HO CHI MINH CITY UNIVERSITY OF TECHNOLOGY OFFICE FOR INTERNATIONAL STUDY PROGRAMS SCHOOL OF INDUSTRIAL MANAGEMENT BUSINESS TO BUSINESS MARKETING NOVAON GROUP Group : CC01 Lecturer: Bùi Huy Hai Bich Student name Student ID Lê Nguyễn Minh Trang 1852801 Nguyễn Văn Bảo 1852267 Phan Thanh Hoàng kim 1952805 Lê Võ Uyên Phương 1952109 Hoàng Nguyễn Đức Huy 1852400 Mai Tâm 1952437 Ho Chi Minh City, 12/2022 NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development ACKNOWLEDGEMENT Firstly, we would like to express our special thanks of gratitude to our teacher, Bui Huy Hai Bich, we truly appreciate you and your time you spent helping us in many occasions Thank you very much for the meaningful course We also would like to express the thankfulness to our guest, miss Dang Thi Thu, she is working at the Agency Department of Novaon as Business Development, has experience as an Agency for about years and she had given us the precious sources of information during the interview to complete this group project on the topic NOVAON business to business Marketing, which also helped us in doing a lot of research and we came to know about so many new things we are really thankful to her Finally, we would also like to thank our friends as well as group members, they had put a lot of effort into finishing this project within the limited time frame NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development ABSTRACT Digital marketing for B2B companies is the marketing of products and services to other businesses and organizations It utilizes similar strategies and tactics as business-to-consumer (B2C) marketing, except its approach is more informational and straightforward than B2C Digital NOVAON is one of the leading prestigious agencies In the digital marketing sector in Vietnam as one of the highest growth agencies in Southeast Asia, Novaon has gradually asserted its reputation as a large-scale corporate client to Small and medium-sized enterprises Purpose - The purpose of the study is to observe and analyze B2B Marketing of NOVAON company, this study also provides new insights to everyone about the key elements in Marketing Mix tools of Novaon's B2B Business: Product, Price, Place and Promotion In addition, Communication, Distribution, Personal Selling in B2B Marketing are essential and important factors , it will be showed in their B2B marketing strategy via special event and activities Findings - The report introduces Novaon via organization overviews with their general information, milestones, product & services accompany by achievements, also pointed out the rational of choosing NOVAON comapany as our study and research topic - The second part of the report was company analysis , divided into subsections that reinforce the analysis as follows : Product analysis : In this section, we focus on Novaon's customer segments, including small & medium enterprises and media partners, followed by positioning analysis based on product features and applications, product price Eventually, the target market that Novaon has been targeting during its 16 years of experience in the digital field NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development B2B Marketing Analysis : included Market share distribution and Market growth rate in the analysis " B2B Marketing activities outside the company The next part is to analyze B2B Marketing activities of the company according to 4P criteria ( Product , Price, Place, Promotion ) - The third part is Specific Activity/ Event : In this section, the report focuses on B2B marketing tactics analysis of Novaon, including Product, Distribution, Pricing, Communication and Personal selling strategies From that, lessons can be drawn from Novaon's strategies NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development TABLE OF CONTENT ACKNOWLEDGEMENT ABSTRACT PART I: INTRODUCTION 1.1 Organization overview 1.1.1 General information 1.1.2 History development 1.1.3 Mission and Vision 1.1.4 Core values 1.1.5 Products & services 1.1.5.Achievement 10 1.2 Reasons for choosing the company 10 PART II: COMPANY ANALYSIS 11 2.1 Product Analysis 11 2.1.1 Customer Segmentation 11 2.1.2 Positioning 11 2.1.3 Target market 12 2.2 B2B Marketing Analysis 12 2.2.1 B2B Marketing activities outside the company 12 2.2.2 B2B Marketing activities of the company 15 PART III: SPECIFIC ACTIVITY/ EVENT 19 3.1 Introduction 19 3.2 B2B marketing tactics analysis 19 3.2.1 Product 19 3.2.2 Distribution 20 3.2.3 Pricing 20 3.2.4 Communication 21 3.2.5 Personal selling 21 3.3 Lesson learned 22 PART IV: CONCLUSION 23 NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development PART I: INTRODUCTION 1.1 Organization overview 1.1.1 General information Founded in 2006 with the predecessor name NovaAds and operating mainly in three fields of Digital Marketing, Digital Transformation, and Digital Finance experienced 16 years of development with many fluctuations and ups and downs Up to now, NOVAON Group has become one of the leading brands in the Digital field in Vietnam; No digital marketing market share in Vietnam and Southeast Asia, serving more than 87,000 customers, Google's senior partner in Southeast