10 simple steps to getting the basics of Google Adwords right

Document present the content set your goals, categorise your productsservices, research and choose keywords, choose keyword match types, choose where to advertise, set your advertising budget, set your bids, write your ads, choose your landing pages, set up conversion tracking. Đề tài Hoàn thiện công tác quản trị nhân sự tại Công ty TNHH Mộc Khải Tuyên được nghiên cứu nhằm giúp công ty TNHH Mộc Khải Tuyên làm rõ được thực trạng công tác quản trị nhân sự trong công ty như thế nào từ đó đề ra các giải pháp giúp công ty hoàn thiện công tác quản trị nhân sự tốt hơn trong thời gian tới.

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PLANNING

10 Simple Steps To Getting The Basics Of Google Adwords Right

Start Advertising, Monitor And Optimise!

1 Set Your Goals

2 Categorise Your Products/Services

3 Research And Choose Keywords

4 Choose Keyword Match Types

5 Choose Where To Advertise

6 Set Your Advertising Budget

7 Set Your Bids

8 Write Your Ads

9 Choose Your Landing Pages

10 Set Up Conversion Tracking

This template has been created to help businesses who are new to Google Adwords avoid the most common and costly Adwords mistakes It isn't a complete guide to Adwords, and therefore doesn't cover a number of more advanced

strategies, tactics and features that are available to more advanced advertisers.

Free download at:

Ascendancy Digital: www.AscendancyDigital.com/google-adwords-planning-template

Bluewire Media: www.BluewireMedia.com.au/google-adwords-planning-template

© 2014 by Ascendancy Digital and Bluewire Media

Copyright holder is licensing this under the Creative Commons License, Attribution 3.0

Please feel free to post this on your blog or email, tweet & share it with whomever.

a828be5 f8 d6b4 f8 d00aa46 43d3a 0175 c68 22c2a6dd03b49030 1f0 7772 36637a 9 b6d07 c03 8e73 ba4d6a 03d9 d95 c602 50e1a 18912 b038 52c0104 b5e6 195a4 dbb2c b75349 f6 b85e0 03a1e1 ba29 deff6d0 10d86a134 3f9 866 c20d6f0 e1a636 75b1 5b 5cc4a 550 db9 f34a8 7e6e f14 f7877a 9ff80c696 db69 75e17 0b40 d11e f9 f1dc68 f 1347ba4 c11 9e44 d2db8b4 dd8 0ed1 d98e 9771 c2b7e57 f020 cd6f1e f07 989 c686e 84c29 b84ff9 d2e4a 9611 b36b8f9a d7d6e004 b5d71b1 1170 c4a9e 582b8f0 f1 b28 7b8ff5b9eeb4 b01a3a 05c76bc35 c92e 3675 f6d883d013d29b58818 65bb049 894

TEMPLATE

Set Your Goals

Categorise Your

Products/Services

Research And

Choose Keywords

Choose Keyword

Match Types

Choose Where

To Advertise

Leads: _ leads/enquiries per day/week/month, at a cost per lead of $

Revenue: $ sales per day/week/month, at a ROI of %

OR

Your Business: Example: XYZ Plumbing (Local Plumbing Business based in Sydney)

An average of 3 leads per day, at a cost

per lead of $40

Campaign #1 Exact Match Phrase Match Broad Match

Campaign #2 Exact Match Phrase Match Broad Match

Emergency Plumber

Exact Match Phrase Match Broad Match

24/7 Plumber

Exact Match Phrase Match Broad Match









1

2

3

4

5

This template has been created to help businesses who are new to Google Adwords avoid the most common and costly Adwords mistakes It isn't a complete guide to Adwords, and therefore doesn't cover a number of more advanced

strategies, tactics and features that are available to more advanced advertisers.

Campaign #1:

Ad Groups

Campaign #2:

Campaign #1: Ad Groups

Campaign #2:

Emergency PlumbING

Emergency Plumber 24/7 Plumber

GENERAL PLUMBING

Plumber Sydney Roof PLumber

Ad Group #1:

Keywords

Ad Group #2:

Ad Group #1: Keywords

Ad Group #2:

Emergency Plumber 24/7 Plumber

emergency plumber Sydney Emergency Plumber Inner West

24 Hour Plumber All Hours Plumber

Campaign #1:

Target Areas

Campaign #2:

Campaign #1: Target Areas

Campaign #2:

Emergency Plumber

24/7 Plumber

Northern Beaches Inner West Sydney

Northern Beaches Inner West Sydney

Free download at:

Ascendancy Digital: www.AscendancyDigital.com/google-adwords-planning-template

Bluewire Media: www.BluewireMedia.com.au/google-adwords-planning-template

© 2014 by Ascendancy Digital and Bluewire Media

Copyright holder is licensing this under the Creative Commons License, Attribution 3.0

