(Tiểu luận) final term report group mamamia công ty cổ phần thương mại dịch vụ cổng vàng

MISSION AND VISION:“Bringing value to customers beyond expectations”Objectives concretize the mission:o Bring the best products for the same culinary modelo Best prices for the same prod

VIETNAM GENERAL CONFEDERATION OF LABOR

TON DUC THANG UNIVERSITY

FACULTY OF BUSINESS ADMINISTRATION

LIST OF GROUP MEMBERS

n

LECTURER’S COMMENTS

TABLE OF CONTENT

1 COMPANY INTRODUCTION AND BRAND/PRODUCT IDEAS

a) History and milestone Page 6-8

b) Mission and Vision Page 8 c) Business objectives Page 9-10 d) Personnel structure Page 10 e) Awards Page 10-11

f) Product features Page 11-12 g) Market to get in Page 12 h) Brand identity Page 12-13

2 MARKET SITUATION

a) Market analysis Page 14-19 b) PESTLE Page 20-24 c) Competitor analysis Page 25-30

d) Product portfolio Page 30 e) Profitability Page 31 f) Past & current marketing strategy Page 31-32 g) Key success factors Page 33-35

3 SWOT

a) Strength Page 36 b) Weakness Page 37 c) Opportunities Page 37-38 d) Threats Page 38

a) Market segmentation Page 39 b) Targeting Page 40 c) Positioning map Page 41 d) Differentiation Page 42-43 e) Sustainable competitive advantages Page 44 f) Customer insight Page 44-45 g) Reason to buy over competitors Page 45

7 TIMELINE & HUMAN RESOURCES, BUDGET ALLOCATION

a) Marketing budget allocation Page 57 b) 12-month timeline Page 58-62

c) KPIs Page 63-64

8 CONCLUSION Page 65

1.COMPANY INTRODUCTION AND

BRAND/PRODUCT IDEAS:

a HISTORY AND MILESTONES:

About Golden Gate:

o Company name : Công ty Cổ phần Thương mại Dịch vụ Cổng Vàng (GOLDEN GATE COMMERCIAL JOINT STOCK COMPANY)

o Headquarters : 60 Giang Van Minh Street, Doi Can Ward, Ba Dinh District, Hanoi, Viet Nam

o Hotline : 1900 6622

o Email : support.hn@ggg.com.vn

o Website : https://ggg.com.vn

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Trắc nghiệm địa 12full

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Golden Gate Restaurant Group is a forerunner in the application of the restaurant chain model in Vietnam Although established in 2005,

Golden Gate officially operated in 2008 after receiving $2.6 million in investment capital from Mekong Capital Always dedicated to deliveringclients the greatest experience through delectable food and flawless service quality, Golden Gate currently owns 21 restaurant brands with nearly 400 multi-style restaurants in over 40 provinces across the

country, of which it is impossible to leave out the well-known ones that are well-known to customers Examples include Vuvuzela - Beer Club, SumoBBQ - Japanese Grill & Hot Pot, GoGi House - Korean Barbecue, Kichi Kichi - Mothball Hot Pot, and Hutong - Hot Pot Paradise Every restaurant chain has a distinct style, from the quality of the food to the decor and customer service

o Milestones:

Lựa Chọn Thị TrườngMục Tiêu Của Cafe…

Service

3

About Manwah:

Taiwanese hot pot restaurant Manwah is one of the newest brands from Golden Gate, having debuted in December 2017 Across the country, Golden Gate currently operates more than 46 restaurants in numerous regions and towns Despite being impacted by Covid-19 in 2020, Manwah continued to develop significantly, serving more than 1.5 million visitors, generating up to 25 million USD in revenue, and surpassing the growth milestone of more than 80% compared to 2019

b MISSION AND VISION:

“Bringing value to customers beyond expectations”

Objectives concretize the mission:

o Bring the best products for the same culinary model

o Best prices for the same product line

o Experience the best restaurant service on the same model in the market

“Becoming the number 1 multi-brand restaurant chain in Vietnam”

Objectives to concretize the vision:

o Pioneering in creating restaurant models and serving customer segments

o Strong restaurant operations and constantly meeting customer needs

o Leading the F&B (Food & Beverage) market in Vietnam

c BUSINESS OBJECTIVES

In the pursuit of sophistication in Taiwanese hot pot cuisine - Manwah has continuously renewed the customer experience so that on every occasion, diners come to Manwah and receive a feeling of surprise and happiness from every gesture Manwah is committed to delivering the quintessential Taiwanese hot pot dining experience through a unique variety of products and services that come from the heart