Asia, priority partner of Facebook and Alibaba Currently, NOVAON has 10 member units and more than 1000 employees in countries: Vietnam, Thailand, Indonesia, Philippines, Singapore With the mission to help millions of businesses succeed in digital transformation, NOVAON Digital Corporation took a shortcut to take the lead and well seize the opportunities and challenges that the Internet brings to create breakthroughs, change and bring people the best values With the constant efforts and solidarity of the whole staff, long-term investment strategy and advanced technology platform, Digital NOVAON Group has been trusted and used by thousands of customers It is a worthy reward for our efforts in the mission of bringing the best values to people and life To continue sustainable development, Digital NOVAON Group is committed to always putting the interests of customers and partners first, always being honest, dedicated and professional in its own products and services In the future, NOVAON will continue to affirm and maintain the pioneering brand in the field that the group is pursuing 1.1.2 History development Phase (2006-2009): Digital Orientation Phase (2010-2015): Focus - Digital marketing Agency Phase (2016-2020): Ecosystem Development Mission: Raise the level of governance, build a platform, develop the ecosystem In 2016: - Novaon Ads becomes Google's fastest growing Premium Partner in Southeast Asia NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development - Marking a strong development step of NOVAON to the Southeast Asia market - Bookin won the Sao Khue Prize 2016 In 2017: - Established Digital Export, Novaon Cloud - Established NOVAON PHILIPPINES - Successfully launched NOVAON AutoAds – an advertising optimization toolkit with 3000 customers after months, a premise for the next Adtech products In 2018: - Launching NovaonX - Developing and planning to launch the Adtech platform on the company's 12th birthday - Become Accelerate Premium Partner of Google in Indonesia In 2019: Launching Onshop and more than 20 products in the ecosystem In 2020: - Launched digital platforms: Onsales, Onfluencer, Onfinance, Onpeople, Oncustomer - Launched the largest business digital ecosystem in Southeast Asia with 8-10 platforms and 25 products In 2021: - Becoming a leading business digital ecosystem in Southeast Asia - Launching Novaon Capital 1.1.3 Mission and Vision 1.1.3.1 Vision: - The largest business digital ecosystem in Southeast Asia 2020 - Become a 20-year-old unicorn startup (2026) - The world's top 100 technology company is 30 years old - The company is older than 95 years (2 centuries) 1.1.3.2 Mission: NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development - For customers: Helping millions of businesses succeed in digital transformation - For the country: Make Vietnam strong - For employees: Help employees improve their capacity, achieve success, and live happily 1.1.4 Core values CUSTOMER IS NO 1: Customer satisfaction is the highest priority and throughout NOVAON’s operations Aspiration: All great success is rooted in the thirst and ambition to burn Continuous learning: Want to not lag – be excreted, must learn constantly Commitment: We live and work by our prestige and honor Action: People will remember what you do, not what you say Teammates: Want to go fast and go alone-want to go away and join teammates to help millions of businesses succeed in converting 1.1.5 Products & services a) Services Novaon Ads Novaon communication Providing marketing solutions including: Providing total digital solutions: Social production Strategic planning Digital media booking Creative & Social planning E-commerce Digital transformation Performance marketing E-commerce solution Martech Martech solution Digital communication b) Products Oncustomer NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development Increase lead collection rate on the website, Manage multi-channel communication centrally on one platform, Increase user experience on the website Evaluate and measure the effectiveness of marketing campaigns Measure indicators of customer care efficiency, improve staff performance through conversation flow and performance reporting system to each employee and automate 24/7 customer care Selling directly when customers are on the website is easy Onmarketer OnMarketer product is the first omni-channel marketing automation platform: Maximize Website Conversions and Automate Lead Nurturing Build a personalized journey, help optimize website conversions automatically with intuitive drag and drop tools Build a customer experience journey by coordinating multi-channel interactions, driving, and leading visitors to lead Create personalized and cross-channel experiences that drive customers unobtrusive, natural, and personalized Novaon Auto ads Products are used on google platform The software will be installed on the website of the business and customers can link to other channels (facebook, instagram, ) of the business to increase conversions and close sales quickly and successfully Setup and optimize google shopping quickly Blocking Virtual Clicks: Helps Advertisers block fake clicks from competitors