Please feel free to post this on your blog or email, tweet & share it with whomever.

a828be5 f8 d6b4 f8 d00aa46 43d3a 0175 c68 22c2a6dd03b49030 1f0 7772 36637a 9 b6d07 c03 8e73 ba4d6a 03d9 d95 c602 50e1a 18912 b038 52c0104 b5e6 195a4 dbb2c b75349 f6 b85e0 03a1e1 ba29 deff6d0 10d86a134 3f9 866 c20d6f0 e1a636 75b1 5b 5cc4a 550 db9 f34a8 7e6e f14 f7877a 9ff80c696 db69 75e17 0b40 d11e f9 f1dc68 f 1347ba4 c11 9e44 d2db8b4 dd8 0ed1 d98e 9771 c2b7e57 f020 cd6f1e f07 989 c686e 84c29 b84ff9 d2e4a 9611 b36b8f9a d7d6e004 b5d71b1 1170 c4a9e 582b8f0 f1 b28 7b8ff5b9eeb4 b01a3a 05c76bc35 c92e 3675 f6d883d013d29b58818 65bb049 894

Set Your Bids

Write Your Ads

Choose Your

Landing Pages

Set Up

Conversion Tracking

Your Business: Example: XYZ Plumbing (Local Plumbing Business based in Sydney)

Analytics/Adwords Linked?

Ecommerce Tracking In Analytics? (ecommerce only) Adwords Conversion Tracking Code On Thank You Pages?

Call Tracking For Phone Enquiries?

Analytics/Adwords Linked?

Ecommerce Tracking In Analytics? (ecommerce only) Adwords Conversion Tracking Code On Thank You Pages?

Call Tracking For Phone Enquiries?







Set Your

Advertising Budget

TEMPLATE

6

7

8

9

10

This template has been created to help businesses who are new to Google Adwords avoid the most common and costly Adwords mistakes It isn't a complete guide to Adwords, and therefore doesn't cover a number of more advanced

strategies, tactics and features that are available to more advanced advertisers.

Campaign #1: Daily Budget

Campaign #2:

Daily Budget Campaign #1:

Campaign #2:

Emergency Plumber 24/7 Plumber

$60

$70

Ad Group #1: Max CPC

Ad Group #2:

Ad Group #3:

Ad Group #1: Max CPC

Ad Group #2:

Ad Group #3:

Emergency Plumber Sydney 24/7 Plumber

Plumber Sydney

$ 8.00

$ 8.00

$ 6.00

Ad Group #1:

Value Proposition

Call To Action

Ad Group #1:

Value Proposition

Call To Action

Roof Plumber

Roof Plumbing Specialist

No Call Out Fee Same Day Service Call Now.

Example Ad:

Ad Group #1: Landing Page

Ad Group #2:

Ad Group #1: Landing Page

Ad Group #2:

Emergency PLumber Sydney

Roof PLumber Sydney

www.xyzplumber.com.au/emergency_plumbing

www.xyzplumber.com.au/Roof_Plumbing

Free download at:

Ascendancy Digital: www.AscendancyDigital.com/google-adwords-planning-template

Bluewire Media: www.BluewireMedia.com.au/google-adwords-planning-template

© 2014 by Ascendancy Digital and Bluewire Media

Copyright holder is licensing this under the Creative Commons License, Attribution 3.0

Please feel free to post this on your blog or email, tweet & share it with whomever.

a828be5 f8 d6b4 f8 d00aa46 43d3a 0175 c68 22c2a6dd03b49030 1f0 7772 36637a 9 b6d07 c03 8e73 ba4d6a 03d9 d95 c602 50e1a 18912 b038 52c0104 b5e6 195a4 dbb2c b75349 f6 b85e0 03a1e1 ba29 deff6d0 10d86a134 3f9 866 c20d6f0 e1a636 75b1 5b 5cc4a 550 db9 f34a8 7e6e f14 f7877a 9ff80c696 db69 75e17 0b40 d11e f9 f1dc68 f 1347ba4 c11 9e44 d2db8b4 dd8 0ed1 d98e 9771 c2b7e57 f020 cd6f1e f07 989 c686e 84c29 b84ff9 d2e4a 9611 b36b8f9a d7d6e004 b5d71b1 1170 c4a9e 582b8f0 f1 b28 7b8ff5b9eeb4 b01a3a 05c76bc35 c92e 3675 f6d883d013d29b58818 65bb049 894

