Global strategy of vinamilk how vinamilk succeed in the international market

Global Strategyof Vinamilk How Vinamilk succeed in the international market ?... WORLD’S TOP 40 DAIRY PRODUCERS CEO&FOUNDER: MAI KIEU LIEN PRODUCTS FOR HUMAN GLOBAL OUTREACH: ~ 60 COUNT

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Global Strategy

of Vinamilk

How Vinamilk succeed in the international market ?

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We are group 8

Phan Thi Thu Thao Do Thi Thanh Tuyen Nguyen Thuy Truc Linh Nguyen Khanh Minh Chau

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BRIEF

INTRODUCTION

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LEADING NUTRITION GROUP IN

VIETNAM

CEO&FOUNDER: MAI KIEU LIEN

VISION : to become a world grade brand

in food and beverage industry, where people put all their trust in nutrient

and health products.

WORLD’S TOP 40 DAIRY PRODUCERS

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WORLD’S TOP 40 DAIRY PRODUCERS

CEO&FOUNDER: MAI KIEU LIEN

PRODUCTS FOR HUMAN

GLOBAL OUTREACH: ~ 60 COUNTRIES

& TERRITORIES LEADING NUTRITION GROUP IN

VIETNAM

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early days ?

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Lack of big dairy producers Great

demand

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- 2010-2015, Vinamilk sales growth

rate was about 38%

- at Gulfood Fair 2016 Vinamilk signed

a $12.5M contract to export baby milk powder products

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II

JOINT VENTURE

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Which country is its first oversea investment project

?

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JOINT VENTURE

MIRAKA Milk Factory in New Zealand

- High – quality material area

- Stable political economy system

- First step to enter European market

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JOINT VENTURE

MIRAKA Milk Factory in New Zealand

- 8/2011, Miraka went into operation

- 2010-2015, Vinamilk increased its

ownership from 19,3% to 21,83%

=> Provide huge financial support for later foreign projects

- 2014, Miraka earned $164 million in revenue , a year-on-year rise of 51%

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III

WHOLLY OWNED

SUBSIDIARY

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Driftwood Dairy Holding Corporation

- Fast economic growth

- Advanced technology, educated workforce

- World largest market

- Benefits of making things in the US

THE US MARKET

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Angkor Dairy Factory Vinamilk Europe Spólka Z Ograniczona

Odpowiedzialnoscia (Closed)

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IN THE WORLD

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How did Vinamilk achieve that goals?

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1 Understand the world economy and market

● The dairy market is currently relatively

saturated

● Vinamilk has NO.1 position in most

areas => not much space for expanding its market share

Domestic market:

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● Global demand for dairy is expected to

increase by 2.5 percent - Deloitte

● During Covid 19 pandemic:

Demand for products from nature,

plant-based continue to grow as consumers

become more aware of the health benefits

The word market:

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● Today international trade is a

fundamental and essential part of economic activity.

● Lower barriers to trade and investment

=> foster foreign market entry to recover from Covid-19 pandemic.

The word economy:

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Global

IT’S TIME TO GO

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2 Appreciate culture differences

UNDERSTANDING

The market’s diverse needs

is the crucial foundation of R&D

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Ridielac infant cereal with

vitamin A help African children tackle

the challenge of vitamin A deficiency

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Vinamilk x VinaKorea Co., Ltd.

Vinamilk's soymilk is exported to

South Korea due to the trend using soy-based nut drink products in this country.

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3 Significant investment for global expansion

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Vinamilk has three factories in the U.S., New

Zealand, and Cambodia Angkor Milk

Cambodia factory

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Vinamilk Farm

in Laos

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Vinamilk x Del Monte

a leading producer and distributor

of F&B products in the Philippines

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Vinamilk's exports increased 7.4%

to 5,561 billion VND in 2020 thanks to its first batch

of Ong Tho condensed milk exported to China

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International Achievements

Mercury is the closest planet to the Sun 2000

1995 Despite being red, Mars is actually a cold place

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The solutions

03

Speaker: Nguyen Thi Truc Linh

Phan Thi Thu Thao

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Vinamilk’s approaches for international business

environment

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KEY EXPORT PRODUCTS

countries.