or eliminate potential customers when advertising through Google Search NovaonX Chatbot Attract and expand customers Effective customer interaction Increase the closing rate Automated customer care Optimize administrative performance NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development management software ; Employee training and retention; Quick and easy reporting, Confidentiality of information; Comply with labor laws and organization regulations 1.1.5.Achievement 2016: Online travel company Bookin reached the title of Sao Khue 2018: Novaon Autoads won the Sao Khue title and the Vietnamese three Talents award, and became the largest advertising platform in Southeast Asia 2018: NOVAON has reached the top 50 of the largest technology company in Vietnam and the top 10 4.0 technology Enterprises VOTED BY Vinasa 3/2019: NOVAON reached the top 32 in the 500 fastest growing enterprise in Vietnam (FAST500) ranked by the Vietnam Report company 4/2019: NOVAONX and NOVAON AUTOADS reach the title of Sao Khue 16/5/2020: NOVAON is particularly honored to reach Sao Khue titles for platforms: Onshop – Unified ecommerce platform, Onsales – Revenue growth platform, Onfluencer – Influencer platform Marketing 12/01/2021 NOVAON was honored in 12 prestigious "Make in Vietnam Digital Platform" businesses 15/7/2022 Novaon Tech won the award of Top Industry 4.0 Vietnam 2022 1.2 Reasons for choosing the company In recent years, the outstanding development of 4.0 technology has created drastic changes in many aspects, including the field of Marketing Digital Marketing is gradually changing the position of traditional marketing by the process of digital transformation Moreover, after the covid-19 period, digital marketing solutions have been supporting businesses a lot NOVAON is an enterprise specializing in providing digital solutions to more than 95,000 corporate customers Therefore, our team decided to choose NOVAON Digital Joint Stock Company to study more about the B2B marketing environment, and this is also a document to support us in the process of completing the course requirements NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development PART II: COMPANY ANALYSIS 2.1 Product Analysis 2.1.1 Customer Segmentation The determination of customer segments is a critical aspect in NOVAON's success To this, NOVAON has gone through several steps of careful analysis on demand and budget factors in order to identify the ideal target customer group for its products At this time, NOVAON separates its segments into two groups in accordance with the company's business strategy: ● Businesses: Mainly small and medium-sized businesses These businesses run unsuccessful online and digital marketing initiatives Their advertisements are doing ineffectively because post-ad data has not been properly examined In addition, they also lack market research For NOVAON, this is the most important and profitable segment ● Media partners: With the goal of “đồng hành với ông lớn”, Novaon collaborates with social networking sites such as Google, Facebook, Tiktok, Youtube From the beginning, the Novaon specification has been that they cannot compete with Google and Facebook in creating a Global Platform like them Instead, Novaon can accompany and generate value for clients through Google and Facebook's primary products 2.1.2 Positioning Positioning based on product features and applications Novaon can leverage technology to include Google and Facebook platforms in its customer plans Other agencies typically develop plans that primarily make use of Google and Facebook platforms that are accessible to the majority of people The unique feature that distinguishes Novaon from other agencies is its ability to develop tools that support those platforms, allowing it to generate more conversions while saving money on conversion costs The company has been successful in identifying its products and services as having unique applications and outperforming competitors The more diverse the benefits and characteristics, the more businesses choose the service Positioning based on product price NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development Novaon's customers are typically businesses, and partners can be agencies Customers are offered a service package rather than a product by the company Customers who fall into the Luxury category will receive more services or use products from that service package At the same time, customer reach in the media will be expanded When competing on price directly in the media, Novaon clearly understands its value, information including data on Facebook's recent set conversion, meta converse The company provides various service packages and prices based on the customer Based on the aforementioned factors, it is clear that Novaon clearly identifies the customer segment it is targeting and offers the most appropriate price 2.1.3 Target market Digital is not only NOVAON's core service but also its strength because the firm was built on the digital sector from the start and has over 16 years of experience in this field Therefore, the business aims to penetrate developing nations' digital markets, particularly