a828be5 f8 d6b4 f8 d00aa46 43d3a 0175 c68 22c2a6dd03b49030 1f0 7772 36637a 9 b6d07 c03 8e73 ba4d6a 03d9 d95 c602 50e1a 18912 b038 52c0104 b5e6 195a4 dbb2c b75349 f6 b85e0 03a1e1 ba29 deff6d0 10d86a134 3f9 866 c20d6f0 e1a636 75b1 5b 5cc4a 550 db9 f34a8 7e6e f14 f7877a 9ff80c696 db69 75e17 0b40 d11e f9 f1dc68 f 1347ba4 c11 9e44 d2db8b4 dd8 0ed1 d98e 9771 c2b7e57 f020 cd6f1e f07 989 c686e 84c29 b84ff9 d2e4a 9611 b36b8f9a d7d6e004 b5d71b1 1170 c4a9e 582b8f0 f1 b28 7b8ff5b9eeb4 b01a3a 05c76bc35 c92e 3675 f6d883d013d29b58818 65bb049 894

a828be5 f8 d6b4 f8 d00aa46 43d3a 0175 c68 22c2a6dd03b49030 1f0 7772 36637a 9 b6d07 c03 8e73 ba4d6a 03d9 d95 c602 50e1a 18912 b038 52c0104 b5e6 195a4 dbb2c b75349 f6 b85e0 03a1e1 ba29 deff6d0 10d86a134 3f9 866 c20d6f0 e1a636 75b1 5b 5cc4a 550 db9 f34a8 7e6e f14 f7877a 9ff80c696 db69 75e17 0b40 d11e f9 f1dc68 f 1347ba4 c11 9e44 d2db8b4 dd8 0ed1 d98e 9771 c2b7e57 f020 cd6f1e f07 989 c686e 84c29 b84ff9 d2e4a 9611 b36b8f9a d7d6e004 b5d71b1 1170 c4a9e 582b8f0 f1 b28 7b8ff5b9eeb4 b01a3a 05c76bc35 c92e 3675 f6d883d013d29b58818 65bb049 894

a828be5 f8 d6b4 f8 d00aa46 43d3a 0175 c68 22c2a6dd03b49030 1f0 7772 36637a 9 b6d07 c03 8e73 ba4d6a 03d9 d95 c602 50e1a 18912 b038 52c0104 b5e6 195a4 dbb2c b75349 f6 b85e0 03a1e1 ba29 deff6d0 10d86a134 3f9 866 c20d6f0 e1a636 75b1 5b 5cc4a 550 db9 f34a8 7e6e f14 f7877a 9ff80c696 db69 75e17 0b40 d11e f9 f1dc68 f 1347ba4 c11 9e44 d2db8b4 dd8 0ed1 d98e 9771 c2b7e57 f020 cd6f1e f07 989 c686e 84c29 b84ff9 d2e4a 9611 b36b8f9a d7d6e004 b5d71b1 1170 c4a9e 582b8f0 f1 b28 7b8ff5b9eeb4 b01a3a 05c76bc35 c92e 3675 f6d883d013d29b58818 65bb049 894

a828be5 f8 d6b4 f8 d00aa46 43d3a 0175 c68 22c2a6dd03b49030 1f0 7772 36637a 9 b6d07 c03 8e73 ba4d6a 03d9 d95 c602 50e1a 18912 b038 52c0104 b5e6 195a4 dbb2c b75349 f6 b85e0 03a1e1 ba29 deff6d0 10d86a134 3f9 866 c20d6f0 e1a636 75b1 5b 5cc4a 550 db9 f34a8 7e6e f14 f7877a 9ff80c696 db69 75e17 0b40 d11e f9 f1dc68 f 1347ba4 c11 9e44 d2db8b4 dd8 0ed1 d98e 9771 c2b7e57 f020 cd6f1e f07 989 c686e 84c29 b84ff9 d2e4a 9611 b36b8f9a d7d6e004 b5d71b1 1170 c4a9e 582b8f0 f1 b28 7b8ff5b9eeb4 b01a3a 05c76bc35 c92e 3675 f6d883d013d29b58818 65bb049 894

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a828be5 f8 d6b4 f8 d00aa46 43d3a 0175 c68 22c2a6dd03b49030 1f0 7772 36637a 9 b6d07 c03 8e73 ba4d6a 03d9 d95 c602 50e1a 18912 b038 52c0104 b5e6 195a4 dbb2c b75349 f6 b85e0 03a1e1 ba29 deff6d0 10d86a134 3f9 866 c20d6f0 e1a636 75b1 5b 5cc4a 550 db9 f34a8 7e6e f14 f7877a 9ff80c696 db69 75e17 0b40 d11e f9 f1dc68 f 1347ba4 c11 9e44 d2db8b4 dd8 0ed1 d98e 9771 c2b7e57 f020 cd6f1e f07 989 c686e 84c29 b84ff9 d2e4a 9611 b36b8f9a d7d6e004 b5d71b1 1170 c4a9e 582b8f0 f1 b28 7b8ff5b9eeb4 b01a3a 05c76bc35 c92e 3675 f6d883d013d29b58818 65bb049 894

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