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Be ready for M&A activities & expand strong cooperation with partners

Driftwood Dairy Holding

Corporation

Miraka Holdings Limited

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Example:

● In the Korean market: soymilk and milk tea

=>One of South Korean's top imported brands by sales volume

Conducting a wide range of market studies covering all aspects: packaging design, consumer flavor and taste preferences

2.R&D

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● E-commerce websites: 11St, eBay and soon on 7-Eleven and GS25 outlets.

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● The Vietnam Dairy Products JSC is stepping up R&D to create innovative products enriched with local flavors to satisfy the diverse range of global tastes.

EXAMPLE:

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Pros & Cons

Evaluation

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Vinamilk recorded growth in export revenue reaching VND

5,56 trillion, up 7,5 percent compared to 2019

Vinamilk recorded double-digit growth, reaching VND

2,77 trillion, up 13,1% compared to 2020

2020

1-6/2021

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Mergers and Acquisitions

The first dairy company in Vietnam to be licensed to export

to EAEU countries

The first batch of Ong Tho

condensed milk to China

3 lines of Vinamilk branded soya

milk and milk tea to Korea

❖ Remarkable events

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Competition from domestic business of target markets

New Zealand The initial step to Vinamilk global strategy

The world's 8th l argest milk producer

Miraka - 1% dairy market shares in 2017

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Strict standards to meet, maintain & improve

Organic fresh milk launched at Shanghai Global Food Trade Show

Prepared a profile includes information

from the farm to the final product

(cow origin, veterinary control

procedures, sampling, )

All information must be in English &

Chinese

Double standards – European Organic (EU

Organic) and Chinese Organic

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M&A plays A PIVOTAL ROLE in EXPAND DISTRIBUTION

SYSTEM, AND INCREASE BRAND AWARENESS

making Vinamilk THE MOST VALUABLE DAIRY COMPANY IN SOUTHEAST

ASIA

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Research & Development

❖ Vinamilk made great journey towards sustainable development

VIETNAM'S TOP 10 SUSTAINABLE BUSINESSES IN 2016

❖ More active in market research activities to gain advantages over domestic competitors

recession due to pandemic

- Organic milk, application of biotechnology ,

- Focus on elderly, the sick, and children segments

TOP 300 MOST DYNAMIC ASIAN COMPANIES

Nikkei Asian Review magazine (Japan) 2016 - 2020

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THOROUGH R&D

Vinamilk can CREATE ITS OWN UNIQUE VALUE & MINIMIZE RISKS of international investment

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potential

Exporting and Joint venture first

International agreements

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● https://www.vinamilk.com.vn/en/outstanding-achievements

● https://www2.deloitte.com/content/dam/Deloitte/ie/Documents/ConsumerBus iness/ie_Dairy_Industry_Trends_and_Opportunities.pdf

● https://www.vinamilk.com.vn/en

● https://vietnammoi.vn/vinamilk-dong-cua-cong-ty-con-o-ba-lan-sau-6-nam-ho at-dong-2020231114235222.htm

● https://www.vinamilk.com.vn/vi/thong-cao-bao-chi/1281/lien-tiep-mo-rong-da u-tu-vinamilk-hai-trai-ngot-o-n

● sales-potential

https://www.vinamilk.com.vn/en/news-events/1338/vinamilk-banking-on-thai-● https://vir.com.vn/vinamilk-raises-stake-in-new-zealands-miraka-company-35 853.html

● https://www.vinamilk.com.vn/vi/thong-cao-bao-chi/1251/chuyen-xuat-ngoai-d au-tien-cua-vinamilk

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Tiêu đề	Global Strategy of Vinamilk How Vinamilk Succeed in the International Market
Tác giả	Phan Thi Thu Thao, Do Thi Thanh Tuyen, Nguyen Thuy Truc Linh, Nguyen Khanh Minh Chau
Trường học	Vietnam Dairy Products Joint Stock Company

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Số trang	55
Dung lượng	4,16 MB