2022-A02E// FINAL REPORT MOBILE COMMERCE LECTURER: MR NGHIEM TAN PHONG TOPIC: ANDROID SHOPPING APP PREPARED BY: VŨ NGUYỄN QUỲNH HƯƠNG - 195120130 NGUYỄN NGỌC THANH VY - 195120513 NGUYỄN HOÀNG NHI - 195070396 ĐẶNG THỊ KIM NGÂN - 195011899 TABLE OF CONTENTS LIST OF FIGURES INTRODUCTION COMPANY OVERVIEW HISTORY DEVELOPMENT MOBILE APP INTRODUTION SWOT ANALYSIS OF APPLICATION STRENGTHS WEAKNESSES OPPORTUNITIES THREATS TRUST EXPERIENCE 10 SECURITY 13 THE TERM OF SECURITY 13 ACCOUNT SECURITY 14 DEVELOPMENT 16 PAYMENT 19 HOW TO PAYMENT WORK IN BAEMIN 19 ADVERTISING 23 ADVERTISING ON THE APP 23 ADVERTISING OUTDOORS 23 DIGITAL ADVERTISING 25 OTHER ADVERTISING 29 CONCLUSION & SUGGEST 30 REFERENCES 31 LIST OF FIGURES Figure 1: Logo of Woowa Brothers Corp Figure 2: Woowa Brothers corporate office Figure 3: Interface of baemin app Figure 4: BAEMIN app logo Figure 5: Font of baemin app Figure 6: Storage to install the app Figure 7: The chart shows customers liking the look of Baemin 10 Figure 8: The chart shows customers who feel that there is a problem with using Baemin 10 Figure 9: The chart shows customers who feel that there is a problem with using Baemin 11 Figure 10: The graph displays the client's request for Baemin to address the app feature issue 12 Figure 11: The term of security 13 Figure 12: Account privacy policy 14 Figure 13: The app has been removed from the device 14 Figure 14: Image of Baemin's account password when customer forgot to authenticate 15 Figure 15: Account Privacy Policy 15 Figure 16: An illustration of Baemin releasing their improved driver location 16 Figure 17: Customers on Google Play are complaining about Bug in Baemin 17 Figure 18: An illustration of Baemin releasing their restaurant reviews 17 Figure 19: An illustration of Baemin releasing their customer reviews and so on 18 Figure 20: Images of people placing drink orders on Baemin 19 Figure 21: Image of payment for drinks on Baemin 20 Figure 22: Image of payment partners on Baemin 20 Figure 23: Image of discount coupons paid on Baemin 21 Figure 24: Image of successfully ordering food and waiting for the shipper to receive the order 22 Figure 25: Advertisement image in baemin app 23 Figure 26: Image for Baemin's outdoor advertisement 24 Figure 27: Image for Baemin's elevator advertisement 25 Figure 28: Image for advertising on Baemin's digital applications 25 Figure 29: Tran Thanh is one of the popular kols that bring success to Baemin 26 Figure 30: The Kol collaborates with Baemin on health for customers 27 Figure 31: MV “Em Be” - Amee x Karik X Baemin (20/9/2020) 28 Figure 32: MV “Ngot” - Justatee x Rhymastic x Baemin (16/4/2021) 28 Figure 33: An image of interesting content that Baemin aims at young people 29 TOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMIN TOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMIN INTRODUCTION COMPANY OVERVIEW Baedal Minjok is owned by Woowa Brothers Corp Baedal Minjok is a South Korean unicorn startup that provides food delivery In 2020, the company's revenue is expected to be 1.09 trillion won ($960 million) Woowa Brothers Corp and the Baedal Minjok brand were purchased by Delivery Hero in March 2021 The company's current goal is to support and develop the field of "food technology" by utilizing advanced technologies such as artificial intelligence (AI) and "selfdriving robot" technology Figure 1: Logo of Woowa Brothers Corp HISTORY DEVELOPMENT Baedal Minjok was created in 2010 by founder Kim Bong-jin Kim created the Baedal Minjok platform in order to make commissions on orders placed through the app In June 2019, Baedal Minjok began operations in Vietnam starting from Ho Chi Minh City Woowa Brothers said that it will launch its food delivery service app early next month in Vietnam after completing beta service test Service will be offered first in Ho Chi Minh, the largest city in Vietnam by population, before it expands to other cities including the capital Hanoi The app launch comes after Woowa Brothers acquired Vietnam’s online food ordering platform Vietnammm – founded in 2011 – in February The leading Korean food ordering application "BAEMIN" has officially set foot in Hanoi after nearly a year of operation in Ho Chi Minh City The following are significant milestones in Baemin's operation and development in the Vietnamese market: • In May 2019, Baemin made its first appearance in the Vietnamese market, with a stop in Ho Chi Minh City Ho Chi Minh City TOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMIN TOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMIN • • • • • In addition to the food delivery service, Baemin launched the utility "Baemin goes to the market" in April 2020 In June 2020, Baemin will officially "Go North" to Hanoi In January 2021, "Baemin Goes to Market" will be