those in Southeast Asian nations Approximately 72% of people in Southeast Asian countries utilize the Internet, according to projections from Digital 2022: Global Overview Report Additionally, it is for this reason that NOVAON is expanding into Southeast Asia 2.2 B2B Marketing Analysis 2.2.1 B2B Marketing activities outside the company 2.2.1.1 Market share distribution Based on a survey of 167 Vietnamese enterprises with annual revenues of up to VND 500 billion (minimum of VND billion) and outstanding digital activities, the Report has published data on Vietnamese enterprise marketing trends in 2021: ● Digital marketing is becoming an increasingly important strategic component of all businesses in the future, rising from 18% in 2020 to 39% in 2021 ● The average business investment in digital marketing in 2020 is estimated to be 17% of total revenue - a significant amount The level ranges from 10% to 20% of revenue, accounting for approximately 20% of the enterprises polled Based on those parameters, it is clear that the level of competition in the digital marketing industry is rising in line with the digital revolution As a result, digital marketing agencies are becoming increasingly popular, primarily serving B2B clients NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development There are many agencies that compete with Novaon in the field of digital marketing today A good Digital Marketing Agency can meet all of a company's needs, so here is a list of some good ones in Vietnam which are the strongest Novaon's competitors CleverAds CleverAds specializes in providing online marketing packages with various forms of advertising (video advertising, mobile, SEO, TVC advertising, ) to many large customers such as BUV, Aeon Mall, Vietnam Airlines, Vinhome, and others Vinalink This firm specializes in consulting, overall marketing strategy implementation, and multi-channel communication services, website design, SEO standard article writing, and so on Vinalink invests more in training development in line with the marketing industry's growth trend Vinalink Academy currently has four training centers throughout the United States that specialize in Online Marketing, SEO, Facebook, Content Marketing, and online sales YouNet Digital YouNet specializes in providing comprehensive Social solutions through the application of social networking technology to sales, marketing, and operations Because of its advantages, YouNet has been able to collaborate with a large number of customers who are large-scale multinational corporations in Vietnam 2.2.1.2 Market growth rate According to the Vietnam Digital Marketing Trends Report 2021, the average predicted online advertising market size (QCTT, Online Ads) in Vietnam in 2020-2025 continues to maintain a strong CARG growth rate of 21.5% The impact of the COVID-19 pandemic has delayed the growth rate in 2020, yet the entire revenue of QCTT is at 820 million USD, with revenue expected to reach 955.7 million USD in 2021 In Vietnam, spending on online advertising tops one billion USD per year Despite many challenges caused by the epidemic, the digital economy reached 14 billion in 2020, a 16% increase, and is expected to grow to 52 billion by 2025 Ecommerce expanded at a rate of up to 46% per year NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development Up to 41% of new digital services debuted after the COVID-19 epidemic, and up to 94% of users intend to continue using them People saw online and technology as very useful tools for daily life, with online time increasing from 3.1 hours to a peak of 4.2 hours during the pandemic and remaining at 3.5 hours per day Digital Marketing has grown tremendously in the last five years, with a market forecast of around 2-3 billion USD in 2021 The COVID-19 period has had a negative impact on the Vietnamese economy as well as the global economy, but the growth rate of Digital Marketing in Vietnam is still 20-30%, and some businesses in the industry have a growth rate of 200-300% in 2020 NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development 2.2.2 B2B Marketing activities of the company 2.2.2.1 Product Mass customization strategy Novaon does not provide a specific product, but rather offers service packages for customers to choose from Although the company offers options for customers to choose, customers can still make requests during the negotiation process and Novaon will study the needs of customers to adjust accordingly request From the above examples, it can be seen that the company is performing mass customization, producing or providing services according to customer requirements Support service strategy A specific procedure will be followed when providing services to customers We will first win the brief, then exchange unclear information from the brief with the client to discuss the directions outlined in the first draft for the customer to comment on, and then begin a quote Quote with what service the customer is acceptable with that quote for planning that step, then the customer will go to pitching, and the customer will choose whether or not to use the product at the feedback stage The customer