Entering the new normal in Vietnam, the safety of diners at the restaurant has always been Manwah's top priority In addition to implementing strict disease prevention procedures, and complying with the 5K message from the Ministry of Health, Manwah also applies technology to minimize physical contact between employees and customers Payment is also encouraged to be made online via

applications, e-wallets, etc., taking place at the table

In addition to the safety story, Golden Gate Group also focuses on developing technology applications to meet the needs of customers in the new context With The Golden Spoon application, customers can

In the next five to five years, Manwah will always have a special feature that Manwah has always brought, which is to bring a "family", “warm” and “reunion” atmosphere, many people consider the concept of

"reunion" which was originally imagined It seems very abstract and limited to the traditional dimension But Manwah has realized this concept with the image of "family" in a more open and multidimensionalpoint of view It is the foundation of family, love and sharing No longer focusing on exploiting the image of the family sitting around a pure rice tray or hot pot right at home, Manwah will turn itself into your second home Manwah wants to say: "Let's choose each other as family" This Manwah has done successfully since time immemorial, and will continue to maintain that value and character Through the type of investment "playground" and the message "Let's choose each other as family", Manwah plans to expand branches to 55 across 20 provinces compared to 46 restaurants in 15 provinces before Thereby stimulating demand and pushing the target profit to $30 million compared to 2020 ($25 million)

d PERSONNEL STRUCTURE:

"Strong Brand", in addition to consistent quality and service.

f PRODUCT FEATURES: USPs/PODs, POPs

Manwah focuses on its products and services of the 9 premium herbs hotpot, which stands differently and has a unique taste despite many newly opened restaurants that copy the same paradigm Manwah wants

to bring to its customers the family reunion atmosphere Their products have various tastes that suit all ages in the family and other customers.All dishes at Manwah are prepared according to the most standard recipewith many typical flavors of Asian dishes Diverse dishes are prepared according to different recipes, using all kinds of imported beef such as American beef, American beef loin, and American beef ribs

In addition, pork dishes such as sauces, and pork ribs all have their own unique flavor so that diners can experience the unique culinary culture Manwah's product marketing strategy includes grilled and hot pot dishes and drinks typical of Taiwanese culture Besides, Manwah also meets the dietary needs of many people: individuals, couples, groups of friends, etc

In addition, the source of food ingredients to make Manwah's delicious dishes are taken from reputable sources, ensuring the quality of food hygiene and safety The food is elegantly decorated, eye-catching, and equally fresh The service quality of the Manwah brand is also highly appreciated by many customers after each enjoyment

Manwah's products, both meeting the needs of customers and ensuring competitiveness with competitors, contribute to the success of this cult brand in Vietnam and the domestic market world school

g MARKET TO GET IN

(local/regional/national/international)

Manwah - a chain of Vietnamese hot pot restaurants - was launched in

2017 with only 2 restaurants in Hanoi Although it has only been introduced to Vietnam for a short time, this brand has created a distinct impression and has a foothold in the culinary market By 2021, the brandhas expanded to 41 restaurants nationwide Manwah is increasingly asserting its position, as it continuously opens larger and small branches from North to South In the future, Manwah aims to open in more placesaround the nation so that they can bring the tasty and flavorful hotpot to even more families

diverse menu of fresh and delicious dip dishes from frugal to full of nutrition; and finally, close the hot pot party with a paradise of rich drinks and sweet desserts, enough to satisfy any fastidious diners.

o Keep the taste of traditional Taiwanese hot pot

o Constantly creating unique dips

o Welcoming you with devotion and warmth

2.MARKET SITUATION:

a MARKET ANALYSIS (size, growth, product life stage, trends, drivers)

Fine Dining (full service):

According to studies of Vietnam’s F&B Market in 2021, 20.5% of the monthly expenses of Vietnamese households are for food The F&B market is predicted to grow by 11.6% between 2018 – 2021 and reach a value of 40 billion USD in 2021 (Business Monitor International Ltd).The upcoming years promise an explosion of Vietnam's consumer market with 33 million people segmenting from middle to opulent class

by 2020, equivalent to a third of Vietnam's population (according to Boston Consumption Group (BCG)) In addition, this segment's earningsare predicted to grow from 6,000 USD to at least 15,000 USD by 2035 and continue doubling to 30,000 USD by 2050 (according to PWC)

How much do Vietnamese consumers spend on restaurants?

