MARKETING PLAN ANALYSIS: THE CASE OF MOMO E-WALLET MEMBERS: Nguyễn Đức Trí Dũng Trần Minh Bảo Anh Đồn Kiều Gia Khánh Nguyễn Phương Uyên Content I Introduction V Ii Marketing Strategy Environmental Analysis VI III Implementation SWOT Analysis VII IV Marketing Goals Evaluation and Control I INTRODUCTION Established in 2007 M_service is one of the pioneers in the field of providing mobile payment solutions Momo application allow users to access hundreds of different utilities on its application, promoting the trend of "cashless" The position as the 1st e-wallet in Vietnam with the highest market share at 68%, along with awareness of up to 97% II Environmental Analysis A Marketing environment Natural environment Urban centers have been directing people to cashless purchases Covid-19 has made it difficult for people to access goods/services in the old way A big turning point for the development, causing the rate of this form of payment to increase for e-wallets MARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLET MARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLET Resources Resources of MoMo: Trusted and loved by tens of millions of users and business partners Has more than 1,600 employees with its HQ in HCM City, offices in Hanoi and Da Nang Link with 38 domestic and international banks, providing services to more than 90% of people with bank accounts, has more than 10,000 agents, 30,000 business partners, has about 31 million users with more than 140,000 payment points 2020 - Raise capital with a total charter capital of more than 130 billion VND with 66% foreign ownership 2021 - The completion of the 4th round of funding (Series D) and the 5th round of funding (Series E) MARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLET MARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLET Competitive Environment MoMo, Moca, and ZaloPay are the top three most popular e-wallets in Vietnam's two major cities Examine the three brands and demonstrate the rivalry in the e-wallet business MARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLET MARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLET Competitive Environment MoMo Year Founded MoMo e-wallet is an application developed by Service Joint Stock Company  On June 14, 2014, Online Mobile (abbreviated M_ Service) was released as a mobile app.  ZaloPay  ZaloPay is an e-wallet platform and online payment system created in 2016 by ZION Joint Stock Company.  Moca Moca was launched in 2013 with a focus on mobile payment via QR codes Users open a Moca account, which includes an e-wallet that accepts credit and debit cards such as Visa, MasterCard, and JCB MARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLET Advertising - Outdoor advertising TV advertisement (TVCTelevision Commercials) All the first 30 seconds, the viewership reached very high but dropped significantly at 60 seconds MARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLET MARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLET Public relations Cooperate with KOLs, influencers, reputable newspapers posted information about the campaign combining the deployment of indepth content to emphasize the real value MoMo brings to the community 2019 - Momo has deployed PR content to spread information about Mega Cashback 01/11 - encourage, spread the media message, create initiative and anticipation with the target audience Well exploit the insight of customers, especially young people (like to experience new, convenient and fast payment methods) MARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLET MARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLET VI MARKETING PLAN Implementation MoMo has lately focused more on Millennials and Gen Z customers Millennial users: love a brand who has unique, relevant and useful experience; concerned about security issues Gen Z customers: prefer a brand that is able to represent the value of our country’s culture MoMo has already implemented a number of new services targeting these groups: discounts on fast food, playing games in-app, etc All of this while still pursuing its core value: become a super app that can help with every need in life MARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLET MARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLET Marketing plan execution table 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MARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLET Marketing plan execution table 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MARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLET VII Evaluation and Control: The project report will include an evaluation of financial expenditures following the marketing plan MoMo e-wallet must meet the following performance standards and financial controls: Performance Standards and Financial Controls The mission and vision statements should be compiled from various ideas and perspectives from upper management and the board of directors The marketing plan implementation budget will be 40% of the total promotional budget The following percentages of the funding will be allocated to the defined marketing activities: 50% for plan implementation, 20% for marketing plan amendments, and 30% for follow-up analysis The marketing director is in charge of reporting all marketing plan implementation expenses Team members collaborating with the marketing director will be accountable for bringing the director up to date regularly and reporting all personal and non-personal expenses linked to the marketing plan's implementation MARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLET MARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLET Financial Control Need to compare its actual performance with planned goals In order to create favorable conditions, monitoring procedures should be developed for various activities necessary to make marketing plans into reality A project management concept will be used to evaluate the implementation of marketing plans by establishing time requirements, human resource needs, financial spending or budget Regular comparison of practical activities and plans will be conducted monthly after the initial implementation period Each project group is responsible for determining which changes must be conducted in the procedures MARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLETMARKETING.PLAN.ANALYSIS.THE.CASE.OF.MOMO.e.WALLET 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