will make the final decision after reviewing the proposal If the customer is pleased with the proposal, a contract is formed Following the implementation of the campaign, the company will begin to take over From the moment an idea is born to the moment a contract is signed, Novaon prioritizes support services for its customers Novaon must follow up with customers until the service is completed when using this type of service The partners are satisfied, and the next service cycle begins, thanks to the thorough customer care service Stands out strategy In terms of communication and direct price competition, Novaon has a significant advantage When it comes to competition, Novaon is not the only option when it comes to using the service Until now, the company has also had many significant unique selling points announced by well-known partners such as Google and Facebook, establishing Novaon's position not only in Vietnam but also throughout the region Asia's Southeast region Another strong point for Novaon is the agreement to use Google NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development and Facebook platforms in a customer acquisition campaign Not only that, but the company can also help that platform generate more conversions and save money Brand strategy Name each product line If a company already has a website and wants to install botchat software on it, Novaon will sell this product package with an expiry date determined by the contract between the two parties Novaon has named each product line so that customers can easily identify the product and its features Customers will remember product combinations more easily if this name is used to promote products from the same line together This strategy is evident in Novaon products such as ON Finance, On Marketer, and so on Combine product name and brand Novaon has become one of the leading corporations in digital marketing with 16 years of experience in the digital economy Taking advantage of the opportunity, the company has incorporated the product name products and brands themselves This type of naming capitalizes on the company's reputation while also branding the product Some common examples include NovaonX Chatbot, Novaon Ads, and so on 2.2.2.2 Price With the nature of providing service packages, Novaon's pricing policy will therefore also be flexible and suitable for each customer, each specific case As mentioned above, Novaon has segmented customers into different objects, so the company will focus on what value it brings to each of them, and each value will be priced differently For example, customers with more budget can buy a full service package, the spread of media channels is higher If the budget is more limited, Novaon will find other alternatives, although it cannot be as large as the first option, but can still bring a certain effectiveness to the client, and of course requires the approval of the client A good thing about Novaon is that after studying and researching the client's situation, Novaon will propose service packages and solutions to solve that problem for customers Novaon must really understand who the customer is, what they need and what problems they are facing in order to be able to make appropriate and effective suggestions, instead of just listening to the client's request and following it without any NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development thoroughly analyzed and evaluated Therefore, each client will have different needs, so different proposals will also have different prices In addition, it is not the end, after the quotation there is a negotiation step, then the price may change 2.2.2.3 Place Novaon has two main ways to reach customers: online and offline - Online includes Social Media Platforms (Facebook, Youtube, Linkedin, electronic media) or Digital Platforms (Website, Search - Google, Email marketing, Mobile) + Novaon's distribution channels have been carefully reviewed and evaluated to come up with a strategy of communication content, messages of the campaign Therefore, targets for each department of the company will also be different and need to be specifically determined in certain cases + In addition to promoting prices, Novaon also uses many other communication materials such as PR articles, referrals, etc The strategy that Novaon sets out will be considered from time to time (strategies are updated), the company will consider what is available now and what can be done in the future, and at the same time predicting the market's demand is inevitable (Evaluate the past and predict the future) + Moreover, Novaon also uses other paid media such as Facebook ads and Google ads so that when businesses have a need for Digital, they just need to search for related keywords and Novaon will be suggested (increase visibility and reach of potential customers) Regarding the advertising strategy of advertising on a large scale or customizing each customer object, it will still depend on the context and purpose of the company at that time - Offline includes Sales B2B or Events + At Novaon, the department in charge of B2B selling will be the Business Development department, most