Eating out is becoming an essential part of our modern life due to the increasing demand for communication and hanging out with friends and families According to a report from Decision Lab, in the second quarter

of 2016 alone, the number of visitors (excluding children) coming to restaurants in three main cities (HCMC, Hanoi, and Da Nang) reached

340 million people, equivalent to 1.1 billion USD/quarter in revenue Thus, it can be estimated that in 2022 the sales of the F&B industry will

be about 4.4 billion USD/year (counting only 3 big cities), a significant number when compared to the 22 billion USD value of food and non-alcoholic beverages nationwide

The amount Vietnamese consumers spend on eating out depends on where they live According to Decision Lab's statistics, the average amount of money spent on one meal per consumer in the three largest cities is as follows:

The frequency of visitors to traditional Asian restaurants/eateries is much higher (53%) and comes with simpler benefits such as the convenience of such location (accounting for ¼) because they don't want

to cook, or simply because there is a lack of cooking ingredients at home

How much percentage do different F&B categories take up each other?

The two F&B categories which take up the largest proportion of both customers and revenue (2020 F&B industry report) are full-service and quick-service restaurants

The difference between these two types of restaurants is: the former corresponds to typical restaurant models where customers are served at atable (which can be luxury or medium), while the latter deals with self-catering guests, mainly bakeries, cafes, or fast food restaurants.The proportions of these two segments are approximately the same and contribute 72% of total food revenue

The remaining 28% belongs to street food stalls (11%), convenience stores, canteens, alcoholic beverages, and hotel bars Although Vietnam

is famous for its street food, this segment accounts for only 11% of the country's total outdoor food consumption

Typical consumers’ portrait of the outdoor F&B industry

Eating out is more common among men than women - who usually prioritize home-cooked meals, saving money, and ensuring hygiene Furthermore, the 15-35 age group accounts for the majority of consumers, and ¾ of restaurant diners fall into the C, D income segment

In summary, the main customer portrait of this market is male, aged from 15 to 35 with an income from 7,500,000 to 30,000,000

VND/month

Although the awareness of food safety is very high compared to other countries in the region, when eating out, Vietnamese consumers do not really care about this factor presenting only 5% of choosing a healthy place for food For the rest, 50% value convenience and practicality (such as whether the food is delicious or not, is the taste on point, is the food satisfying, etc.), and 45% are interested in service and incentives (Greeted upon entering, served right to the table, constant catering tools renewing, etc.) The reason for this is because Vietnamese consumers presume eating out is enjoying, gathering, and entertaining as “you can only relax for a while” so the thought of having something healthy becomes something of a drag In addition, they also do not expect much

of this factor in outdoor restaurants

What do Vietnamese people usually consume?

o Food:

o Drink:

o Convenience and accessibility (locations and deliveries)

o Reasonable prices (in contrast to quality and category)

o Right services at the right time

o Good taste and satisfaction (services, food)

o In addition, it is possible to refer to the average spending of Vietnamese consumers for each type of F&B to determine a pricing method suitable for a specific restaurant business strategy

b PESTEL

Political

The political situation in recent years has been relatively stable Vietnam

is considered the second most politically stable background country in Asia when a series of terrorist attacks occurred in the world Legal policies are gradually improving, but there are still many loopholes affecting the equality in the competition of enterprises In the socio-economic development strategy 2021-2030, one of the 10 targets to strive for by 2030 is: Accelerate industrialization, modernization, and economic reconstruction in association with an innovative growth model, while ensuring practicality and effectiveness; developing the digital economy; promoting fast and sustainable growth on the basis of macroeconomic stability Paired with political stability, the young population is an attractive factor for domestic and foreign investors due

to this being a powerful source of labor for production as well as potential consumer markets

Moreover, the Government has also issued many documents to encourage the development of economic segments, including the small F&B service: The overall strategy for the development of Vietnam's F&B service industry by 2030, completing the law and policies to strengthen the capacity and efficiency of management, improve service quality and promote competition within the industry, strengthen international integration, developing high-quality human resources to meet the requirements of the dynamic and modern F&B service

Vietnam's economy continues to grow in the first 6 months of 2021: which took place in the context of a strong COVID-19 outbreak and unpredictable developments on a global scale, which had seriously affected the socio-economic aspects of many countries in the world Major economies face a deep recession, the worst in decades However,

in the first months of 2021, Vietnam's socio-economic picture was still looking healthy with constant stability and had harvested some optimistic results Specifically, the economy will continue to be stable inthe first 6 months of 2021:

The report on the socio-economic situation in June 2021 and the first 6 months of the year (General Statistics Office) indicated that the gross domestic product (GDP) in the II quarter of 2021 was estimated to increase by 6.61% over the same period last year 2020, higher than the growth rate of 0.39% in the second quarter of 2020 GDP in the first 6 months of 2021 increased by 5.64%, higher than the growth rate of 1.82% in the first 6 months of 2020.