available in Hanoi In March 2021, this brand landed in Da Nang By August 2021, Baemin will be present in major cities across the country, of which are centrally run Figure 2: Woowa Brothers corporate office MOBILE APP INTRODUTION The Baemin application is designed with a distinct blue logo and distinctively written company name, creating an initial impression and making it easily identifiable When you open the app, you will see colorful images and lively drawings that stand out from a white background The main feature of BAEMIN as a food delivery application is the ability to order food online through the mobile phone app BAEMIN will collaborate with restaurant partners, eateries, and other resellers to upload products, food, and drinks to the application, from which customers can select dishes and have food delivered to them on the location BAEMIN has its own food delivery team and does not use intermediary delivery services TOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMIN TOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMIN The Baemin company's image includes a yellow-haired cat riding a motorcycle while wearing a helmet, as well as other simple and sociable images We have seen the fast food delivery speed while still ensuring the drivers' safety as well as bringing good food and making customers satisfied when they place orders with the brand's signature slogan "BAEMIN, Nóng giịn đây!" Figure 3: Interface of baemin app TOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMIN TOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMIN And this marketing strategy is called by BAEMIN as "Quan Ngon My District", with the message: gathering delicious restaurants in the district, focusing on fast delivery in that area A creative idea, relevant insight, engaging and meaningful content are the evaluations of the online community for this campaign Launched for two weeks with nearly million views on the Youtube platform, “Quan Ngon District My” has reached the top 10 most prominent social media campaigns in May 2020 of Buzzmetrics BAEMIN is also highly skilled at creating videos showcasing the typical foods of each district and each region and engaging in aggressive OOH and social media promotion (outdoor advertising) BAEMIN's outdoor advertisements entice onlookers with funny, succinct, emotional invites "Tan Binh is your house, order it by delivery," "I live in district 3, you just walked out and I delivered it," "Go Vap, I know it by heart, I agree with you to deliver," or "Hoan Kiem I know well, it's still delivered in the alley" are just a few examples of the separate messages that appear alongside the shipper's image with the familiar mint green tone Catch the fad with the catchphrase, near the placards With its outdoor advertising, BAEMIN successfully appeals to its target audience of young people by understanding their tastes Figure 26: Image for Baemin's outdoor advertisement 24 TOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMIN TOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMIN In addition, Baemin also hit strong advertising campaigns in elevators and youtube where customers are especially young people and office workers Figure 27: Image for Baemin's elevator advertisement DIGITAL ADVERTISING BAEMIN's marketing plan also includes combining Music Marketing with influencers/kol Figure 28: Image for advertising on Baemin's digital applications 25 TOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMIN TOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMIN With the video "Should women love safe or love interesting?" BAEMIN chose artist Tran Thanh, not anybody else, to represent the image of a man walking around in a black suit and constantly discussing the subject of Safe Love or Interesting Love Viewers are incredibly enthused by Tran Thanh's endearing leadership and intriguing concepts that are combined with love and food in this combo When comparing picking a partner to choose a restaurant, Tran Thanh x BAEMIN took an original tack: intriguing love is like the thrill of exploring new places, while safe love is when you stick to the restaurant close to your house A remote tasty food As the "love mentor," Tran Thanh convinced the "sister association" to pick BAEMIN to eat delectable and intimate cuisine as well as to select a person who is both safe and interesting Figure 29: Tran Thanh is one of the popular kols that bring success to Baemin Again using KOLs like Chau Bui, Helly Tong, Emmi Hoang, and Hana Giang Anh for the "Try a little healthy" campaign, BAEMIN also garnered a lot of great feedback Because they are all wellknown figures who live green lives and care about sustainability, health, the environment, and the keywords "clean living, eatclean, and work out," which BAEMIN