of the work will be sales, business development, bringing briefs, closing contracts, and managing that project NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development + This is also the source that brings the most customers and revenue for the company because meeting directly and convincing customers will have a higher probability of success In addition, Novaon also has cooperative relationships with other partnerships, which are mutually beneficial Once a customer has a need that one party cannot meet, that party will introduce the customer to the service of the other party For example, Novaon has strengths in Media and a partner specializes in Creative, then when customers are not good at playing media, they will use Novaon's services, and when they want to develop Creative, Novaon will introduce the partner to customers Besides, this cooperation relationship is also reflected in activities, events, workshops, etc., with the aim of jointly building brands for both parties 2.2.2.4 Promotion Novaon's competitive advantage is on price, so when the communication marketing will compete directly on price However, not so detailed information about promotions and discounts will be public Because Novaon provides services to businesses as mentioned above, all promotions and incentives will be flexible according to each customer NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development PART III: SPECIFIC ACTIVITY/ EVENT 3.1 Introduction One of the projects that Novaon has successfully implemented for its customers is the promotion of real estate projects Initially, that real estate company had to spend a lot of time and money to promote its real estate project offline, but almost very few customers knew about the project Most customers tend to search for information about real estate projects on online platforms, however, at that time, very little information about that real estate project, on the other hand, old negative information about that real estate projects reappeared On the other hand, after being provided with solutions by Novaon and implementing the tactics, that company successfully sold a lot of real estate, revitalizing that project Specific B2B Marketing tactics will be further analyzed to clarify the factors that contribute to the success of that real estate project 3.2 B2B marketing tactics analysis 3.2.1 Product To bring success to its customers, which is a real estate company, Novaon has provided services that help the company revive projects, save a large amount of costs but still ensure effectively reaching customers First, Novaon has taken steps to handle bad news online by promoting new content to reduce the frequency of negative content, using chatbots to advise and explain to customers about bad news, in order to make customers have more confidence in real estate products, besides, Novaon has implemented bad news navigation by setting up media data that makes the display frequency low In addition, the advertising strategy for the real estate company follows the 3-step strategy of Warming - Booming - Maintaining At each stage, the company identified the right content and optimized the reach of the ads such as identifying the ad formats that convert well (Google Search, Google Display Network, Facebook Page Post, Facebook Reach), Facebook Click To Web, YouTube Instream…), production of documents to attract investors, tools to support investors (sale kit, landing page, model) ● Warming: also known as the start-up phase, is widely communicated about the project's potential and awakens the market to attract the attention of target customers Novaon also exploited content that focuses on affirming the potential NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development of the project from reports and analysis of experts, affirming the investment value, revealing the first actual images of the project ● Booming: booming phase’s purpose is to promote brand and project communication by affirming advantages to attract investors and buyers to live in, and at the same time promoting communication for opening and selling activities and exploiting project capacity potentials The content orientation of this stage is for customers to experience the actual images of the project, help them get a direct view, and provide information about attractive incentive programs ● Maintaining: after collecting a number of potential customers, the contractor continues to maintain interaction with customers to urge them to make the final investment decision The content that needs to be promoted at this time is the information, images, short clips about the life of new residents and the joyful and bustling atmosphere after the project is opened for sale 3.2.2 Distribution Novaon has succeeded in reaching target customers thanks to B2B sales, who takes responsibility for contacting businesses who have needs of Digital Marketing, meeting and building relationships with customers to discuss and determine about advertising campaigns In addition, Novaon has built a filter and strategy to evaluate potential / nonpotential customers which help them reach more clients 3.2.3 Pricing After the B2B