Social

Nowadays, Vietnam has a diverse cultural mix of both Europe and Asia This is clearly demonstrated in food and fashion Especially in cuisine, more and more restaurants with Korean, Japanese, Chinese, essence are appearing in Vietnam Seizing this trend, Golden Gate has pushed into the Vietnamese market a series of restaurant brands, each covering the culinary culture of different countries, including: Manwah, Ashima, Kichi Kichi, SumoBBQ, Vuvuzela, Gogi House, etc Golden Gate's restaurants are located in cities, mainly in Hanoi and Ho Chi Minh City Therefore, the culture in these places has the following characteristics:

o High average life expectancy There are often high requirements for food quality The demand for outdoor eateries in this area is high

o Average income is mainly medium to high, with higher standards of living, and higher income distribution for eating, drinking, and entertaining with friends and families

o The lifestyle of "work brings pleasure" is moderate, most people have

a high school education or higher, and aesthetic views are detailed

Living so is quite stressful, thus they often want to spend time hanging out to reduce stress.

o Comfortable living conditions

o It is a gathering place for many foreigners In recent years, the number of Koreans coming to Vietnam for work, travel, and migration is increasing Therefore, Korean eating habits are spreadingmore and more inside the Vietnamese lifestyle

Technology

As of January 2021, the population of Vietnam has reached 97.8 million people, with an urban population ratio of 37.7%, in which, about 68.17 million people are using the Internet (accounting for 70.3% of the population) through different platforms and applications, with an average usage time of 6 hours 47 minutes This is considered a relativelylarge amount of time used for the internet in 1 day

According to statistics by June 2021 of NapoleonCat (a tool for measuring social network indicators), the total number of Facebook users in Vietnam is nearly 76 million people, accounting for more than 70% of the national population compared to 31 million total users in

2019 and is leading the list of popular social networks in Vietnam, in which, the most common age group is still between 25 - 34 (about 32%

of total users) and the gender difference is negligible (49.9% of male users & 50.1% of female users) Up to 97% of Vietnamese people use mobile phones, 72% have smartphones, 43% have laptops or desktop computers, and 13% have tablets

Therefore, the Internet is in a new era, and Digital Marketing is increasingly popular Making full use of this tool will help attain a large number of customers for businesses Especially in Vietnam, Facebook is the most used social network, so it is necessary to develop advertising on

Nature has blessed Vietnam with a wide range of biological and

hydrological varieties The North of Vietnam has a humid subtropical climate and high temperatures in mountainous areas and the southern climate is divided into two seasons: the rainy season and the dry season, and the average temperature is 25 C to 27 C Although Vietnam is in a o o

tropical climate area, it still has some differences between the two regions, thus helping Vietnam to have an abundant variety of food supplies However, food is still bought in open-air markets nowadays, and street vendors are a popular source of food This is one of the most concerning environmental issues when the Vietnamese people's environmental awareness is increasing day by day, so any environmental damage may impair the brand image For example, using a lot of plastic bags and strawsfor both take-away and in-store services may reduce the number of consumers when they feel that they are harming the environment Therefore, it should be a campaign to bring a friendly environmental image

to customers

Legal

In terms of legal points, in order to open a restaurant in Vietnam, a company must first get a number of permissions before beginning operations, which takes far longer than in neighboring nations (BriefingVietnam, 2017) because the restaurants must get a certain number of licenses For example, the food franchise should have a food safety and hygiene certificate, a certificate of satisfaction with the firefighting situation and preventive conditions, a commitment to

environmental protection, an advertisement license, etc Moreover, Manwah must specify whether it is a principal or sub-franchisor, as well

as if its franchising activities have been registered with appropriate agencies Regarding food safety and hygiene, franchising companies must meet the food safety and hygiene regulations by self-certifying their food safety and compliance and proclaiming responsible food safety practices on Vietnam's multimedia websites now they are no longer subject to routine customs inspections

c COMPETITOR ANALYSIS (Porter 5 force & volume, shares, key advantages)

