th ocEflon, Thu
we HERD ofe naed dhove qrzer es ponsibility gt.cumfrngen ohen COREE 2
coche feo SRIMCD OF long pore rork Do addihon fp the tachacal’ omens
» th Rathaus pathos Aemecddae”
ote soloconat gor o cus do Colao fe neambae eg fads
sổ 0) OC Aso 9.81 ed coho Honea Viednorn Company
|