Sales department contacted and BD successfully pitched, there was some conflict during the quotation process between Novaon and their customers The company asked to add distribution channels and increase the number of leads and conversion rate for each channel However, after a thorough negotiation and explanation to the customer, with the budget that the company offers, this is the most optimal option, and explain to them that not every channel will be effective, only Should focus on channels that are sure to succeed, a dense unplanned presence can backfire on customer attitudes And affirm that the proposal that Novaon offers to customers is both optimal in terms of cost and efficiency Finally, the customer agreed on the original price proposal NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development 3.2.4 Communication For NOVAON, it is very important to inform customers and connect with them during the implementation of a project to understand the changing needs and desires of customers Customers will always have the ability to comment and the support team will interpret and edit to suit customer expectations Customers are always the key factor because they have a lot of knowledge and experience in their field that NOVAON can tap to contribute to a more successful, more effective project Currently, NOVAON communicates with customers through different channels based on the progress of the project: When offering to introduce the company/product, BD will usually be in charge by sending emails to introduce services, update market trends to attract potential customers, or make sales calls through the customer list (collected by BD in the process of working) When receiving the brief (a summary of the idea that the customer wants NOVAON to implement) will be discussed directly at the office When the project is in the implementation phase, most will exchange online (email, zalo), continuously update the situation for customers (maybe 24/24) Currently, the way to communication to exchange information for customers are very diverse, as long as it best supports the work of customer support and helps customers feel secure and comfortable 3.2.5 Personal selling The company's B2B sales department is the department that has information and a list of potential customers, they will actively approach and introduce the company and service suggestions to potential customers to convince customers use NOVAON's services when they have a need After persuade customer, they will work with customers as follows: ● First, they will be to exchange unclear information, discuss more with the customer about the directions outlined in the previous draft, give the customer a second sketch and conduct a quote ● After the quotation, if the customer agrees, the project will be planned ● Next, the customer will choose the options that have been given NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development ● Finally, the Final proposal: at this point, the customer will make a decision to sign the contract or not based on their requirements and NOVAON's capabilities The whole process of working on is the task of Business Developer After the contract agreement is completed, the task-receiving departments at NOVAON will start working and will check and accept after completing the work 3.3 Lesson learned ● Each tactic evaluates the pros and cons, which one has a framework of criteria to compare ● B2B sales must know who their potential customers are, understand the value of customers and what they bring to the company ● BD will often have a broad and selective view: what potential customers will look like and how non-potential customers will be, there will be a strategy to approach and conquer BD's customers ● Communication will go step by step, helping customers to transform themselves, and the most important factors leading to success: Clement weather,favourablr terrain and concord among the people (thiên thời địa lợi nhân hoà) NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development PART IV: CONCLUSION Novaon owns an enterprise operating system with more than 20 software (marketing, sales, e-commerce, business operations) The products are highly flexible, adapting to the actual needs of the business Novaon chooses different approaches for its platforms and solutions, in order to bring the highest return on investment for customers Instead of focusing on technology, Novaon focuses most of their attention on solutions and product application methods for each business customer , accompanying businesses to help them increase revenue and improve the experience as using Novaon's products and services Novaon always makes constant efforts to implement the Group's slogan: "Empowering your next" In today's era, digitalization is the key to success Therefore, Novaon calls on all individuals and businesses to think and act as pioneers in this common trend 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NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development NOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.developmentNOVAON.GROUP.she.is.working.at.the.agency.department.of.novaon.as.business.development