wishes to emphasize 26 TOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMIN TOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMIN Figure 30: The Kol collaborates with Baemin on health for customers Social media about Music Marketing BAEMIN has reduced uncertainty and perceived risk by providing useful information and advice Customers Psychology and trends have always been well understood by the brand, which has been represented through music and storytelling Campaign 1: MV “Em bé” - Amee, Karik After only two weeks, the video had 11 million views and was the top trending YouTubevideo after only three days With the "Baby" campaign, understanding the trend of healthy eating and caring for women's health, BAEMIN realized that, no matter how strong and independent women are, they still want to be "babies" "In the eyes of the person you love 27 TOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMIN TOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMIN Figure 31: MV “Em Be” - Amee x Karik X Baemin (20/9/2020) Second campaign: "Ngọt" by JustaTee, Rhymastic, and BAEMIN The video received million views in just two days and peaked at #10 on YouTube's trending list Let Every Day Be a Sweet Day is the title of the music video, and it perfectly captures the sentiment that BAEMIN wants to get through to ladies everywhere: that no amount of sweetness is ever enough In order to demonstrate that loving words and deeds not have to wait for special occasions, JustaTee and Rhymastic, two judges from the Vietnamese Rap community, partnered with us The highlight of the music video is also found in the sweet and yellow color palette that is prominently featured throughout the clip, generating cheery and joyful undertones and close-up shots that arouse and make viewers submerge Put oneself in a joyful environment to ensure that "every day is a lovely day." Figure 32: MV “Ngot” - Justatee x Rhymastic x Baemin (16/4/2021) 28 TOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMIN TOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMIN OTHER ADVERTISING BAEMIN has a customer focus on young people, the most potential customers in the field of food delivery apps This is also a very unpredictable, ever-changing customer group and requires brands to be always creative, innovative and close to be able to "conquer" Therefore, using KOLs, promotions, and attractive identifiers is sometimes not enough, BAEMIN can more than that when there is always trending and trending content Additionally, Baemin advertises the business in a variety of methods, such as by building up games in the app to entice users to download coupons Figure 33: An image of interesting content that Baemin aims at young people 29 TOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMIN TOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMIN CONCLUSION & SUGGEST Baemin is a food delivery app that offers convenient and quick delivery Despite many challenges in entering the Vietnamese market, Baemin has successfully attracted millions of users, particularly young people, through marketing strategies and constantly updating trends and user experience from interface to function application capabilities Furthermore, Baemin has an excellent customer service system for everyone from restaurant partners to driver partners To help retain long-term users, Baemin always listens, improves utilities, and solves immediate and root problems Along with his strengths, Baemin has some flaws that should be addressed: - User security is straightforward, but it is still lacking (there are also some vulnerabilities such as: not logged out when logging in on another device, no OTP notifying about the account when logging in on another device, ) In the new version, Baemin should upgrade and add more information about user information security - Payment security is dependent on third parties; there is currently no independent wallet To increase customer confidence in the application, it is recommended that an independent wallet be created using modern technology (SSL/TLS Technology, PCI DSS Certificate) - More features, such as delivery or motorbike taxi, should be updated - Update more features: chatbot, membership,… Furthermore, Baemin needs to adjust some vouchers on the app; when they can no longer be used, they should be removed from the app Additionally, Baemin needs to adjust some vouchers on the app; when they can no longer be used, they should be deleted from the app Furthermore, Baemin must adjust the app when the inability to apply the discount code causes lag and loss of connection with the application 30 TOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMIN TOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMINTOPIC.ANDROID.SHOPPING.APP.application.BAEMIN