PORTER 5 FORCES MODEL

HUTONG in Traditional Chinese means ALLEY (胡同:/Suckong/) Walking through the "alley", you will come to a miniature Hong Kong with everything from architecture, music to food culture Hong Kong's food culture is an exciting blend of traditional and contemporary flavors that create an immersive culinary experience The quintessential Hong Kong hot pot is a testament to the pickiness and fussiness in the cuisine

of "gourmet culinary paradise"

Power of supplier

Power of suppliers or Bargaining power of suppliers is a mere reflection

of consumers’ power, relating to the fact that suppliers can apply pressure on F&B businesses by altering their prices, product quality, and/or product availability

Features: Power of suppliers can affect the F&B industry on a

competitive level, especially when there are many suppliers, when there are only a few acceptable alternative products or when the conversion cost of raw materials is high The power of suppliers determines the appearance of an industry

Factors affecting the power of suppliers:

1) Number of suppliers associated with buyers

2) The dependence of specific buyers on the sales power of suppliers3) Conversion cost

4) Availability of suppliers for the demand of products from buyers5) Possibility of further integration of suppliers

Power of suppliers becomes more important when:

o Buyers’ conversion costs are high

o Possibility of further integration of suppliers is high

Number of suppliers is less than buyers

Suppliers’ conversion costs are low

o There are no alternative products available

o Buyers are very dependent on sales power of suppliers

Power of consumer:

Power of consumers mentions the fact that consumers can apply pressure on businesses, forcing them to supply higher quality products and services at cheaper prices Power of consumers is considered a

threat to newcomers, to the competition of current competitors, to the power of suppliers, to the products and alternate services themselves This allows external analysis of an industry to take place and creates opportunities for companies to:

o Identify opportunities and threats in the industry

o Identify if the company can achieve average profitability in the industry

o Understand the competitiveness of the industry

o Determine the suitable decision strategies

Power of customers is important in the external analysis of an industry because it provides an understanding of the profit potential in an industry High customer power reduces industry profits and reduces the attractiveness of an industry This can discourage new entrants or make

it necessary for existing companies to come up with better strategies to improve profitability

Features: The buyer’s bargaining power is analyzed from the seller's

(company's) point of view Buyers’ bargaining power will refer to

customers or consumers using the company's products and services The bargaining power of buyers gives customers or consumers the ability to squeeze industry profits by pressuring firms (suppliers) to lower prices

or increase the quality of services or products

Factors affecting the bargaining power of customers:

o Number of buyers versus suppliers

o Buyer dependence on a particular supplier

o Hong Kong hot pot

o Soa Soa Hot Pot

o Hong Kong Bone & Pot

o Choice Hotpot

Replacement

Hot pot restaurants are popular right now, but in the future, customers' preferences and choices may change Customers will gradually tend to choose 1 restaurant that has more options for them than just hot pot For

combination model will be convenient for customers and will be chosen

by customers more than just choosing 1 hot pot shop in the future That

is why in the Vietnamese F&B market, there have been large restaurants with a combined model or grilled restaurants with hot pot We can see large restaurants with a combination model such as:

o Crystal Jade Palace - Asia's famous restaurant chain

o High product quality (Original taste of their own spices and soups)

o Strong brand image

o Intellectual property

Hutong:

o High product quality (Original taste of their own spices and soups)

o Creative space brings many experiences to customers

o There are many promotions and combos to suit customer needs

d PRODUCT PORTFOLIO:

Manwah is a hot pot buffet restaurant chain But if you don’t like the buffet, you could order the food separately Depending on customers’ preferences, the hotpot can be divided into 4 sections There are 5 kinds

of broths to choose from in Hanoi and Ho Chi Minh City: Taiwanese mala hot pot, Tomato broth, Mushroom broth, Taipei hot pot, and Thai broth While in Viet Tri, Lang Sơn, and Hà Nam, there are 8 types of broth to choose from: Sichuan hot pot, Collagen broth, Special Hutong broth, Bone broth, Tomyum broth, Mushroom broth, Tomato broth, intestine broth

Which also include free protein such as meat, pork, chicken… dim sum, vegetable, mushroom, noodle…You could order more Wagyu shoulder core, chicken nuggets, Manwah marinated beef, shrimp, and Peking Duck With an additional 30.000 - 49.000vnd (depending on the city youeat in), you’ll get a free refill of 55 different kinds of drinks and free unlimited dessert (including ice cream and pastry)

e PROFITABILITY

Manwah had opened 41 stores in Vietnam as of 2021

Revenue at 25 million dollars in 2020 And had a growth rate more than 80% than the previous year

f PAST & CURRENT MARKETING STRATEGY

Manwah has a YouTube channel name” MANWAH - TAIWANESE HOT POT” with 115 subscribers

29/12/2020: Another short movie about Tet called” ĐỦ YÊU THƯƠNG

LÀ TRỌN VẸN SUM VẦY” which had more than 550k views on YouTube

Promotion: Manwah always have a promotional event that gives huge discount to customer for example below: through coupons, or a chance

to have a free buffet or a sightseeing tour

g KEY SUCCESS FACTORS:

There are 10 factors that lead to success in the F&B industry:

1) Identified administration thinking (vision and technology) and management thinking (systematicity, consistency in operation, control, strict implication of PDCA, )

The two mindsets above are completely different, and cannot bereplaced or trampled; they overlap, but always need to becomplemented/supported by each other To put it simply, it is verydifficult for a good Chef to become a big Boss in the F&B industry (veryfew people fulfill both positions) A chef not being able to manage abusiness is not a problem, a big Boss not knowing how to cook is alsovery normal But when the two meet and cooperate well together, asuccessful business is born

One cannot succeed while being vague or not fully understanding of anyprofession The F&B industry is a difficult industry because we have tomaintain its identity, while constantly adapting to market changes, andcomplying with industry standards, but we also have to come up withnew creative ideas to make it happen to attract customers.

3) Understand and satisfy the market needs and demands

Sell what customers want - don't sell what you like At the same time, it

is necessary to judge the changing trend of the market and identifywhich are the Trendy concepts, and which are the Standards concepts

4) Competitive business model

Know clearly who you will have to compete with What are our pricingstrategy, product strategy, service factors, experience factor, anddifference/unique factors?

5) Business location, business method

When the world faces a pandemic, customers' consumption behaviorgradually changes, combined with the digital reformation, a businessmethod is no longer just offline at physical stores, but online business isbecoming more and more in demand In the future - Location is nolonger the most important factor like before, but the application oftechnology solutions for online business methods will take the throne

6) Customer Experience Service

The concept of Customer Service is increasingly blurred by thereplacement of Customer Experience because when the market isprogressively competitive, customer experience is a crucial factor for thesuccess of a business When you make customers satisfied, it alsoincreases the likelihood of them becoming loyal customers This helpsyou to increase sales like never before as customer trust has been built inthe brand

7) Human resource strategy

No matter how much the world develops, no matter how many industries can

be automated, the F&B industry is still a Customer-based experience serviceindustry, so no matter how modern machines can be, they will not replacehumans, especially: Attitude and Skills are the keys to conquering customers

8) Brand story

Brand story is not only an article but also a message that the brand sends

to customers A successful brand story will become “word of mouth”,people know the company through the positive experiences of realcustomers See also: Brand story strategy

9) Understanding how the F&B industry needs to be Marketed?

Different industries need different approaches to marketing and so is theF&B industry, we need to figure out what is the best way we can make aprofit through the F&B industry

10) Finance - Accounting:

Essentially, every successful business will achieve three things:

1 Achieve expected (legitimate) profit

2 Fluent cash flow, good circulation, using financial leverage in linewith expansion and M&A strategies

3 Having intrinsic value converted from the future being many timeshigher than the documented value

Achieving positive results from external to internal resources, fromstrategy to execution All must be converted into financial value,specifically into money Finance is responsible for leading the growthplans of businesses This is the measurement of a good CEO when itcomes to enhancing the company's intrinsic value However, the leadingrole of F&B Corporate Finance in Vietnam is extremely limited

investment fund level in Vietnam is finite, and it is very rare for CFOs toknow how to build a cash flow project that is suitable for therequirements of the F&B industry Therefore, conflicts of interests andpowers between Founders and Investors are quite common.

3.SWOT:

a STRENGTHS

Overall good service: customers who had dined at Manwah enjoyed the

service Some even consider it on par with Hadilao

Using digital technology in service: Manwah service includes a menu on

the tablet which customers can order and it will register for theemployee to bring their order much faster and more efficiently

Active in social media: The active rate of Manwah on Facebook is

continuous and consistent They would make a post every 2 days Most

of it is information about their latest location and promotion

Variety of selection for the buffet: As our product portfolio has shown,

you can choose between 5 different kinds of hot pot and hot pot dipssuch as beef, seafood, … The dessert section is full of variety and there

is also a decent amount of drinks

A lot of discounts/promotions: Manwah has a lot of promotions and

special discount offers